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MINISO Group Holding Ltd is a value retailer offering a variety of trendy lifestyle products featuring IP design. The principal activity of the Company is investment holding. The company's product categories include home decor, small electronics, textiles, accessories, beauty tools, toys, cosmetics, personal care, snacks, fragrance and perfumes, and stationery and gifts. Its segment includes the MINISO brand, which is engaged in the Design, buying, and sale of lifestyle products, and the TOP TOY brand, which is engaged in the Design, buying, and sale of pop toys. The company generates maximum revenue from the MINISO brand segment. Geographically, it derives a majority of its revenue from China.
2020
7.0K+
LTM Revenue $2.6B
LTM EBITDA $553M
$5.6B
Benchmark forward-looking revenue and EBITDA valuation multiples across generative AI, climate tech, semiconductors, online marketplaces, vertical SaaS and 220 more verticals.
MINISO Group Holding has a last 12-month revenue (LTM) of $2.6B and a last 12-month EBITDA of $553M.
In the most recent fiscal year, MINISO Group Holding achieved revenue of $2.2B and an EBITDA of $548M.
MINISO Group Holding expects next 12-month revenue of XXX and NTM EBITDA of XXX
See MINISO Group Holding valuation multiples based on analyst estimates| LTM | NTM | Last FY | FY 2025 | FY 2026 | FY 2027 | |
|---|---|---|---|---|---|---|
| Revenue | $2.6B | XXX | $2.2B | XXX | XXX | XXX |
| Gross Profit | $1.2B | XXX | $975M | XXX | XXX | XXX |
| Gross Margin | 45% | XXX | 45% | XXX | XXX | XXX |
| EBITDA | $553M | XXX | $548M | XXX | XXX | XXX |
| EBITDA Margin | 22% | XXX | 25% | XXX | XXX | XXX |
| EBIT | $480M | XXX | $411M | XXX | XXX | XXX |
| EBIT Margin | 19% | XXX | 19% | XXX | XXX | XXX |
| Net Profit | $368M | XXX | $334M | XXX | XXX | XXX |
| Net Margin | 14% | XXX | 15% | XXX | XXX | XXX |
| Net Debt | XXX | XXX | n/a | XXX | XXX | XXX |
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As of May 30, 2025, MINISO Group Holding's stock price is HKD 34 (or $4).
MINISO Group Holding has current market cap of HKD 41.6B (or $5.3B), and EV of HKD 43.7B (or $5.6B).
See MINISO Group Holding trading valuation data| EV | Market Cap | Price 1D | Price 1M | Price 3M | Price 12M | EPS |
|---|---|---|---|---|---|---|
| $5.6B | $5.3B | XXX | XXX | XXX | XXX | $0.30 |
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Start Free TrialAs of May 30, 2025, MINISO Group Holding has market cap of $5.3B and EV of $5.6B.
MINISO Group Holding's trades at 2.6x EV/Revenue multiple, and 10.2x EV/EBITDA.
Equity research analysts estimate MINISO Group Holding's 2025E EV/Revenue multiple at XXX and 2025E EV/EBITDA multiple at XXX
MINISO Group Holding has a P/E ratio of 14.4x.
See valuation multiples for MINISO Group Holding and 12K+ public comps| LTM | NTM | Last FY | FY 2025 | FY 2026 | FY 2027 | |
|---|---|---|---|---|---|---|
| Market cap (current) | $5.3B | XXX | $5.3B | XXX | XXX | XXX |
| EV (current) | $5.6B | XXX | $5.6B | XXX | XXX | XXX |
| EV/Revenue | 2.2x | XXX | 2.6x | XXX | XXX | XXX |
| EV/EBITDA | 10.1x | XXX | 10.2x | XXX | XXX | XXX |
| EV/EBIT | 11.6x | XXX | 13.6x | XXX | XXX | XXX |
| EV/Gross Profit | 4.8x | XXX | n/a | XXX | XXX | XXX |
| P/E | 14.4x | XXX | 15.9x | XXX | XXX | XXX |
| EV/FCF | 20.0x | XXX | 31.1x | XXX | XXX | XXX |
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Access all public comps and forward-looking valuation multiples like EV/Revenue in 2025, based on equity research analyst estimates.
Start Free TrialMINISO Group Holding's last 12 month revenue growth is 21%
MINISO Group Holding's revenue per employee in the last FY averaged $0.3M, while opex per employee averaged $0.1M for the same period.
MINISO Group Holding's rule of 40 is 43% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).
MINISO Group Holding's rule of X is 75% (created by Bessemer, rule of X is another metric relevant for SaaS companies only, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).
See operational valuation multiples for MINISO Group Holding and other 12K+ public comps| LTM | NTM | Last FY | FY 2025 | FY 2026 | FY 2027 | |
|---|---|---|---|---|---|---|
| Revenue Growth | 21% | XXX | 26% | XXX | XXX | XXX |
| EBITDA Margin | 22% | XXX | 25% | XXX | XXX | XXX |
| EBITDA Growth | 23% | XXX | 42% | XXX | XXX | XXX |
| Rule of 40 | 43% | XXX | 47% | XXX | XXX | XXX |
| Bessemer Rule of X | XXX | XXX | 75% | XXX | XXX | XXX |
| Revenue per Employee | XXX | XXX | $0.3M | XXX | XXX | XXX |
| Opex per Employee | XXX | XXX | $0.1M | XXX | XXX | XXX |
| S&M Expenses to Revenue | XXX | XXX | 21% | XXX | XXX | XXX |
| G&A Expenses to Revenue | XXX | XXX | n/a | XXX | XXX | XXX |
| R&D Expenses to Revenue | XXX | XXX | n/a | XXX | XXX | XXX |
| Opex to Revenue | XXX | XXX | 26% | XXX | XXX | XXX |
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| EV/Revenue | EV/EBITDA | |||||
|---|---|---|---|---|---|---|
| 2025E | 2026E | 2027E | 2025E | 2026E | 2027E | |
| ADNOC | XXX | XXX | XXX | XXX | XXX | XXX |
| Lulu Retail | XXX | XXX | XXX | XXX | XXX | XXX |
| Envela | XXX | XXX | XXX | XXX | XXX | XXX |
| Adairs | XXX | XXX | XXX | XXX | XXX | XXX |
| Eagers Automotive | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
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MINISO Group Holding acquired XXX companies to date.
Last acquisition by MINISO Group Holding was XXXXXXXX, XXXXX XXXXX XXXXXX . MINISO Group Holding acquired XXXXXXXX for XXX (EV/Revenue multiple of XXX ).
See M&A valuation multiples| Acquired Company | EV | EV/Revenue | EV/EBITDA |
|---|---|---|---|
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
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Start Free Trial| When was MINISO Group Holding founded? | MINISO Group Holding was founded in 2020. |
| Where is MINISO Group Holding headquartered? | MINISO Group Holding is headquartered in Hong Kong. |
| How many employees does MINISO Group Holding have? | As of today, MINISO Group Holding has 7.0K+ employees. |
| Who is the CEO of MINISO Group Holding? | MINISO Group Holding's CEO is Mr. Guofu Ye. |
| Is MINISO Group Holding publicy listed? | Yes, MINISO Group Holding is a public company listed on HKG. |
| What is the stock symbol of MINISO Group Holding? | MINISO Group Holding trades under 09896 ticker. |
| When did MINISO Group Holding go public? | MINISO Group Holding went public in 2022. |
| Who are competitors of MINISO Group Holding? | Similar companies to MINISO Group Holding include e.g. ADNOC, Lulu Retail, Envela, Adairs. |
| What is the current market cap of MINISO Group Holding? | MINISO Group Holding's current market cap is $5.3B |
| What is the current revenue of MINISO Group Holding? | MINISO Group Holding's last 12 months revenue is $2.6B. |
| What is the current revenue growth of MINISO Group Holding? | MINISO Group Holding revenue growth (NTM/LTM) is 21%. |
| What is the current EV/Revenue multiple of MINISO Group Holding? | Current revenue multiple of MINISO Group Holding is 2.2x. |
| Is MINISO Group Holding profitable? | Yes, MINISO Group Holding is EBITDA-positive (as of the last 12 months). |
| What is the current EBITDA of MINISO Group Holding? | MINISO Group Holding's last 12 months EBITDA is $553M. |
| What is MINISO Group Holding's EBITDA margin? | MINISO Group Holding's last 12 months EBITDA margin is 22%. |
| What is the current EV/EBITDA multiple of MINISO Group Holding? | Current EBITDA multiple of MINISO Group Holding is 10.1x. |
| What is the current FCF of MINISO Group Holding? | MINISO Group Holding's last 12 months FCF is $279M. |
| What is MINISO Group Holding's FCF margin? | MINISO Group Holding's last 12 months FCF margin is 11%. |
| What is the current EV/FCF multiple of MINISO Group Holding? | Current FCF multiple of MINISO Group Holding is 20.0x. |
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