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Viaplay Valuation Multiples
Discover revenue and EBITDA valuation multiples for Viaplay and similar public comparables like iHeartMedia, Cable One, Cover, Hyundai Home Shopping and more.
Viaplay Overview
About Viaplay
Viaplay Group AB is a Sweden-based company that offers television channels and radio stations, broadcasting and production services. The company generates revenue from Viaplay, Linear Subscription & others, and Advertising. The company's operating segment includes Core operations and Non-core operations. The Core operations include the Group’s operations related to the Viaplay streaming service available in all Nordic countries and the Netherlands, pay-TV channels in all Nordic countries except Iceland, commercial free-TV channels in Sweden, Denmark and Norway; and commercial radio networks and audio streaming services in Sweden and Norway. The non-core includes the international markets the Group is exiting, ie. Poland, the UK and Baltics.
Founded
2017
HQ

Employees
1.1K
Website
Financials (FY)
EV
$1B
Viaplay Financials
Viaplay reported last fiscal year revenue of $2B and negative EBITDA of ($38M).
In the same fiscal year, Viaplay generated $264M in gross profit, ($38M) in EBITDA losses, and had net loss of ($138M).
Viaplay P&L
In the most recent fiscal year, Viaplay reported revenue of $2B and EBITDA of ($38M).
Viaplay expects next 12-month revenue of XXX and NTM EBITDA of XXX
| LTM | NTM | Last FY | FY 2026 | FY 2027 | FY 2028 | |
|---|---|---|---|---|---|---|
| Revenue | — | XXX | $2B | XXX | XXX | XXX |
| Gross Profit | — | XXX | $264M | XXX | XXX | XXX |
| Gross Margin | — | XXX | 14% | XXX | XXX | XXX |
| EBITDA | — | XXX | ($38M) | XXX | XXX | XXX |
| EBITDA Margin | — | XXX | (2%) | XXX | XXX | XXX |
| EBIT Margin | — | XXX | (0%) | XXX | XXX | XXX |
| Net Profit | — | XXX | ($138M) | XXX | XXX | XXX |
| Net Margin | — | XXX | (7%) | XXX | XXX | XXX |
| Net Debt | — | — | $578M | XXX | XXX | XXX |
Financial data powered by Morningstar, Inc.
Viaplay Stock Performance
Viaplay has current market cap of $620M, and enterprise value of $1B.
Market Cap Evolution
Viaplay's stock price is $0.14.
| EV | Market Cap | Price 1D | Price 1M | Price 3M | Price 12M | EPS |
|---|---|---|---|---|---|---|
| $1B | $620M | 0.3% | XXX | XXX | XXX | $-0.03 |
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Start Free TrialViaplay Valuation Multiples
Viaplay trades at 0.6x EV/Revenue multiple, and (32.1x) EV/EBITDA.
Viaplay Financial Valuation Multiples
As of April 19, 2026, Viaplay has market cap of $620M and EV of $1B.
Equity research analysts estimate Viaplay's 2025E EV/Revenue multiple at XXX and 2025E EV/EBITDA multiple at XXX
Viaplay has a P/E ratio of (4.5x).
| LTM | NTM | Last FY | FY 2026 | FY 2027 | FY 2028 | |
|---|---|---|---|---|---|---|
| Market cap (current) | $620M | XXX | $620M | XXX | XXX | XXX |
| EV (current) | $1B | XXX | $1B | XXX | XXX | XXX |
| EV/Revenue | — | XXX | 0.6x | XXX | XXX | XXX |
| EV/EBITDA | — | XXX | (32.1x) | XXX | XXX | XXX |
| EV/EBIT | — | XXX | (389.6x) | XXX | XXX | XXX |
| EV/Gross Profit | — | XXX | 4.7x | XXX | XXX | XXX |
| P/E | — | XXX | (4.5x) | XXX | XXX | XXX |
| EV/FCF | — | XXX | (4.8x) | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc. and Morningstar, Inc.
Verified Viaplay Valuation Multiples
Access all public comps and forward-looking valuation multiples like EV/Revenue in 2027, based on consensus analyst estimates. Powered by FactSet and Morningstar.


Viaplay Margins & Growth Rates
Viaplay's revenue in the last fiscal year declined by (4%).
Viaplay's revenue per employee in the last FY averaged $1.7M, while opex per employee averaged $0.2M for the same period.
Viaplay Operational Valuation Multiples
| LTM | NTM | Last FY | FY 2026 | FY 2027 | FY 2028 | |
|---|---|---|---|---|---|---|
| Revenue Growth | — | XXX | (4%) | XXX | XXX | XXX |
| EBITDA Margin | — | XXX | (2%) | XXX | XXX | XXX |
| EBITDA Growth | — | XXX | (144%) | XXX | XXX | XXX |
| Revenue per Employee | — | XXX | $1.7M | XXX | XXX | XXX |
| Opex per Employee | — | XXX | $0.2M | XXX | XXX | XXX |
| S&M Expenses to Revenue | — | XXX | 5% | XXX | XXX | XXX |
| G&A Expenses to Revenue | — | XXX | 9% | XXX | XXX | XXX |
| Opex to Revenue | — | XXX | 14% | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc. and Morningstar, Inc.
Viaplay Public Comps
See public comps and valuation multiples for other Radio Broadcasting and Streaming comps.
| EV/Revenue | EV/EBITDA | |||||
|---|---|---|---|---|---|---|
| LTM | 2026E | 2027E | LTM | 2026E | 2027E | |
| Viaplay | XXX | XXX | XXX | XXX | XXX | XXX |
| iHeartMedia | XXX | XXX | XXX | XXX | XXX | XXX |
| Cable One | XXX | XXX | XXX | XXX | XXX | XXX |
| Cover | XXX | XXX | XXX | XXX | XXX | XXX |
| Hyundai Home Shopping | XXX | XXX | XXX | XXX | XXX | XXX |
| RCS MediaGroup | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc.
Viaplay M&A Activity
Viaplay acquired XXX companies to date.
Last acquisition by Viaplay was on XXXXXXXX, XXXXX. Viaplay acquired XXXXXXXX for XXX (EV/Revenue multiple of XXX).
Latest Acquisitions by Viaplay
| Acquired Company | Valuation | EV/Revenue | EV/EBITDA |
|---|---|---|---|
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
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Start Free TrialViaplay Investment Activity
Viaplay invested in XXX companies to date.
Viaplay made its latest investment on XXXXXXXX, XXXXX. Viaplay invested in XXXXXXXX for XXX (EV/Revenue multiple of XXX).
Latest Investments by Viaplay
| Company | Valuation | EV/Revenue | EV/EBITDA |
|---|---|---|---|
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
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Start Free TrialAbout Viaplay
| When was Viaplay founded? | Viaplay was founded in 2017. |
| Where is Viaplay headquartered? | Viaplay is headquartered in Sweden. |
| How many employees does Viaplay have? | As of today, Viaplay has over 1K employees. |
| Who is the CEO of Viaplay? | Viaplay's CEO is Jorgen Madsen Lindemann. |
| Is Viaplay publicly listed? | Yes, Viaplay is a public company listed on Nasdaq Stockholm. |
| What is the stock symbol of Viaplay? | Viaplay trades under VPLAY B ticker. |
| When did Viaplay go public? | Viaplay went public in 2019. |
| Who are competitors of Viaplay? | Viaplay main competitors are iHeartMedia, Cable One, Cover, Hyundai Home Shopping. |
| What is the current market cap of Viaplay? | Viaplay's current market cap is $620M. |
| What is the current revenue of Viaplay? | Viaplay's last fiscal year revenue is $2B. |
| What is the current EV/Revenue multiple of Viaplay? | Current revenue multiple of Viaplay is 0.6x. |
| Is Viaplay profitable? | No, Viaplay is not profitable. |
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