Watches of Switzerland Valuation Multiples

Watches of Switzerland is valued at $2.2B as of October 2026, a 1.1x revenue multiple. In the last 12 months, Watches of Switzerland revenue was $2.6B and Watches of Switzerland EBITDA was $287M.

Watches of Switzerland Overview

About Watches of Switzerland

Watches of Switzerland Group is the UK's largest luxury watch retailer, headquartered in Braunstone near Leicester, England, and listed on the London Stock Exchange as a FTSE 250 constituent. It operates eight retail brands: Watches of Switzerland, Mappin & Webb and Goldsmiths in the UK, and Mayors, Betteridge, Deutsch & Deutsch, Analog:Shift and Hodinkee in the US. It also holds the exclusive distribution rights for Roberto Coin jewellery in the US, Canada, Central America and the Caribbean. It earns revenue from retail sales of luxury watches and jewellery, plus aftercare services. As of 3 May 2026 it had 191 showrooms, including 81 mono-brand boutiques run with Rolex, OMEGA, TAG Heuer, Breitling, TUDOR, Longines, Grand Seiko, Roberto Coin, BVLGARI and FOPE. For the 53 weeks to 3 May 2026 revenue rose 11% to £1,828 million, with the US contributing £927 million, more than half of the group total, and adjusted EBIT of £155 million. The Watches of Switzerland brand dates from 1924 in London. It later passed through Ratners, Asprey, Baugur and Landsbanki before Apollo Global Management took control in 2013, and the group listed in May 2019.


Founded

2019

HQ

United Kingdom

Employees

3.1K

Financials (LTM)

Revenue: $2.6B
EBITDA: $287M

EV

$2.8B

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Watches of Switzerland Financials

Watches of Switzerland reported last 12-month revenue of $2.6B and EBITDA of $287M.

In the same LTM period, Watches of Switzerland generated $332M in gross profit, $287M in EBITDA, and $147M in net income.

Revenue (LTM)


Watches of Switzerland P&L

In the most recent fiscal year, Watches of Switzerland reported revenue of $2.4B and EBITDA of $359M.

Watches of Switzerland is profitable as of last fiscal year, with gross margin of 13%, EBITDA margin of 15%, and net margin of 5%.

See analyst estimates for Watches of Switzerland
LTMLast FY202320242025202620272028
Revenue$2.6B$2.4B$2.1B$2.2B$2.5B
Gross Profit$332M$315M$270M$276M$318M
Gross Margin13%13%13%13%13%
EBITDA$287M$359M$318M$292M$270M
EBITDA Margin11%15%15%13%11%
EBIT Margin9%10%10%10%8%
Net Profit$147M$131M$108M$75M$132M
Net Margin6%5%5%3%5%
Net Debt-$178M---

Financial data powered by Morningstar, Inc.

Watches of Switzerland Stock Performance

Watches of Switzerland has current market cap of $2.2B, and enterprise value of $2.8B.

Market Cap Evolution


Watches of Switzerland's stock price is $9.41.

Watches of Switzerland share price increased by 1.4% in the last 30 days, and by 82.0% in the last year.

Watches of Switzerland has an EPS (earnings per share) of $0.57.

See more trading valuation data for Watches of Switzerland
EVMarket CapPrice 1DPrice 1MPrice 3MPrice 12MEPS
$2.8B$2.2B4.2%1.4%-4.5%82.0%$0.57

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Watches of Switzerland Valuation Multiples

Watches of Switzerland trades at 1.1x EV/Revenue multiple, and 9.9x EV/EBITDA.

See NTM and 2027E valuation multiples for Watches of Switzerland

EV / Revenue (LTM)


Watches of Switzerland Financial Valuation Multiples

As of October 17, 2026, Watches of Switzerland has market cap of $2.2B and EV of $2.8B.

Watches of Switzerland has a P/E ratio of 14.8x.

LTMLast FY202320242025202620272028
EV/Revenue1.1x1.2x1.4x1.3x1.2x
EV/EBITDA9.9x7.9x9.0x9.7x10.5x
EV/EBIT12.5x12.0x13.0x12.9x13.7x
EV/Gross Profit8.6x9.0x10.5x10.3x9.0x
P/E14.8x16.6x20.1x28.9x16.4x
EV/FCF27.2x14.5x18.1x19.5x25.0x

Multiples above and below 250x are considered non-meaningful (n/m). Valuation data powered by FactSet, Inc. and Morningstar, Inc.

Verified Watches of Switzerland Valuation Multiples

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Watches of Switzerland Margins & Growth Rates

Watches of Switzerland grew revenue by 10% but EBITDA decreased by 15% in the last fiscal year.

In the most recent fiscal year, Watches of Switzerland reported gross margin of 13%, EBITDA margin of 15%, and net margin of 5%.

See estimated margins and future growth rates for Watches of Switzerland

Watches of Switzerland Margins

Last FY202420252026202720282029
Gross Margin13%13%13%13%
EBITDA Margin15%13%11%13%
EBIT Margin10%10%8%10%
Net Margin5%3%5%6%
FCF Margin8%7%5%5%

Watches of Switzerland Growth Rates

FY+1/FY23/2424/2525/2626/2727/2828/29
Revenue Growth10%5%12%6%
Gross Profit Growth10%2%15%6%
EBITDA Growth(15%)(8%)(8%)20%
EBIT Growth5%1%(6%)18%
Net Profit Growth24%(31%)76%15%
FCF Growth(52%)(7%)(22%)12%

Data powered by FactSet, Inc. and Morningstar, Inc.

Watches of Switzerland Operational KPIs

Watches of Switzerland's revenue per employee in the last FY averaged $0.8M, while opex per employee averaged $0.0M for the same period.

Watches of Switzerland's Rule of 40 is 18% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).

Watches of Switzerland's Rule of X is 26% (created by Bessemer, Rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).

Access forward-looking KPIs for Watches of Switzerland
LTMLast FY202320242025202620272028
Rule of 4019%18%---
Bessemer Rule of X30%26%---
Revenue per Employee-$0.8M---
Opex per Employee-$0.0M---
G&A Expenses to Revenue-3%2%3%3%
Opex to Revenue-3%2%3%3%

Data powered by FactSet, Inc. and Morningstar, Inc.

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Watches of Switzerland Competitors

Watches of Switzerland competitors include Lao Feng Xiang, Henan Liliang Diamond, Capri Holdings, China National Gold Group, CHOW TAI SENG Jewellery, Beijing Caishikou, Gens Aurea, Salvatore Ferragamo, Signet Jewelers and Burberry.

Most Watches of Switzerland public comparables operate across Luxury Goods.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Lao Feng Xiang$7.9B$502M0.2x0.2x2.9x3.6x
Henan Liliang Diamond$95M$47M15.5x-30.9x-
Capri Holdings$3.5B$151M0.9x0.9x20.5x11.6x
China National Gold Group$10B$59M0.1x0.1x17.5x15.9x
CHOW TAI SENG Jewellery$1.3B$218M1.2x1.4x7.5x7.0x
Beijing Caishikou$4.3B$248M0.3x0.2x4.5x5.3x
Gens Aurea$939M$116M1.5x-12.0x-
Salvatore Ferragamo$1.1B$120M1.6x1.6x14.8x8.5x

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Acquisitions by Watches of Switzerland

Watches of Switzerland has acquired 9 companies to date.

Last acquisition by Watches of Switzerland was on January 23rd 2026. Watches of Switzerland acquired Deutsch & Deutsch for undisclosed valuation.

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Latest Acquisitions by Watches of Switzerland

Deutsch & Deutsch
HODINKEE
Roberto Coin
Analog:Shift
Description
Deutsch & Deutsch is a family-owned jeweler offering engagement rings, necklaces, watches, and fine jewelry via retail and online channels in the Midwest.
HODINKEE is a New York-headquartered media and e-commerce platform dedicated to luxury watches and horology. Launched in 2008, it publishes daily editorial content, a bi-annual print magazine, and the Dial Talk podcast, while its Shop offers over 1,000 pre-owned and new timepieces from brands like Rolex, Patek Philippe, and Omega. The platform reaches millions of enthusiasts globally through Hodinkee Magazine, limited-edition collaborations, and insurance services via its subsidiary.
-
Analog:Shift is a New York-based dealer in vintage and pre-owned luxury watches. It was founded in 2012 by James Lamdin and grew from a small collection of watches into a showroom and online business serving collectors. It sells vintage, neo-vintage and pre-owned timepieces produced from the 1940s to the present, buys watches from private sellers, and provides watchmaking and servicing expertise. It also publishes editorial content on horology and watch collecting through its Transmissions blog and YouTube channel. Revenue comes mainly from sales of watches, straps and accessories to collectors. From 2018 it supplied the pre-owned and vintage selection at the Watches of Switzerland flagship in New York, and the Watches of Switzerland Group acquired it in September 2020, after which Lamdin became the group's director of vintage and pre-owned timepieces.
HQ CountryUnited StatesUnited StatesItalyUnited States
HQ City
-
New York City, NY
-
New York
Deal Date23 Jan 20263 Oct 20249 May 202424 Sep 2020
Valuationundisclosed$14M$130Mundisclosed
EV/Revenue
EV/EBITDA

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About Watches of Switzerland

When was Watches of Switzerland founded?Watches of Switzerland was founded in 2019.
Where is Watches of Switzerland headquartered?Watches of Switzerland is headquartered in United Kingdom.
How many employees does Watches of Switzerland have?As of today, Watches of Switzerland has over 3K employees.
Who is the CEO of Watches of Switzerland?Watches of Switzerland's CEO is Hugh Brian Duffy.
Is Watches of Switzerland publicly listed?Yes, Watches of Switzerland is a public company listed on London Stock Exchange.
What is the stock symbol of Watches of Switzerland?Watches of Switzerland trades under WOSG ticker.
When did Watches of Switzerland go public?Watches of Switzerland went public in 2019.
Who are competitors of Watches of Switzerland?Watches of Switzerland main competitors include Lao Feng Xiang, Henan Liliang Diamond, Capri Holdings, China National Gold Group, CHOW TAI SENG Jewellery, Beijing Caishikou, Gens Aurea, Salvatore Ferragamo, Signet Jewelers, Burberry.
What is the current market cap of Watches of Switzerland?Watches of Switzerland's current market cap is $2.2B.
What is the current revenue of Watches of Switzerland?Watches of Switzerland's last 12 months revenue is $2.6B.
What is the current revenue growth of Watches of Switzerland?Watches of Switzerland revenue growth (NTM/LTM) is 8%.
What is the current EV/Revenue multiple of Watches of Switzerland?Current revenue multiple of Watches of Switzerland is 1.1x.
What is the current EBITDA of Watches of Switzerland?Watches of Switzerland's last 12 months EBITDA is $287M.
What is Watches of Switzerland's EBITDA margin?Watches of Switzerland's last 12 months EBITDA margin is 11%.
What is the current EV/EBITDA multiple of Watches of Switzerland?Current EBITDA multiple of Watches of Switzerland is 9.9x.
What is the current FCF of Watches of Switzerland?Watches of Switzerland's last 12 months FCF is $105M.
What is Watches of Switzerland's FCF margin?Watches of Switzerland's last 12 months FCF margin is 4%.
What is the current EV/FCF multiple of Watches of Switzerland?Current FCF multiple of Watches of Switzerland is 27.2x.
How many companies Watches of Switzerland has acquired to date?As of October 2026, Watches of Switzerland has acquired 9 companies.
What was the largest acquisition by Watches of Switzerland?$130M acquisition of Roberto Coin on 9th May 2024 was the largest M&A Watches of Switzerland has done to date.
What companies Watches of Switzerland acquired?Watches of Switzerland acquired Roberto Coin, Mayor's Jewelers, HODINKEE, Deutsch & Deutsch, Analog:Shift, The Watch Hut, Wynn & Company Watches, Watch Shop, and The Watch Lab.
In how many companies Watches of Switzerland has invested to date?Watches of Switzerland hasn't invested in any companies yet (or none have been disclosed publicly).

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