Cleveland Browns Acquisition & Valuation

Cleveland Browns was acquired by Haslam Family for $1.1B in October 2012, a 4.1x multiple on $258M of revenue.

Cleveland Browns acquisition price

$1.1B

Acquired by Haslam Family · Oct 2012

Cleveland Browns revenue at acquisition

$258M

Last twelve months · Oct 2012

Cleveland Browns revenue multiple at acquisition

4.1x

EV/Revenue · Oct 2012

Cleveland Browns EBITDA multiple at acquisition

36.6x

EV/EBITDA · Oct 2012

Cleveland Browns Overview

About Cleveland Browns

Cleveland Browns is an American professional football team based in Cleveland, Ohio, competing in the National Football League's AFC North division. The franchise was founded in 1944 by businessman Arthur B. McBride and coach Paul Brown, after whom it is named, as a charter member of the All-America Football Conference; it began play in 1946 and won all four AAFC championships before joining the NFL in 1950. The Browns won NFL championships in 1950, 1954, 1955 and 1964 but have never reached a Super Bowl. After owner Art Modell was allowed in 1996 to establish the Baltimore Ravens as a new franchise, the Browns' name, colours and history were held in trust until the team was reactivated in 1999 under Al Lerner. The club plays at Huntington Bank Field, opened in 1999, with offices and training facilities in Berea, Ohio, and earns revenue from NFL media distributions, ticketing and sponsorship. Jimmy and Dee Haslam bought the team from Randy Lerner in a $1.05 billion deal completed in October 2012. In May 2026 NFL owners approved Arctos Partners buying about 3% at a valuation above $9 billion, the first tranche of a planned 10% stake.


Founded

1944

HQ

United StatesCleveland, OH

Status

Acquired

Customer focus

B2C & B2B

Revenue model

Services

Revenue

$720M (May 2026)

Valuation

$9B (May 2026)

Sectors

Cleveland Browns Acquisition

Cleveland Browns was acquired by Haslam Family for $1.1B on 25 October 2012.

The acquisition price implies a 4.1x revenue and 36.6x EBITDA multiple on $258M of revenue.

Jimmy Haslam III and his wife Dee Haslam bought the Cleveland Browns from Randy Lerner in a transaction agreed on 2 August 2012 and completed on 25 October 2012, nine days after NFL owners voted 32-0 to approve it. The price was reported at $1.05 billion, which at the time was among the largest sums paid for an American sports franchise. The purchase was structured in two stages: Haslam took 70 per cent of the club at closing and agreed to buy Lerner's remaining 30 per cent four years later. Randy Lerner had inherited the franchise from his father Al Lerner, who won the expansion team that restored football to Cleveland in 1999, and had decided to concentrate on his other sports holdings. Jimmy Haslam was then chief executive of Pilot Flying J, the Knoxville truck stop operator founded by his father, and had previously held a minority interest in the Pittsburgh Steelers, which he sold to complete the Browns purchase. Haslam Sports Group, through which the family now holds its sports interests, did not exist at the time and was formed only after the family bought the Columbus Crew in 2019. The Cleveland Browns are a National Football League franchise founded in 1946 and reconstituted as an expansion club in 1999, playing in Cleveland, Ohio. The family has since added the Columbus Crew and a controlling interest in the Milwaukee Bucks and is building a new stadium in Brook Park.

Cleveland Browns acquisition details
AcquirerDateTypePriceEV/RevenueEV/EBITDA
  • Haslam Family
25 Oct 2012Strategic M&A$1.1B4.1x36.6x

Sources: cbc.ca, nfl.com, nfl.com, web.archive.org

Cleveland Browns Valuation

Cleveland Browns is currently valued at $9B, based on its secondary sale in May 2026. Read the announcement ↗

The round was led by Arctos Partners.

Cleveland Browns valuation by funding round

Cleveland Browns valuation by funding round
DateStageValuationRevenue Multiple
May 2026Secondary$9B12.5x

Cleveland Browns Revenue

Cleveland Browns' latest recorded revenue is $720M, as of its secondary sale in May 2026. At a $9B valuation, that implies a 12.5x revenue multiple.

Cleveland Browns revenue by funding round

Cleveland Browns revenue and valuation multiple by funding round
DateRevenue *ValuationRevenue MultipleStage
May 2026$720M$9B12.5xSecondary

* Revenue (or ARR) figures are the values recorded alongside each funding round. Typically run-rate revenue at the time of the deal, or a reported LTM (last 12 months) revenue.

Cleveland Browns Funding History

Cleveland Browns has 1 recorded secondary share sale and no primary funding rounds.

Cleveland Browns funding rounds
DateStageInvestorsValuationDeal Summary
May 2026SecondaryArctos Partners (lead)$9BNFL owners approved Arctos Partners as a limited partner of the Cleveland Browns at their meeting on 19 May 2026, with Arctos buying about 3% of the team at a valuation of $9 billion as the first tranche of an investment expected to reach 10% of the club, according to Sportico. The Browns said the capital would support the team's new stadium, an enclosed $2.6 billion venue under construction in Brook Park, Ohio, due to open in 2029, for which owners Jimmy and Dee Haslam have pledged $1.76 billion. The Haslams said Arctos brought deep and respected expertise across sports and shared their long-term vision for investing in the franchise and Northeast Ohio; Arctos partner Chad Hutchinson said the firm was excited to join the Browns and support the organisation's long-term priorities. It was Arctos' third NFL investment, after 10% of the Buffalo Bills in 2024 and 8% of the Los Angeles Chargers in 2025, and its first team investment since KKR closed its $1.4 billion acquisition of the firm two weeks earlier. NFL rules let an approved fund buy between 3% and 10% of a team and hold stakes in up to six clubs. The Haslams bought the Browns in 2012 and also own the Columbus Crew and a stake in the Milwaukee Bucks through Haslam Sports Group.

Who has invested in Cleveland Browns?

1 investor has backed Cleveland Browns across its funding rounds, including Arctos Partners.

Lead investors include Arctos Partners.


Cleveland Browns Investors

Investors in Cleveland Browns by funding rounds participated
InvestorHQRoundsRoleFirst check

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Cleveland Browns Competitors

Cleveland Browns competitors include listed companies like MSG Sports and TKO, and private ones like Suning Sports, Chicago Bears, Las Vegas Raiders and New York Giants.

Public and private companies comparable to Cleveland Browns
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
Suning SportsChinaNanjingPrivate--$2.6B-
Chicago BearsUnited StatesChicago, ILPrivate$629M-$8.9B14.1x
Las Vegas RaidersUnited StatesLas Vegas, NVPrivate$887M$191M$9.9B11.2x
New York GiantsUnited StatesEast RutherfordPrivate$707M$181M$10B14.6x
MSG SportsUnited StatesUnited StatesPublicly listed$1.2B$39M$7.5B7.7x
TKOUnited StatesUnited StatesPublicly listed$4.7B$1.3B$14B4.1x

Cleveland Browns Public Comps

Cleveland Browns is no longer listed, but its public comps include MSG Sports, TKO, Sportradar, Manchester United, Atlanta Braves Holdings, MSG Rangers, Cannae Holdings, Juventus FC, Ollamani and Rogers.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
MSG Sports$1.2B$39M7.5x7.7x220.2x285.3x
TKO$4.7B$1.3B4.9x4.1x17.5x10.5x
Sportradar$1.4B$597M2.7x2.3x6.5x9.8x
Manchester United$910M$321M5.2x5.0x14.7x16.3x
Atlanta Braves Holdings$732M$98M5.6x5.3x42.2x79.8x
MSG Rangers$341M($24M)7.9x7.9x(113.8x)(106.3x)
Cannae Holdings$424M($162M)2.0x2.2x(5.3x)(16.8x)
Juventus FC$586M$121M1.9x2.1x9.1x9.9x

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Common questions about Cleveland Browns

When was Cleveland Browns founded?Cleveland Browns was founded in 1944.
Where is Cleveland Browns headquartered?Cleveland Browns is headquartered in Cleveland, OH, United States.
Is Cleveland Browns publicly listed?No, Cleveland Browns was acquired by Haslam Family in October 2012.
Who acquired Cleveland Browns?Cleveland Browns was acquired by Haslam Family in October 2012.
How much was Cleveland Browns acquired for?Cleveland Browns was acquired for $1.1B in October 2012, a 4.1x revenue multiple.
What is Cleveland Browns' valuation?Cleveland Browns was last valued at $9B in its secondary sale in May 2026.
Who are Cleveland Browns' investors?Cleveland Browns' investors include Arctos Partners.
What is Cleveland Browns' revenue?Cleveland Browns' latest recorded revenue is $720M (May 2026).
What is Cleveland Browns' revenue multiple?Cleveland Browns' latest valuation implies a 12.5x revenue multiple ($9B valuation on $720M of revenue).
Which companies are comparable to Cleveland Browns?Companies comparable to Cleveland Browns include Suning Sports, Chicago Bears, Las Vegas Raiders, New York Giants, MSG Sports and TKO.

See companies similar to Cleveland Browns

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