Culture Amp Valuation, Funding & Investors

Culture Amp is valued at $1.5B as of July 2021.

Last Culture Amp valuation

$1.5B

Series F · Jul 2021

Last Culture Amp funding round

$100M

Series F · Jul 2021

Cumulative funding Culture Amp raised

$257M

across 6 funding rounds

Key investors in Culture Amp

  • Index Ventures
  • Felicis
  • Blackbird Ventures
  • Sapphire Ventures
  • Skip Capital
  • Grok Ventures

Culture Amp Overview

About Culture Amp

Culture Amp is a Sydney-headquartered employee experience platform that helps organizations measure and improve engagement, performance, and retention. Its software collects feedback through pulse surveys, onboarding tools, and performance reviews, serving over 4,000 companies globally including Airbnb and Slack. Founded in 2009, the company operates from offices in Melbourne, San Francisco, and remote teams worldwide, processing billions of data points annually.


Founded

2009

HQ

AustraliaMelbourne

Status

Privately held

Customer focus

B2B

Revenue model

Subscription

Valuation

$1.5B (Jul 2021)

Culture Amp Valuation

Culture Amp is currently valued at $1.5B, based on its Series F in July 2021.

The $100M round was led by HSG and TDM Growth Partners, with participation from Salesforce Ventures, Index Ventures, Blackbird Ventures, Felicis, Global Founders Capital and 3 other investors.

Culture Amp's valuation has grown 2.1x from $702M at its Series E in September 2019 to $1.5B in July 2021, across 2 priced rounds.

Culture Amp valuation by funding round

Culture Amp valuation by funding round
DateStageValuation
Jul 2021Series F$1.5B
Sep 2019Series E$702M

Culture Amp Funding History

Culture Amp has raised a total of $257M across 6 funding rounds.

Culture Amp's first fundraising round was a $6M Series A in March 2015. The most recent completed round was a $100M Series F in July 2021.

Culture Amp funding rounds

Culture Amp funding rounds
DateStageInvestorsRaisedValuationDeal Summary
Jul 2021Series FHSG (lead); TDM Growth Partners (lead); Salesforce Ventures; Index Ventures; Blackbird Ventures; Felicis; Global Founders Capital; Sapphire Ventures; Grok Ventures; Skip Capital$100M$1.5BCulture Amp is an employee engagement platform founded in 2009 that enables companies to conduct anonymous employee surveys and turn the collected data into actionable insights for improving employee experiences. The company raised $100 million in its Series F funding round on July 29, 2021, led by Sequoia Capital China (noted as HSG in some sources) and TDM Growth Partners, with participation from Salesforce Ventures, Felicis Ventures, Blackbird Ventures, Index Ventures, Sapphire Ventures, Skip Capital, Grok Ventures, and Global Founders Capital. This round valued Culture Amp at a post-money valuation of $1.5 billion, more than doubling its valuation from the Series E in 2019. At the time of the Series F, Culture Amp served over 4,000 organizations worldwide, covering 25 million employees across clients ranging from small teams of 20-30 people to enterprises with over 150,000 employees, including major names like Salesforce, Unilever, PwC, KIND, SoulCycle, and BigCommerce. Approximately two-thirds of its revenue originated from the United States, with growth in Europe and Australia as its launch market. The funding was intended to support scaling operations, investments in dual data centers, and potential acquisitions, building on remaining capital from the prior Series E. The platform addresses key HR challenges like employee engagement, performance management, and development, positioning it in the growing HR tech space amid heightened focus on people management post-pandemic.
Sep 2019Series EHSG (lead); Index Ventures; Blackbird Ventures; Felicis; Global Founders Capital; Hostplus; Sapphire Ventures; Grok Ventures; Skip Capital; TDM Growth Partners$81M$702MCulture Amp is an employee experience platform providing tools for employee feedback, performance management, and people analytics, serving over 2,500 customers across various industries at the time of its Series E funding. In 2019, the company raised US$82 million in a Series E round led by new investor Sequoia Capital China, with participation from existing backers Sapphire Ventures, Felicis Ventures, Index Ventures, Blackbird Ventures, Hostplus, Skip Capital, and Grok Ventures, plus new investors Global Founders Capital and TDM Growth Partners. Herbert Smith Freehills advised on the transaction, noting it as one of the largest capital raisings for the company. The funds were allocated to support global expansion into markets like Melbourne, San Francisco, New York City, and London, alongside product innovation to enhance its people and culture platform. Recent executive hires included Golbie Kamarei as Chief People Officer and Rich Anstett as Chief Sales Officer to scale operations internally and externally.
Jul 2018Series DBlackbird Ventures (lead); Index Ventures; Felicis; Hostplus; Sapphire Ventures; Grok Ventures; Skip Capital$40M--
Jun 2017Series CSapphire Ventures (lead); Index Ventures; Blackbird Ventures; Felicis$20M-Culture Amp raised a $20 million Series C funding round on approximately June 15, 2017, led by Sapphire Ventures, with participation from existing investors Index Ventures, Felicis Ventures, and Blackbird Ventures. Kevin Diestel, Principal at Sapphire Ventures, joined the board as part of the raise. The company, an employee experience platform founded in 2011 and headquartered in Melbourne, Australia, uses the funds to expand its team across Melbourne, San Francisco, New York, and London, and to bring its platform to more organizations globally while growing its People Geek community, which exceeded 40,000 members at the time. The platform helps organizations act on insights from employee feedback, 360-degree reviews, and engagement initiatives to build better workplace cultures. Culture Amp emphasized its commitment to a 'culture first' approach, validating its vision through the funding round. The company reported a Net Promoter Score above 65 since inception, far exceeding the 'excellent' benchmark of 30, reflecting strong customer satisfaction and recommendations. Customers' support has been key to its growth, enabling delivery of high-quality products and services without compromising cultural priorities.
Mar 2016Series BIndex Ventures (lead); Blackbird Ventures; Felicis$10M--
Mar 2015Series AFelicis (lead); Index Ventures; Blackbird Ventures; Jonathan Downey$6M-Culture Amp raised $6.3 million in its Series A round on March 4, 2015, from Blackbird Ventures, Felicis Ventures, Index Ventures, and Jonathan Downey, with Felicis as lead. The company bootstrapped prior to this raise, achieving $1 million in annual recurring revenue before the 2015 funding. Culture Amp provides an employee experience platform focused on surveys, analytics, feedback, and performance management. The Series A supported initial scaling after bootstrapping to early traction in the employee feedback category. Investors recognized Culture Amp's value in delivering real-time insights into employee engagement for talent heads and CEOs. The platform evolved to include goal setting and continuous performance management, differentiating from traditional tools. Subsequent rounds included Series B ($10M in 2016), building toward $258M+ total funding by 2021 at a $2.2B valuation.

Who has invested in Culture Amp?

12 investors have backed Culture Amp across its funding rounds, including Index Ventures, Felicis, Blackbird Ventures, Sapphire Ventures, Skip Capital and Grok Ventures.

Lead investors include HSG, TDM Growth Partners, Blackbird Ventures, Sapphire Ventures, Index Ventures and 1 other investor.


Culture Amp Investors

Investors in Culture Amp by funding rounds participated
InvestorHQRoundsRoleFirst check
Index VenturesUnited KingdomLondon6LeadMar 2015
Blackbird VenturesAustraliaSydney6LeadMar 2015
FelicisUnited StatesSan Francisco, CA6LeadMar 2015
Sapphire VenturesUnited StatesAustin, TX4LeadJun 2017
Grok VenturesAustraliaSydney3ParticipantJul 2018
Skip CapitalAustraliaSydney3ParticipantJul 2018
Global Founders CapitalGermanyBerlin2ParticipantSep 2019
HostplusAustraliaMelbourne2ParticipantJul 2018
HSGHong KongHong Kong2LeadSep 2019
TDM Growth PartnersAustraliaSydney2LeadSep 2019

This data is available for Pro users. Sign up to see all 12 Culture Amp investors.

Start Free Trial

Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples

Sign up to see data on 350K+ funding rounds and disclosed revenue and EBITDA valuation multiples, from seed, through growth stage, to pre-IPO.

Start Free Trial

Acquisitions by Culture Amp

Culture Amp has acquired 4 companies to date.

Last acquisition by Culture Amp was on March 20th 2024. Culture Amp acquired Orgnostic for undisclosed valuation.


Latest Acquisitions by Culture Amp

Orgnostic
Disco
Disco
Zugata
Description
Orgnostic is a Belgrade-headquartered people analytics platform that unifies HR data from Workday, BambooHR, and payroll systems for mid-sized tech companies. Users run pulse surveys and benchmark retention rates against industry peers. The tool forecasts flight risks using machine learning on 50 data points. Orgnostic serves 300 firms across Europe.
Disco is a United States software company whose application lets employees recognise colleagues for work that reflects company values, inside Slack and Microsoft Teams. Founded in San Francisco in 2015 by Jeremy Vandehey, Justin Vandehey and Joseph Estrada, it sold subscriptions to human resources and people teams running recognition and culture programmes for distributed workforces. Its capability was folded into Culture Amp's employee experience platform after the acquisition.
Disco is an employee recognition platform integrated with Slack for rewarding contributions and tracking company culture. It facilitates peer shoutouts, value-aligned feedback, and social feeds to quantify morale through surveys and analytics. San Francisco-headquartered Disco enables rewards distribution and promotes values via gamified experiences for remote and hybrid teams.
Zugata is a Palo Alto-based performance management platform founded in 2014, acquired by Workday in 2017. The system collects continuous employee feedback via pulse surveys, applies machine learning for skill analytics, and generates training recommendations. Zugata integrates with HR tools like Slack, supporting goal tracking and peer reviews for tech companies.
HQ CountryUnited StatesUnited StatesUnited StatesUnited States
HQ City
-
San Francisco
San Francisco, CA
San Francisco, CA
Deal Date20 Mar 20246 Oct 20216 Oct 202130 Jan 2019
Valuationundisclosedundisclosedundisclosedundisclosed
EV/Revenue
EV/EBITDA

This data is available for Pro users. Sign up to see all Culture Amp acquisitions and their M&A valuation multiples.

Start Free Trial

Culture Amp Competitors

Culture Amp competitors include listed companies like Freee and ATOSS Software, and private ones like Pave, SmartHR, Degreed and Phenom.

Public and private companies comparable to Culture Amp
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
FreeeJapanJapanPublicly listed$214M$6M$1.5B4.8x
PaveUnited StatesSan Francisco, CAPrivate--$1.6B-
SmartHRJapanTokyoPrivate--$1.6B-
DegreedUnited StatesSan Francisco, CAPrivate--$1.4B-
ATOSS SoftwareGermanyGermanyPublicly listed$218M$84M$1.7B6.4x
PhenomUnited StatesPhiladelphia, PAPrivate--$1.3B-

Culture Amp Public Comps

Culture Amp is still privately-owned, but its public comps include Freee, ATOSS Software, Hilan, Teamshares, Nordtech Group, AdvancedAdvT, Beisen Holding, Zaggle Prepaid Ocean, Asure Software and DHI Group.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Freee$214M$6M6.3x4.8x237.7x65.4x
ATOSS Software$218M$84M7.0x6.4x18.2x17.1x
Hilan$993M$154M1.8x-11.9x-
Teamshares$472M($23M)1.7x1.4x(35.0x)33.2x
Nordtech Group$72M$15M5.1x-25.2x-
AdvancedAdvT$72M$13M2.5x2.4x14.1x8.9x
Beisen Holding$165M$2M0.3x0.3x22.3x5.2x
Zaggle Prepaid Ocean$199M$20M1.0x1.0x10.4x10.7x

This data is available for Pro users. Sign up to see all Culture Amp competitors and their valuation data.

Start Free Trial

Common questions about Culture Amp

When was Culture Amp founded?Culture Amp was founded in 2009.
Where is Culture Amp headquartered?Culture Amp is headquartered in Melbourne, Australia.
Is Culture Amp publicly listed?No, Culture Amp is a private, VC-backed company.
What is Culture Amp's valuation?Culture Amp was last valued at $1.5B in its Series F in July 2021.
How much funding has Culture Amp raised?Culture Amp has raised $257M across 6 funding rounds.
What was Culture Amp's last funding round?Culture Amp's last funding round was a $100M Series F in July 2021, led by HSG and TDM Growth Partners.
Who are Culture Amp's investors?Culture Amp's investors include Index Ventures, Blackbird Ventures, Felicis, Sapphire Ventures, Grok Ventures, Skip Capital, Global Founders Capital, Hostplus, HSG, TDM Growth Partners and 2 others.
Which companies are comparable to Culture Amp?Companies comparable to Culture Amp include Freee, Pave, SmartHR, Degreed, ATOSS Software and Phenom.
How many companies has Culture Amp acquired?Culture Amp has acquired 4 companies, including Orgnostic, Disco, Disco and Zugata.

See companies similar to Culture Amp

Start Your
Free Trial Today

Try Multiples for free for 3 days. Got questions or need a demo? Schedule a call with us below.

Start Trial