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iQIYI Valuation Multiples

Discover revenue and EBITDA valuation multiples for iQIYI and similar public comparables like DouYu, Meb Corporation, and Seven West Media.

iQIYI Overview

About iQIYI

Iqiyi is a leading streaming video-on-demand company in China that generates revenue mostly through a subscription basis. The platform also provides user-generated content to nonpaying users, monetized through ads. The company self-produces much of the subscription content and also generates revenue through content distribution, gaming, and IP licensing. Iqiyi competes directly with Tencent Video, Alibaba’s Youku, ByteDance’s MangoTV, and Bilibili. The company is 45% and 5% owned by Baidu and Xiaomi, respectively.


Founded

2009

HQ

United States of America
Employees

4.7K+

Website

iqiyi.com

Financials

LTM Revenue $558M

LTM EBITDA $42.7M

EV

$2.9B

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iQIYI Financials

iQIYI has a last 12-month revenue (LTM) of $558M and a last 12-month EBITDA of $42.7M.

In the most recent fiscal year, iQIYI achieved revenue of $29.2B and an EBITDA of $15.5B.

iQIYI expects next 12-month revenue of  XXX    and NTM EBITDA of  XXX

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iQIYI P&L

LTM NTM Last FY FY 2025 FY 2026 FY 2027
Revenue $558M XXX $29.2B XXX XXX XXX
Gross Profit $135M XXX $7.3B XXX XXX XXX
Gross Margin 24% XXX 25% XXX XXX XXX
EBITDA $42.7M XXX $15.5B XXX XXX XXX
EBITDA Margin 8% XXX 53% XXX XXX XXX
EBIT $34.9M XXX $1.8B XXX XXX XXX
EBIT Margin 6% XXX 6% XXX XXX XXX
Net Profit $12.6M XXX $764M XXX XXX XXX
Net Margin 2% XXX 3% XXX XXX XXX
Net Debt XXX XXX $10.1B XXX XXX XXX

Financial data powered by Morningstar, Inc.

iQIYI Stock Performance

As of May 30, 2025, iQIYI's stock price is $2.

iQIYI has current market cap of $1.5B, and EV of $2.9B.

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iQIYI Stock Data

EV Market Cap Price 1D Price 1M Price 3M Price 12M EPS
$2.9B $1.5B XXX XXX XXX XXX $0.17

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iQIYI Valuation Multiples

As of May 30, 2025, iQIYI has market cap of $1.5B and EV of $2.9B.

iQIYI's trades at 0.1x EV/Revenue multiple, and 0.2x EV/EBITDA.

Equity research analysts estimate iQIYI's 2025E EV/Revenue multiple at  XXX and 2025E EV/EBITDA multiple at  XXX

iQIYI has a P/E ratio of 17.1x.

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iQIYI Financial Valuation Multiples

LTM NTM Last FY FY 2025 FY 2026 FY 2027
Market cap (current) $1.5B XXX $1.5B XXX XXX XXX
EV (current) $2.9B XXX $2.9B XXX XXX XXX
EV/Revenue 0.7x XXX 0.1x XXX XXX XXX
EV/EBITDA 9.4x XXX 0.2x XXX XXX XXX
EV/EBIT 11.5x XXX 1.6x XXX XXX XXX
EV/Gross Profit 3.0x XXX n/a XXX XXX XXX
P/E 17.1x XXX 2.0x XXX XXX XXX
EV/FCF 16.2x XXX 1.5x XXX XXX XXX

Valuation data powered by FactSet, Inc. and Morningstar, Inc.

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iQIYI Margins & Growth Rates

iQIYI's last 12 month revenue growth is 2%

iQIYI's revenue per employee in the last FY averaged $6.3M, while opex per employee averaged $1.2M for the same period.

iQIYI's rule of 40 is 56% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).

iQIYI's rule of X is 12% (created by Bessemer, rule of X is another metric relevant for SaaS companies only, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).

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iQIYI Operational Valuation Multiples

LTM NTM Last FY FY 2025 FY 2026 FY 2027
Revenue Growth 2% XXX -62% XXX XXX XXX
EBITDA Margin 8% XXX 53% XXX XXX XXX
EBITDA Growth -17% XXX -90% XXX XXX XXX
Rule of 40 56% XXX 55% XXX XXX XXX
Bessemer Rule of X XXX XXX 12% XXX XXX XXX
Revenue per Employee XXX XXX $6.3M XXX XXX XXX
Opex per Employee XXX XXX $1.2M XXX XXX XXX
S&M Expenses to Revenue XXX XXX n/a XXX XXX XXX
G&A Expenses to Revenue XXX XXX n/a XXX XXX XXX
R&D Expenses to Revenue XXX XXX 6% XXX XXX XXX
Opex to Revenue XXX XXX 19% XXX XXX XXX

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iQIYI Public Comps

See public comps and valuation multiples for Streaming comps
EV/Revenue EV/EBITDA
2025E 2026E 2027E 2025E 2026E 2027E
Kartoon Studios XXX XXX XXX XXX XXX XXX
Nine Entertainment XXX XXX XXX XXX XXX XXX
Seven West Media XXX XXX XXX XXX XXX XXX
DouYu XXX XXX XXX XXX XXX XXX
Meb Corporation XXX XXX XXX XXX XXX XXX
XXXXXXXX XXX XXX XXX XXX XXX XXX
XXXXXXXX XXX XXX XXX XXX XXX XXX

Valuation data powered by FactSet, Inc.

iQIYI M&A and Investment Activity

iQIYI acquired  XXX companies to date.

Last acquisition by iQIYI was  XXXXXXXX, XXXXX XXXXX XXXXXX . iQIYI acquired  XXXXXXXX for  XXX (EV/Revenue multiple of  XXX ).

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Latest Acquisitions by iQIYI

Acquired Company EV EV/Revenue EV/EBITDA
XXXXXXXXX XXX XXX XXX
XXXXXXXXX XXX XXX XXX
XXXXXXXXX XXX XXX XXX
XXXXXXXXX XXX XXX XXX
XXXXXXXXX XXX XXX XXX

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About iQIYI

When was iQIYI founded? iQIYI was founded in 2009.
Where is iQIYI headquartered? iQIYI is headquartered in United States of America.
How many employees does iQIYI have? As of today, iQIYI has 4.7K+ employees.
Who is the CEO of iQIYI? iQIYI's CEO is Dr. Yu Gong, PhD.
Is iQIYI publicy listed? Yes, iQIYI is a public company listed on NAS.
What is the stock symbol of iQIYI? iQIYI trades under IQ ticker.
When did iQIYI go public? iQIYI went public in 2018.
Who are competitors of iQIYI? Similar companies to iQIYI include e.g. Kartoon Studios, Nine Entertainment, Seven West Media, DouYu.
What is the current market cap of iQIYI? iQIYI's current market cap is $1.5B
What is the current revenue of iQIYI? iQIYI's last 12 months revenue is $558M.
What is the current revenue growth of iQIYI? iQIYI revenue growth (NTM/LTM) is 2%.
What is the current EV/Revenue multiple of iQIYI? Current revenue multiple of iQIYI is 0.7x.
Is iQIYI profitable? Yes, iQIYI is EBITDA-positive (as of the last 12 months).
What is the current EBITDA of iQIYI? iQIYI's last 12 months EBITDA is $42.7M.
What is iQIYI's EBITDA margin? iQIYI's last 12 months EBITDA margin is 8%.
What is the current EV/EBITDA multiple of iQIYI? Current EBITDA multiple of iQIYI is 9.4x.
What is the current FCF of iQIYI? iQIYI's last 12 months FCF is $24.9M.
What is iQIYI's FCF margin? iQIYI's last 12 months FCF margin is 4%.
What is the current EV/FCF multiple of iQIYI? Current FCF multiple of iQIYI is 16.2x.

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