Hungama Valuation, Funding & Investors
Hungama is valued at $175M as of July 2014.
Last Hungama valuation
$175M
Undisclosed stage · Jul 2014
Last Hungama funding round
$25M
Undisclosed stage · Apr 2016
Cumulative funding Hungama raised
$165M
across 3 funding rounds
Key investors in Hungama
Bessemer Venture Partners
Intel Capital
Xiaomi
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Rakesh Jhunjhunwala
About Hungama
Hungama is a Mumbai-based digital entertainment company aggregating Bollywood and South Asian content across mobile, web, IPTV, and DTH platforms in 47 countries. It licenses millions of music and video titles from over 400 creators, operates BollywoodHungama.com attracting 7 million monthly visitors from 127 countries, and runs Hungama.com for downloads of tracks, movies, and apps. The firm develops games via Hungama Game Studio owning IP for 600 titles and executes campaigns for 350 global brands.
Founded
1999
HQ
MumbaiWebsite
Status
Privately held
Customer focus
B2C
Revenue model
Subscription, Advertising, Product sales
Valuation
$175M (Jul 2014)
Hungama Valuation
Hungama is currently valued at $175M, based on its undisclosed-stage round in July 2014.
The $40M round was led by Bessemer Venture Partners, with participation from Intel Capital.
Hungama valuation by funding round
| Date | Stage | Valuation |
|---|---|---|
| Jul 2014 | Undisclosed stage | $175M |
Hungama Funding History
Hungama has raised a total of $165M across 3 funding rounds.
Hungama's first fundraising round was a $40M undisclosed-stage round in July 2014. The most recent completed round was a $25M undisclosed-stage round in April 2016.
Hungama funding rounds
| Date | Stage | Investors | Raised | Valuation | Deal Summary |
|---|---|---|---|---|---|
| Apr 2016 | Undisclosed stage | Xiaomi (lead); Bessemer Venture Partners; Rakesh Jhunjhunwala; Intel Capital | $25M | - | Hungama is an Indian digital media entertainment company offering video and music streaming services, with over 65 million users and a library of more than 8,000 movies as of April 2016. It originated as a marketing and communications agency before pivoting to entertainment in 2009. The company raised a $25 million funding round on April 4, 2016, led by Xiaomi in its first India investment, with participation from existing investors Intel Capital, Bessemer Venture Partners, and Rakesh Jhunjhunwala. Xiaomi planned to integrate Hungama's content into its smartphones to enhance internet services for its growing Indian user base amid rising 4G penetration. CEO Neeraj Roy highlighted Hungama's 'tangible revenues' and stated it was not burning cash, unlike rivals such as Saavn and Gaana, positioning it as more financially stable. Earlier, in 2014, Hungama had raised $40 million from Intel Capital and Bessemer Venture Partners, and Intel invested an undisclosed amount in 2012. The company had explored a $100 million round a year prior but opted for this strategic financing on better terms instead. This investment aligned with Xiaomi's strategy to build an ecosystem of apps and content around its smartphones in India, where it was rapidly expanding market share. Xiaomi later announced plans to invest $1 billion in 100 Indian startups over five years, with Hungama as one of its early bets alongside others like KrazyBee. |
| Mar 2015 | Undisclosed stage | Bessemer Venture Partners; Intel Capital | $100M | - | Hungama Digital Media Entertainment is a Mumbai-based mobile and digital entertainment company providing mobile entertainment, value-added services (VAS), games, Bollywood content, mobile marketing, and online advertising, serving as India's largest on-demand digital entertainment storefront with audio, video, and imagery for South Asians worldwide and about 20 million users. It raised $40 million (over Rs 230 crore) led by Bessemer Venture Partners, with participation from existing investor Intel Capital, which had previously invested an undisclosed amount in October 2012 as part of a $40 million allocation across 10 global companies. The funds were intended to upgrade mobile apps and integrate with banking systems for loyalty programs. Hungama, launched in 1999, benefits from the transition from 2G to 3G networks and increasing smartphone penetration in India, positioning it as a prominent player in delivering world-class movie and audio services. Later developments include a $25 million raise in 2016 from Xiaomi and existing investors Intel Capital and Bessemer Venture Partners, with Xiaomi as a strategic OEM partner to expand subscriber base; additionally, in FY16, Intel Capital and Bessemer infused Rs.53 crore via CCPS, alongside promoter investments and Rs.66 crore from Xiaomi. |
| Jul 2014 | Undisclosed stage | Bessemer Venture Partners (lead); Intel Capital | $40M | $175M | Hungama Digital Media Entertainment, a Mumbai-based mobile and digital entertainment company founded in 1999, raised $40 million in a Series B round on July 4, 2014, led by Bessemer Venture Partners with participation from existing investor Intel Capital. The company operates businesses in mobile entertainment, gaming, online music retail via Hungama.com, voice services, and integrated media, boasting a catalog of over 2.5 million content pieces including music tracks, movies, music videos, and mobile content, with partnerships from over 400 content creators worldwide. It also runs Bollywood Hungama, a Hindi film and music site acquired in 2000, and had previously divested 51% of its digital agency unit to WPP's JWT Singapore in 2012. Funds were earmarked for upgrading mobile apps, integrating with banking systems for loyalty programs, introducing more games, and smart cloud technology. At the time, Hungama claimed about 20 million users, positioning it as India's largest on-demand digital entertainment storefront serving audio, video, and imagery to South Asians globally, especially as smartphone penetration rose. Bessemer Managing Director Vishal Gupta highlighted Hungama as 10x larger than competitors combined. Prior investments included Intel Capital in October 2012 and early backing from Rakesh Jhunjunwala in 2004, who serves as chairman, while ICICI Ventures had exited in 2009. A later Series C round in April 2016 raised $25 million from Xiaomi, Bessemer, Intel Capital, and others, contributing to a total of $65 million raised over four rounds. |
Who has invested in Hungama?
4 investors have backed Hungama across its funding rounds, including Bessemer Venture Partners, Intel Capital, Xiaomi and Rakesh Jhunjhunwala.
Lead investors include Xiaomi and Bessemer Venture Partners.
Hungama Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
 San Francisco, CA | 3 | Lead | Jul 2014 | |
| Santa Clara, CA | 3 | Participant | Jul 2014 | |
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Start Free TrialInvestments by Hungama
Hungama has invested in 1 company to date.
Latest investment by Hungama was on March 2nd 2021. Hungama invested in Indian League Gaming in their $500K Strategic investment round.
Latest Investments by Hungama
| Description | Indian League Gaming is an India-based esports venture building a sustainable ecosystem for players, teams, organizers, brands, publishers, and media. The company elevates professionalism and creates pathways to achievements in the Indian esports landscape. |
| HQ Country | |
| HQ City | New Delhi |
| Deal Date | 2 Mar 2021 |
| Round | Strategic investment |
| Raised | $500K |
| Investors | - |
| Valuation | undisclosed |
| EV/Revenue | |
| EV/EBITDA | |
This data is available for Pro users. Sign up to see all Hungama investments and their VC round multiples. Start Free Trial | |
Hungama Competitors
Hungama competitors include listed companies like WildBrain and Deezer, and private ones like OSN+, Bolo.me, Spatial and Tune.FM.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
 Canada | Publicly listed | $375M | $26M | $245M | 1.0x | |
 Dubai | Private | - | - | $190M | - | |
 Shanghai | Private | - | - | $200M | - | |
| New York City, NY | Private | $8M | - | $200M | 25.0x | |
| Philadelphia, PA | Private | - | - | $200M | - | |
 France | Publicly listed | $615M | $17M | $183M | 0.2x |
Hungama Public Comps
Hungama is still privately-owned, but its public comps include Roularta, KT Alpha, Meridian Holdings, Big Medya Teknoloji, Firy, X-LEGEND, Reach, Archosaur Games, Wowow and Deezer.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $347M | $25M | 0.4x | - | 5.2x | - | |||
| $288M | $38M | - | - | - | - | |||
| $183M | ($78M) | 1.0x | 0.9x | (2.3x) | 7.3x | |||
| $12M | ($397K) | 14.4x | - | (434.9x) | - | |||
| $104M | ($63M) | 1.3x | 1.2x | (2.2x) | (3.3x) | |||
| $37M | $5M | 3.8x | - | 26.4x | - | |||
| $696M | ($190M) | 0.4x | 0.4x | (1.3x) | 1.7x | |||
| $195M | ($7M) | - | - | - | - | |||
This data is available for Pro users. Sign up to see all Hungama competitors and their valuation data. Start Free Trial | ||||||||
Common questions about Hungama
| When was Hungama founded? | Hungama was founded in 1999. |
| Where is Hungama headquartered? | Hungama is headquartered in Mumbai, India. |
| Is Hungama publicly listed? | No, Hungama is a private, VC-backed company. |
| What is Hungama's valuation? | Hungama was last valued at $175M in its undisclosed-stage round in July 2014. |
| How much funding has Hungama raised? | Hungama has raised $165M across 3 funding rounds. |
| What was Hungama's last funding round? | Hungama's last funding round was a $25M undisclosed-stage round in April 2016, led by Xiaomi. |
| Who are Hungama's investors? | Hungama's investors include Bessemer Venture Partners, Intel Capital, Xiaomi and Rakesh Jhunjhunwala. |
| Which companies are comparable to Hungama? | Companies comparable to Hungama include WildBrain, OSN+, Bolo.me, Spatial, Tune.FM and Deezer. |
| How many companies has Hungama invested in? | Hungama has invested in 1 company, including Indian League Gaming. |
| What was Hungama's last investment? | In March 2021, Hungama invested in Indian League Gaming's $500K strategic investment round. |
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