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GrowGeneration Valuation Multiples

Discover revenue and EBITDA valuation multiples for GrowGeneration and similar public comparables like Virsi, Mr Bricolage, Reitmans, Ludwig Beck and more.

GrowGeneration Overview

About GrowGeneration

GrowGeneration Corp owns and operates specialty retail hydroponic and organic gardening stores. The firm is a marketer and distributor of nutrients, growing media, indoor and greenhouse lighting, ventilation systems and accessories for hydroponic gardening. The Company has two reportable segments, including Cultivation and Gardening segment, composed of the Company's hydroponic and organic gardening business; and the Storage Solutions segment, composed of the Company's benching, racking, and storage solutions business.


Founded

2014

HQ

United States

Employees

306

Financials (LTM)

Revenue: $163M
EBITDA: ($4M)

EV

$51M

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GrowGeneration Financials

GrowGeneration reported last 12-month revenue of $163M and negative EBITDA of ($4M).

In the same LTM period, GrowGeneration generated $44M in gross profit, ($4M) in EBITDA losses, and had net loss of ($21M).

Revenue (LTM)


GrowGeneration P&L

In the most recent fiscal year, GrowGeneration reported revenue of $162M and EBITDA of ($6M).

GrowGeneration expects next 12-month revenue of XXX and NTM EBITDA of XXX

See GrowGeneration forward-looking valuation multiples
LTMNTMLast FYFY 2026FY 2027FY 2028
Revenue$163MXXX$162MXXXXXXXXX
Gross Profit$44MXXX$43MXXXXXXXXX
Gross Margin27%XXX27%XXXXXXXXX
EBITDA($4M)XXX($6M)XXXXXXXXX
EBITDA Margin(3%)XXX(4%)XXXXXXXXX
EBIT Margin(14%)XXX(16%)XXXXXXXXX
Net Profit($21M)XXX($24M)XXXXXXXXX
Net Margin(13%)XXX(15%)XXXXXXXXX

Financial data powered by Morningstar, Inc.

GrowGeneration Stock Performance

GrowGeneration has current market cap of $67M, and enterprise value of $51M.

Market Cap Evolution


GrowGeneration's stock price is $1.12.

See GrowGeneration trading valuation data
EVMarket CapPrice 1DPrice 1MPrice 3MPrice 12MEPS
$51M$67M0.0%XXXXXXXXX$-0.40

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GrowGeneration Valuation Multiples

GrowGeneration trades at 0.3x EV/Revenue multiple, and (12.1x) EV/EBITDA.

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EV / Revenue (LTM)


GrowGeneration Financial Valuation Multiples

As of April 19, 2026, GrowGeneration has market cap of $67M and EV of $51M.

Equity research analysts estimate GrowGeneration's 2025E EV/Revenue multiple at XXX and 2025E EV/EBITDA multiple at XXX

GrowGeneration has a P/E ratio of (3.2x).

LTMNTMLast FYFY 2026FY 2027FY 2028
Market cap (current)$67MXXX$67MXXXXXXXXX
EV (current)$51MXXX$51MXXXXXXXXX
EV/Revenue0.3xXXX0.3xXXXXXXXXX
EV/EBITDA(12.1x)XXX(8.5x)XXXXXXXXX
EV/EBIT(2.3x)XXX(2.0x)XXXXXXXXX
EV/Gross Profit1.2xXXX1.2xXXXXXXXXX
P/E(3.2x)XXX(2.8x)XXXXXXXXX
EV/FCF—XXX(5.1x)XXXXXXXXX

Valuation data powered by FactSet, Inc. and Morningstar, Inc.

Verified GrowGeneration Valuation Multiples

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GrowGeneration Margins & Growth Rates

GrowGeneration's revenue in the last 12 month grew by 3%.

GrowGeneration's revenue per employee in the last FY averaged $0.5M, while opex per employee averaged $0.2M for the same period.

GrowGeneration's rule of 40 is 2% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).

GrowGeneration's rule of X is 5% (created by Bessemer, rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).

See operational valuation multiples for GrowGeneration and other 15K+ public comps

GrowGeneration Operational Valuation Multiples

LTMNTMLast FYFY 2026FY 2027FY 2028
Revenue Growth3%XXX2%XXXXXXXXX
EBITDA Margin(3%)XXX(4%)XXXXXXXXX
EBITDA Growth(131%)XXX(99%)XXXXXXXXX
Rule of 40—XXX2%XXXXXXXXX
Bessemer Rule of X—XXX5%XXXXXXXXX
Revenue per Employee—XXX$0.5MXXXXXXXXX
Opex per Employee—XXX$0.2MXXXXXXXXX
G&A Expenses to Revenue12%XXX13%XXXXXXXXX
Opex to Revenue—XXX42%XXXXXXXXX

Valuation data powered by FactSet, Inc. and Morningstar, Inc.

Valuation Multiples Across 230+ Verticals

GrowGeneration Public Comps

See public comps and valuation multiples for other Specialty Stores comps.

EV/RevenueEV/EBITDA
LTM2026E2027ELTM2026E2027E
GrowGenerationXXXXXXXXXXXXXXXXXX
VirsiXXXXXXXXXXXXXXXXXX
Mr BricolageXXXXXXXXXXXXXXXXXX
ReitmansXXXXXXXXXXXXXXXXXX
Ludwig BeckXXXXXXXXXXXXXXXXXX
Children's PlaceXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXXXXXXX

Valuation data powered by FactSet, Inc.

GrowGeneration M&A Activity

GrowGeneration acquired XXX companies to date.

Last acquisition by GrowGeneration was on XXXXXXXX, XXXXX. GrowGeneration acquired XXXXXXXX for XXX (EV/Revenue multiple of XXX).

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Latest Acquisitions by GrowGeneration

Acquired CompanyValuationEV/RevenueEV/EBITDA
XXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXX

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GrowGeneration Investment Activity

GrowGeneration invested in XXX companies to date.

GrowGeneration made its latest investment on XXXXXXXX, XXXXX. GrowGeneration invested in XXXXXXXX for XXX (EV/Revenue multiple of XXX).

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Latest Investments by GrowGeneration

CompanyValuationEV/RevenueEV/EBITDA
XXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXX

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About GrowGeneration

When was GrowGeneration founded?GrowGeneration was founded in 2014.
Where is GrowGeneration headquartered?GrowGeneration is headquartered in United States.
How many employees does GrowGeneration have?As of today, GrowGeneration has over 306 employees.
Who is the CEO of GrowGeneration?GrowGeneration's CEO is Darren Lampert.
Is GrowGeneration publicly listed?Yes, GrowGeneration is a public company listed on Nasdaq.
What is the stock symbol of GrowGeneration?GrowGeneration trades under GRWG ticker.
When did GrowGeneration go public?GrowGeneration went public in 2016.
Who are competitors of GrowGeneration?GrowGeneration main competitors are Virsi, Mr Bricolage, Reitmans, Ludwig Beck.
What is the current market cap of GrowGeneration?GrowGeneration's current market cap is $67M.
What is the current revenue of GrowGeneration?GrowGeneration's last 12 months revenue is $163M.
What is the current revenue growth of GrowGeneration?GrowGeneration revenue growth (NTM/LTM) is 3%.
What is the current EV/Revenue multiple of GrowGeneration?Current revenue multiple of GrowGeneration is 0.3x.
Is GrowGeneration profitable?No, GrowGeneration is not profitable.
What is the current EBITDA of GrowGeneration?GrowGeneration has negative EBITDA and is not profitable.
What is GrowGeneration's EBITDA margin?GrowGeneration's last 12 months EBITDA margin is (3%).
What is the current EV/EBITDA multiple of GrowGeneration?Current EBITDA multiple of GrowGeneration is (12.1x).

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