Phenom Valuation, Funding & Investors
Phenom is valued at $1.3B as of April 2021.
Last Phenom valuation
$1.3B
Series D · Apr 2021
Last Phenom funding round
$100M
Series D · Apr 2021
Cumulative funding Phenom raised
$161M
across 5 funding rounds
Key investors in Phenom
Sierra Ventures
Sigma Prime Ventures
AVP
Karlani Capital
Omidyar Technology Ventures
B Capital
About Phenom
Phenom is an Ambler, Pennsylvania-headquartered developer of the Intelligent Talent Experience platform powered by AI for recruitment and employee management. The platform includes tools like Phenom Career Sites, AI Chatbots, CRM systems, AI Scheduling, video interviews, and internal talent marketplaces serving over 500 enterprises worldwide including Bayer and Delta Air Lines. Founded in 2010, Phenom processes millions of candidate interactions annually and integrates with major HRIS systems such as Workday and SAP SuccessFactors across North America, Europe, and Asia.
Founded
2010
HQ
Philadelphia, PAWebsite
Status
Privately held
Customer focus
B2B
Revenue model
Subscription
Valuation
$1.3B (Apr 2021)
Phenom Valuation
Phenom is currently valued at $1.3B, based on its Series D in April 2021.
The $100M round was led by B Capital, with participation from Dragoneer, OMERS Growth Equity and GoldenArc Capital.
Phenom valuation by funding round
| Date | Stage | Valuation |
|---|---|---|
| Apr 2021 | Series D | $1.3B |
Phenom Funding History
Phenom has raised a total of $161M across 5 funding rounds.
Phenom's first fundraising round was a $7M Series A in October 2015. The most recent completed round was a $100M Series D in April 2021.
Phenom funding rounds
| Date | Stage | Investors | Raised | Valuation | Deal Summary |
|---|---|---|---|---|---|
| Apr 2021 | Series D | B Capital (lead); Dragoneer; OMERS Growth Equity; GoldenArc Capital | $100M | $1.3B | Phenom, headquartered in Ambler, Pennsylvania, develops an AI-powered talent experience management platform that transforms how companies attract, engage, and retain talent through personalized communication for applicants, recruiters, and hiring managers. The company raised $100 million in its Series D funding round on April 7, 2021, led by B Capital, with participation from investors including Dragoneer Investment Group, achieving a post-money valuation of $1.3 billion and unicorn status. This round tripled its previous $400 million valuation from the January 2020 Series C and brought total funding to approximately $169 million. The funding was intended to scale AI capabilities, enhance automation tools, and support global expansion. Phenom had already signed major customers like Southwest Airlines, Whole Foods, and Hilton, assisting 25,000 recruiters in hiring over 2 million people. Prior rounds included a $30 million Series C in January 2020 led by WestBridge Capital, $22 million Series B in 2018 led by AXA Venture Partners, and earlier Series A rounds totaling about $9.4 million. Phenom's growth prior to the Series D was marked by awards such as Stevie Award for Employer of the Year and recognition as a Gartner Cool Vendor. By 2018, it served over 120 customers including Fortune 500 firms like Abbott Laboratories, General Motors, and Microsoft. |
| Jan 2020 | Series C | Westbridge Capital (lead); Sigma Prime Ventures; AVP; Sierra Ventures; Karlani Capital; AllianceBernstein; Omidyar Technology Ventures | $30M | - | Phenom People, a US-based HR technology company headquartered in Ambler, Pennsylvania, develops an AI-powered Talent Experience Management (TXM) platform that automates recruitment, personalizes communication for applicants, recruiters, and hiring managers, and supports talent attraction, engagement, and retention through web, messaging, and software tools. The platform aims to create healthy talent ecosystems by embedding intelligence throughout rather than as isolated features. Phenom raised $30 million in its Series C round on January 16, 2020, led by WestBridge Capital, with participation from AllianceBernstein Private Credit Investors’ Growth Stage Capital Group, AXA Venture Partners, Sierra Ventures, Omidyar Technology Ventures, Sigma Prime Ventures, and Karlani Capital, bringing total funding to $61 million at that point. The funds were allocated to fuel platform development, support global demand for AI-driven talent experiences, enhance the TXM platform, expand operations globally, and drive company growth and scale. This Series C followed prior rounds including a $22 million Series B in 2018 led by AXA Venture Partners, $7.6 million in Series A funding across 2015 and 2016 from Sierra Ventures and Sigma Prime Ventures, and a 2013 seed round backed by Karlani Capital and others, distinguishing it from the later $100 million Series D in April 2021 led by B Capital Group at a $1.3 billion valuation, which tripled the company's value from $400 million in the prior January 2020 round according to one report. Phenom positions itself in the $400 billion HR market, with $32 billion allocated to technology solutions, focusing on transforming HR through experience management beyond point solutions. The company hosts IAMPHENOM, the world's largest talent experience conference for CHROs and HR leaders, with the 2020 event scheduled for March 3-5 in Philadelphia. WestBridge Capital, managing about $3 billion, praised Phenom's unrivaled technology for advancing HR. Subsequent developments include the Series D unicorn round valuing Phenom at $1.3 billion and total funding reaching around $161-169 million by 2021. |
| May 2018 | Series B | AVP (lead); Sigma Prime Ventures; Sierra Ventures; Omidyar Technology Ventures | $22M | - | Phenom People, a Pennsylvania-based HR tech company founded around 2010, develops a Talent Relationship Marketing (TRM) platform that automates talent attraction, engagement, and acquisition through personalized digital experiences for companies. The platform targets the $20B TRM market, helping enterprises like Fortune 500 firms win the war for talent via AI-driven personalization in recruitment. On May 24, 2018, Phenom People raised $22 million in a Series B funding round led by AXA Venture Partners (AVP), with participation from existing investors Sierra Ventures, Sigma Prime Ventures, and Omidyar Ventures (noted variably as Omidyar Technology Ventures or Omidyar Partners). This brought total funding to $31 million following a prior $9 million round from the same earlier backers. The capital was earmarked for global expansion into Europe and Asia Pacific, product innovation, sales growth, and hiring up to 150 new employees, building on a team of about 275 across multiple countries from its Ambler, PA headquarters. At the time, Phenom had surpassed 120 customers including Fortune 500 companies such as Abbott Laboratories, Cognizant, Express Scripts, General Motors, Kohl’s, L’Oreal, Microsoft, Southwest Airlines, and Whole Foods. The company reported a record growth year in 2017, earning recognitions like #277 on the Inc. 5000 Fastest Growing Companies list, Gartner Cool Vendor in Human Capital Management, IDC Innovator, HROToday Tektonic Award in Talent Management, Stevie Award for Employer of the Year, and Top HR Product of the Year by Human Resource Executive Magazine. Later rounds included a January 2020 funding at $400 million valuation and an April 2021 Series D raising $100 million at $1.3 billion, led by B Capital, tripling the prior valuation and bringing total funding over $160 million by then, with focus on AI enhancements and further global scaling. |
| Feb 2016 | Series A | Sierra Ventures (lead); Sigma Prime Ventures | $2M | - | Phenom People, an AI-driven talent experience platform for recruitment, raised $2.4 million in a February 2016 Series A extension led by Sierra Ventures with participation from Sigma Prime Ventures, bringing the total Series A to $7.6 million following a $5.2 million initial tranche in October 2015. The funding supported market expansion and product improvements for the HR technology platform. Phenom, founded in 2010 and based in Pennsylvania, automates recruitment through AI for enterprises like Southwest Airlines and Whole Foods. |
| Oct 2015 | Series A | Sierra Ventures (lead); Sigma Prime Ventures; Karlani Capital | $7M | - | Phenom People closed a Series A funding round in October 2015 led by Sierra Ventures, with participation from local Philadelphia investors including Karlani Capital, Kenexa cofounder Rudy Karsan's fund, and Gabriel Investments. The company raised $6-7 million in this round. Founded in 2010 and headquartered in Ambler, Pennsylvania, Phenom developed a talent relationship marketing (TRM) platform using artificial intelligence to personalize communications between companies and job applicants, recruiters, and hiring managers. At the time of the Series A, the company employed over 70 staff members, with approximately 48 based in Hyderabad, India and the remainder in the Horsham office. Following this round, Phenom continued to grow significantly, later raising a $22 million Series B in May 2018 and a $100 million Series D in April 2021 at a $1.3 billion valuation. |
Who has invested in Phenom?
11 investors have backed Phenom across its funding rounds, including Sierra Ventures, Sigma Prime Ventures, AVP, Karlani Capital, Omidyar Technology Ventures and B Capital.
Lead investors include B Capital, Westbridge Capital, AVP and Sierra Ventures.
Phenom Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
| Boston, MA | 4 | Participant | Oct 2015 | |
| San Francisco, CA | 4 | Lead | Oct 2015 | |
 Paris | 2 | Lead | May 2018 | |
| New York City, NY | 2 | Participant | Oct 2015 | |
| San Francisco, CA | 2 | Participant | May 2018 | |
| San Francisco, CA | 1 | Participant | Apr 2021 | |
 Toronto | 1 | Participant | Apr 2021 | |
| New York City, NY | 1 | Participant | Jan 2020 | |
| Saskatoon | 1 | Lead | Jan 2020 | |
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Start Free TrialAcquisitions by Phenom
Phenom has acquired 8 companies to date.
Last acquisition by Phenom was on April 26th 2026. Phenom acquired Plum.io for undisclosed valuation.
Latest Acquisitions by Phenom
| Description | Plum.io is a talent assessment platform using AI to match candidates to roles across hiring, development, and retention. Headquartered in Toronto, Canada, it analyzes behavioral data for job fit predictions, serving over 1,000 organizations globally. Plum integrates with ATS like Workday and Lever, earning HR Tech Awards and G2 High Performer status. Launched in 2013, it supports scalable assessments in multiple languages for industries including tech and retail. | Applied is a London-based platform for skills-focused recruitment that anonymizes candidate profiles to eliminate bias. The service processes applications through automated skills matching, behavioral assessments, and analytics dashboards for hiring managers. Organizations in technology, finance, and professional services use it to source talent via structured video interviews and collaborative shortlisting tools. Applied integrates with applicant tracking systems like Greenhouse and Workable, promoting equitable hiring practices across Europe and North America. | EdGE Networks is a Bangalore-headquartered provider of AI-powered workforce planning solutions including HIREalchemy for talent sourcing and ranking, internal job matching algorithms, and Talent Analytics dashboards for optimization. Founded in 2012, the platform processes resumes via natural language processing and predicts employee retention using data from 50+ Indian enterprises in IT and BFSI sectors. | Tydy is a London-headquartered employee data platform that integrates HR systems, collaboration tools, and productivity apps. Serving global enterprises, it centralizes workforce analytics to streamline people operations and enhance employee experiences through unified data insights. | |
| HQ Country | |  |  | | |
| HQ City | Kitchener | London | Bangalore | Bangalore | |
| Deal Date | 26 Apr 2026 | 10 Feb 2026 | 6 Feb 2025 | 2 Jul 2024 | |
| Valuation | undisclosed | undisclosed | undisclosed | undisclosed | |
| EV/Revenue | |||||
| EV/EBITDA | |||||
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Phenom Competitors
Phenom competitors include listed companies like Freee and ATOSS Software, and private ones like Gem, Fountain, Sense and CaptivateIQ.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| San Francisco, CA | Private | - | - | $1.2B | - | |
| San Francisco, CA | Private | - | - | $950M | - | |
| San Francisco, CA | Private | - | - | $500M | - | |
| San Francisco, CA | Private | $44M | - | $1.3B | 28.4x | |
 Japan | Publicly listed | $214M | $6M | $1.5B | 4.8x | |
 Germany | Publicly listed | $218M | $84M | $1.7B | 6.4x |
Phenom Public Comps
Phenom is still privately-owned, but its public comps include Hays, Open Up Group, Freee, JAC Recruitment, FESCO Group, McMillan Shakespeare, ATOSS Software, Kforce, UT Group and Meitec Group Holdings.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $8.9B | $104M | 0.2x | 0.2x | 14.8x | 10.7x | |||
| $1.2B | $121M | 0.8x | 1.0x | 8.4x | 8.3x | |||
| $214M | $6M | 6.3x | 4.8x | 237.7x | 65.4x | |||
| $296M | $77M | 3.2x | 2.9x | 12.3x | 10.6x | |||
| $6.7B | $296M | 0.0x | 0.0x | 0.5x | 0.7x | |||
| $336M | $179M | 4.5x | 3.5x | 8.4x | 11.4x | |||
| $218M | $84M | 7.0x | 6.4x | 18.2x | 17.1x | |||
| $1.3B | $52M | 0.8x | 0.8x | 19.9x | 13.1x | |||
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Common questions about Phenom
| When was Phenom founded? | Phenom was founded in 2010. |
| Where is Phenom headquartered? | Phenom is headquartered in Philadelphia, PA, United States. |
| Is Phenom publicly listed? | No, Phenom is a private, VC-backed company. |
| What is Phenom's valuation? | Phenom was last valued at $1.3B in its Series D in April 2021. |
| How much funding has Phenom raised? | Phenom has raised $161M across 5 funding rounds. |
| What was Phenom's last funding round? | Phenom's last funding round was a $100M Series D in April 2021, led by B Capital. |
| Who are Phenom's investors? | Phenom's investors include Sigma Prime Ventures, Sierra Ventures, AVP, Karlani Capital, Omidyar Technology Ventures, Dragoneer, OMERS Growth Equity, AllianceBernstein, Westbridge Capital, B Capital and 1 other. |
| Which companies are comparable to Phenom? | Companies comparable to Phenom include Gem, Fountain, Sense, CaptivateIQ, Freee and ATOSS Software. |
| How many companies has Phenom acquired? | Phenom has acquired 8 companies, including Plum.io, Applied, EdGE, Tydy and Tandemploy. |
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