Adjust Acquisition, Valuation, Funding & Investors

VideoAmp is an adtech company headquartered in Los Angeles and New York. It provides media measurement, data, and software that help advertisers and media owners plan and value ad spend across TV, streaming, and digital video, positioning its tools as an alternative media currency to incumbents like Nielsen. Its platform is used by major media holding companies, publishers, independent agencies, and advertisers to optimize campaigns based on audience and performance data.

DoubleVerify Holdings Inc is a digital media measurement and analytics software platform. Its solutions provide advertisers with unbiased data analytics that enable them to increase the effectiveness, quality, and return on their digital advertising investments. Its DV Authentic Ad, a proprietary metric of digital media quality, measures whether a digital ad was delivered in a brand-suitable environment, fully viewable, by a real person, and in the intended geography. The company's software interface, DV Pinnacle, delivers these metrics to customers in real time, allowing them to access critical performance data on their digital transactions. Geographically, the company operates in the United States and also has a presence in Germany, Singapore, France, Canada, Japan, and other countries.

AnyMind Group Inc is engaged in the development and provision of platforms that provides one-stop support for brand design and planning, production, e-commerce enablement, marketing, and logistics.

Ibotta Inc is a performance marketing platform. It allows CPG brands to deliver digital promotions to consumers through a single, convenient network called the Ibotta Performance Network (IPN).

Vobile Group Ltd is a Saas provider of digital content protection and monetization technology services. It builds the essential technology infrastructure to support the distribution of digital content assets. The company's products are VideoTracker, ReClaim, TV Ad Tracking, Online TVOD PPT, MediaWise, and Transaction-based SaaS business that includes content monetization platforms to enable revenue-sharing for conventional home video distribution through its conventional PPT platform. Geographically, it operates in Mainland China, United States and Other Countries.

Taboola is a performance-based native advertising network designed to improve click-through rates and increase monetizable events for advertisers while generating yield for publisher websites. Taboola competes with Google, Amazon, and other advertising networks that display stories and products on websites. The company was founded in 2007 in Israel. It acquired Connexity, a retail advertising network, in 2021, and entered a partnership with Yahoo in 2022, in which it acquired exclusive native advertising rights over Yahoo digital properties in exchange for a 25% equity stake in the company.

CHEQ is a New York-based cybersecurity company protecting brands from bots, AI agents, and online threats using a triple-layer intelligence engine analyzing over six trillion signals daily from one million domains. Trusted by more than 15,000 enterprises including Fortune 50 firms, CHEQ integrates with marketing and security tools, achieving a false positive rate below 0.009 percent. The Tel Aviv-headquartered firm operates globally to secure customer journeys.

iSpot.tv is a Bellevue, Washington-headquartered company that measures the brand and business impact of TV and streaming ads from planning through conversion. Its real-time attribution platform analyzes creative effectiveness, optimizes media plans, and benchmarks performance against competitors for cross-platform campaigns. Purpose-built for linear and connected TV, iSpot.tv delivers granular insights to advertisers worldwide, founded in 2012.

LeadSquared is a SaaS platform offering sales CRM, marketing automation, and lead management tools for B2B and B2C companies. Bengaluru-headquartered since its founding in 2011, the company serves sectors including education, real estate, and telecommunications. Its mobile CRM app supports offline access and integrates with platforms like WhatsApp, email, and SMS for lead nurturing. The platform handles lead capture from websites, events, and ads, routing them to sales teams via automated workflows. LeadSquared operates across India, Middle East, Southeast Asia, and North America with offices in Dubai, Singapore, and New York.

Swiftly is a vertical SaaS platform transforming grocery retail into digital media businesses. Its Swiftly Stack unifies POS, loyalty, e-commerce, and mobile data for identity resolution, audience targeting, and attribution. Retailers including independents and chains monetize inventory through self-serve campaigns for CPG brands like Procter & Gamble and Unilever.

Yidian Zixun is a China-based personalized news aggregation app founded in 2011 by former Baidu vice president Ren Xuyang. The platform uses recommendation algorithms to deliver customized content to users, competing with ByteDance's Toutiao in China's news app market. Phoenix New Media became Yidian's largest shareholder through a series of investments, and the app grew to tens of millions of daily active users.

Outbrain is a recommendation engine for open web publishers, powering personalized content discovery through on-site feeds. It facilitates advertiser access to engaged audiences via targeted campaigns. New York-headquartered since its 2006 founding, the company maintains offices in the United States, United Kingdom, Israel, Singapore, Japan, and Australia. Participating publishers include ESPN, CNN, Le Monde, Fox News, The Guardian, Slate, The Telegraph, New York Post, India.com, Sky News, and Time Inc.

Madhive is a New York-headquartered connected TV advertising platform that equips publishers with tools to sell ad inventory directly to brands. It processes over 100 billion ad impressions annually across streaming services and linear TV channels. The company integrates blockchain for secure, transparent measurement of viewer intent data spanning TV, mobile, and web environments. Madhive partners with major media owners including Disney, NBCUniversal, and Paramount Global to power their CTV monetization strategies. Founded in 2014, it operates from offices in New York, Chicago, and Los Angeles, supporting a network of over 200 local broadcasters nationwide.

MNTN Inc is a performance TV software company. It is focused on providing performance advertising services through a unified online advertising platform that includes segmentation tools, intelligent campaign planning, advance audience targeting, prospecting, creative ad builder, and data analytics reporting. The company is organized and managed as one consolidated operating and reportable segment, entirely within the United States. It derives its revenues from customers by providing performance advertising services through its online.

Criteo SA is an ad-tech company in the digital advertising market. Its technology, allows retailer advertisers to launch multichannel and cross-device marketing campaigns in real time. With real-time return on investment analysis of the ads, the firm’s clients can adjust their marketing strategies dynamically. It has two reportable segments: Retail Media and Performance Media. The firm also provides technology allowing retailers to effectively manage their ad inventories and improve yield optimization.

PubMatic Inc is a supply-side platform provider in the digital advertising technology market. These platforms help publishers, which supply digital ad inventory, manage their inventory, selling a high percentage of their inventory (increase the ad fill rate) and maximizing revenue per ad sold (optimize yield). The company generates revenue mainly by taking a piece of the ad sales that it enables. Buyers on the platform include intermediary buyers, such as demand-side platforms, or advertisers and ad agencies directly. Geographically, the company generates the majority of its revenue from the United States, followed by EMEA and APAC.

Yeahmobi is a China-based mobile marketing and advertising network, founded in 2011 and headquartered in Xi'an. Its platform helps mobile gaming, consumer app, cross-border e-commerce, online finance, and travel businesses acquire and monetize international users through global mobile ad services. The company has reported strong growth, including $97 million in revenue during the first half of 2016.