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- Windeln.de
Windeln.de Funding, Investors & Competitors
Windeln.de has raised $201M across 4 funding rounds, most recently a $110M ipo round in May 2015.
Last Windeln.de funding round
$110M
IPO · May 2015
Cumulative funding Windeln.de raised
$201M
across 4 funding rounds
Key investors in Windeln.de
360 Capital
DN Capital
MCI Capital
Acton Capital
Deutsche Bank
Goldman Sachs
VI Partners
RI Digital Ventures
About Windeln.de
windeln.de is a Düsseldorf-headquartered e-commerce retailer specializing in baby, toddler, and maternity products across Germany, Austria, Switzerland, Czech Republic, and Spain. The company stocks over 3,000 SKUs including Pampers diapers, Aptamil formula, strollers from Cybex, and car seats compliant with ECE R129. Operating subscription clubs for recurring deliveries, windeln.de fulfills orders from warehouses in Kleve and Barcelona. Founded in 2010 and listed on the Frankfurt Stock Exchange, it expanded into China via Tmall partnerships.
Founded
2010
HQ
Website
Status
Privately held
Customer focus
B2C
Revenue model
Product sales, Subscription
Windeln.de Funding History
Windeln.de has raised a total of $201M across 4 funding rounds.
Windeln.de's first fundraising round was a $20M Series C in February 2013. The most recent completed round was a $110M ipo round in May 2015.
Windeln.de funding rounds
| Date | Stage | Investors | Raised | Deal Summary |
|---|---|---|---|---|
| May 2015 | IPO | - | $110M | windeln.de listed on the Prime Standard of the Frankfurt Stock Exchange on 6 May 2015 under the ticker WDL. The offer price was set at EUR 18.50 per share, the mid-point of the EUR 16.50 to EUR 20.50 range. A total of 11,404,899 shares were placed, comprising 5,400,000 newly issued shares, 4,517,304 existing shares from selling shareholders and 1,487,595 shares in an over-allotment, for a total offer volume of about EUR 211 million. The company received gross proceeds of approximately EUR 100 million from the new shares, rising to about EUR 127 million after the greenshoe option was exercised. MCI.TechVentures sold approximately one quarter of its shareholding in the offering, making this a partial exit; MCI did not publish proceeds or a return multiple for the sell-down. windeln.de was founded in Munich in October 2010 and sold baby and children's products online. It reported gross revenue of EUR 130 million for 2014 and operated in Germany, Austria and Switzerland, with over 100 employees at the time of its January 2015 funding round. |
| Jan 2015 | Series D | Goldman Sachs (lead); DN Capital; 360 Capital; Deutsche Bank; MCI Capital | $51M | - |
| May 2014 | Undisclosed stage | DN Capital; Acton Capital; 360 Capital; Deutsche Bank; MCI Capital | $20M | MCI announced on 12 May 2014 that windeln.de had raised a EUR 15 million growth capital round. DB Private Equity, the private equity arm of Deutsche Bank, joined DN Capital, Acton Capital Partners, MCI Management and 360 Capital Partners alongside the company's existing shareholders. Individual amounts, stakes and the valuation were not disclosed. MCI said the capital would fund expansion into new regions and product categories, through both organic growth and acquisitions. No advisers or financing conditions were published. windeln.de was founded in Munich in October 2010 and sells baby and children's products online. MCI reported that the company had grown well over 100% during 2013. In 2015 it used the capital raised to acquire the Czech online baby-goods retailer Feedo. |
| Feb 2013 | Series C | DN Capital (lead); MCI Capital (lead); Acton Capital; 360 Capital; VI Partners; RI Digital Ventures | $20M | Windeln.de is a German online retailer specializing in baby and children products, offering over 85,000 items from more than 1,000 brands including diapers, baby food, skin care, safety products, clothing, and toys. Founded in October 2010 by Konstantin Urban, Alexander Brand, and Dagmar Mahnel, the company operates as a one-stop-shop for young parents seeking convenient home delivery of essential baby products. In February 2013, windeln.de closed a EUR 15 million funding round led by DN Capital and MCI Management, with participation from existing investors Acton Capital Partners and new investor 360 Capital Partners. By early 2013, the company had achieved approximately EUR 50 million in annual revenue run rate, demonstrating rapid growth trajectory. The company successfully expanded geographically into Switzerland and Austria in 2013 and acquired kindertraum.ch and toys.ch that same year, establishing itself as a leading online retailer in the baby and children category across Europe. By fiscal year 2014, windeln.de had grown revenues to EUR 101.3 million, representing 105% year-over-year growth from EUR 49.4 million in 2013. |
Who has invested in Windeln.de?
8 investors have backed Windeln.de across its funding rounds, including 360 Capital, DN Capital, MCI Capital, Acton Capital, Deutsche Bank and Goldman Sachs.
Lead investors include Goldman Sachs, DN Capital and MCI Capital.
Windeln.de Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
| 3 | Lead | Feb 2013 | ||
| 3 | Participant | Feb 2013 | ||
| 3 | Lead | Feb 2013 | ||
| 2 | Participant | Feb 2013 | ||
| 2 | Participant | May 2014 | ||
| 1 | Lead | Jan 2015 | ||
This data is available for Pro users. Sign up to see all 8 Windeln.de investors. Start Free Trial | ||||
Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples
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Start Free TrialAcquisitions by Windeln.de
Windeln.de has acquired 2 companies to date.
Last acquisition by Windeln.de was on August 10th 2015. Windeln.de acquired Bebitus for $5M.
Latest Acquisitions by Windeln.de
| Description | Bebitus is a Madrid-based e-commerce site stocking baby and kids products from 2,000 brands including Chicco and Nuk across Spain and Portugal. Launched in 2011, the store features strollers, clothing, and toys with free shipping over 39 euros. | Feedo is a Prague-based e-commerce marketplace leading babycare sales in Czechia and Slovakia. It offers over 20,000 products from brands like Pampers, Chicco, Fisher-Price, and NUK, including diapers, strollers, nutrition, and toys. The platform provides fast delivery, price comparisons, expert advice, and loyalty programs, serving parents through Feedo.cz and Feedo.sk sites. |
| HQ Country | ||
| HQ City | Barcelona | Prague |
| Deal Date | 10 Aug 2015 | 20 Apr 2015 |
| Valuation | $5M | $13M |
| EV/Revenue | ||
| EV/EBITDA | ||
This data is available for Pro users. Sign up to see all Windeln.de acquisitions and their M&A valuation multiples. Start Free Trial | ||
Windeln.de Competitors
Windeln.de competitors include listed companies like Alibaba Group, Pinduoduo, MercadoLibre and Sea, and private ones like Noon and Snapdeal.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Publicly listed | $153B | $15B | $266B | 1.6x | ||
| Publicly listed | $64B | $14B | $111B | 0.7x | ||
| Publicly listed | $29B | $3.7B | $93B | 2.6x | ||
| Publicly listed | $23B | $2.4B | $62B | 2.0x | ||
| Private | - | - | $10B | - | ||
| Private | $26M | - | $6.5B | - |
Windeln.de Public Comps
Windeln.de is still privately-owned, but its public comps include Amazon, Tencent, Alibaba Group, Pinduoduo, MercadoLibre, Carvana, Sea, JD.com, Coupang and LY Corporation.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $717B | $161B | 3.9x | 3.5x | 17.5x | 13.8x | |||
| $112B | $51B | 4.5x | 4.2x | 9.9x | 9.9x | |||
| $153B | $15B | 1.7x | 1.6x | 17.5x | 13.0x | |||
| $64B | $14B | 0.7x | 0.7x | 3.1x | 2.8x | |||
| $29B | $3.7B | 3.5x | 2.6x | 27.2x | 25.1x | |||
| $20B | ($110M) | 3.7x | 2.9x | (691.4x) | 27.7x | |||
| $23B | $2.4B | 2.5x | 2.0x | 24.3x | 16.5x | |||
| $195B | $4.3B | 0.1x | 0.1x | 6.7x | 6.7x | |||
This data is available for Pro users. Sign up to see all Windeln.de competitors and their valuation data. Start Free Trial | ||||||||
Common questions about Windeln.de
| When was Windeln.de founded? | Windeln.de was founded in 2010. |
| Where is Windeln.de headquartered? | Windeln.de is headquartered in Munich, Germany. |
| Is Windeln.de publicly listed? | No, Windeln.de is a private, VC-backed company. |
| How much funding has Windeln.de raised? | Windeln.de has raised $201M across 4 funding rounds. |
| What was Windeln.de's last funding round? | Windeln.de's last funding round was a $110M ipo round in May 2015. |
| Who are Windeln.de's investors? | Windeln.de's investors include DN Capital, 360 Capital, MCI Capital, Acton Capital, Deutsche Bank, Goldman Sachs, VI Partners and RI Digital Ventures. |
| Which companies are comparable to Windeln.de? | Companies comparable to Windeln.de include Alibaba Group, Pinduoduo, MercadoLibre, Sea, Noon and Snapdeal. |
| How many companies has Windeln.de acquired? | Windeln.de has acquired 2 companies, including Bebitus and Feedo. |
| What was the largest acquisition by Windeln.de? | The $13M acquisition of Feedo in April 2015 is the largest acquisition Windeln.de has made to date. |
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