Simpli.fi Valuation, Funding & Investors

Simpli.fi is valued at $1.5B as of June 2021.

Last Simpli.fi valuation

$1.5B

Undisclosed stage · Jun 2021

Last Simpli.fi funding round

Undisclosed stage

Amount undisclosed · Jun 2021

Key investors in Simpli.fi

Simpli.fi Overview

About Simpli.fi

Simpli.fi is a Fort Worth, Texas provider of workflow software and programmatic advertising technology for agencies, advertisers and media buying organisations. The platform covers connected television, mobile, display and other media, and it serves more than 1,400 agencies, advertisers and media buyers. In a typical month it executes over 120,000 campaigns for 30,000 active advertisers, with a particular focus on independent advertising agencies and local advertisers. The business was built by co-founders Frost Prioleau, who has been chief executive since inception, and Paul Harrison. The private equity firm GTCR acquired a majority interest in 2017 and has supported growth through product investment and acquisitions. In June 2021 Blackstone agreed to join GTCR as a majority shareholder in a transaction that valued the company at approximately USD 1.5 billion.


HQ

United StatesFort Worth, TX

Website

simpli.fi

Status

Privately held

Customer focus

B2B

Revenue model

Subscription, Advertising

Valuation

$1.5B (Jun 2021)

Simpli.fi Valuation

Simpli.fi is currently valued at $1.5B, based on its undisclosed-stage round in June 2021. Read the announcement ↗

The round included Blackstone.

Simpli.fi valuation by funding round

Simpli.fi valuation by funding round
DateStageValuation
Jun 2021Undisclosed stage$1.5B

Simpli.fi Funding History

Simpli.fi has raised 1 funding round.

Simpli.fi funding rounds
DateStageInvestorsValuationDeal Summary
Jun 2021Undisclosed stageBlackstone$1.5BBlackstone announced on 28 June 2021 that private equity funds it manages had entered a definitive agreement to make a significant equity investment in Simpli.fi, a Fort Worth based programmatic advertising and agency management software company. The investment, made through Blackstone's flagship private equity vehicle, values the company at approximately USD 1.5 billion, and Blackstone joins existing investor GTCR as a majority shareholder with equal board representation. GTCR had acquired a majority interest in 2017 alongside co-founders Frost Prioleau and Paul Harrison. Blackstone said the capital would support innovation, organic growth and the company's targeted acquisition strategy, and described the deal as a continuation of its focus on digital advertising technology platforms following its investments in Liftoff and Vungle. Simpli.fi serves more than 1,400 agencies, advertisers and media buying organisations and, in a typical month, powers over 120,000 campaigns for 30,000 active advertisers across connected television, mobile and display media. Evercore and LUMA Partners advised Simpli.fi and GTCR.

Who has invested in Simpli.fi?

1 investor has backed Simpli.fi across its funding rounds, including Blackstone.


Simpli.fi Investors

Investors in Simpli.fi by funding rounds participated
InvestorHQRoundsRoleFirst check

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Simpli.fi Competitors

Simpli.fi competitors include listed companies like CyberAgent, Ibotta and Digital Turbine, and private ones like Federated Media, VideoAmp and Aleph Group.

Public and private companies comparable to Simpli.fi
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
Federated MediaUnited StatesSan Francisco, CAPrivate--$200M-
CyberAgentJapanJapanPublicly listed$5.5B$476M$4.1B0.6x
VideoAmpUnited StatesUnited StatesPrivate$100M-$1.4B14.0x
IbottaUnited StatesUnited StatesPublicly listed$342M$7M$1.4B3.4x
Digital TurbineUnited StatesUnited StatesPublicly listed$565M$85M$1.3B2.5x
Aleph GroupUAEDubaiPrivate--$2B-

Simpli.fi Public Comps

Simpli.fi is still privately-owned, but its public comps include CHEIL Worldwide, Hunan TV & Broadcast, Ibotta, 4imprint, Guangdong Advertising, Zhewen Interactive Group, Digital Turbine, Plan B Media, Havas and Five9.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
CHEIL Worldwide$3.4B$281M0.3x0.3x3.9x4.0x
Hunan TV & Broadcast$651M$99M2.5x2.8x16.3x14.3x
Ibotta$342M$7M3.6x3.4x168.3x19.5x
4imprint$1.3B$152M1.1x1.1x9.9x11.1x
Guangdong Advertising$3.2B$43M0.6x-47.1x-
Zhewen Interactive Group$1.3B$33M1.6x-61.2x-
Digital Turbine$565M$85M2.8x2.5x18.6x11.2x
Plan B Media$284M$65M4.4x4.2x19.3x9.3x

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Common questions about Simpli.fi

Where is Simpli.fi headquartered?Simpli.fi is headquartered in Fort Worth, TX, United States.
Is Simpli.fi publicly listed?No, Simpli.fi is a private, VC-backed company.
What is Simpli.fi's valuation?Simpli.fi was last valued at $1.5B in its undisclosed-stage round in June 2021.
What was Simpli.fi's last funding round?Simpli.fi's last funding round was a undisclosed-stage round in June 2021.
Who are Simpli.fi's investors?Simpli.fi's investors include Blackstone.
Which companies are comparable to Simpli.fi?Companies comparable to Simpli.fi include Federated Media, CyberAgent, VideoAmp, Ibotta, Digital Turbine and Aleph Group.

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