Atzuche Funding, Investors & Competitors

Atzuche has raised $115M across 3 funding rounds, most recently a $58M Series C in February 2017.

Last Atzuche funding round

$58M

Series C · Feb 2017

Cumulative funding Atzuche raised

$115M

across 3 funding rounds

Key investors in Atzuche

  • Matrix Partners China
  • Hearst Ventures
  • Ceyuan Ventures
  • China Pacific Insurance
  • ZhenFund
  • China Equity
  • Ivy Capital
  • Panda Capital

Atzuche Overview

About Atzuche

Atzuche is a Beijing-headquartered peer-to-peer car rental platform operating in 14 Chinese cities including Shanghai and Shenzhen. The service connects vehicle owners with renters via a mobile app, with staff handling delivery and pickup logistics. Launched in 2014, Atzuche supports day trips, test drives, and commutes, featuring over 100,000 listed vehicles and insurance coverage through partnerships with local providers.


Founded

2013

HQ

ChinaShanghai

Status

Privately held

Customer focus

B2C

Revenue model

Commission

Atzuche Funding History

Atzuche has raised a total of $115M across 3 funding rounds.

Atzuche's first fundraising round was a $10M Series A in October 2014. The most recent completed round was a $58M Series C in February 2017.

Atzuche funding rounds

Atzuche funding rounds
DateStageInvestorsRaisedDeal Summary
Feb 2017Series CHangzhou Financial Investment; Matrix Partners China; Hearst Ventures; China Equity; China Pacific Insurance; Ivy Capital; China Securities Regulatory Commission$58MAtzuche is a China-based car sharing service that raised RMB400m ($58m / $58.1M) in a Series C later-stage VC round on February 22, 2017. Investors included Hearst Ventures (media company Hearst), China Pacific Insurance, and others such as China Equity, Hangzhou Financial Investment, Ivy Capital, and Matrix Partners China.
Nov 2015Series BHearst Ventures; Ceyuan Ventures; China Pacific Insurance; Panda Capital$47MAtzuche is a Shanghai-based P2P car rental platform launched in May 2014 that connects car owners with renters, focusing on unique and luxury vehicles rented at 30-50% below market prices, with services like 24/7 support, roadside assistance, and operations in major Chinese cities including Beijing, Shanghai, Nanjing, Hangzhou, Guangzhou, and Shenzhen. The company monetizes through commissions on rentals, insurance, and service fees, claiming over 90% order share in eastern China and 60% in southern China by late 2015. In November 2015, Atzuche completed a Series B round of approximately 300 million RMB ($46.3-47 million USD) led by investors including China Pacific Insurance, Hearst Ventures, and others such as CSC, Ivy Capital Partners, and Matrix Partners China (which also led the prior $10M Series A in October 2014). Following the Series B, in May 2016 Atzuche raised over 95.5 million RMB ($14.7M) via JD.com's equity crowdfunding platform with participants like GEMA Capital Partners and Hui Jin Capital. Atzuche positioned itself as China's leading P2P car rental brand, emphasizing customer experience upgrades, product improvements, service enhancements, and profit model exploration amid the growing sharing economy in China.
Oct 2014Series AMatrix Partners China (lead); ZhenFund; Ceyuan Ventures$10MAtzuche is a Chinese P2P car rental platform founded in 2013 that launched its website in May 2014, enabling car owners to rent out unused vehicles to renters, adding a social element to the experience. By late 2014, it had expanded to 12 cities including Beijing, Shanghai, and Guangzhou, with over 100,000 listed vehicles and more than 1 million members. The platform serves various use cases like dating, test driving, self-drive holidays, and corporate services. Atzuche completed a Series A round of about $10 million in October 2014. Subsequent rounds included a Series B of RMB300 million (approximately $47 million) with investors such as China Pacific Insurance, Ivy Capital, Hearst Ventures, Matrix Partners China, and Ce Yuan Ventures, and a Series C of RMB400 million ($58 million) joined by Matrix Partners China. Funds supported user experience improvements, market expansion, and insurance product development with China Pacific Insurance.

Who has invested in Atzuche?

10 investors have backed Atzuche across its funding rounds, including Matrix Partners China, Hearst Ventures, Ceyuan Ventures, China Pacific Insurance, ZhenFund and China Equity.

Lead investors include Matrix Partners China.


Atzuche Investors

Investors in Atzuche by funding rounds participated
InvestorHQRoundsRoleFirst check
Matrix Partners ChinaChinaBeijing2LeadOct 2014
Hearst VenturesUnited StatesNew York City, NY2ParticipantNov 2015
Ceyuan VenturesHong KongHong Kong2ParticipantOct 2014
China Pacific InsuranceChinaShanghai2ParticipantNov 2015
Hangzhou Financial InvestmentChinaHangzhou1ParticipantFeb 2017
ZhenFundChinaBeijing1ParticipantOct 2014
China EquityChinaBeijing1ParticipantFeb 2017
Panda CapitalChinaShanghai1ParticipantNov 2015

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Atzuche Competitors

Atzuche competitors include listed companies like Uber, Grab, Lyft and Goto Gojek Tokopedia, and private ones like Carro and BlaBlaCar.

Public and private companies comparable to Atzuche
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
UberUnited StatesUnited StatesPublicly listed$52B$6.2B$145B2.8x
GrabSingaporeSingaporePublicly listed$3.4B$350M$11B1.9x
LyftUnited StatesUnited StatesPublicly listed$6.3B$103M$5.9B0.8x
CarroSingaporeSingaporePrivate$936M$34M$3.8B-
Goto Gojek TokopediaIndonesiaIndonesiaPublicly listed$1B($16M)$3B1.7x
BlaBlaCarFranceParisPrivate$291M-$2B6.9x

Atzuche Public Comps

Atzuche is still privately-owned, but its public comps include Amazon, Alibaba Group, Recruit Holdings, Uber, Booking Holdings, Pinduoduo, Airbnb, MercadoLibre, Prosus and DoorDash.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Amazon$717B$161B3.9x3.5x17.5x13.8x
Alibaba Group$153B$15B1.7x1.6x17.5x13.0x
Recruit Holdings$24B$4B6.4x6.0x37.9x25.2x
Uber$52B$6.2B3.0x2.8x24.9x14.6x
Booking Holdings$27B$8.3B4.9x4.6x15.9x12.4x
Pinduoduo$64B$14B0.7x0.7x3.1x2.8x
Airbnb$12B$2.4B7.2x6.5x36.3x18.2x
MercadoLibre$29B$3.7B3.5x2.6x27.2x25.1x

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Common questions about Atzuche

When was Atzuche founded?Atzuche was founded in 2013.
Where is Atzuche headquartered?Atzuche is headquartered in Shanghai, China.
Is Atzuche publicly listed?No, Atzuche is a private, VC-backed company.
How much funding has Atzuche raised?Atzuche has raised $115M across 3 funding rounds.
What was Atzuche's last funding round?Atzuche's last funding round was a $58M Series C in February 2017.
Who are Atzuche's investors?Atzuche's investors include Matrix Partners China, Hearst Ventures, Ceyuan Ventures, China Pacific Insurance, Hangzhou Financial Investment, ZhenFund, China Equity, Panda Capital, Ivy Capital and China Securities Regulatory Commission.
Which companies are comparable to Atzuche?Companies comparable to Atzuche include Uber, Grab, Lyft, Carro, Goto Gojek Tokopedia and BlaBlaCar.

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