Nowsta Valuation, Funding & Investors

Creatio is a Boston-headquartered provider of a no-code platform that unifies CRM, workflow automation, and business process management. The platform supports sales, marketing, service, and operations teams through composable applications built without coding. Creatio serves more than 1,000 organizations worldwide, including PepsiCo, L'Oréal, and Hilti, across industries like finance, healthcare, and retail. With offices in the United States, United Kingdom, Germany, Netherlands, and Ukraine, the company employs around 800 people. Originally launched in 2002 as bpm'online, Creatio expanded its marketplace of ready-to-use apps and templates in 2023 to accelerate deployment.

Employment Hero is a Sydney-headquartered HR software platform serving over 300,000 businesses primarily in Australia and New Zealand. The cloud-based system integrates payroll processing compliant with Fair Work Act regulations, employee onboarding via mobile app, and benefits administration including superannuation management. It connects users to a marketplace of 10,000 perks from partners like Gympass and Bupa. Founded in 2014, the company expanded to the UK in 2022, automating shift rostering and performance reviews for retail and hospitality sectors.

Gem is a San Francisco-based recruiting automation platform integrating with LinkedIn, Gmail, Outlook, and ATS like Greenhouse. It enables talent sourcing, personalized outreach, and pipeline tracking for enterprise teams at companies like Airbnb and Square. Launched in 2016, Gem boosts response rates through AI-driven sequences and deduplication.

Oyster is a remote-first HR platform enabling companies to hire, pay, and manage global teams in over 180 countries. The London-headquartered service handles compliant payroll, benefits administration, and contractor payments, integrating with tools like Slack and Greenhouse. Oyster supports more than 1,000 companies including GitLab and Remote, processing payroll for teams in 150 currencies. Founded in 2020 by Tony Jamous and Jack Mardack, it employs 200 staff across 50 countries and has raised over $100 million from investors like Y Combinator.

SeekOut is a Seattle-based talent intelligence platform that leverages AI to source passive candidates across 800 million profiles. It scans GitHub repositories, patent databases, and research publications to identify engineers and scientists ahead of competitors. Recruiters access diversity filters for underrepresented talent and automate outreach via integrated email campaigns. SeekOut serves Fortune 500 clients such as Microsoft, Mastercard, and Dell, reducing time-to-hire for technical roles through custom search engines spanning 37 social networks.

Workhuman is a provider of employee recognition and rewards software headquartered in Framingham, Massachusetts, with operations in Dublin, Ireland. Formerly known as Globoforce, the company delivers SaaS platforms that enhance engagement and culture adoption for global enterprises. Workhuman powers programs for clients including Microsoft, Cisco, and Unilever, integrating with HR systems like Workday and ServiceNow. The platform supports peer-to-peer recognition, milestone awards, and analytics across multiple languages and regions.

CaptivateIQ is a San Francisco-headquartered sales commission platform automating calculations for revenue teams. The software handles complex incentive plans, variable pay, and compliance reporting, integrating with Salesforce and NetSuite. Adopted by companies like Outreach and Gong, it processes payouts for thousands of reps monthly to align performance with business objectives.

Phenom is an Ambler, Pennsylvania-headquartered developer of the Intelligent Talent Experience platform powered by AI for recruitment and employee management. The platform includes tools like Phenom Career Sites, AI Chatbots, CRM systems, AI Scheduling, video interviews, and internal talent marketplaces serving over 500 enterprises worldwide including Bayer and Delta Air Lines. Founded in 2010, Phenom processes millions of candidate interactions annually and integrates with major HRIS systems such as Workday and SAP SuccessFactors across North America, Europe, and Asia.

Deputy is a Sydney-headquartered workforce management platform designed for hourly workers and businesses worldwide. The software handles scheduling, time tracking, communication, and compliance for industries like retail, hospitality, and healthcare. Adopted globally, Deputy streamlines shift management and improves employee engagement through mobile-first tools and integrations with payroll systems.

Happyly is a San Francisco-headquartered employee engagement platform providing corporate benefits through a mobile app for shared activities and experiences. It organizes events with colleagues, communities, and family to enhance work-life balance, retention, and productivity at tech firms and enterprises.

When I Work is an employee scheduling platform based in Minneapolis, Minnesota. Founded in 2010, it offers web and mobile apps for hourly workforce management, including shift creation, availability requests, and time-off tracking via text, email, and social integrations. The tool supports labor forecasting and overtime alerts for industries like retail and hospitality. When I Work serves businesses in the United States and Canada with features for multi-location operations.

Degreed is a Pleasanton-headquartered learning experience platform that helps companies build employee skill profiles. It aggregates content from learning management systems, courses, videos, articles, books, and podcasts. The platform matches users to internal projects, gigs, and job openings based on skills data. Degreed supports career mobility through personalized learning paths. Launched in 2012, it serves global enterprises seeking continuous professional development.

Assembled is a San Francisco-based workforce management platform founded in 2018 for scaling customer support operations. It automates volume forecasting across chat, email, phone, and social channels while generating staffing plans and cross-time-zone schedules. Integrations with Google Calendar and Slack enhance individual access, and unified metrics track response times organization-wide.

Awardco is a Lehi-headquartered employee recognition platform integrated with Amazon and other retailers for rewards redemption. Serving 3,000 organizations in 163 countries, it customizes programs to boost engagement and reduce turnover through peer-to-peer recognition and performance incentives. Awardco's dashboard tracks metrics for HR teams at companies like Oracle and Thermo Fisher Scientific.

Freee KK is a developer of cloud-based software. Its software products include Cloud Accounting software, Cloud HR Labor software, Cloud ERP for Midsize companies, among others.

ATOSS Software SE supplies technical and consulting solutions for professional workforce management and demand-driven workforce deployment. From conventional working time management to mobile apps, detailed workforce forecasting, sophisticated workforce scheduling, or strategic capacity and demand schedules, the company offers its customers various solutions in the cloud or on-premises. It generates sales revenue from licensing software products to end-users or to resellers, from cloud subscriptions, maintenance contracts, consulting services, the sale of hardware as well as from providing other goods and services.

Hilan Ltd is an Israel-based Application Service Provider (ASP) company. It provides overall management of the human resource in organizations, such as payroll, human resources, time and attendance and pension administration. The company serves banking and finance, communication, health and medicine, retail, hi-tech, teaching and education, transportation companies, hotels, institutions and many others.

Teamshares Inc is a tech-enabled company that acquires and operates small and medium-sized businesses. It uses a software platform to support activities across the acquisition lifecycle, including sourcing, evaluation, and transaction execution. After acquisition, the platform is used to integrate financial and operational data and to monitor performance across its portfolio companies. The company has two reportable segments: Small Business Acquisitions and Real Estate. The majority of revenue is derived from the Small Business Acquisitions, which includes all of the Operating Subsidiaries owned by the company.