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GrowGeneration Valuation Multiples

Discover GrowGeneration's revenue and EBITDA valuation multiples and M&A history, alongside public comparables like a.k.a. Brands, Veste, Children's Place, Topps Tiles and more.

GrowGeneration Overview

About GrowGeneration

GrowGeneration Corp owns and operates specialty retail hydroponic and organic gardening stores. The firm is a marketer and distributor of nutrients, growing media, indoor and greenhouse lighting, ventilation systems and accessories for hydroponic gardening. The Company has two reportable segments, including Cultivation and Gardening segment, composed of the Company's hydroponic and organic gardening business; and the Storage Solutions segment, composed of the Company's benching, racking, and storage solutions business.


Founded

2014

HQ

United States

Employees

306

Financials (LTM)

Revenue: $164M
EBITDA: ($3M)

EV

$90M

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GrowGeneration Financials

GrowGeneration reported last 12-month revenue of $164M and negative EBITDA of ($3M).

In the same LTM period, GrowGeneration generated $44M in gross profit, ($3M) in EBITDA losses, and had net loss of ($19M).

Revenue (LTM)


GrowGeneration P&L

In the most recent fiscal year, GrowGeneration reported revenue of $162M and EBITDA of ($6M).

GrowGeneration is unprofitable as of last fiscal year, with gross margin of 27%, EBITDA margin of (4%), and net margin of (15%).

See analyst estimates for GrowGeneration
LTMLast FY202320242025202620272028
Revenue$164M$162M$226M$189M$162M
Gross Profit$44M$43M$61M$44M$43M
Gross Margin27%27%27%23%27%
EBITDA($3M)($6M)($30M)($30M)($13M)
EBITDA Margin(2%)(4%)(13%)(16%)(8%)
EBIT Margin(12%)(16%)(15%)(24%)(16%)
Net Profit($19M)($24M)($46M)($50M)($24M)
Net Margin(12%)(15%)(21%)(26%)(15%)

Financial data powered by Morningstar, Inc.

GrowGeneration Stock Performance

GrowGeneration has current market cap of $104M, and enterprise value of $90M.

Market Cap Evolution


GrowGeneration's stock price is $1.72.

GrowGeneration share price decreased by 3.1% in the last 30 days, and increased by 84.5% in the last year.

GrowGeneration has an EPS (earnings per share) of $-0.40.

See more trading valuation data for GrowGeneration
EVMarket CapPrice 1DPrice 1MPrice 3MPrice 12MEPS
$90M$104M-3.1%-3.1%56.8%84.5%$-0.40

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GrowGeneration Valuation Multiples

GrowGeneration trades at 0.6x EV/Revenue multiple, and (25.8x) EV/EBITDA.

See NTM and 2027E valuation multiples for GrowGeneration

EV / Revenue (LTM)


GrowGeneration Financial Valuation Multiples

As of June 2, 2026, GrowGeneration has market cap of $104M and EV of $90M.

GrowGeneration has a P/E ratio of (5.5x).

LTMLast FY202320242025202620272028
EV/Revenue0.6x0.6x0.4x0.5x0.6x
EV/EBITDA(25.8x)(15.1x)(3.0x)(3.0x)(7.2x)
EV/EBIT(4.5x)(3.5x)(2.6x)(2.0x)(3.5x)
EV/Gross Profit2.0x2.1x1.5x2.1x2.1x
P/E(5.5x)(4.3x)(2.2x)(2.1x)(4.3x)
EV/FCF-(9.0x)(17.1x)(23.8x)(9.0x)

Multiples above and below 250x are considered non-meaningful (n/m). Valuation data powered by FactSet, Inc. and Morningstar, Inc.

Verified GrowGeneration Valuation Multiples

Access all public comps and forward-looking valuation multiples like EV/Revenue in 2027, based on consensus analyst estimates. Powered by FactSet and Morningstar.

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GrowGeneration Margins & Growth Rates

GrowGeneration grew revenue by 3% but EBITDA decreased by 99% in the last fiscal year.

In the most recent fiscal year, GrowGeneration reported gross margin of 27%, EBITDA margin of (4%), and net margin of (15%).

See estimated margins and future growth rates for GrowGeneration

GrowGeneration Margins

Last FY202420252026202720282029
Gross Margin27%23%27%28%
EBITDA Margin(4%)(16%)(8%)(0%)
EBIT Margin(16%)(24%)(16%)(8%)
Net Margin(15%)(26%)(15%)(7%)
FCF Margin(6%)(2%)(6%)-

GrowGeneration Growth Rates

FY+1/FY23/2424/2525/2626/2727/2828/29
Revenue Growth3%(16%)(14%)3%
Gross Profit Growth6%(29%)(1%)6%
EBITDA Growth(99%)0%(58%)(99%)
EBIT Growth(51%)32%(44%)(51%)
Net Profit Growth(51%)6%(51%)(51%)
FCF Growth-(28%)164%-

Data powered by FactSet, Inc. and Morningstar, Inc.

GrowGeneration Operational KPIs

GrowGeneration's revenue per employee in the last FY averaged $0.5M, while opex per employee averaged $0.2M for the same period.

GrowGeneration's Rule of 40 is 3% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).

GrowGeneration's Rule of X is 7% (created by Bessemer, Rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).

Access forward-looking KPIs for GrowGeneration
LTMLast FY202320242025202620272028
Rule of 401%3%---
Bessemer Rule of X6%7%---
Revenue per Employee-$0.5M---
Opex per Employee-$0.2M---
G&A Expenses to Revenue12%13%--13%
Opex to Revenue-42%42%47%42%

Data powered by FactSet, Inc. and Morningstar, Inc.

Valuation Multiples Across 230+ Verticals

GrowGeneration Competitors

GrowGeneration competitors include a.k.a. Brands, Veste, Children's Place, Topps Tiles, Wynnstay Group, Bokusgruppen, Cars Motorcycles, Refuels, The Tile Shop and Michael Hill International.

Most GrowGeneration public comparables operate across Specialty Stores.

EV/RevenueEV/EBITDA
Last FYLTM2027ELast FYLTM2027E
a.k.a. Brands0.5x0.5x15.5x12.5x
Veste0.6x-3.0x-
Children's Place0.5x0.5x(28.9x)(22.1x)
Topps Tiles0.6x0.6x4.9x4.6x
Wynnstay Group0.1x0.1x4.2x4.2x
Bokusgruppen0.6x0.6x4.1x4.2x
Cars Motorcycles----
Refuels1.7x2.0x1.7x2.1x

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GrowGeneration VC Funding History

Before going public, GrowGeneration raised $2M in total equity funding, across 3 rounds.


GrowGeneration Funding Rounds

DateStageRaised FromRaisedValuationRev. MultipleDeal Summary
May-16Pre-seed-$600K--
Aug-15Pre-seed-$300K--
Nov-14Pre-seed-$600K--

Acquisitions by GrowGeneration

GrowGeneration has acquired 12 companies to date.

Last acquisition by GrowGeneration was on June 9th 2025. GrowGeneration acquired Viagrow for undisclosed valuation.

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Latest Acquisitions by GrowGeneration

Viagrow
Horticultural Rep Group
MMI Agriculture
Hoagtech Hydroponics
Description
Viagrow is a supplier of hydroponic systems, growing media, nutrients, and accessories for indoor cultivation. The company offers complete kits for soil-free plant growth, including deep water culture setups and aeroponic systems tailored for herbs, vegetables, and ornamentals. Headquartered in the United States, Viagrow supports commercial greenhouses and home growers with pH-balanced fertilizers and LED lighting solutions.
Horticultural Rep Group is a manufacturers' representative agency serving the indoor and greenhouse horticulture markets across the Midwest United States. Based in Indiana, HRG distributes lighting systems, growing media, nutrients, and environmental controls from brands like Gavita, Aurora Innovations, and Hydrofarm. The firm supports commercial growers with sales, training, and technical support through established relationships with over 500 independent retailers.
MMI Agriculture is an Ellenville-based manufacturer of mobile storage systems for vertical farming and agricultural facilities. Founded in 1986, the company custom-designs high-density shelving compliant with seismic and fire codes, optimizing space in greenhouses and warehouses. MMI Agriculture serves cannabis growers, hydroponic operations, and research labs across the US. Products feature automated retrieval and climate control integration.
Hoagtech Hydroponics is an Orange County, California-based retailer of hydroponic systems, grow lights, nutrients, and indoor gardening equipment. The store stocks brands like General Hydroponics, FoxFarm, and Mars Hydro for commercial and hobbyist cultivators, offering complete kits for soil-less vegetable and herb production.
HQ CountryUnited StatesUnited StatesUnited StatesUnited States
HQ City
-
Ogden, UT
Kingston, NY
Seattle, WA
Deal Date9 Jun 202531 Jan 20224 Jan 202223 Aug 2021
Valuationundisclosed$13M$9M$12M
EV/Revenue
EV/EBITDA

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About GrowGeneration

When was GrowGeneration founded?GrowGeneration was founded in 2014.
Where is GrowGeneration headquartered?GrowGeneration is headquartered in United States.
How many employees does GrowGeneration have?As of today, GrowGeneration has over 306 employees.
Who is the CEO of GrowGeneration?GrowGeneration's CEO is Darren Lampert.
Is GrowGeneration publicly listed?Yes, GrowGeneration is a public company listed on Nasdaq.
What is the stock symbol of GrowGeneration?GrowGeneration trades under GRWG ticker.
When did GrowGeneration go public?GrowGeneration went public in 2016.
Who are competitors of GrowGeneration?GrowGeneration main competitors include a.k.a. Brands, Veste, Children's Place, Topps Tiles, Wynnstay Group, Bokusgruppen, Cars Motorcycles, Refuels, The Tile Shop, Michael Hill International.
What is the current market cap of GrowGeneration?GrowGeneration's current market cap is $104M.
What is the current revenue of GrowGeneration?GrowGeneration's last 12 months revenue is $164M.
What is the current revenue growth of GrowGeneration?GrowGeneration revenue growth (NTM/LTM) is 3%.
What is the current EV/Revenue multiple of GrowGeneration?Current revenue multiple of GrowGeneration is 0.6x.
Is GrowGeneration profitable?No, GrowGeneration is not profitable.
What is the current EBITDA of GrowGeneration?GrowGeneration has negative EBITDA and is not profitable.
What is GrowGeneration's EBITDA margin?GrowGeneration's last 12 months EBITDA margin is (2%).
What is the current EV/EBITDA multiple of GrowGeneration?Current EBITDA multiple of GrowGeneration is (25.8x).
How many companies GrowGeneration has acquired to date?As of June 2026, GrowGeneration has acquired 12 companies.
What was the largest acquisition by GrowGeneration?$13M acquisition of Horticultural Rep Group on 31st January 2022 was the largest M&A GrowGeneration has done to date.
What companies GrowGeneration acquired?GrowGeneration acquired Horticultural Rep Group, Hoagtech Hydroponics, Aqua Serene Hydro, Agron LLC, MMI Agriculture, 55 Hydroponics, DownRiver Hydro, East Coast Hydroponic Warehouse, Healthy Harvest, Big Green Tomato, and 2 other companies.
In how many companies GrowGeneration has invested to date?GrowGeneration hasn't invested in any companies yet (or none have been disclosed publicly).

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