Moon-X Funding, Investors & Competitors

Moon-X has raised $109M across 4 funding rounds, most recently a $51M Series C in October 2024.

Last Moon-X funding round

$51M

Series C · Oct 2024

Cumulative funding Moon-X raised

$109M

across 4 funding rounds

Key investors in Moon-X

Moon-X Overview

About Moon-X

Moon-X is a Japanese brand incubation platform collaborating with communities and manufacturers to launch direct-to-consumer products. Categories span baby and maternity essentials, leather accessories, business stationery, craft liquors, and gender-specific skincare lines. Operating from Tokyo, it facilitates crowdfunding and e-commerce distribution at moon-x.com, enabling rapid prototyping and market testing for emerging designers.


Founded

2019

HQ

JapanTokyo

Website

moon-x.com

Status

Privately held

Customer focus

B2C

Revenue model

Product sales

Moon-X Funding History

Moon-X has raised a total of $109M across 4 funding rounds.

Moon-X's first fundraising round was a $9M Series A in February 2020. The most recent completed round was a $51M Series C in October 2024.

Moon-X funding rounds

Moon-X funding rounds
DateStageInvestorsRaised
Oct 2024Series CSamurai Incubate; Resona Capital; Shizuoka Capital; JAPANET; Gogin Capital$51M
Jan 2024Series CJafco Group; Japan Growth Capital Investment Corp.; SMBC Venture Capital; Nomura SPARX; Nihon M&A Center$24M
Jul 2022Series BJapan Post Capital; SBI Investment; Mitsubishi UFJ Capital; Sumitomo Mitsui Trust Bank; SMBC Venture Capital; Pavilion Capital; Nomura SPARX; Nihon M&A Center$25M
Feb 2020Series AJafco Group; Toru Shimada$9M

Who has invested in Moon-X?

16 investors have backed Moon-X across its funding rounds, including SMBC Venture Capital, Jafco Group, Nomura SPARX, Nihon M&A Center, Mitsubishi UFJ Capital and SBI Investment.


Moon-X Investors

Investors in Moon-X by funding rounds participated
InvestorHQRoundsRoleFirst check
Jafco GroupJapanJapan2ParticipantFeb 2020
SMBC Venture CapitalJapanTokyo2ParticipantJul 2022
Nomura SPARXJapanTokyo2ParticipantJul 2022
Nihon M&A CenterJapanJapan2ParticipantJul 2022
Samurai IncubateJapanTokyo1ParticipantOct 2024
Resona CapitalJapanTokyo1ParticipantOct 2024
Shizuoka CapitalJapanShizuoka1ParticipantOct 2024
Japan Post CapitalJapanJapan1ParticipantJul 2022
SBI InvestmentJapanTokyo1ParticipantJul 2022
JAPANETJapanSasebo1ParticipantOct 2024
Mitsubishi UFJ CapitalJapanTokyo1ParticipantJul 2022
Japan Growth Capital Investment Corp.JapanTokyo1ParticipantJan 2024
Sumitomo Mitsui Trust BankJapanTokyo1ParticipantJul 2022

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Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples

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Moon-X Competitors

Moon-X competitors include listed companies like Alibaba Group, Pinduoduo, MercadoLibre and Sea, and private ones like Noon and Snapdeal.

Public and private companies comparable to Moon-X
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
Alibaba GroupChinaChinaPublicly listed$153B$15B$266B1.6x
PinduoduoChinaChinaPublicly listed$64B$14B$111B0.7x
MercadoLibreArgentinaArgentinaPublicly listed$29B$3.7B$93B2.6x
SeaSingaporeSingaporePublicly listed$23B$2.4B$62B2.0x
NoonSaudi ArabiaRiyadhPrivate--$10B-
SnapdealIndiaGurgaonPrivate$26M-$6.5B-

Moon-X Public Comps

Moon-X is still privately-owned, but its public comps include Amazon, Tencent, Alibaba Group, Pinduoduo, MercadoLibre, Carvana, Sea, JD.com, Coupang and LY Corporation.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Amazon$717B$161B3.9x3.5x17.5x13.8x
Tencent$112B$51B4.5x4.2x9.9x9.9x
Alibaba Group$153B$15B1.7x1.6x17.5x13.0x
Pinduoduo$64B$14B0.7x0.7x3.1x2.8x
MercadoLibre$29B$3.7B3.5x2.6x27.2x25.1x
Carvana$20B($110M)3.7x2.9x(691.4x)27.7x
Sea$23B$2.4B2.5x2.0x24.3x16.5x
JD.com$195B$4.3B0.1x0.1x6.7x6.7x

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Common questions about Moon-X

When was Moon-X founded?Moon-X was founded in 2019.
Where is Moon-X headquartered?Moon-X is headquartered in Tokyo, Japan.
Is Moon-X publicly listed?No, Moon-X is a private, VC-backed company.
How much funding has Moon-X raised?Moon-X has raised $109M across 4 funding rounds.
What was Moon-X's last funding round?Moon-X's last funding round was a $51M Series C in October 2024.
Who are Moon-X's investors?Moon-X's investors include Jafco Group, SMBC Venture Capital, Nomura SPARX, Nihon M&A Center, Samurai Incubate, Resona Capital, Shizuoka Capital, Japan Post Capital, SBI Investment, JAPANET and 6 others.
Which companies are comparable to Moon-X?Companies comparable to Moon-X include Alibaba Group, Pinduoduo, MercadoLibre, Sea, Noon and Snapdeal.

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