Global Traffic Network Valuation Multiples

Comcast is made up of three parts. The core cable business owns networks capable of providing television, internet access, and phone services to 65 million US homes and businesses, or nearly half of the country. The firm provides services to about 47% of the locations in this territory. Comcast acquired NBCUniversal from General Electric in 2011. Following the spinoff of several cable networks, including CNBC, MSNBC, and USA, NBCU now consists of the NBC network, several local NBC affiliates, Bravo, the Peacock streaming platform, Universal Studios, and several theme parks. Finally, Sky, acquired in 2018, is a large television provider in the UK and Italy.

Headquartered in France, Publicis is the world’s second-largest ad holding company based on revenue. Publicis’ services, which include traditional and digital advertising, public relations, and consulting, are provided worldwide, with over 80% of its revenue coming from more-developed regions such as North America and Europe.

Liberty Media Corp along with its subsidiaries is engaged in the media and entertainment industries in North America and the United Kingdom. The company owns interests in a high-quality portfolio of assets across the media, entertainment and sports industries. The company derives its maximum revenue from United Kingdom.

Omnicom is a holding company that owns several advertising agencies and related firms. It provides traditional and digital advertising services that include creative design, market research, data analytics, ad placement, and public relations. The firm operates globally, providing services in more than 70 countries; it generates more than one half of its revenue in North America and nearly 30% in Europe.

Unity Software Inc provides a software platform for creating and operating interactive, real-time 3D content. The platform can be used to create, run, and monetize interactive, real-time 2D and 3D content for mobile phones, tablets, PCs, consoles, and augmented and virtual reality devices. The business is spread across the United States, Greater China, EMEA, APAC, and other Americas, and key revenue is derived from the EMEA region. Its products are used in the gaming industry, retail, automotive, architecture, engineering, and construction.

Focus Media Information Technology Co Ltd is an advertising company. The company's main business is the development and operation of Life Circle media. Its main products are building media (including elevator TV media and elevator poster media) and cinema screen advertising media, etc., covering the work scenes, life scenes, entertainment scenes, and consumption scenes of the mainstream urban consumer groups, and integrating into a life circle media network.

BlueFocus Communication Group Co Ltd provides marketing and brand management services in China and internationally. It offers marketing and brand management services across various disciplines, including strategy, digital, advertising, media, social, PR, design, branding, CRM, data, e-commerce, and mobile solutions to various multinational companies and Chinese enterprises, such as IT, automobile, consumer goods, real estate, finance, and entertainment industries.

Endeavor Group Holdings Inc is an entertainment and sports company. The company owns and operates sports and entertainment properties, including UFC and WWE through its majority ownership of TKO, produces and distributes sports and entertainment content, owns and manages exclusive live events and experiences, and represents top sports, entertainment, and fashion talent, as well as blue chip corporate clients. Its reportable segments are Owned Sports Properties, Events, Experiences & Rights, and Representation. Maximum revenue is generated from its Owned Sports Properties segment, which is comprised of a portfolio of sports and entertainment properties, including UFC, WWE, PBR, and Euroleague. Geographically, it derives key revenue from the United States.

QMMM Holdings Ltd is a digital advertising and marketing production services company. It operates through its two wholly owned subsidiaries: ManyMany Creations and Quantum Matrix. It has used interactive design, animation, art-tech and virtual technologies in over 500 commercial campaigns. The company has worked with large domestic and international banks, real estate developers, amusement parks, top international athletic apparel and footwear brands, and luxury cosmetic products and international brands for their advertising and creation work in Hong Kong. Its clients include local and international banks, real-estate developers, luxury brands, high fashion houses, and theme parks.

Amdocs Ltd is a provider of software and services to communications, entertainment, and media service providers. The Company operates in a single segment and designs, develops, markets, supports, implements, and operates open and modular cloud offerings. Its portfolio includes solutions across digital business systems and legacy business and operational support systems, supporting multiple lines of business such as wireless, broadband, cable, fiber, satellite, and digital services. The Company leverages artificial intelligence to support digital transformation, cloud adoption, and intelligent network automation. Geographically, it derives a majority of its revenue from North America and also operates in Europe and the rest of the world.

Tata Communications Ltd is the primary provider of international and national voice and data transmission long-distance services, internet dial-up and broadband services and other value-added services. The company’s reportable segments are Voice Solutions (VS), Data and Managed Services (DMS) and Real Estate (RE). It generates maximum revenue from Data and Managed Services (DMS) segment.

Outfront Media Inc is a real estate investment trust involved in the ownership of advertising space on its portfolio of billboards and transit displays. The Company generates revenue in the form of rental income by allowing other companies to advertise on its properties and structures under short-term contracts. Outfront Media segments its operations into the United States and International units. Although it also owns assets in Canada and Latin America, the company derives the vast majority of its revenue from billboard advertising agreements in the U.S. Roughly half of the U.S. division's revenue comes from its displays in the New York City and Los Angeles markets. Outfront Media's customers include entities within the retail, television, healthcare, and entertainment industries.

Dentsu Group is the top advertising agency in Japan and the fifth-largest advertising network in the world. It is the oldest advertising agency in Japan, with the original company being established in 1901. Over the years, Dentsu expanded its global footprint through mergers and acquisitions. Currently, international sales account for about 60% of total revenue.

Oriental Pearl Group Co Ltd operates a media integration and distribution platform in China. The various business units of the company comprise Channel Products Operation, Video Shopping, and E-Commerce, Culture and Entertainment Themed Tourism, Mobile Transmissions and Video Games among others.

JCDecaux SE is an outdoor advertising company. The company focuses on three main business areas namely Street Furniture, Transport advertising, and Billboard advertising. Street furniture advertising relates to bus stop advertising, newspaper kiosks, public benches, and free-standing panels. Transport which focuses on advertising in land transport networks and airports and Billboard Advertising which concerns the marketing of billboards, neon-light billboards, and advertising wraps. The company generates the majority of its revenue from the Street Furniture segment in the form of Advertising. The company has a geographical presence in Europe, Asia-Pacific, France, the Rest of the world, the United kingdom, and North America.

CyberAgent is a prominent Japanese media company founded in 1998. Its core businesses include internet advertising, online broadcasting platforms, and gaming.

Headquartered in the United Kingdom, WPP is the world’s largest ad holding company based on annual revenue. Its services, which include traditional and digital advertising, public relations, and consulting, are provided worldwide, with over 70% of its revenue coming from more developed regions such as North America, the UK, and Western Europe. WPP is the largest media buying entity in the world.

Adeia Inc is a consumer and entertainment product/solutions licensing company. Its only operating segment being Intellectual Property (IP) Licensing. In the IP segment, the company licenses innovations to companies in the broader entertainment industry, and those developing new technologies that will help drive this industry forward. It includes Pay-TV, Consumer Electronics, Connected Car, and Media Platform.

China Literature Ltd is an investment holding company. The company along with its subsidiaries provides online reading services, copyright commercialization, writer cultivation and brokerage, and operation of text work reading. It generates its revenue from Online reading through self-owned platform products. it operates in two segments: Online business and Intellectual property operations and others. The Online business segment that derives the majority of revenue comprises online paid reading, online advertising, and game publishing. The Intellectual property operations and other segment include licensing and distribution of film and television properties, copyrights licensing, sales of adaptation rights and scripts, sales of physical books, and in-house online games operations.

Kadokawa Corp is a Japan based publisher and digital content platform provider. It is involved in various businesses such as publishing, film, publishing rights, digital contents, planning, development and operation of network entertainment service, and contents and operation of video- sharing website.

Hakuhodo is the second-largest advertising agency in Japan, and one of the oldest advertising agencies, founded in 1895. Over the years, Hakuhodo has acquired many international companies, and overseas revenue currently accounts for 15% of total sales.

Stroeer SE & Co KGaA is a Germany-based holding company focused on promotional media services outside of the home. It operates in three main business segments, Out of Home (OOH) Media which generates key revenue, Digital & Dialog Media, and DaaS & E-commerce. The OOH Media segment encompasses the Group's entire OOH advertising business, comprising the Classic OOH, Digital OOH, and OOH services product groups. Digital & Dialog Media segment provides solutions for online advertising in the context of proprietary and third-party content. The scalable products marketed on this basis range from branding and storytelling to performance, native advertising, and social media. Geographically, it generates the majority of its revenue from Germany.

Damai Entertainment Holdings Ltd is a technology-powered entertainment company rooted in real-world experiences. While delivering premium films and performances, it harnesses technology to craft inventive experiences for the cultural and entertainment industry, offering users high-quality real-world entertainment. It stands as a full-fledged real-world entertainment platform with businesses spanning content production, marketing and distribution, live performances, IP licensing and integrated operations, as well as cinema ticketing management and data services.

Cyfrowy Polsat SA operates in Poland as a provider of a paid digital satellite platform under the name of ‘Polsat Box’ and paid digital terrestrial television as well as the telecommunication services provider. The group operates in the following four segments that includes B2C and B2B services segment which relate to the provision of services to the general public, including digital television transmission signal, mobile services, internet access services, mobile TV services, online TV services, and set-top box production, Media segment consists mainly of production, acquisition, and broadcasting of information and entertainment programs, and TV series. Real Estate segment consists construction, sale, rental, and management of own or leased real estate and Green energy segment.

Magnite is a supply-side advertising platform that provides technology and yield management solutions to content publishers, enabling them to monetize their digital advertising inventory. Magnite receives a percentage of all advertising inventory that it sells. 43% of Magnite’s revenue is derived from connected television, or CTV, streaming platforms, 40% from mobile applications, and the remainder from general websites. Beyond the typical monetization responsibilities inherent to an SSP, Magnite also provides upstream advertising servers to CTV publishers, allowing them to have granular control over direct-sold, programmatic guaranteed, and open-auction logic. Magnite competes with other independent SSPs, supply path optimization solutions, and closed ecosystems like Meta.

Guangdong Advertising Group Co Ltd is a advertising and marketing company. It provides professional marketing services.

Founded in 2008 as a media content platform, Autohome is the leading online automobile platform in China, ranking first among automotive service platforms in terms of mobile daily active users, according to QuestMobile. Through its two websites, autohome.com.cn and che168.com, Autohome delivers comprehensive, independent and interactive content and tools to automobile consumers as well as a full suite of services to automakers and dealers. According to iResearch, the company was the largest online automotive advertising and lead generation service provider with 30% market share, in terms of media services and lead generation revenue, in China’s online auto platform media advertising market.

Havas NV is engaged in global communications and marketing, providing end-to-end services across the industry. Its has three primary business lines: (i) Havas Creative, which delivers creative services, from advertising, brand strategy and business transformation to digital and social media solutions as well as public relations and events; (ii) Havas Media, which is dedicated to delivering comprehensive media experiences, through media planning and buying, fan engagement, retail media and e-commerce, as well as data analytics services to optimize client advertising investments; and (iii) Havas Health, which focuses on healthcare and wellness communications, providing specialized marketing services to pharmaceutical companies.

Wasu Media Holding Co Ltd is a China-based company, engages in the Internet, media, and cable television industry services. It offers interactive TV, mobile TV, Internet TV and Internet audio-visual content, technical services, and operations. It also offers cable television, digital television network, digital communications, advertising, and media information services. The company operates throughout China.

Zhewen Interactive Group Co Ltd is engaged in digital marketing, with technology and data driving traffic operations, and digging into the value of traffic. It provides corporate marketing planning, corporate image planning, exhibition and display services; design, production, agency, and advertising.

Stagwell Inc is the challenger holding company built to transform marketing. It delivers scaled creative performance for the world's ambitious brands, connecting culture-moving creativity with a technology to harmonize the art and science of marketing. The company's segments include Integrated Agencies Network; Brand Performance Network; and Communications Network. It generates maximum revenue from the Integrated Agencies Network segment. Geographically, it derives a majority of its revenue from the United States.

Modern Times Group MTG AB invests in esports, mobile games and other digital entertainment. The group’s companies offer a wide range of games available to audiences all over the world. MTG’s portfolio of IP spans across both the casual and mid-core segments of the gaming market. A vast majority of games are available to consumers on a free-to-play basis, and the group generates revenues from in-app purchases and in-app advertising. The Group operates in Europe, Singapore, USA, India and New Zealand.

Hunan TV & Broadcast Intermediary Co Ltd operates in the advertising industry.

4imprint Group PLC is engaged in the sale and distribution of promotional products. The company operates in two geographical segments; North America and the United Kingdom and Ireland, Out of which a majority of its revenue is derived from the North American segment. Its products comprise apparel, stationery, technology, and food products among others. The company's plan of action involves achieving organic growth. This implies the use of data-driven, offline, and online direct marketing techniques thereby capturing large and fragmented promotional product markets.

Arabian Contracting Services Co is an outdoor advertising solution provider, offering clients expertise across a multitude of platforms and disciplines. It is mainly engaged in establishing and operating outdoor advertising billboards, including roadside and indoor advertisements. The group's operating segments are Advertising and Others. The Advertising segment, which generates a majority of its revenue, is engaged in the provision of indoor and outdoor advertisements. The Others segment includes all types of printing work and retail sales by mail. Geographically, the group derives maximum revenue from its business in the Kingdom of Saudi Arabia, and also has a presence in the Arab Republic of Egypt and the United Arab Emirates.

Strive Inc is engaged in providing investment advisory, wealth management, and consulting services through its subsidiary. Its objectives is to (i) accumulate Bitcoin; (ii) increase Bitcoin-per-share; and (iii) outperform Bitcoin over the long run by deploying both beta Bitcoin treasury accumulation strategies and alpha investment strategies with the goal of beating Bitcoin’s investment performance as the hurdle rate.

CHEIL Worldwide Inc is a Korean-based advertising and media firm. The company mainly provides strategic, creative, experimental, digital and creative solutions. Its services involve brand activation and retail marketing. It also provides its clients around the world with integrated marketing solutions.

Clear Channel Outdoor Holdings Inc is a provider of out-of-home advertising solutions. The company offers advertisers an opportunity to reach mass audiences across various high-traffic public spaces, by using its diverse portfolio of assets including roadside billboards, street furniture, and airport displays. Its reportable segments are; America (U.S. operations excluding airports), Airports (U.S. and Caribbean airport operations), and Other. A majority of its revenue is generated from the America segment which generates revenue from the sale of advertising on printed and digital out-of-home advertising displays such as bulletins, posters, street furniture, and others. Geographically, the company generates maximum revenue from the United States followed by Singapore.

Amagi Media Labs Ltd is engaged in the business of providing media technologies and related services. The company is a software-as-a-service (SaaS) provider that offers a cloud-native platform for media companies to distribute digital content to end users. The platform enables content providers and distributors to upload and deliver video over the internet through smart televisions, smartphones, and applications, rather than through traditional cable or set-top box services. The company also helps monetize such content through targeted advertising services for advertisers. The majority of the company's revenue is derived from its streaming unification services. Geographically, it derives the maximum revenue from America, and the rest from Europe, Asia-Pacific, the Middle East and India.

Saregama India Ltd is a holding company, which engages in the production and distribution of music, television programs, and movies. It operates through the following segments: Music, Films/TV Serials, and Publication. The Music segment deals with the business of manufacturing and sale of Music storage devices viz. Carvaan, Music Card, etc, and dealing with related music rights. The Films/TV Serials and Event segment engaged in the production and sale/telecast/broadcast of films/TV Serials, pre-recorded programs, organizing live musical events, and dealing in film rights. The Publication segment publishes the weekly current affairs magazine ‘OPEN’ through its publication business. The firm derives a majority of its revenue from the Music segment.

Evertz Technologies Ltd is a Canadian provider of telecommunications equipment and technology solutions to the television broadcast and new-media industries. Evertz equipment is used in the production, post-production, broadcast, and transmission of television content. Its solutions are sold to content creators, broadcasters, and service providers looking to support multi-channel digital and high definition television, and next generation Internet Protocol environments. More than half of the firm's revenue is generated in the United States.

Viaplay Group AB is a Sweden-based company that offers television channels and radio stations, broadcasting and production services. The company generates revenue from Viaplay, Linear Subscription & others, and Advertising. The company's operating segment includes Core operations and Non-core operations. The Core operations include the Group’s operations related to the Viaplay streaming service available in all Nordic countries and the Netherlands, pay-TV channels in all Nordic countries except Iceland, commercial free-TV channels in Sweden, Denmark and Norway; and commercial radio networks and audio streaming services in Sweden and Norway. The non-core includes the international markets the Group is exiting, ie. Poland, the UK and Baltics.

Entravision Communications Corp owns and operates Spanish language television and radio stations in the United States. The Company also owns and operates a smaller group of television stations that broadcast English language programming and has operations that provide programmatic advertising technology and services. The Company has organized its operations into two reportable segments. Its media segment includes its television, radio, and digital marketing operations. Its advertising and technology services segment provides programmatic advertising and technology services. The company generates the majority of its revenue from the Media segment. Geographically, the company generates the majority of its revenue from the United States.

Septeni Holdings Co Ltd is a Japanese Internet marketing company, providing marketing support services based primarily on Internet ads. Its business activities are divided into two segments including Internet marketing business and Media content business. The Internet marketing business segment includes a social media business that provides marketing services for customers on various global social media networks. The company's media content segment plans, develops and operates media and content specializing in Manga art for mobile phone advertisements. Septeni's primary revenue source geographically is Japan and it also operates subsidiaries in the United Kingdom, South Korea, and the United States.

APG SGA SA is a Swiss out-of-home advertising media company. As a media company, it transports advertising messages into public and private areas with posters, screens, and related media as promotions and mobile advertising. This media performance is generated in streets, city centers, pedestrian zones, railway stations, shopping centers, airports, tourist resorts, and on the outside and inside of public transport vehicles. The company's regional segments are Switzerland, and Serbia, out of which a majority of its revenue comes from Switzerland.

Plan B Media PCL is principally engaged in providing advertising media production, advertising space, and airtime rental services. The group has two principal reportable segments, which are the Out-of-home media segment comprising advertising media production, advertising space and airtime rental services, and Engagement marketing segment comprising sports marketing and artist management. The majority of its revenue is derived from the Out-of-home media segment.

Innocean Worldwide Inc is a Korea-based company that conducts its business as an advertising agency. The company is engaged in the production of commercial advertising and promotional materials, and other related business activities. The group has a single segment of advertising agencies, from where it generates its entire revenue.

FILA-Fabbrica Italiana Lapis ed Affini SpA operates in the creativity tools market, producing colouring, design, modelling, writing and painting objects, such as pencils, crayons, modelling clay, chalk, oil colours, acrylics, watercolours, paints and paper for the fine arts, school and leisure. The company, along with its subsidiaries, reports its business segments based on entity location and include Europe, North America (USA and Canada), Central and South America, Asia and the Rest of the World.