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GrowGeneration Valuation Multiples
Discover revenue and EBITDA valuation multiples for GrowGeneration and similar public comparables like Virsi, Mr Bricolage, Reitmans, Ludwig Beck and more.
GrowGeneration Overview
About GrowGeneration
GrowGeneration Corp owns and operates specialty retail hydroponic and organic gardening stores. The firm is a marketer and distributor of nutrients, growing media, indoor and greenhouse lighting, ventilation systems and accessories for hydroponic gardening. The Company has two reportable segments, including Cultivation and Gardening segment, composed of the Company's hydroponic and organic gardening business; and the Storage Solutions segment, composed of the Company's benching, racking, and storage solutions business.
Founded
2014
HQ

Employees
306
Website
Sectors
Financials (LTM)
EV
$51M
GrowGeneration Financials
GrowGeneration reported last 12-month revenue of $163M and negative EBITDA of ($4M).
In the same LTM period, GrowGeneration generated $44M in gross profit, ($4M) in EBITDA losses, and had net loss of ($21M).
Revenue (LTM)
GrowGeneration P&L
In the most recent fiscal year, GrowGeneration reported revenue of $162M and EBITDA of ($6M).
GrowGeneration expects next 12-month revenue of XXX and NTM EBITDA of XXX
| LTM | NTM | Last FY | FY 2026 | FY 2027 | FY 2028 | |
|---|---|---|---|---|---|---|
| Revenue | $163M | XXX | $162M | XXX | XXX | XXX |
| Gross Profit | $44M | XXX | $43M | XXX | XXX | XXX |
| Gross Margin | 27% | XXX | 27% | XXX | XXX | XXX |
| EBITDA | ($4M) | XXX | ($6M) | XXX | XXX | XXX |
| EBITDA Margin | (3%) | XXX | (4%) | XXX | XXX | XXX |
| EBIT Margin | (14%) | XXX | (16%) | XXX | XXX | XXX |
| Net Profit | ($21M) | XXX | ($24M) | XXX | XXX | XXX |
| Net Margin | (13%) | XXX | (15%) | XXX | XXX | XXX |
Financial data powered by Morningstar, Inc.
GrowGeneration Stock Performance
GrowGeneration has current market cap of $67M, and enterprise value of $51M.
Market Cap Evolution
GrowGeneration's stock price is $1.12.
| EV | Market Cap | Price 1D | Price 1M | Price 3M | Price 12M | EPS |
|---|---|---|---|---|---|---|
| $51M | $67M | 0.0% | XXX | XXX | XXX | $-0.40 |
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Start Free TrialGrowGeneration Valuation Multiples
GrowGeneration trades at 0.3x EV/Revenue multiple, and (12.1x) EV/EBITDA.
EV / Revenue (LTM)
GrowGeneration Financial Valuation Multiples
As of April 19, 2026, GrowGeneration has market cap of $67M and EV of $51M.
Equity research analysts estimate GrowGeneration's 2025E EV/Revenue multiple at XXX and 2025E EV/EBITDA multiple at XXX
GrowGeneration has a P/E ratio of (3.2x).
| LTM | NTM | Last FY | FY 2026 | FY 2027 | FY 2028 | |
|---|---|---|---|---|---|---|
| Market cap (current) | $67M | XXX | $67M | XXX | XXX | XXX |
| EV (current) | $51M | XXX | $51M | XXX | XXX | XXX |
| EV/Revenue | 0.3x | XXX | 0.3x | XXX | XXX | XXX |
| EV/EBITDA | (12.1x) | XXX | (8.5x) | XXX | XXX | XXX |
| EV/EBIT | (2.3x) | XXX | (2.0x) | XXX | XXX | XXX |
| EV/Gross Profit | 1.2x | XXX | 1.2x | XXX | XXX | XXX |
| P/E | (3.2x) | XXX | (2.8x) | XXX | XXX | XXX |
| EV/FCF | — | XXX | (5.1x) | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc. and Morningstar, Inc.
Verified GrowGeneration Valuation Multiples
Access all public comps and forward-looking valuation multiples like EV/Revenue in 2027, based on consensus analyst estimates. Powered by FactSet and Morningstar.


GrowGeneration Margins & Growth Rates
GrowGeneration's revenue in the last 12 month grew by 3%.
GrowGeneration's revenue per employee in the last FY averaged $0.5M, while opex per employee averaged $0.2M for the same period.
GrowGeneration's rule of 40 is 2% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).
GrowGeneration's rule of X is 5% (created by Bessemer, rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).
GrowGeneration Operational Valuation Multiples
| LTM | NTM | Last FY | FY 2026 | FY 2027 | FY 2028 | |
|---|---|---|---|---|---|---|
| Revenue Growth | 3% | XXX | 2% | XXX | XXX | XXX |
| EBITDA Margin | (3%) | XXX | (4%) | XXX | XXX | XXX |
| EBITDA Growth | (131%) | XXX | (99%) | XXX | XXX | XXX |
| Rule of 40 | — | XXX | 2% | XXX | XXX | XXX |
| Bessemer Rule of X | — | XXX | 5% | XXX | XXX | XXX |
| Revenue per Employee | — | XXX | $0.5M | XXX | XXX | XXX |
| Opex per Employee | — | XXX | $0.2M | XXX | XXX | XXX |
| G&A Expenses to Revenue | 12% | XXX | 13% | XXX | XXX | XXX |
| Opex to Revenue | — | XXX | 42% | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc. and Morningstar, Inc.
GrowGeneration Public Comps
See public comps and valuation multiples for other Specialty Stores comps.
| EV/Revenue | EV/EBITDA | |||||
|---|---|---|---|---|---|---|
| LTM | 2026E | 2027E | LTM | 2026E | 2027E | |
| GrowGeneration | XXX | XXX | XXX | XXX | XXX | XXX |
| Virsi | XXX | XXX | XXX | XXX | XXX | XXX |
| Mr Bricolage | XXX | XXX | XXX | XXX | XXX | XXX |
| Reitmans | XXX | XXX | XXX | XXX | XXX | XXX |
| Ludwig Beck | XXX | XXX | XXX | XXX | XXX | XXX |
| Children's Place | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc.
GrowGeneration M&A Activity
GrowGeneration acquired XXX companies to date.
Last acquisition by GrowGeneration was on XXXXXXXX, XXXXX. GrowGeneration acquired XXXXXXXX for XXX (EV/Revenue multiple of XXX).
Latest Acquisitions by GrowGeneration
| Acquired Company | Valuation | EV/Revenue | EV/EBITDA |
|---|---|---|---|
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
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Start Free TrialGrowGeneration Investment Activity
GrowGeneration invested in XXX companies to date.
GrowGeneration made its latest investment on XXXXXXXX, XXXXX. GrowGeneration invested in XXXXXXXX for XXX (EV/Revenue multiple of XXX).
Latest Investments by GrowGeneration
| Company | Valuation | EV/Revenue | EV/EBITDA |
|---|---|---|---|
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
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Start Free TrialAbout GrowGeneration
| When was GrowGeneration founded? | GrowGeneration was founded in 2014. |
| Where is GrowGeneration headquartered? | GrowGeneration is headquartered in United States. |
| How many employees does GrowGeneration have? | As of today, GrowGeneration has over 306 employees. |
| Who is the CEO of GrowGeneration? | GrowGeneration's CEO is Darren Lampert. |
| Is GrowGeneration publicly listed? | Yes, GrowGeneration is a public company listed on Nasdaq. |
| What is the stock symbol of GrowGeneration? | GrowGeneration trades under GRWG ticker. |
| When did GrowGeneration go public? | GrowGeneration went public in 2016. |
| Who are competitors of GrowGeneration? | GrowGeneration main competitors are Virsi, Mr Bricolage, Reitmans, Ludwig Beck. |
| What is the current market cap of GrowGeneration? | GrowGeneration's current market cap is $67M. |
| What is the current revenue of GrowGeneration? | GrowGeneration's last 12 months revenue is $163M. |
| What is the current revenue growth of GrowGeneration? | GrowGeneration revenue growth (NTM/LTM) is 3%. |
| What is the current EV/Revenue multiple of GrowGeneration? | Current revenue multiple of GrowGeneration is 0.3x. |
| Is GrowGeneration profitable? | No, GrowGeneration is not profitable. |
| What is the current EBITDA of GrowGeneration? | GrowGeneration has negative EBITDA and is not profitable. |
| What is GrowGeneration's EBITDA margin? | GrowGeneration's last 12 months EBITDA margin is (3%). |
| What is the current EV/EBITDA multiple of GrowGeneration? | Current EBITDA multiple of GrowGeneration is (12.1x). |
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