Huangbaoche Funding, Investors & Competitors

Huangbaoche has raised $183M across 6 funding rounds, most recently a $27M undisclosed-stage round in September 2023.

Last Huangbaoche funding round

$27M

Undisclosed stage · Sep 2023

Cumulative funding Huangbaoche raised

$183M

across 6 funding rounds

Key investors in Huangbaoche

  • Matrix Partners China
  • HSG
  • Shenzhen Capital Group
  • Gobi Partners
  • InnoVen Capital
  • New Oriental Education
  • Founder H Fund
  • Shenqi Capital

Huangbaoche Overview

About Huangbaoche

Huangbaoche is a platform providing customized tour packages to Huangshan Mountain and nearby sites like Hongcun Village. Based in Anhui province, it handles bookings for hiking tours, hot air balloon rides, and hotel stays, serving domestic and international travelers.


Founded

2015

HQ

ChinaBeijing

Status

Privately held

Customer focus

B2C

Revenue model

Product sales

Huangbaoche Funding History

Huangbaoche has raised a total of $183M across 6 funding rounds.

Huangbaoche's first fundraising round was a $8M Series A in September 2015. The most recent completed round was a $27M undisclosed-stage round in September 2023.

Huangbaoche funding rounds

Huangbaoche funding rounds
DateStageInvestorsRaisedDeal Summary
Sep 2023Undisclosed stageNew Oriental Education (lead); Shenqi Capital (lead); Wuxi Huishan Government Fund$27MHuangbaoche is a Beijing-based Chinese travel booking platform that connects users with Chinese-speaking drivers for guided tours in 1,800 locations across 90 countries, targeting China's outbound tourism market of around 150 million annual travelers. Popular destinations include Southeast Asia, Europe (Paris, London, Milan, Barcelona), Taiwan, and Hong Kong. The platform allows booking specific routes or custom tours, including landmark tickets and services, and claims to have served 10 million tourists since its 2014 launch. In its latest reported financing around September/December 2023, Huangbaoche raised RMB 200 million (USD 27.4 million) in a Series D round, led by New Oriental (also referred to as New Oriental Education & Technology Group) and another investor (Pegasus Capital in one report). This followed a previous round in January 2023 co-invested by existing shareholders, just 8 months prior. Founder Lei Meng stated the funds would drive recovery and quality improvement in overseas business, with synergies and cooperation expected with New Oriental. Earlier rounds include a $50 million Series C in June 2019 from Shenzhen Capital Group and another $50 million in 2018, bringing cumulative investment over $150 million by then. The company positions itself among top tours and activities platforms by funding, behind GetYourGuide and Klook. Competitive context includes peers like Klook, which raised $210 million in Series F in December 2023.
Jun 2019Series CInnoVen Capital (lead); Shenzhen Capital Group (lead)$50MSearch result confirms that Huang Bao Che, a trip tour guide service firm, raised $50 million with coverage across 1,800 cities in 90 countries during Q2 2019.
Mar 2018Series CHSG (lead); Matrix Partners China; Hexie Aiqi Investment Management$50M-
Jan 2017Series BMatrix Partners China (lead)$30MHuangbaoche raised RMB210 million (US$30 million) in a Series B funding round on January 19, 2017, co-led by Matrix Partners China and GF Xinde Investment Management. The company operates as a travel tour guide startup in the Chinese market.
Aug 2016Series BFounder H Fund (lead)$18M-
Sep 2015Series AGridsum Holding; Gobi Partners; SSC Fund; Zuoyu Capital$8MHuangbaoche is a Beijing-based travel startup founded in December 2014 that provides Chinese-language airport transfer and charter vehicle services for outbound Chinese tourists traveling abroad. The company operates a peer-to-peer platform connecting Chinese users with overseas drivers and guides across more than 400 cities in Southeast Asia, Europe, America, and Japan, with a network that grew to 6,800 driver-guides within its first six months of operation. In September 2015, Huangbaoche raised RMB 48 million (approximately US$7.5 million) in Series A funding from SSC Fund, Gobi Partners, China United Fund, and Zuoyu Capital. The company expected its revenue for September 2015 to exceed RMB 10 million. Huangbaoche had also developed a B2B distribution system called "Partner Sharing" to connect its driver pool with tour operators and travel agents. At the time of funding, the company planned to add 11 overseas branches and expand its global network to 40,000 listed driver-guides across America, Europe, Asia, and Africa, with a goal to achieve at least RMB 500 million in sales by the end of 2015.

Who has invested in Huangbaoche?

13 investors have backed Huangbaoche across its funding rounds, including Matrix Partners China, HSG, Shenzhen Capital Group, Gobi Partners, InnoVen Capital and New Oriental Education.

Lead investors include New Oriental Education, Shenqi Capital, InnoVen Capital, Shenzhen Capital Group, HSG and 2 other investors.


Huangbaoche Investors

Investors in Huangbaoche by funding rounds participated
InvestorHQRoundsRoleFirst check
Matrix Partners ChinaChinaBeijing2LeadJan 2017
Wuxi Huishan Government FundChinaChina1ParticipantSep 2023
Founder H FundChinaBeijing1LeadAug 2016
Gridsum HoldingChinaBeijing1ParticipantSep 2015
Shenqi CapitalChinaBeijing1LeadSep 2023
Gobi PartnersMalaysiaKuala Lumpur1ParticipantSep 2015
Hexie Aiqi Investment ManagementChinaBeijing1ParticipantMar 2018
SSC FundChinaBeijing1ParticipantSep 2015
Zuoyu CapitalChinaBeijing1ParticipantSep 2015
Shenzhen Capital GroupChinaShenzhen1LeadJun 2019
New Oriental EducationChinaBeijing1LeadSep 2023

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Huangbaoche Competitors

Huangbaoche competitors include listed companies like Booking Holdings, Airbnb, Expedia and MakeMyTrip, and private ones like Yanolja and Engine.

Public and private companies comparable to Huangbaoche
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
Booking HoldingsUnited StatesUnited StatesPublicly listed$27B$8.3B$128B4.6x
AirbnbUnited StatesUnited StatesPublicly listed$12B$2.4B$98B6.5x
ExpediaUnited StatesUnited StatesPublicly listed$15B$2.5B$34B2.2x
YanoljaSouth KoreaSeoulPrivate$126M-$9B-
MakeMyTripIndiaIndiaPublicly listed$1B$171M$4.5B4.5x
EngineUnited StatesDenver, COPrivate$11M-$2.1B-

Huangbaoche Public Comps

Huangbaoche is still privately-owned, but its public comps include Booking Holdings, Airbnb, Expedia, Amadeus, Trip.com, Amex GBT, MakeMyTrip, Travel+Leisure, TUI and Jet2.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Booking Holdings$27B$8.3B4.9x4.6x15.9x12.4x
Airbnb$12B$2.4B7.2x6.5x36.3x18.2x
Expedia$15B$2.5B2.3x2.2x13.5x8.6x
Amadeus$7.5B$2.9B4.0x3.8x10.4x10.0x
Trip.com$9.3B$5.7B1.9x1.8x3.1x7.1x
Amex GBT$2.7B$426M2.2x1.9x14.3x9.9x
MakeMyTrip$1B$171M5.0x4.5x30.3x25.7x
Travel+Leisure$4B$684M2.3x2.3x13.6x8.9x

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Common questions about Huangbaoche

When was Huangbaoche founded?Huangbaoche was founded in 2015.
Where is Huangbaoche headquartered?Huangbaoche is headquartered in Beijing, China.
Is Huangbaoche publicly listed?No, Huangbaoche is a private, VC-backed company.
How much funding has Huangbaoche raised?Huangbaoche has raised $183M across 6 funding rounds.
What was Huangbaoche's last funding round?Huangbaoche's last funding round was a $27M undisclosed-stage round in September 2023, led by New Oriental Education and Shenqi Capital.
Who are Huangbaoche's investors?Huangbaoche's investors include Matrix Partners China, Wuxi Huishan Government Fund, Founder H Fund, Gridsum Holding, Shenqi Capital, Gobi Partners, Hexie Aiqi Investment Management, SSC Fund, Zuoyu Capital, Shenzhen Capital Group and 3 others.
Which companies are comparable to Huangbaoche?Companies comparable to Huangbaoche include Booking Holdings, Airbnb, Expedia, Yanolja, MakeMyTrip and Engine.

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