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- GrowGeneration
GrowGeneration Valuation Multiples
GrowGeneration is valued at $88M as of October 2026, a 0.4x revenue multiple. In the last 12 months, GrowGeneration revenue was $165M and GrowGeneration EBITDA was ($131K).
GrowGeneration Overview
About GrowGeneration
GrowGeneration Corp owns and operates specialty retail hydroponic and organic gardening stores. The firm is a marketer and distributor of nutrients, growing media, indoor and greenhouse lighting, ventilation systems and accessories for hydroponic gardening. The Company has two reportable segments, including Cultivation and Gardening segment, composed of the Company's hydroponic and organic gardening business; and the Storage Solutions segment, composed of the Company's benching, racking, and storage solutions business.
Founded
2014
HQ
Employees
306
Website
Sectors
Financials (LTM)
EV
$73M
Valuation Multiples
Start free trialGrowGeneration Financials
GrowGeneration reported last 12-month revenue of $165M and negative EBITDA of ($131K).
In the same LTM period, GrowGeneration generated $47M in gross profit, ($131K) in EBITDA losses, and had net loss of ($11M).
Revenue (LTM)
GrowGeneration P&L
In the most recent fiscal year, GrowGeneration reported revenue of $162M and EBITDA of ($14M).
GrowGeneration is unprofitable as of last fiscal year, with gross margin of 27%, EBITDA margin of (9%), and net margin of (15%).
Financial data powered by Morningstar, Inc.
GrowGeneration Stock Performance
GrowGeneration has current market cap of $88M, and enterprise value of $73M.
Market Cap Evolution
GrowGeneration's stock price is $1.49.
GrowGeneration share price decreased by 1.3% in the last 30 days, and by 1.5% in the last year.
GrowGeneration has an EPS (earnings per share) of $-0.41.
| EV | Market Cap | Price 1D | Price 1M | Price 3M | Price 12M | EPS |
|---|---|---|---|---|---|---|
| $73M | $88M | 2.7% | -1.3% | 3.8% | -1.5% | $-0.41 |
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Start Free TrialGrowGeneration Valuation Multiples
GrowGeneration trades at 0.4x EV/Revenue multiple, and (559.5x) EV/EBITDA.
EV / Revenue (LTM)
GrowGeneration Financial Valuation Multiples
As of October 16, 2026, GrowGeneration has market cap of $88M and EV of $73M.
GrowGeneration has a P/E ratio of (7.8x).
Multiples above and below 250x are considered non-meaningful (n/m). Valuation data powered by FactSet, Inc. and Morningstar, Inc.
Verified GrowGeneration Valuation Multiples
Access all public comps and forward-looking valuation multiples like EV/Revenue in 2027, based on consensus analyst estimates. Powered by FactSet and Morningstar.


GrowGeneration Margins & Growth Rates
GrowGeneration grew revenue by 3% but EBITDA decreased by 110% in the last fiscal year.
In the most recent fiscal year, GrowGeneration reported gross margin of 27%, EBITDA margin of (9%), and net margin of (15%).
GrowGeneration Margins
GrowGeneration Growth Rates
Data powered by FactSet, Inc. and Morningstar, Inc.
GrowGeneration Operational KPIs
GrowGeneration's revenue per employee in the last FY averaged $0.5M, while opex per employee averaged $0.2M for the same period.
GrowGeneration's Rule of 40 is 3% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).
GrowGeneration's Rule of X is 7% (created by Bessemer, Rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).
Data powered by FactSet, Inc. and Morningstar, Inc.
GrowGeneration Competitors
GrowGeneration competitors include Michael Hill International, Veste, Refuels, Topps Tiles, The Tile Shop, Marisa Lojas, Cars Motorcycles, Baby Bunting, Reitmans and Quero-Quero.
Most GrowGeneration public comparables operate across Specialty Stores.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $456M | $65M | 0.4x | 0.4x | 2.8x | 2.6x | |||
| $244M | $52M | 0.6x | - | 2.7x | - | |||
| - | ($5M) | - | 1.4x | (19.0x) | 4.6x | |||
| $392M | $44M | 0.6x | 0.6x | 5.2x | 4.6x | |||
| $337M | $10M | 0.7x | - | 22.9x | - | |||
| $294M | $34M | 0.8x | - | 7.2x | - | |||
| $240M | $34M | 0.7x | - | 4.9x | - | |||
| $387M | $48M | 0.6x | 0.5x | 4.5x | 5.2x | |||
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Acquisitions by GrowGeneration
GrowGeneration has acquired 13 companies to date.
Last acquisition by GrowGeneration was on October 8th 2026. GrowGeneration acquired Order Junky for undisclosed valuation.
Latest Acquisitions by GrowGeneration
| Description | Order Junky is a software company that provides digital B2B ordering, CRM and sales tools for businesses. Its products let sellers take orders from trade customers online and manage customer relationships and sales activity in one system. The company is based in Dallas, Texas, and was founded in 2020. | Viagrow is a supplier of hydroponic systems, growing media, nutrients, and accessories for indoor cultivation. The company offers complete kits for soil-free plant growth, including deep water culture setups and aeroponic systems tailored for herbs, vegetables, and ornamentals. Headquartered in the United States, Viagrow supports commercial greenhouses and home growers with pH-balanced fertilizers and LED lighting solutions. | Horticultural Rep Group is a manufacturers' representative agency serving the indoor and greenhouse horticulture markets across the Midwest United States. Based in Indiana, HRG distributes lighting systems, growing media, nutrients, and environmental controls from brands like Gavita, Aurora Innovations, and Hydrofarm. The firm supports commercial growers with sales, training, and technical support through established relationships with over 500 independent retailers. | MMI Agriculture is an Ellenville-based manufacturer of mobile storage systems for vertical farming and agricultural facilities. Founded in 1986, the company custom-designs high-density shelving compliant with seismic and fire codes, optimizing space in greenhouses and warehouses. MMI Agriculture serves cannabis growers, hydroponic operations, and research labs across the US. Products feature automated retrieval and climate control integration. | |
| HQ Country | |||||
| HQ City | Dallas, TX | - | Ogden, UT | Kingston, NY | |
| Deal Date | 8 Oct 2026 | 9 Jun 2025 | 31 Jan 2022 | 4 Jan 2022 | |
| Valuation | undisclosed | undisclosed | $13M | $9M | |
| EV/Revenue | |||||
| EV/EBITDA | |||||
This data is available for Pro users. Sign up to see all GrowGeneration acquisitions and their M&A valuation multiples. Start Free Trial | |||||
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Start Free TrialAbout GrowGeneration
| When was GrowGeneration founded? | GrowGeneration was founded in 2014. |
| Where is GrowGeneration headquartered? | GrowGeneration is headquartered in United States. |
| How many employees does GrowGeneration have? | As of today, GrowGeneration has over 306 employees. |
| Who is the CEO of GrowGeneration? | GrowGeneration's CEO is Darren Lampert. |
| Is GrowGeneration publicly listed? | Yes, GrowGeneration is a public company listed on Nasdaq. |
| What is the stock symbol of GrowGeneration? | GrowGeneration trades under GRWG ticker. |
| When did GrowGeneration go public? | GrowGeneration went public in 2016. |
| Who are competitors of GrowGeneration? | GrowGeneration main competitors include Michael Hill International, Veste, Refuels, Topps Tiles, The Tile Shop, Marisa Lojas, Cars Motorcycles, Baby Bunting, Reitmans, Quero-Quero. |
| What is the current market cap of GrowGeneration? | GrowGeneration's current market cap is $88M. |
| What is the current revenue of GrowGeneration? | GrowGeneration's last 12 months revenue is $165M. |
| What is the current revenue growth of GrowGeneration? | GrowGeneration revenue growth (NTM/LTM) is 5%. |
| What is the current EV/Revenue multiple of GrowGeneration? | Current revenue multiple of GrowGeneration is 0.4x. |
| Is GrowGeneration profitable? | No, GrowGeneration is not profitable. |
| What is the current EBITDA of GrowGeneration? | GrowGeneration has negative EBITDA and is not profitable. |
| What is GrowGeneration's EBITDA margin? | GrowGeneration's last 12 months EBITDA margin is (0%). |
| What is the current EV/EBITDA multiple of GrowGeneration? | Current EBITDA multiple of GrowGeneration is (559.5x). |
| How many companies GrowGeneration has acquired to date? | As of October 2026, GrowGeneration has acquired 13 companies. |
| What was the largest acquisition by GrowGeneration? | $13M acquisition of Horticultural Rep Group on 31st January 2022 was the largest M&A GrowGeneration has done to date. |
| What companies GrowGeneration acquired? | GrowGeneration acquired Horticultural Rep Group, Hoagtech Hydroponics, Aqua Serene Hydro, Agron LLC, MMI Agriculture, 55 Hydroponics, DownRiver Hydro, East Coast Hydroponic Warehouse, Healthy Harvest, Order Junky, and 3 other companies. |
| In how many companies GrowGeneration has invested to date? | GrowGeneration hasn't invested in any companies yet (or none have been disclosed publicly). |
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