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Viaplay Valuation Multiples

Discover Viaplay's revenue and EBITDA valuation multiples and M&A history, alongside public comparables like China Television Media, Storytel, Surya Citra Media, Huayi Brothers and more.

Viaplay Overview

About Viaplay

Viaplay Group AB is a Sweden-based company that offers television channels and radio stations, broadcasting and production services. The company generates revenue from Viaplay, Linear Subscription & others, and Advertising. The company's operating segment includes Core operations and Non-core operations. The Core operations include the Group’s operations related to the Viaplay streaming service available in all Nordic countries and the Netherlands, pay-TV channels in all Nordic countries except Iceland, commercial free-TV channels in Sweden, Denmark and Norway; and commercial radio networks and audio streaming services in Sweden and Norway. The non-core includes the international markets the Group is exiting, ie. Poland, the UK and Baltics.


Founded

2017

HQ

Sweden

Employees

1.1K

Financials (FY)

Revenue: $2B
EBITDA: ($38M)

EV

$1B

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Viaplay Financials

Viaplay reported last fiscal year revenue of $2B and negative EBITDA of ($38M).

In the same fiscal year, Viaplay generated $260M in gross profit, ($38M) in EBITDA losses, and had net loss of ($136M).


Viaplay P&L

In the most recent fiscal year, Viaplay reported revenue of $2B and EBITDA of ($38M).

Viaplay is unprofitable as of last fiscal year, with gross margin of 14%, EBITDA margin of (2%), and net margin of (7%).

See analyst estimates for Viaplay
Last FY202320242025202620272028
Revenue$2B$2B$2B$2B
Gross Profit$260M$140M$218M$260M
Gross Margin14%7%11%14%
EBITDA($38M)($1B)$86M($38M)
EBITDA Margin(2%)(53%)4%(2%)
EBIT Margin(0%)(7%)(2%)(0%)
Net Profit($136M)($1B)$11M($136M)
Net Margin(7%)(52%)1%(7%)
Net Debt$568M---

Financial data powered by Morningstar, Inc.

Viaplay Stock Performance

Viaplay has current market cap of $840M, and enterprise value of $1B.

Market Cap Evolution


Viaplay's stock price is $0.18.

Viaplay share price decreased by 3.2% in the last 30 days, and increased by 136.9% in the last year.

Viaplay has an EPS (earnings per share) of $-0.03.

See more trading valuation data for Viaplay
EVMarket CapPrice 1DPrice 1MPrice 3MPrice 12MEPS
$1B$840M-2.4%-3.2%33.5%136.9%$-0.03

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Viaplay Valuation Multiples

Viaplay trades at 0.8x EV/Revenue multiple, and (38.0x) EV/EBITDA.

See NTM and 2027E valuation multiples for Viaplay

Viaplay Financial Valuation Multiples

As of June 3, 2026, Viaplay has market cap of $840M and EV of $1B.

Viaplay has a P/E ratio of (6.2x).

Last FY202320242025202620272028
EV/Revenue0.8x0.7x0.7x0.8x
EV/EBITDA(38.0x)(1.3x)16.6x(38.0x)
EV/EBITn/m(10.4x)(35.5x)n/m
EV/Gross Profit5.5x10.3x6.6x5.5x
P/E(6.2x)(0.8x)73.7x(6.2x)
EV/FCF(5.7x)(3.8x)(6.5x)(5.7x)

Multiples above and below 250x are considered non-meaningful (n/m). Valuation data powered by FactSet, Inc. and Morningstar, Inc.

Verified Viaplay Valuation Multiples

Access all public comps and forward-looking valuation multiples like EV/Revenue in 2027, based on consensus analyst estimates. Powered by FactSet and Morningstar.

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Viaplay Margins & Growth Rates

In the most recent fiscal year, Viaplay reported gross margin of 14%, EBITDA margin of (2%), and net margin of (7%).

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Viaplay Margins

Last FY20242025202720282029
Gross Margin14%11%14%
EBITDA Margin(2%)4%(2%)
EBIT Margin(0%)(2%)(0%)
Net Margin(7%)1%(7%)
FCF Margin(13%)(11%)(13%)

Viaplay Growth Rates

23/2424/2526/2727/2828/29
Revenue Growth(0%)(4%)
Gross Profit Growth56%19%
EBITDA Growth(108%)(144%)
EBIT Growth(71%)(92%)
Net Profit Growth(101%)(1296%)
FCF Growth(42%)15%

Data powered by FactSet, Inc. and Morningstar, Inc.

Viaplay Operational KPIs

Viaplay's revenue per employee in the last FY averaged $1.7M, while opex per employee averaged $0.2M for the same period.

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Last FY202320242025202620272028
Revenue per Employee$1.7M---
Opex per Employee$0.2M---
S&M Expenses to Revenue5%6%5%5%
G&A Expenses to Revenue9%8%7%9%
Opex to Revenue14%14%13%14%

Data powered by FactSet, Inc. and Morningstar, Inc.

Valuation Multiples Across 230+ Verticals

EV/RevenueEV/EBITDA
Last FYLTM2027ELast FYLTM2027E
China Television Media5.0x-81.3x-
Storytel1.8x1.8x9.6x9.2x
Surya Citra Media1.8x-10.0x-
Huayi Brothers19.6x-(63.5x)-
Shenzhen Topway Video3.8x-69.2x-
Saregama India8.6x8.4x22.9x24.5x
Huawen Media Group17.6x-(83.5x)-
Zee Entertainment0.8x0.8x11.4x13.4x

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Acquisitions by Viaplay

Viaplay has acquired 1 company to date.

Last acquisition by Viaplay was on July 21st 2022. Viaplay acquired PremierSports for $38M (EV/Revenue multiple available to Pro users).

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Latest Acquisitions by Viaplay

PremierSports
Description
PremierSports is an online marketplace connecting private coaches with athletes across sports like soccer, tennis, and basketball in Asia. It lists year-round training sessions for all skill levels from coastal cities in India to Singapore. The platform streamlines bookings that previously relied on word-of-mouth, featuring coaches certified by national federations.
HQ CountryUnited States
HQ City
Princeton, NJ
Deal Date21 Jul 2022
Valuation$38M
EV/Revenue
EV/EBITDA

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About Viaplay

When was Viaplay founded?Viaplay was founded in 2017.
Where is Viaplay headquartered?Viaplay is headquartered in Sweden.
How many employees does Viaplay have?As of today, Viaplay has over 1K employees.
Who is the CEO of Viaplay?Viaplay's CEO is Jorgen Madsen Lindemann.
Is Viaplay publicly listed?Yes, Viaplay is a public company listed on Nasdaq Stockholm.
What is the stock symbol of Viaplay?Viaplay trades under VPLAY B ticker.
When did Viaplay go public?Viaplay went public in 2019.
Who are competitors of Viaplay?Viaplay main competitors include China Television Media, Storytel, Surya Citra Media, Huayi Brothers, Shenzhen Topway Video, Saregama India, Huawen Media Group, Zee Entertainment, Stingray Group, Cover.
What is the current market cap of Viaplay?Viaplay's current market cap is $840M.
What is the current revenue of Viaplay?Viaplay's last fiscal year revenue is $2B.
What is the current EV/Revenue multiple of Viaplay?Current revenue multiple of Viaplay is 0.8x.
Is Viaplay profitable?No, Viaplay is not profitable.
How many companies Viaplay has acquired to date?As of June 2026, Viaplay has acquired 1 company.
What was the largest acquisition by Viaplay?$38M acquisition of PremierSports on 21st July 2022 was the largest M&A Viaplay has done to date.
What companies Viaplay acquired?Viaplay acquired PremierSports.
In how many companies Viaplay has invested to date?Viaplay hasn't invested in any companies yet (or none have been disclosed publicly).

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