Plan B Media - Public Comps and Valuation Multiples

Plan B Media Overview

About Plan B Media

Plan B Media PCL is principally engaged in providing advertising media production, advertising space, and airtime rental services. The group has two principal reportable segments, which are the Out-of-home media segment comprising advertising media production, advertising space and airtime rental services, and Engagement marketing segment comprising sports marketing and artist management. The majority of its revenue is derived from the Out-of-home media segment.

Founded

2005

HQ

Employees

944

Website

planbmedia.co.th

Sectors

Advertising & Marketing
Service Providers

Financials

LTM Revenue $288M

LTM EBITDA $130M

EV

$798M

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Plan B Media Financials

As of August 2025, Plan B Media reported last 12-month revenue of $288M and EBITDA of $130M.

In the same period, Plan B Media generated $98.2M in LTM gross profit and $34.6M in net income.

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Plan B Media P&L

In the most recent fiscal year, Plan B Media reported revenue of $285M and EBITDA of $130M.

Plan B Media expects next 12-month revenue of XXX and NTM EBITDA of XXX

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	LTM	NTM	Last FY	FY 2025	FY 2026	FY 2027
Revenue	$288M	XXX	$285M	XXX	XXX	XXX
Gross Profit	$98.2M	XXX	$85.5M	XXX	XXX	XXX
Gross Margin	34%	XXX	30%	XXX	XXX	XXX
EBITDA	$130M	XXX	$130M	XXX	XXX	XXX
EBITDA Margin	45%	XXX	46%	XXX	XXX	XXX
EBIT	$50.7M	XXX	$50.8M	XXX	XXX	XXX
EBIT Margin	18%	XXX	18%	XXX	XXX	XXX
Net Profit	$34.6M	XXX	$32.7M	XXX	XXX	XXX
Net Margin	12%	XXX	11%	XXX	XXX	XXX
Net Debt	XXX	XXX	n/a	XXX	XXX	XXX

Financial data powered by Morningstar, Inc.

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Financial performance metrics for Plan B Media including revenue, profitability, and margin analysis across different time periods. The company reported last twelve months revenue of $288M. EBITDA for the last twelve months was $130M. In the most recent fiscal year, Plan B Media achieved $285M in revenue and $130M in EBITDA.
Financial Metric	Last Twelve Months (LTM)	Next Twelve Months (NTM)	Most Recent Fiscal Year	Current Fiscal Year (2025)	Next Fiscal Year (2026)	Two Years Forward (2027)
Total Revenue	$288M	Analyst estimates available to subscribers	$285M	Analyst estimates available to subscribers	Analyst estimates available to subscribers	Analyst estimates available to subscribers
Gross Profit	$98.2M	Analyst estimates available to subscribers	$85.5M	Analyst estimates available to subscribers	Analyst estimates available to subscribers	Analyst estimates available to subscribers
Gross Profit Margin	34.1% gross margin	Analyst estimates available to subscribers	30.0% gross profit margin	Analyst estimates available to subscribers	Analyst estimates available to subscribers	Analyst estimates available to subscribers
EBITDA (Earnings Before Interest, Taxes, Depreciation, Amortization)	$130M	Analyst estimates available to subscribers	$130M	Analyst estimates available to subscribers	Analyst estimates available to subscribers	Analyst estimates available to subscribers
EBITDA Margin	45.2% EBITDA margin	Analyst estimates available to subscribers	45.7% EBITDA margin	Analyst estimates available to subscribers	Analyst estimates available to subscribers	Analyst estimates available to subscribers
EBIT (Earnings Before Interest and Taxes)	$50.7M	Analyst estimates available to subscribers	$50.8M	Analyst estimates available to subscribers	Analyst estimates available to subscribers	Analyst estimates available to subscribers
EBIT Margin	17.6% EBIT margin	Analyst estimates available to subscribers	17.8% EBIT margin	Analyst estimates available to subscribers	Analyst estimates available to subscribers	Analyst estimates available to subscribers
Net Income (Net Profit)	$34.6M	Analyst estimates available to subscribers	$32.7M	Analyst estimates available to subscribers	Analyst estimates available to subscribers	Analyst estimates available to subscribers
Net Profit Margin	12.0% net profit margin	Analyst estimates available to subscribers	11.5% net profit margin	Analyst estimates available to subscribers	Analyst estimates available to subscribers	Analyst estimates available to subscribers
Net Debt Position	Detailed debt information available to subscribers	Detailed debt information available to subscribers	n/a	Detailed debt information available to subscribers	Detailed debt information available to subscribers	Detailed debt information available to subscribers

Financial Performance Summary for Plan B Media

This financial data table provides comprehensive performance metrics for Plan B Media, a company based in Thailand. The metrics include revenue, profitability measures, and operational efficiency indicators across multiple time periods.

Recent Performance Highlights

Plan B Media generated $288M in revenue over the last twelve months.
The company achieved $130M in EBITDA over the last twelve months.
Gross profit for the last twelve months was $98.2M.
Net income over the last twelve months reached $34.6M.

Fiscal Year Performance

In the most recent fiscal year, Plan B Media reported $285M in total revenue.
Fiscal year EBITDA was $130M.
The company maintained a gross profit margin of 30.0% in the most recent fiscal year.
EBITDA margin for the fiscal year was 45.7%.
Net profit margin reached 11.5% in the most recent fiscal year.

This financial data is sourced from Morningstar, Inc. and represents the most recent available information for Plan B Media. Forward-looking estimates and detailed financial projections are available through our premium subscription service.

Plan B Media Stock Performance

Plan B Media has current market cap of THB 22.4B (or $700M), and EV of THB 25.6B (or $798M).

Market Cap Evolution

Plan B Media Stock Data

As of September 12, 2025, Plan B Media's stock price is THB 5 (or $0).

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EV	Market Cap	Price 1D	Price 1M	Price 3M	Price 12M	EPS
$798M	$700M	XXX	XXX	XXX	XXX	$0.01

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Plan B Media Valuation Multiples

Plan B Media's trades at 2.8x EV/Revenue multiple, and 6.1x EV/EBITDA.

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Plan B Media Financial Valuation Multiples

As of September 12, 2025, Plan B Media has market cap of $700M and EV of $798M.

Equity research analysts estimate Plan B Media's 2025E EV/Revenue multiple at XXX and 2025E EV/EBITDA multiple at XXX

Plan B Media has a P/E ratio of 20.2x.

	LTM	NTM	Last FY	FY 2025	FY 2026	FY 2027
Market cap (current)	$700M	XXX	$700M	XXX	XXX	XXX
EV (current)	$798M	XXX	$798M	XXX	XXX	XXX
EV/Revenue	2.8x	XXX	2.8x	XXX	XXX	XXX
EV/EBITDA	6.1x	XXX	6.1x	XXX	XXX	XXX
EV/EBIT	15.7x	XXX	15.7x	XXX	XXX	XXX
EV/Gross Profit	8.1x	XXX	n/a	XXX	XXX	XXX
P/E	20.2x	XXX	21.4x	XXX	XXX	XXX
EV/FCF	16.4x	XXX	10.8x	XXX	XXX	XXX

Valuation data powered by FactSet, Inc. and Morningstar, Inc.

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Plan B Media Margins & Growth Rates

Plan B Media's last 12 month revenue growth is 4%

Plan B Media's revenue per employee in the last FY averaged $0.3M, while opex per employee averaged $37K for the same period.

Plan B Media's rule of 40 is 50% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).

Plan B Media's rule of X is 55% (created by Bessemer, rule of X is another metric relevant for SaaS companies only, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).

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Plan B Media Operational Valuation Multiples

	LTM	NTM	Last FY	FY 2025	FY 2026	FY 2027
Revenue Growth	4%	XXX	3%	XXX	XXX	XXX
EBITDA Margin	45%	XXX	46%	XXX	XXX	XXX
EBITDA Growth	3%	XXX	5%	XXX	XXX	XXX
Rule of 40	50%	XXX	50%	XXX	XXX	XXX
Bessemer Rule of X	XXX	XXX	55%	XXX	XXX	XXX
Revenue per Employee	XXX	XXX	$0.3M	XXX	XXX	XXX
Opex per Employee	XXX	XXX	$37K	XXX	XXX	XXX
S&M Expenses to Revenue	XXX	XXX	5%	XXX	XXX	XXX
G&A Expenses to Revenue	XXX	XXX	n/a	XXX	XXX	XXX
R&D Expenses to Revenue	XXX	XXX	n/a	XXX	XXX	XXX
Opex to Revenue	XXX	XXX	12%	XXX	XXX	XXX

Valuation data powered by FactSet, Inc. and Morningstar, Inc.

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