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WH Smith Valuation Multiples

Discover revenue and EBITDA valuation multiples for WH Smith and similar public comparables like Shu Yu Civilian Pharmacy, Mobilezone Holding, ARKO, Guess and more.

WH Smith Overview

About WH Smith

WH Smith PLC is a travel retailer providing travel essentials through stores in high-footfall transport hubs, operating as a pure-play travel retail business following the sale of its High Street operations. The Company offers a broad portfolio of products and services, including books and magazines, food-to-go, beverages, health and beauty items, travel and technology accessories, and selected partner services. Its operations are organised into three segments: the UK, which generates the majority of revenue and operates stores across airports, hospitals, railway stations, and service areas; North America, with stores mainly in airports and a Resorts business in Las Vegas; and the Rest of the World.


Founded

2004

HQ

United Kingdom

Employees

9.4K

Financials (LTM)

Revenue: $2B
EBITDA: $280M

EV

$2B

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WH Smith Financials

WH Smith reported last 12-month revenue of $2B and EBITDA of $280M.

In the same LTM period, WH Smith generated $1B in gross profit, $280M in EBITDA, and $81M in net income.

Revenue (LTM)


WH Smith P&L

In the most recent fiscal year, WH Smith reported revenue of $2B and EBITDA of $269M.

WH Smith is profitable as of last fiscal year, with gross margin of 57%, EBITDA margin of 13%, and net margin of 4%.

See analyst estimates for WH Smith
LTMLast FY202320242025202620272028
Revenue$2B$2B$2B$2B$2B
Gross Profit$1B$1B$2B$1B$1B
Gross Margin59%57%62%61%57%
EBITDA$280M$269M$432M$380M$258M
EBITDA Margin13%13%17%16%12%
EBIT Margin8%9%10%10%9%
Net Profit$81M$75M$101M($4M)($101M)
Net Margin4%4%4%(0%)(5%)
Net Debt-$525M---

Financial data powered by Morningstar, Inc.

WH Smith Stock Performance

WH Smith has current market cap of $830M, and enterprise value of $2B.

Market Cap Evolution


WH Smith's stock price is $6.66.

WH Smith share price decreased by 54.3% in the last year.

WH Smith has an EPS (earnings per share) of $0.60.

See more trading valuation data for WH Smith
EVMarket CapPrice 1DPrice 1MPrice 3MPrice 12MEPS
$2B$830M-0.0%--14.5%-54.3%$0.60

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WH Smith Valuation Multiples

WH Smith trades at 1.0x EV/Revenue multiple, and 7.8x EV/EBITDA.

See NTM and 2027E valuation multiples for WH Smith

EV / Revenue (LTM)


WH Smith Financial Valuation Multiples

As of June 1, 2026, WH Smith has market cap of $830M and EV of $2B.

WH Smith has a P/E ratio of 10.2x.

LTMLast FY202320242025202620272028
EV/Revenue1.0x1.0x0.9x0.9x1.0x
EV/EBITDA7.8x8.2x5.1x5.8x8.5x
EV/EBIT12.5x11.2x8.6x8.6x11.6x
EV/Gross Profit1.7x1.8x1.4x1.5x1.8x
P/E10.2x11.1x8.2x(185.2x)(8.2x)
EV/FCF149.0x8.3x12.1x10.1x12.8x

Multiples above and below 250x are considered non-meaningful (n/m). Valuation data powered by FactSet, Inc. and Morningstar, Inc.

Verified WH Smith Valuation Multiples

Access all public comps and forward-looking valuation multiples like EV/Revenue in 2027, based on consensus analyst estimates. Powered by FactSet and Morningstar.

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WH Smith Margins & Growth Rates

WH Smith grew revenue by 3% and EBITDA by 6% in the last fiscal year.

In the most recent fiscal year, WH Smith reported gross margin of 57%, EBITDA margin of 13%, and net margin of 4%.

See estimated margins and future growth rates for WH Smith

WH Smith Margins

Last FY202420252026202720282029
Gross Margin57%61%57%58%
EBITDA Margin13%16%12%13%
EBIT Margin9%10%9%8%
Net Margin4%(0%)(5%)4%
FCF Margin13%9%8%1%

WH Smith Growth Rates

FY+1/FY23/2424/2525/2626/2727/2828/29
Revenue Growth3%(2%)(13%)3%
Gross Profit Growth4%(4%)(18%)4%
EBITDA Growth6%(12%)(32%)13%
EBIT Growth(11%)(1%)(26%)(5%)
Net Profit Growth12%(104%)2160%(185%)
FCF Growth(104%)20%(21%)(93%)

Data powered by FactSet, Inc. and Morningstar, Inc.

WH Smith Operational KPIs

WH Smith's revenue per employee in the last FY averaged $0.2M, while opex per employee averaged $0.1M for the same period.

WH Smith's Rule of 40 is 17% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).

WH Smith's Rule of X is 21% (created by Bessemer, Rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).

Access forward-looking KPIs for WH Smith
LTMLast FY202320242025202620272028
Rule of 4017%17%---
Bessemer Rule of X22%21%---
Revenue per Employee-$0.2M---
Opex per Employee-$0.1M---
S&M Expenses to Revenue-39%42%41%39%
G&A Expenses to Revenue-9%11%10%9%
Opex to Revenue-48%52%51%47%

Data powered by FactSet, Inc. and Morningstar, Inc.

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WH Smith Competitors

WH Smith competitors include Shu Yu Civilian Pharmacy, Mobilezone Holding, ARKO, Guess, DoÄŸuÅŸ Otomotiv, Nick Scali, Guararapes, MarineMax, ME Group International and Pet Valu.

Most WH Smith public comparables operate across Specialty Stores.

EV/RevenueEV/EBITDA
Last FYLTM2027ELast FYLTM2027E
Shu Yu Civilian Pharmacy0.7x-10.5x-
Mobilezone Holding0.6x0.9x(192.8x)28.9x
ARKO0.4x0.4x11.9x12.0x
Guess----
DoÄŸuÅŸ Otomotiv0.2x0.2x4.0x4.3x
Nick Scali3.0x2.8x9.4x8.2x
Guararapes0.7x-2.2x-
MarineMax0.8x0.8x16.2x15.4x

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About WH Smith

When was WH Smith founded?WH Smith was founded in 2004.
Where is WH Smith headquartered?WH Smith is headquartered in United Kingdom.
How many employees does WH Smith have?As of today, WH Smith has over 9K employees.
Who is the CEO of WH Smith?WH Smith's CEO is Andrew Harrison.
Is WH Smith publicly listed?Yes, WH Smith is a public company listed on London Stock Exchange.
What is the stock symbol of WH Smith?WH Smith trades under SMWH ticker.
When did WH Smith go public?WH Smith went public in 2006.
Who are competitors of WH Smith?WH Smith main competitors include Shu Yu Civilian Pharmacy, Mobilezone Holding, ARKO, Guess, DoÄŸuÅŸ Otomotiv, Nick Scali, Guararapes, MarineMax, ME Group International, Pet Valu.
What is the current market cap of WH Smith?WH Smith's current market cap is $830M.
What is the current revenue of WH Smith?WH Smith's last 12 months revenue is $2B.
What is the current revenue growth of WH Smith?WH Smith revenue growth (NTM/LTM) is 3%.
What is the current EV/Revenue multiple of WH Smith?Current revenue multiple of WH Smith is 1.0x.
What is the current EBITDA of WH Smith?WH Smith's last 12 months EBITDA is $280M.
What is WH Smith's EBITDA margin?WH Smith's last 12 months EBITDA margin is 13%.
What is the current EV/EBITDA multiple of WH Smith?Current EBITDA multiple of WH Smith is 7.8x.
What is the current FCF of WH Smith?WH Smith's last 12 months FCF is $15M.
What is WH Smith's FCF margin?WH Smith's last 12 months FCF margin is 1%.
What is the current EV/FCF multiple of WH Smith?Current FCF multiple of WH Smith is 149.0x.
How many companies WH Smith has acquired to date?WH Smith hasn't acquired any companies yet (or none have been disclosed publicly).
In how many companies WH Smith has invested to date?WH Smith hasn't invested in any companies yet (or none have been disclosed publicly).

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