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- Movable Ink
Movable Ink Acquisition, Valuation, Funding & Investors
Movable Ink was acquired by Symphony Technology Group in June 2025.
Movable Ink acquisition price
Undisclosed
Acquired by Symphony Technology Group · Jun 2025
Movable Ink revenue
$100M
Series D · Apr 2022
Cumulative funding Movable Ink raised
$96M
across 3 funding rounds
Key investors in Movable Ink
Intel Capital
Contour Venture Partners
Silicon Valley Bank
ff Venture Capital
Compound
Silver Lake
About Movable Ink
Movable Ink is a New York City-headquartered SaaS provider of personalized marketing automation. The platform pulls customer data into dynamic email and web content for brands across retail and finance. Movable Ink operates from offices in North America, Europe, Australia, and Japan.
Founded
2010
HQ
Website
Status
Acquired
Customer focus
B2B
Revenue model
Subscription
Revenue
$100M (Apr 2022)
Valuation
$1.4B (Apr 2022)
Movable Ink Acquisition
Movable Ink was acquired by Symphony Technology Group for an undisclosed price on 26 June 2025.
Before the acquisition Movable Ink had raised $96M across 3 funding rounds.
Movable Ink, an AI-powered personalized content and marketing platform headquartered in New York City with 600 employees, personalizes customer engagements through automation and AI across touchpoints, serving global brands with products like Studio, Da Vinci AI orchestration engine, and Autonomous Marketing capabilities debuted at its Think Summit conference. The company won over 100 new enterprise customers in the year prior to the deal. Symphony Technology Group (STG), a U.S. private equity firm focused on software and software-enabled services with a portfolio of over 50 global companies, signed a definitive agreement on June 26, 2025, to acquire Movable Ink, with the transaction expected to close in July 2025; financial terms undisclosed. STG's strategic rationale centers on Movable Ink's innovation in real-time experiences and leadership in AI-driven automation via Da Vinci, enabling deeper performance insights and financial impact for major brands, as stated by STG Managing Director J.T. Treadwell. Movable Ink CEO and Co-Founder Vivek Sharma will remain in place alongside the leadership team to advance the shared vision for next-generation marketing. The deal follows Movable Ink's prior financings, including a $55 million Series D in May 2022 at $1.3 billion valuation and $30 million Series C in August 2020, and its acquisition of Coherent Path in February 2022. Advisors included Goldman Sachs and Cooley LLP for Movable Ink, and Paul Hastings LLP for STG, reflecting structured execution in a competitive martech landscape where STG has prior investments like majority stake in creative automation provider Celtra in 2021.
| Acquirer | Date | Type |
|---|---|---|
| 26 Jun 2025 | PE buyout |
Movable Ink Valuation
Movable Ink is currently valued at $1.4B, based on its Series D in April 2022.
The $55M round was led by Silver Lake Waterman, with participation from Contour Venture Partners and Intel Capital.
Movable Ink valuation by funding round
| Date | Stage | Valuation | Revenue Multiple |
|---|---|---|---|
| Apr 2022 | Series D | $1.4B | 13.6x |
Movable Ink Revenue
Movable Ink's latest recorded revenue is $100M, as of its Series D in April 2022. At a $1.4B valuation, that implies a 13.6x revenue multiple.
Movable Ink revenue by funding round
| Date | Revenue * | Valuation | Revenue Multiple | Stage |
|---|---|---|---|---|
| Apr 2022 | $100M | $1.4B | 13.6x | Series D |
* Revenue (or ARR) figures are the values recorded alongside each funding round. Typically run-rate revenue at the time of the deal, or a reported LTM (last 12 months) revenue.
Movable Ink Funding History
Movable Ink has raised a total of $96M across 3 funding rounds.
Movable Ink's first fundraising round was a $11M Series B in May 2013. The most recent completed round was a $55M Series D in April 2022.
Movable Ink funding rounds
| Date | Stage | Investors | Raised | Valuation | Deal Summary |
|---|---|---|---|---|---|
| Apr 2022 | Series D | Silver Lake Waterman (lead); Contour Venture Partners; Intel Capital | $55M | $1.4B | Movable Ink is a New York-based content personalization provider that enables brands to activate first-party data into tailored, real-time content across marketing channels using AI and machine learning. The company serves hundreds of Fortune 500 enterprises globally, powering personalized campaigns to drive conversions and customer loyalty. On April 28, 2022, Movable Ink raised $55 million in a Series D funding round led by Silver Lake Waterman, with participation from existing investors Contour Venture Partners, Intel Capital, and others, bringing total funding to $97 million since its 2010 founding. The round was completed at a $1.3 billion pre-money valuation following a year of record growth, including crossing $100 million in annual recurring revenue (ARR) driven by consistent customer expansion. At the time, the company had over 550 employees after hiring more than 100 in Q1 2022 and planned to expand to over 700 by year-end while entering new regions. Proceeds were earmarked to accelerate the product roadmap, roll out AI-powered personalization across channels, enhance machine learning and automation, and support the recent acquisition of Coherent Path. Movable Ink positions itself as a solution to marketers' challenges with inflexible content creation processes, differentiating through dynamic, data-driven personalization at the moment of customer interaction. Investors highlighted the platform's role in enabling intuitive, scalable personalization to boost real-time intent, conversion rates, and brand loyalty amid rising consumer expectations for one-to-one marketing. |
| Aug 2020 | Series C | Contour Venture Partners (lead); Silver Lake; Intel Capital | $30M | - | Movable Ink is a New York-based marketing software company specializing in AI-driven content personalization for emails and digital channels, enabling brands to deliver real-time customized experiences using data like inventory and loyalty program information. It serves over 700 brands including Under Armour, DSW, Best Western, and Michael's, with plans to expand beyond email into additional channels. The company, founded around 2010, emphasizes capital efficiency, having raised modestly prior to the Series C. On August 18, 2020, Movable Ink raised $30 million in a Series C round led by Contour Venture Partners, with participation from Intel Capital and Silver Lake Waterman, bringing total funding to $39 million at that point. The capital was intended to strengthen the balance sheet amid COVID-19, support acquisitions, invest in channel expansion (Europe, Australia, Japan), partnerships, geographic presence, and AI development, including hiring a VP of AI. CEO Vivek Sharma highlighted the company's efficient operations and growth strategy. By April 2022, Movable Ink achieved unicorn status with a $55 million Series D round led by Silver Lake Waterman at a $1.3 billion pre-money valuation, participated in by Contour Venture Partners, Intel Capital, and others, totaling $97 million raised. This followed crossing $100 million in annual recurring revenue (ARR), hiring over 100 employees to reach 550, acquiring Coherent Path for AI personalization, and expanding in Europe. The funds supported product innovation, machine learning, automation, and workforce growth to 700 employees. Movable Ink positions itself as a leader in marketing SaaS with global traction, competing in the martech space focused on personalization and real-time intent-driven content. |
| May 2013 | Series B | Intel Capital (lead); Compound; ff Venture Capital; Silicon Valley Bank; Contour Venture Partners; Wilson Sonsini Goodrich & Rosati | $11M | - | Movable Ink raised $11 million in a Series B funding round in May 2013 led by Intel Capital, with participation from Contour Venture Partners, ff Venture Capital, Silicon Valley Bank, and Wilson Sonsini Goodrich & Rosati. The round brought total funding to $12.3 million following a $1.3 million Series A in 2011. The company provides technology for real-time, personalized email marketing campaigns used by 119 brands including American Eagle Outfitters, Barclays, Verizon, and RadioShack. Prior to the round, Movable Ink funded growth through revenue, which increased from $200 in its October 2011 launch month to six figures in Q1 2012, with 100 percent quarterly growth thereafter. The company had 24 full-time employees and planned to expand to 55-60 by year-end. Funds were allocated to scale international operations, including a UK and EMEA hire, and grow partnerships with email service providers. |
Who has invested in Movable Ink?
8 investors have backed Movable Ink across its funding rounds, including Intel Capital, Contour Venture Partners, Silicon Valley Bank, ff Venture Capital, Compound and Silver Lake.
Lead investors include Silver Lake Waterman, Contour Venture Partners and Intel Capital.
Movable Ink Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
| 3 | Lead | May 2013 | ||
| 3 | Lead | May 2013 | ||
| 1 | Participant | May 2013 | ||
| 1 | Participant | Aug 2020 | ||
| 1 | Participant | May 2013 | ||
| 1 | Lead | Apr 2022 | ||
This data is available for Pro users. Sign up to see all 8 Movable Ink investors. Start Free Trial | ||||
Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples
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Start Free TrialAcquisitions by Movable Ink
Movable Ink has acquired 1 company to date.
Last acquisition by Movable Ink was on February 16th 2022. Movable Ink acquired Coherent Path for undisclosed valuation.
Latest Acquisitions by Movable Ink
| Description | Coherent Path is a Denver-headquartered personalization platform for retailers that employs path-based recommendations to guide customer journeys. The company processes transaction data to deliver multi-step offers across email, web, and mobile channels. Retail clients including Vitamin Shoppe and Party City report uplifts in average order value through its science-driven algorithms. Founded in 2012, Coherent Path serves mid-market merchants with integration into platforms like Salesforce Commerce Cloud. |
| HQ Country | |
| HQ City | Boston, MA |
| Deal Date | 16 Feb 2022 |
| Valuation | undisclosed |
| EV/Revenue | |
| EV/EBITDA | |
This data is available for Pro users. Sign up to see all Movable Ink acquisitions and their M&A valuation multiples. Start Free Trial | |
Movable Ink Competitors
Movable Ink competitors include listed companies like Sprinklr and Deluxe, and private ones like GupShup, Jasper, Lusha and MindTickle.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Private | $150M | - | $1.4B | - | ||
| Publicly listed | $857M | $66M | $1.3B | 1.0x | ||
| Private | $75M | - | $1.5B | 20.0x | ||
| Private | - | - | $1.5B | - | ||
| Private | $40M | - | $1.2B | 30.0x | ||
| Publicly listed | $2.1B | $379M | $1.1B | 1.2x |
Movable Ink Public Comps
Movable Ink is no longer listed, but its public comps include Sprinklr, ZoomInfo, Deluxe, Appier Group, Sansan, Marketingforce Management, Rezolve AI, Sprout Social, Quadient and Beijing Quanshi World.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $857M | $66M | 1.0x | 1.0x | 13.6x | 5.5x | |||
| $1.2B | $326M | 2.0x | 2.1x | 7.8x | 5.1x | |||
| $2.1B | $379M | 1.2x | 1.2x | 6.7x | 5.6x | |||
| $281M | $44M | 3.4x | 2.9x | 21.6x | 15.7x | |||
| $346M | $67M | 4.3x | 4.2x | 22.3x | 21.9x | |||
| $420M | $22M | 3.8x | 2.7x | 73.4x | 24.4x | |||
| $47M | ($109M) | 23.3x | 4.0x | (10.0x) | (19.3x) | |||
| $458M | ($31M) | 1.3x | 1.2x | (18.6x) | 8.1x | |||
This data is available for Pro users. Sign up to see all Movable Ink competitors and their valuation data. Start Free Trial | ||||||||
Common questions about Movable Ink
| When was Movable Ink founded? | Movable Ink was founded in 2010. |
| Where is Movable Ink headquartered? | Movable Ink is headquartered in New York City, NY, United States. |
| Is Movable Ink publicly listed? | No, Movable Ink was acquired by Symphony Technology Group in June 2025. |
| Who acquired Movable Ink? | Movable Ink was acquired by Symphony Technology Group in June 2025. |
| What is Movable Ink's valuation? | Movable Ink was last valued at $1.4B in its Series D in April 2022. |
| How much funding has Movable Ink raised? | Movable Ink has raised $96M across 3 funding rounds. |
| What was Movable Ink's last funding round? | Movable Ink's last funding round was a $55M Series D in April 2022, led by Silver Lake Waterman. |
| Who are Movable Ink's investors? | Movable Ink's investors include Contour Venture Partners, Intel Capital, Compound, Silver Lake, ff Venture Capital, Silver Lake Waterman, Silicon Valley Bank and Wilson Sonsini Goodrich & Rosati. |
| What is Movable Ink's revenue? | Movable Ink's latest recorded revenue is $100M (April 2022). |
| What is Movable Ink's revenue multiple? | Movable Ink's latest valuation implies a 13.6x revenue multiple ($1.4B valuation on $100M of revenue). |
| Which companies are comparable to Movable Ink? | Companies comparable to Movable Ink include GupShup, Sprinklr, Jasper, Lusha, MindTickle and Deluxe. |
| How many companies has Movable Ink acquired? | Movable Ink has acquired 1 company, including Coherent Path. |
See companies similar to Movable Ink
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