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iQIYI Valuation Multiples

Discover iQIYI's revenue and EBITDA valuation multiples, acquisitions, and investment history, alongside public comparables like Nine Entertainment, Zee Entertainment, MNC Digital Entertainment, Saregama India and more.

iQIYI Overview

About iQIYI

Iqiyi is a leading streaming video-on-demand company in China that generates revenue mostly through a subscription basis. The platform also provides user-generated content to nonpaying users, monetized through ads. The company self-produces much of the subscription content and also generates revenue through content distribution, gaming, and IP licensing. Iqiyi competes directly with Tencent Video, Alibaba’s Youku, ByteDance’s MangoTV, and Bilibili. The company is 45% and 5% owned by Baidu and Xiaomi, respectively.


Founded

2009

HQ

China

Employees

4.7K

Website

iqiyi.com

Financials (LTM)

Revenue: $4B
EBITDA: $74M

EV

$3B

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iQIYI Financials

iQIYI reported last 12-month revenue of $4B and EBITDA of $74M.

In the same LTM period, iQIYI generated $792M in gross profit, $74M in EBITDA, and had net loss of ($29M).

Revenue (LTM)


iQIYI P&L

In the most recent fiscal year, iQIYI reported revenue of $4B and EBITDA of $2B.

iQIYI is unprofitable as of last fiscal year, with gross margin of 21%, EBITDA margin of 52%, and net margin of (1%).

See analyst estimates for iQIYI
LTMLast FY202320242025202620272028
Revenue$4B$4B$5B$4B$4B
Gross Profit$792M$850M$1B$1B$850M
Gross Margin20%21%28%25%21%
EBITDA$74M$2B$3B$2B$2B
EBITDA Margin2%52%54%53%52%
EBIT Margin2%2%9%6%1%
Net Profit($29M)($30M)$285M$113M($30M)
Net Margin(1%)(1%)6%3%(1%)
Net Debt-$2B---

Financial data powered by Morningstar, Inc.

iQIYI Stock Performance

iQIYI has current market cap of $1B, and enterprise value of $3B.

Market Cap Evolution


iQIYI's stock price is $1.13.

iQIYI share price decreased by 0.9% in the last 30 days, and by 36.2% in the last year.

iQIYI has an EPS (earnings per share) of $-0.03.

See more trading valuation data for iQIYI
EVMarket CapPrice 1DPrice 1MPrice 3MPrice 12MEPS
$3B$1B-3.4%-0.9%-16.3%-36.2%$-0.03

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iQIYI Valuation Multiples

iQIYI trades at 0.7x EV/Revenue multiple, and 35.8x EV/EBITDA.

See NTM and 2027E valuation multiples for iQIYI

EV / Revenue (LTM)


iQIYI Financial Valuation Multiples

As of June 4, 2026, iQIYI has market cap of $1B and EV of $3B.

iQIYI has a P/E ratio of (38.1x).

LTMLast FY202320242025202620272028
EV/Revenue0.7x0.7x0.6x0.6x0.7x
EV/EBITDA35.8x1.3x1.0x1.2x1.3x
EV/EBIT41.0x37.8x6.0x9.9x78.4x
EV/Gross Profit3.4x3.1x2.1x2.5x3.1x
P/E(38.1x)(36.2x)3.8x9.7x(35.8x)
EV/FCF20.8x17.2x5.5x9.3xn/m

Multiples above and below 250x are considered non-meaningful (n/m). Valuation data powered by FactSet, Inc. and Morningstar, Inc.

Verified iQIYI Valuation Multiples

Access all public comps and forward-looking valuation multiples like EV/Revenue in 2027, based on consensus analyst estimates. Powered by FactSet and Morningstar.

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iQIYI Margins & Growth Rates

iQIYI decreased revenue by 4% and EBITDA by 99% in the last fiscal year.

In the most recent fiscal year, iQIYI reported gross margin of 21%, EBITDA margin of 52%, and net margin of (1%).

See estimated margins and future growth rates for iQIYI

iQIYI Margins

Last FY202420252026202720282029
Gross Margin21%25%21%19%
EBITDA Margin52%53%52%1%
EBIT Margin2%6%1%1%
Net Margin(1%)3%(1%)(1%)
FCF Margin4%7%(0%)2%

iQIYI Growth Rates

FY+1/FY23/2424/2525/2626/2727/2828/29
Revenue Growth(4%)(8%)(7%)(4%)
Gross Profit Growth(15%)(17%)(21%)(15%)
EBITDA Growth(99%)(10%)(9%)(99%)
EBIT Growth(19%)(39%)(87%)69%
Net Profit Growth(12%)(60%)(127%)(13%)
FCF Growth(41%)(40%)(101%)(3363%)

Data powered by FactSet, Inc. and Morningstar, Inc.

iQIYI Operational KPIs

iQIYI's revenue per employee in the last FY averaged $0.9M, while opex per employee averaged $0.2M for the same period.

iQIYI's Rule of 40 is (3%) (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).

iQIYI's Rule of X is (9%) (created by Bessemer, Rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).

Access forward-looking KPIs for iQIYI
LTMLast FY202320242025202620272028
Rule of 401%(3%)---
Bessemer Rule of X1%(9%)---
Revenue per Employee-$0.9M---
Opex per Employee-$0.2M---
S&M Expenses to Revenue14%14%--14%
R&D Expenses to Revenue6%6%6%6%6%
Opex to Revenue-20%18%19%20%

Data powered by FactSet, Inc. and Morningstar, Inc.

Valuation Multiples Across 230+ Verticals

iQIYI Competitors

iQIYI competitors include Nine Entertainment, Zee Entertainment, MNC Digital Entertainment, Saregama India, Viaplay, Storytel, Stingray Group, Cover, HUYA and Skyworth Digital.

Most iQIYI public comparables operate across Streaming and Consumer SaaS.

EV/RevenueEV/EBITDA
Last FYLTM2027ELast FYLTM2027E
Nine Entertainment0.6x0.7x4.0x4.6x
Zee Entertainment0.8x0.8x11.4x13.4x
MNC Digital Entertainment5.8x-16.6x-
Saregama India8.6x8.4x22.9x24.5x
Viaplay0.8x-(38.0x)-
Storytel1.8x1.8x9.6x9.2x
Stingray Group3.8x3.0x10.4x8.6x
Cover2.1x1.8x10.2x10.1x

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iQIYI VC Funding History

Before going public, iQIYI raised $3B in total equity funding, across 8 rounds.

Last private valuation of iQIYI was $5B, after raising $2B in February 2017 from Baidu, Beijing Cultural Center Fund, Boyu Capital, and 9 other investors.


iQIYI Funding Rounds

DateStageRaised FromRaisedValuationRev. MultipleDeal Summary
Jan-23Secondary - public-$442M--
Mar-17Secondary - privateVictor Koch$2M--
Feb-17Series GBaidu; Beijing Cultural Center Fund; Boyu Capital; China Everbright; Hillhouse Investment; IDG Capital; Madrone Capital Partners; Run Liang Tai Fund; Sequoia Capital; Silverlink Capital; VMS Asset Management; Xianghe Capital$2B$5BiQiyi, a China-based video streaming platform launched in 2010, raised $1.53 billion in February 2017 through a convertible note round. Baidu, holding a majority stake, invested $300 million as lead, with participation from IDG Capital, Sequoia Capital, Hillhouse Capital, Boyu Capital, Run Liang Tai Fund, Everbright-IDG Industrial Fund, and others matching the query investors. The funds aimed to boost original content, paid subscribers (which doubled to 20 million by mid-2016), and combat illegal content amid competition in China's subscription video market. At the time, iQiyi had around 480 million monthly active users as of end-2016. This followed a failed spin-out attempt in 2016 and prior funding including $300 million from Xiaomi and Shunwei in 2014 at $2-3 billion valuation, where Baidu added $100 million to retain 80% stake. though later references note a $2.3 billion buyout offer in 2016 that collapsed and a 2018 IPO prospectus targeting $10 billion valuation.
Nov-14Series FBaidu; Shunwei Capital; Xiaomi$400M-iQIYI, a leading Chinese online video streaming platform, received a $400 million investment on November 19, 2014, from Xiaomi and Shunwei Capital ($300 million combined) alongside Baidu ($100 million), with Xiaomi as the lead. The Xiaomi/Shunwei portion acquired approximately 10-15% of the company, while Baidu retained about 80% ownership post-investment. At the time, iQIYI was rapidly growing, generating over 6.95 billion viewing hours in August 2014 and expanding content partnerships, such as exclusive rights to nearly 100 South Korean titles announced at the Busan Film Festival in October 2014. The 2014 funding supported iQIYI's ambitions in original content production and innovative revenue-sharing models for films, which the company initiated that year. Following the round, iQIYI planned to more than double its original productions in 2015, targeting at least 30 titles and 500 episodes compared to 13 in 2014. By June 2016, it reached 20 million subscribers and expanded internationally, including a launch in Taiwan. Baidu, as the majority stakeholder, continued to back iQIYI's competition in China's video streaming market against rivals like Tencent Video and Youku. iQIYI went public in the U.S. on March 29, 2018, raising $2.25 billion, and grew to nearly 6 billion monthly viewing hours and over 500 million monthly active users. The company faced scrutiny in 2020 from short-sellers alleging overstated revenue and subscribers, prompting an SEC investigation.
Sep-14Series EBaidu$291M-iQiyi is a leading Chinese online video platform majority-owned by Baidu, launched in 2010 with investors including Providence Equity Partners. In September 2014, it reported 450 million active users spending 2.2 billion hours watching videos, with over 60% of traffic from mobile devices. Later developments include a failed 2016 buyout attempt by iQiyi's CEO Yu Gong, Baidu Chairman Robin Li, and investors for $2.3 billion, halted amid criticism from Baidu shareholder Acacia Partners over governance issues. In 2018, Baidu Holdings held 58.8% ownership through significant Class A and Class B shares, and iQiyi pursued a NASDAQ IPO targeting a $10 billion valuation with $1.5 billion in shares. By 2015, a majority of iQiyi's revenue came from online advertisements, shifting later toward subscriptions, with 52 million paying subscribers noted pre-IPO. The platform competed in China's large OTT market, producing original content via iQiyi Motion Pictures and Hauce iQiyi Company.
May-13Series DBaidu$359M--
May-13Series CBaidu$108M-iQiyi is a Chinese video streaming service akin to Netflix, controlled by Baidu, which became its largest shareholder around 2012. In 2013, Baidu acquired PPS, another video platform, for $370 million and merged it with iQiyi to expand into self-produced content, exclusive broadcasting, and variety shows. Later developments highlight iQiyi's growth trajectory. By end-2016, it had 481 million monthly active users and over 60 million paid subscribers. In February 2017, iQiyi raised $1.53 billion in a record investment. A planned 2016 deal for Baidu to buy a controlling stake valued iQiyi at $2.8 billion, though it fell through amid debates over a potential $5.8 billion valuation. iQiyi expanded aggressively, licensing Netflix content in 2017 as the only Chinese service to do so. It reported operating losses of 2.4 billion yuan in 2016, expected to narrow to 1.6 billion yuan in 2017 and approach break-even in 2018 per Jefferies analyst estimates. Baidu maintained significant ownership, holding 58.8% via 58,333,331 Class A and 2,876,391,396 Class B shares as of 2018 filings, with additional Class B shares issued to Baidu Holdings in April 2018 ahead of its US IPO filing for $1 billion. The competitive video streaming market in China, including rivals like Youku (Alibaba) and Tencent Video, drove heavy content investments amid rising original content demand and user willingness to pay.
Jan-13Secondary - privateBaidu$152M--

Acquisitions by iQIYI

iQIYI has acquired 1 company to date.

Last acquisition by iQIYI was on July 17th 2018. iQIYI acquired Skymoons for $178M (EV/Revenue multiple available to Pro users).

See M&A valuation multiples

Latest Acquisitions by iQIYI

Skymoons
Description
Skymoons is a Chengdu-headquartered game studio publishing mobile titles like Lords Mobile and Survival Heroes, amassing over 500 million downloads globally. It operates studios in Seoul, Edinburgh, and multiple Chinese cities. Founded in 2014, Skymoons specializes in strategy and battle royale genres.
HQ CountryChina
HQ City
Chengdu
Deal Date17 Jul 2018
Valuation$178M
EV/Revenue
EV/EBITDA

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Investments by iQIYI

iQIYI has invested in 10 companies to date.

Latest investment by iQIYI was on January 29th 2024. iQIYI invested in Xreal in their $60M Undisclosed stage round (EV/Revenue multiple available to Pro users).

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Latest Investments by iQIYI

Xreal
Xreal
Xiaoming Taiji
Xreal
Description
Xreal is a Beijing-headquartered developer of lightweight augmented reality glasses enabling spatial computing for consumers and enterprises. Founded in 2017, its Air and Beam series products feature micro-OLED displays with 1080p per eye resolution and low-latency tracking via dual 3D sensors. Xreal ships millions of units globally and integrates with Android, macOS, and Windows ecosystems for productivity, gaming, and entertainment applications.
Xreal is a Beijing-headquartered developer of lightweight augmented reality glasses enabling spatial computing for consumers and enterprises. Founded in 2017, its Air and Beam series products feature micro-OLED displays with 1080p per eye resolution and low-latency tracking via dual 3D sensors. Xreal ships millions of units globally and integrates with Android, macOS, and Windows ecosystems for productivity, gaming, and entertainment applications.
Xiaoming Taiji is a multimedia platform encompassing comics, animation, film, television, and games. It hosts a dedicated comic distribution site, develops original game titles, and maintains a technology research and development center in Beijing. The company also runs a novel publishing platform, data analytics for content creators, and an anime-themed cultural district known as Anime Town. Xiaoming Taiji supports cross-media IP development from webcomics to full-length animations.
Xreal is a Beijing-headquartered developer of lightweight augmented reality glasses enabling spatial computing for consumers and enterprises. Founded in 2017, its Air and Beam series products feature micro-OLED displays with 1080p per eye resolution and low-latency tracking via dual 3D sensors. Xreal ships millions of units globally and integrates with Android, macOS, and Windows ecosystems for productivity, gaming, and entertainment applications.
HQ CountryChinaChinaChinaChina
HQ City
Beijing
Beijing
Wuhan
Beijing
Deal Date29 Jan 20244 Sep 20202 Feb 202022 Feb 2019
RoundUndisclosed stageSeries BSeries ASeries A
Raised$60M$40M$7M$16M
InvestorsAlibaba Group; Gentle Monster; iQIYI; Kuaishou; NIO Capital; Sequoia Capital; Shunwei Capital; YF CapitalCCEIF Fund; GL Ventures LLC; GP Capital; HSG; iQIYI; KuaishouiQIYIChina Growth Capital; China Everbright; iQIYI; Shunwei Capital
Valuation$1Bundisclosedundisclosedundisclosed
EV/Revenue
EV/EBITDA

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About iQIYI

When was iQIYI founded?iQIYI was founded in 2009.
Where is iQIYI headquartered?iQIYI is headquartered in China.
How many employees does iQIYI have?As of today, iQIYI has over 4K employees.
Who is the CEO of iQIYI?iQIYI's CEO is Yu Gong.
Is iQIYI publicly listed?Yes, iQIYI is a public company listed on Nasdaq.
What is the stock symbol of iQIYI?iQIYI trades under IQ ticker.
When did iQIYI go public?iQIYI went public in 2018.
Who are competitors of iQIYI?iQIYI main competitors include Nine Entertainment, Zee Entertainment, MNC Digital Entertainment, Saregama India, Viaplay, Storytel, Stingray Group, Cover, HUYA, Skyworth Digital.
What is the current market cap of iQIYI?iQIYI's current market cap is $1B.
What is the current revenue of iQIYI?iQIYI's last 12 months revenue is $4B.
What is the current revenue growth of iQIYI?iQIYI revenue growth (NTM/LTM) is (0%).
What is the current EV/Revenue multiple of iQIYI?Current revenue multiple of iQIYI is 0.7x.
What is the current EBITDA of iQIYI?iQIYI's last 12 months EBITDA is $74M.
What is iQIYI's EBITDA margin?iQIYI's last 12 months EBITDA margin is 2%.
What is the current EV/EBITDA multiple of iQIYI?Current EBITDA multiple of iQIYI is 35.8x.
What is the current FCF of iQIYI?iQIYI's last 12 months FCF is $128M.
What is iQIYI's FCF margin?iQIYI's last 12 months FCF margin is 3%.
What is the current EV/FCF multiple of iQIYI?Current FCF multiple of iQIYI is 20.8x.
How many companies iQIYI has acquired to date?As of June 2026, iQIYI has acquired 1 company.
What was the largest acquisition by iQIYI?$178M acquisition of Skymoons on 17th July 2018 was the largest M&A iQIYI has done to date.
What companies iQIYI acquired?iQIYI acquired Skymoons.
In how many companies iQIYI has invested to date?As of June 2026, iQIYI has invested in 10 companies.
What was the last iQIYI investment?On 29th January 2024 iQIYI invested in Xreal, participating in a $60M Undisclosed stage round at $1B valuation, alongside Alibaba Group, Gentle Monster, Kuaishou, NIO Capital, Sequoia Capital, Shunwei Capital, and YF Capital.
In what companies iQIYI invested in?iQIYI invested in Xreal, DHSP GROUP, Chushou, Shangai Films & Media Corporation, Xiaoming Taiji, Fanfan Comics, Castor Studio, Dongci, ASK Animation Studio, and BIANYUE CULTURE.

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