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iQIYI Valuation Multiples
Discover revenue and EBITDA valuation multiples for iQIYI and similar public comparables like Rumble, Nine Entertainment, Storytel, Zee Entertainment and more.
iQIYI Overview
About iQIYI
Iqiyi is a leading streaming video-on-demand company in China that generates revenue mostly through a subscription basis. The platform also provides user-generated content to nonpaying users, monetized through ads. The company self-produces much of the subscription content and also generates revenue through content distribution, gaming, and IP licensing. Iqiyi competes directly with Tencent Video, Alibaba’s Youku, ByteDance’s MangoTV, and Bilibili. The company is 45% and 5% owned by Baidu and Xiaomi, respectively.
Founded
2009
HQ
Employees
4.7K
Website
Sectors
Financials (LTM)
EV
$3B
iQIYI Financials
iQIYI reported last 12-month revenue of $4B and EBITDA of $113M.
In the same LTM period, iQIYI generated $847M in gross profit, $113M in EBITDA, and had net loss of ($12M).
Revenue (LTM)
iQIYI P&L
In the most recent fiscal year, iQIYI reported revenue of $4B and EBITDA of $2B.
iQIYI expects next 12-month revenue of XXX and NTM EBITDA of XXX
| LTM | NTM | Last FY | FY 2026 | FY 2027 | FY 2028 | |
|---|---|---|---|---|---|---|
| Revenue | $4B | XXX | $4B | XXX | XXX | XXX |
| Gross Profit | $847M | XXX | $843M | XXX | XXX | XXX |
| Gross Margin | 21% | XXX | 21% | XXX | XXX | XXX |
| EBITDA | $113M | XXX | $2B | XXX | XXX | XXX |
| EBITDA Margin | 3% | XXX | 52% | XXX | XXX | XXX |
| EBIT Margin | 2% | XXX | 2% | XXX | XXX | XXX |
| Net Profit | ($12M) | XXX | ($30M) | XXX | XXX | XXX |
| Net Margin | (0%) | XXX | (1%) | XXX | XXX | XXX |
| Net Debt | — | — | $2B | XXX | XXX | XXX |
Financial data powered by Morningstar, Inc.
iQIYI Stock Performance
iQIYI has current market cap of $1B, and enterprise value of $3B.
Market Cap Evolution
iQIYI's stock price is $1.41.
| EV | Market Cap | Price 1D | Price 1M | Price 3M | Price 12M | EPS |
|---|---|---|---|---|---|---|
| $3B | $1B | 0.0% | XXX | XXX | XXX | $-0.03 |
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Start Free TrialiQIYI Valuation Multiples
iQIYI trades at 0.7x EV/Revenue multiple, and 25.7x EV/EBITDA.
EV / Revenue (LTM)
iQIYI Financial Valuation Multiples
As of April 20, 2026, iQIYI has market cap of $1B and EV of $3B.
Equity research analysts estimate iQIYI's 2025E EV/Revenue multiple at XXX and 2025E EV/EBITDA multiple at XXX
iQIYI has a P/E ratio of (117.1x).
| LTM | NTM | Last FY | FY 2026 | FY 2027 | FY 2028 | |
|---|---|---|---|---|---|---|
| Market cap (current) | $1B | XXX | $1B | XXX | XXX | XXX |
| EV (current) | $3B | XXX | $3B | XXX | XXX | XXX |
| EV/Revenue | 0.7x | XXX | 0.7x | XXX | XXX | XXX |
| EV/EBITDA | 25.7x | XXX | 1.4x | XXX | XXX | XXX |
| EV/EBIT | 34.0x | XXX | 41.1x | XXX | XXX | XXX |
| EV/Gross Profit | 3.4x | XXX | 3.5x | XXX | XXX | XXX |
| P/E | (117.1x) | XXX | (45.1x) | XXX | XXX | XXX |
| EV/FCF | (20.6x) | XXX | (1054.5x) | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc. and Morningstar, Inc.
Verified iQIYI Valuation Multiples
Access all public comps and forward-looking valuation multiples like EV/Revenue in 2027, based on consensus analyst estimates. Powered by FactSet and Morningstar.
iQIYI Margins & Growth Rates
iQIYI's revenue in the last 12 month grew by 0%.
iQIYI's revenue per employee in the last FY averaged $0.9M, while opex per employee averaged $0.2M for the same period.
iQIYI's rule of 40 is 2% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).
iQIYI's rule of X is (1%) (created by Bessemer, rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).
iQIYI Operational Valuation Multiples
| LTM | NTM | Last FY | FY 2026 | FY 2027 | FY 2028 | |
|---|---|---|---|---|---|---|
| Revenue Growth | 0% | XXX | (2%) | XXX | XXX | XXX |
| EBITDA Margin | 3% | XXX | 52% | XXX | XXX | XXX |
| EBITDA Growth | 30% | XXX | (94%) | XXX | XXX | XXX |
| Rule of 40 | — | XXX | 2% | XXX | XXX | XXX |
| Bessemer Rule of X | — | XXX | (1%) | XXX | XXX | XXX |
| Revenue per Employee | — | XXX | $0.9M | XXX | XXX | XXX |
| Opex per Employee | — | XXX | $0.2M | XXX | XXX | XXX |
| S&M Expenses to Revenue | 14% | XXX | 14% | XXX | XXX | XXX |
| R&D Expenses to Revenue | 6% | XXX | 6% | XXX | XXX | XXX |
| Opex to Revenue | — | XXX | 20% | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc. and Morningstar, Inc.
iQIYI Public Comps
See public comps and valuation multiples for other Streaming comps.
| EV/Revenue | EV/EBITDA | |||||
|---|---|---|---|---|---|---|
| LTM | 2026E | 2027E | LTM | 2026E | 2027E | |
| iQIYI | XXX | XXX | XXX | XXX | XXX | XXX |
| Rumble | XXX | XXX | XXX | XXX | XXX | XXX |
| Nine Entertainment | XXX | XXX | XXX | XXX | XXX | XXX |
| Storytel | XXX | XXX | XXX | XXX | XXX | XXX |
| Zee Entertainment | XXX | XXX | XXX | XXX | XXX | XXX |
| Stingray Group | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc.
iQIYI M&A Activity
iQIYI acquired XXX companies to date.
Last acquisition by iQIYI was on XXXXXXXX, XXXXX. iQIYI acquired XXXXXXXX for XXX (EV/Revenue multiple of XXX).
Latest Acquisitions by iQIYI
| Acquired Company | Valuation | EV/Revenue | EV/EBITDA |
|---|---|---|---|
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
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Start Free TrialiQIYI Investment Activity
iQIYI invested in XXX companies to date.
iQIYI made its latest investment on XXXXXXXX, XXXXX. iQIYI invested in XXXXXXXX for XXX (EV/Revenue multiple of XXX).
Latest Investments by iQIYI
| Company | Valuation | EV/Revenue | EV/EBITDA |
|---|---|---|---|
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
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Start Free TrialAbout iQIYI
| When was iQIYI founded? | iQIYI was founded in 2009. |
| Where is iQIYI headquartered? | iQIYI is headquartered in China. |
| How many employees does iQIYI have? | As of today, iQIYI has over 4K employees. |
| Who is the CEO of iQIYI? | iQIYI's CEO is Yu Gong. |
| Is iQIYI publicly listed? | Yes, iQIYI is a public company listed on Nasdaq. |
| What is the stock symbol of iQIYI? | iQIYI trades under IQ ticker. |
| When did iQIYI go public? | iQIYI went public in 2018. |
| Who are competitors of iQIYI? | iQIYI main competitors are Rumble, Nine Entertainment, Storytel, Zee Entertainment. |
| What is the current market cap of iQIYI? | iQIYI's current market cap is $1B. |
| What is the current revenue of iQIYI? | iQIYI's last 12 months revenue is $4B. |
| What is the current revenue growth of iQIYI? | iQIYI revenue growth (NTM/LTM) is 0%. |
| What is the current EV/Revenue multiple of iQIYI? | Current revenue multiple of iQIYI is 0.7x. |
| Is iQIYI profitable? | Yes, iQIYI is EBITDA-positive (as of the last 12 months). |
| What is the current EBITDA of iQIYI? | iQIYI's last 12 months EBITDA is $113M. |
| What is iQIYI's EBITDA margin? | iQIYI's last 12 months EBITDA margin is 3%. |
| What is the current EV/EBITDA multiple of iQIYI? | Current EBITDA multiple of iQIYI is 25.7x. |
| What is the current FCF of iQIYI? | iQIYI's last 12 months FCF is ($141M). |
| What is iQIYI's FCF margin? | iQIYI's last 12 months FCF margin is (4%). |
| What is the current EV/FCF multiple of iQIYI? | Current FCF multiple of iQIYI is (20.6x). |
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