Matas Valuation Multiples

Matas is valued at $466M as of September 2026, a 0.8x revenue multiple. In the last 12 months, Matas revenue was $1.4B and Matas EBITDA was $192M.

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Matas Overview

About Matas

Matas AS is beauty and wellbeing brands. It has three segments Matas, KICKS and Other. It generates majority of revenue from Matas segment. Its product groups are High-end Beauty: Luxury beauty products, including cosmetics, skincare and haircare products and fragrances; Mass Beauty: Everyday beauty products and personal care, including cosmetics and skincare and haircare products; Health and Wellbeing: MediCare Vitamins, minerals, health supplements, specialty foods and herbal medicinal products. Sports, nutrition and exercise. Baby and parent. Sexual wellness, Personal care products and special skincare; Other: Clothing and accessories. It generates majority of revenue from Denmark followed by Sweden, Norway, and Other countries.


Founded

1949

HQ

Denmark

Employees

3.4K

Website

matas.dk

Financials (LTM)

Revenue: $1.4B
EBITDA: $192M

EV

$1.1B

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Matas Financials

Matas reported last 12-month revenue of $1.4B and EBITDA of $192M.

In the same LTM period, Matas generated $504M in gross profit, $192M in EBITDA, and $39M in net income.

Revenue (LTM)


Matas P&L

In the most recent fiscal year, Matas reported revenue of $1.3B and EBITDA of $178M.

Matas is profitable as of last fiscal year, with gross margin of 45%, EBITDA margin of 13%, and net margin of 3%.

See analyst estimates for Matas
LTMLast FY202320242025202620272028
Revenue$1.4B$1.3B$955M$1.2B$1.3B
Gross Profit$504M$596M$439M$570M$609M
Gross Margin37%45%46%46%45%
EBITDA$192M$178M$136M$172M$183M
EBITDA Margin14%13%14%14%14%
EBIT Margin6%6%8%7%7%
Net Profit$39M$37M$31M$39M$39M
Net Margin3%3%3%3%3%
Net Debt-$485M---

Financial data powered by Morningstar, Inc.

Matas Stock Performance

Matas has current market cap of $466M, and enterprise value of $1.1B.

Market Cap Evolution


Matas' stock price is $12.63.

Matas share price decreased by 0.4% in the last 30 days, and by 36.7% in the last year.

Matas has an EPS (earnings per share) of $1.00.

See more trading valuation data for Matas
EVMarket CapPrice 1DPrice 1MPrice 3MPrice 12MEPS
$1.1B$466M-0.5%-0.4%-9.4%-36.7%$1.00

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Matas Valuation Multiples

Matas trades at 0.8x EV/Revenue multiple, and 5.6x EV/EBITDA.

See NTM and 2027E valuation multiples for Matas

EV / Revenue (LTM)


Matas Financial Valuation Multiples

As of October 2, 2026, Matas has market cap of $466M and EV of $1.1B.

Matas has a P/E ratio of 11.9x.

LTMLast FY202320242025202620272028
EV/Revenue0.8x0.8x1.1x0.9x0.8x
EV/EBITDA5.6x6.1x7.9x6.3x5.9x
EV/EBIT12.3x12.5x14.8x12.3x12.1x
EV/Gross Profit2.1x1.8x2.5x1.9x1.8x
P/E11.9x12.7x15.2x11.8x11.9x
EV/FCF19.1x18.7x32.7x(79.6x)28.6x

Multiples above and below 250x are considered non-meaningful (n/m). Valuation data powered by FactSet, Inc. and Morningstar, Inc.

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Matas Margins & Growth Rates

Matas grew revenue by 4% and EBITDA by 8% in the last fiscal year.

In the most recent fiscal year, Matas reported gross margin of 45%, EBITDA margin of 13%, and net margin of 3%.

See estimated margins and future growth rates for Matas

Matas Margins

Last FY202420252026202720282029
Gross Margin45%46%45%39%
EBITDA Margin13%14%14%14%
EBIT Margin6%7%7%6%
Net Margin3%3%3%3%
FCF Margin4%(1%)3%4%

Matas Growth Rates

FY+1/FY23/2424/2525/2626/2727/2828/29
Revenue Growth4%29%9%1%
Gross Profit Growth(15%)30%7%(13%)
EBITDA Growth8%27%6%4%
EBIT Growth3%20%2%(1%)
Net Profit Growth10%29%(0%)1%
FCF Growth9%(141%)(379%)62%

Data powered by FactSet, Inc. and Morningstar, Inc.

Matas Operational KPIs

Matas' revenue per employee in the last FY averaged $0.4M, while opex per employee averaged $0.2M for the same period.

Matas' Rule of 40 is 15% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).

Matas' Rule of X is 17% (created by Bessemer, Rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).

Access forward-looking KPIs for Matas
LTMLast FY202320242025202620272028
Rule of 4017%15%---
Bessemer Rule of X21%17%---
Revenue per Employee-$0.4M---
Opex per Employee-$0.2M---
R&D Expenses to Revenue0%0%--0%
Opex to Revenue-38%38%39%39%

Data powered by FactSet, Inc. and Morningstar, Inc.

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Matas Competitors

Matas competitors include Hanssem, ARKO, Forus, Kid, Havertys, ITAB Group, Caleres, United Arrows, Barnes & Noble Education and Universal Store.

Most Matas public comparables operate across Specialty Stores.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Hanssem$1.3B$93M0.3x0.3x4.4x6.2x
ARKO$7.6B$237M0.4x0.3x11.4x10.7x
Forus$414M$68M1.2x1.2x7.5x7.4x
Kid$410M$96M1.8x1.7x7.8x6.7x
Havertys$759M$46M0.7x0.7x12.2x-
ITAB Group$1.3B$86M0.3x0.3x4.2x2.8x
Caleres$2.8B$71M0.5x0.4x17.8x8.8x
United Arrows$1B$67M0.4x0.4x6.3x5.3x

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About Matas

When was Matas founded?Matas was founded in 1949.
Where is Matas headquartered?Matas is headquartered in Denmark.
How many employees does Matas have?As of today, Matas has over 3K employees.
Is Matas publicly listed?Yes, Matas is a public company listed on Nasdaq Copenhagen.
What is the stock symbol of Matas?Matas trades under MATAS ticker.
When did Matas go public?Matas went public in 2013.
Who are competitors of Matas?Matas main competitors include Hanssem, ARKO, Forus, Kid, Havertys, ITAB Group, Caleres, United Arrows, Barnes & Noble Education, Universal Store.
What is the current market cap of Matas?Matas' current market cap is $466M.
What is the current revenue of Matas?Matas' last 12 months revenue is $1.4B.
What is the current revenue growth of Matas?Matas revenue growth (NTM/LTM) is 3%.
What is the current EV/Revenue multiple of Matas?Current revenue multiple of Matas is 0.8x.
What is the current EBITDA of Matas?Matas' last 12 months EBITDA is $192M.
What is Matas' EBITDA margin?Matas' last 12 months EBITDA margin is 14%.
What is the current EV/EBITDA multiple of Matas?Current EBITDA multiple of Matas is 5.6x.
What is the current FCF of Matas?Matas' last 12 months FCF is $56M.
What is Matas' FCF margin?Matas' last 12 months FCF margin is 4%.
What is the current EV/FCF multiple of Matas?Current FCF multiple of Matas is 19.1x.
How many companies Matas has acquired to date?Matas hasn't acquired any companies yet (or none have been disclosed publicly).
In how many companies Matas has invested to date?Matas hasn't invested in any companies yet (or none have been disclosed publicly).

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