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- WH Smith
WH Smith Valuation Multiples
Discover revenue and EBITDA valuation multiples for WH Smith and similar public comparables like Arhaus, Guararapes, Pet Valu, Siam Global House and more.
WH Smith Overview
About WH Smith
WH Smith PLC is a travel retailer providing travel essentials through stores in high-footfall transport hubs, operating as a pure-play travel retail business following the sale of its High Street operations. The Company offers a broad portfolio of products and services, including books and magazines, food-to-go, beverages, health and beauty items, travel and technology accessories, and selected partner services. Its operations are organised into three segments: the UK, which generates the majority of revenue and operates stores across airports, hospitals, railway stations, and service areas; North America, with stores mainly in airports and a Resorts business in Las Vegas; and the Rest of the World.
Founded
2004
HQ

Employees
9.4K
Website
Sectors
Financials (LTM)
EV
$2B
WH Smith Financials
WH Smith reported last 12-month revenue of $2B and EBITDA of $288M.
In the same LTM period, WH Smith generated $1B in gross profit, $288M in EBITDA, and $88M in net income.
Revenue (LTM)
WH Smith P&L
In the most recent fiscal year, WH Smith reported revenue of $2B and EBITDA of $269M.
WH Smith expects next 12-month revenue of XXX and NTM EBITDA of XXX
| LTM | NTM | Last FY | FY 2026 | FY 2027 | FY 2028 | |
|---|---|---|---|---|---|---|
| Revenue | $2B | XXX | $2B | XXX | XXX | XXX |
| Gross Profit | $1B | XXX | $1B | XXX | XXX | XXX |
| Gross Margin | 59% | XXX | 57% | XXX | XXX | XXX |
| EBITDA | $288M | XXX | $269M | XXX | XXX | XXX |
| EBITDA Margin | 13% | XXX | 13% | XXX | XXX | XXX |
| EBIT Margin | 9% | XXX | 9% | XXX | XXX | XXX |
| Net Profit | $88M | XXX | $75M | XXX | XXX | XXX |
| Net Margin | 4% | XXX | 4% | XXX | XXX | XXX |
| Net Debt | — | — | $529M | XXX | XXX | XXX |
Financial data powered by Morningstar, Inc.
WH Smith Stock Performance
WH Smith has current market cap of $1B, and enterprise value of $2B.
Market Cap Evolution
WH Smith's stock price is $8.37.
| EV | Market Cap | Price 1D | Price 1M | Price 3M | Price 12M | EPS |
|---|---|---|---|---|---|---|
| $2B | $1B | 0.2% | XXX | XXX | XXX | $0.60 |
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Start Free TrialWH Smith Valuation Multiples
WH Smith trades at 1.0x EV/Revenue multiple, and 7.7x EV/EBITDA.
EV / Revenue (LTM)
WH Smith Financial Valuation Multiples
As of April 17, 2026, WH Smith has market cap of $1B and EV of $2B.
Equity research analysts estimate WH Smith's 2025E EV/Revenue multiple at XXX and 2025E EV/EBITDA multiple at XXX
WH Smith has a P/E ratio of 11.8x.
| LTM | NTM | Last FY | FY 2026 | FY 2027 | FY 2028 | |
|---|---|---|---|---|---|---|
| Market cap (current) | $1B | XXX | $1B | XXX | XXX | XXX |
| EV (current) | $2B | XXX | $2B | XXX | XXX | XXX |
| EV/Revenue | 1.0x | XXX | 1.1x | XXX | XXX | XXX |
| EV/EBITDA | 7.7x | XXX | 8.3x | XXX | XXX | XXX |
| EV/EBIT | 12.0x | XXX | 11.3x | XXX | XXX | XXX |
| EV/Gross Profit | 1.8x | XXX | 1.8x | XXX | XXX | XXX |
| P/E | 11.8x | XXX | 14.0x | XXX | XXX | XXX |
| EV/FCF | 48.0x | XXX | 8.4x | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc. and Morningstar, Inc.
Verified WH Smith Valuation Multiples
Access all public comps and forward-looking valuation multiples like EV/Revenue in 2027, based on consensus analyst estimates. Powered by FactSet and Morningstar.


WH Smith Margins & Growth Rates
WH Smith's revenue in the last 12 month grew by 5%.
WH Smith's revenue per employee in the last FY averaged $0.2M, while opex per employee averaged $0.1M for the same period.
WH Smith's rule of 40 is 18% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).
WH Smith's rule of X is 23% (created by Bessemer, rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).
WH Smith Operational Valuation Multiples
| LTM | NTM | Last FY | FY 2026 | FY 2027 | FY 2028 | |
|---|---|---|---|---|---|---|
| Revenue Growth | 5% | XXX | 3% | XXX | XXX | XXX |
| EBITDA Margin | 13% | XXX | 13% | XXX | XXX | XXX |
| EBITDA Growth | 9% | XXX | 12% | XXX | XXX | XXX |
| Rule of 40 | — | XXX | 18% | XXX | XXX | XXX |
| Bessemer Rule of X | — | XXX | 23% | XXX | XXX | XXX |
| Revenue per Employee | — | XXX | $0.2M | XXX | XXX | XXX |
| Opex per Employee | — | XXX | $0.1M | XXX | XXX | XXX |
| S&M Expenses to Revenue | — | XXX | 39% | XXX | XXX | XXX |
| G&A Expenses to Revenue | — | XXX | 9% | XXX | XXX | XXX |
| Opex to Revenue | — | XXX | 48% | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc. and Morningstar, Inc.
WH Smith Public Comps
See public comps and valuation multiples for other Specialty Stores comps.
| EV/Revenue | EV/EBITDA | |||||
|---|---|---|---|---|---|---|
| LTM | 2026E | 2027E | LTM | 2026E | 2027E | |
| WH Smith | XXX | XXX | XXX | XXX | XXX | XXX |
| Arhaus | XXX | XXX | XXX | XXX | XXX | XXX |
| Guararapes | XXX | XXX | XXX | XXX | XXX | XXX |
| Pet Valu | XXX | XXX | XXX | XXX | XXX | XXX |
| Siam Global House | XXX | XXX | XXX | XXX | XXX | XXX |
| MAP Active | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc.
WH Smith M&A Activity
WH Smith acquired XXX companies to date.
Last acquisition by WH Smith was on XXXXXXXX, XXXXX. WH Smith acquired XXXXXXXX for XXX (EV/Revenue multiple of XXX).
Latest Acquisitions by WH Smith
| Acquired Company | Valuation | EV/Revenue | EV/EBITDA |
|---|---|---|---|
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
Get Verified M&A Valuation Multiples
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Start Free TrialWH Smith Investment Activity
WH Smith invested in XXX companies to date.
WH Smith made its latest investment on XXXXXXXX, XXXXX. WH Smith invested in XXXXXXXX for XXX (EV/Revenue multiple of XXX).
Latest Investments by WH Smith
| Company | Valuation | EV/Revenue | EV/EBITDA |
|---|---|---|---|
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
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Start Free TrialAbout WH Smith
| When was WH Smith founded? | WH Smith was founded in 2004. |
| Where is WH Smith headquartered? | WH Smith is headquartered in United Kingdom. |
| How many employees does WH Smith have? | As of today, WH Smith has over 9K employees. |
| Who is the CEO of WH Smith? | WH Smith's CEO is Andrew Harrison. |
| Is WH Smith publicly listed? | Yes, WH Smith is a public company listed on London Stock Exchange. |
| What is the stock symbol of WH Smith? | WH Smith trades under SMWH ticker. |
| When did WH Smith go public? | WH Smith went public in 2006. |
| Who are competitors of WH Smith? | WH Smith main competitors are Arhaus, Guararapes, Pet Valu, Siam Global House. |
| What is the current market cap of WH Smith? | WH Smith's current market cap is $1B. |
| What is the current revenue of WH Smith? | WH Smith's last 12 months revenue is $2B. |
| What is the current revenue growth of WH Smith? | WH Smith revenue growth (NTM/LTM) is 5%. |
| What is the current EV/Revenue multiple of WH Smith? | Current revenue multiple of WH Smith is 1.0x. |
| Is WH Smith profitable? | Yes, WH Smith is EBITDA-positive (as of the last 12 months). |
| What is the current EBITDA of WH Smith? | WH Smith's last 12 months EBITDA is $288M. |
| What is WH Smith's EBITDA margin? | WH Smith's last 12 months EBITDA margin is 13%. |
| What is the current EV/EBITDA multiple of WH Smith? | Current EBITDA multiple of WH Smith is 7.7x. |
| What is the current FCF of WH Smith? | WH Smith's last 12 months FCF is $46M. |
| What is WH Smith's FCF margin? | WH Smith's last 12 months FCF margin is 2%. |
| What is the current EV/FCF multiple of WH Smith? | Current FCF multiple of WH Smith is 48.0x. |
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