Zwift Revenue, Valuation, Funding & Investors

Zwift is valued at $1B as of September 2020.

See full Zwift profile

Last Zwift valuation

$1B

Series C · Sep 2020

Last Zwift funding round

$450M

Series C · Sep 2020

Zwift revenue

$103M

Series B · Dec 2018

Key investors in Zwift

  • Novator
  • Highland Europe
  • True.
  • Causeway Media Partners
  • KKR
  • Shasta Ventures

Zwift Overview

About Zwift

Zwift is an interactive fitness platform that virtualizes indoor cycling and running through 3D landscapes and social features. Long Beach-headquartered since its 2014 launch, Zwift connects users' bike trainers and treadmills to the app for group rides, training, and competitions with friends worldwide. The platform employs gaming technology to replicate outdoor experiences indoors.


Founded

2014

HQ

United StatesLos Angeles, CA

Website

zwift.com

Status

Privately held

Customer focus

B2C

Revenue model

Subscription

Revenue

$103M (Dec 2018)

Valuation

$1B (Sep 2020)

Zwift Valuation

Zwift is currently valued at $1B, based on its Series C in September 2020.

The $450M round was led by KKR, with participation from Zone 5 Ventures, Permira, Amazon, Highland Europe, Novator and 4 other investors.

Zwift's valuation has grown 5.6x from $180M at its Series A in November 2016 to $1B in September 2020, across 3 priced rounds.

Zwift valuation by funding round

Revenue multiple
Zwift valuation by funding round
DateStageValuationRevenue Multiple
Sep 2020Series C$1B-
Dec 2018Series B$500M4.9x
Nov 2016Series A$180M1.7x

Zwift Revenue

Zwift's latest recorded revenue is $103M, as of its Series B in December 2018. At a $500M valuation, that implies a 4.9x revenue multiple.

Revenue moved from $103M in November 2016 to $103M in December 2018, while the revenue multiple moved from 1.7x to 4.9x.

Zwift revenue by funding round

Zwift revenue and valuation multiple by funding round
DateRevenue *ValuationRevenue MultipleStage
Dec 2018$103M$500M4.9xSeries B
Nov 2016$103M$180M1.7xSeries A

* Revenue (or ARR) figures are the values recorded alongside each funding round. Typically run-rate revenue at the time of the deal, or a reported LTM (last 12 months) revenue.

Zwift Funding History

Zwift has raised a total of $620M across 6 funding rounds.

Zwift's first fundraising round was a $400K seed round in January 2014. The most recent completed round was a $450M Series C in September 2020.

Zwift funding rounds

Zwift funding rounds
DateStageInvestorsRaisedValuationDeal Summary
Sep 2020Series CKKR (lead); Zone 5 Ventures; Permira; Amazon; Highland Europe; Novator; Ilkka Paananen; Causeway Media Partners; Illusian Group; True.$450M$1BZwift is a Long Beach, California-based online fitness platform founded in 2015 that provides immersive 3D-generated training experiences for cyclists and runners. The platform functions as a hybrid of social media, personal training, and computer gaming, allowing users to interact, train, and compete together by pairing exercise bikes or treadmills to the Zwift app to power their in-game avatars. Since its founding, the platform has attracted 2.5 million users and serves both recreational riders and professional athletes seeking weather-independent training options. In September 2020, Zwift raised $450 million in a Series C minority investment led by KKR, achieving a post-money valuation exceeding $1 billion and attaining unicorn status. The round included new investors Permira, Specialized Bicycle Components' venture capital fund (Zone 5 Ventures), and the Amazon Alexa Fund, alongside existing investors True, Highland Europe, Novator, and Causeway Media. The company brought on Ilkka Paananen, co-founder and CEO of Finnish gaming company Supercell, as an investor and board member. Zwift planned to deploy the capital to accelerate development of its core software platform, design and bring Zwift-branded hardware to market such as bike trainers and sensors, expand product features and content, and increase headcount across engineering, game design, and product teams to make the experience more immersive and seamless for its global user community.
Dec 2018Series BHighland Europe (lead); B5 Capital; Ion Pacific; Novator; Causeway Media Partners; True.$125M$500MZwift is an online fitness platform for cyclists and runners, offering virtual training environments and social features. In December 2018, Zwift raised USD 125 million in its Series B funding round led by Highland Europe, with participation from Causeway Media Partners, True, Novator, and others. The round valued the company at USD 500 million post-money, aimed at expanding into new training categories and adding esports tournaments to scale operations globally. At the time, Zwift had demonstrated strong international traction, with 70 percent of subscribers outside the USA and potential in markets like Central Europe targeting 40 million competitive cyclists. The investment supported innovative offerings in breadth and depth, building on prior Series A funding of USD 27 million in November 2016 led by Novator at a USD 180 million valuation. Subsequent growth led to a Series C round in September 2020, raising USD 450 million led by KKR at over USD 1 billion valuation, with continued involvement from Highland Europe, Novator, Causeway Media, and True, plus new investors like Permira, Amazon Alexa Fund, and Zone 5 Ventures. This funded core software development and hardware entry, amid rising demand from the pandemic and events like the Virtual Tour de France with 117,000 participants and 2.5 million accounts across 190 countries.
Nov 2016Series ANovator (lead); Max Levchin; Shasta Ventures; B-FLEXION$27M$180MZwift is an online fitness platform that combines multiplayer gaming with indoor cycling and running, allowing users to train virtually in shared worlds while integrating social features and performance tracking. The company, founded in 2015 and based in California, raised $27.15 million in its Series A round on November 16, 2016, led by Novator with participation from Shasta Ventures, Waypoint Capital, Max Levchin, and Samchuly. This funding aimed to scale operations, expand the platform, improve gaming integration, enter new markets, and support early user growth amid a 70-person team building an avid following. The 2016 Series A valued Zwift at a post-money valuation of $180 million according to one source, or approximately $135.73 million per another based on share pricing data, reflecting investor confidence in its unique blend of fitness tech and gaming. Investors like Novator, an international firm focused on technology and digital health, saw potential in Zwift's model for transforming indoor athletics during inclement weather. Prior to this round, Zwift had secured a seed in 2014 ($350,000) and an angel round in January 2016 ($10 million) to develop the platform and validate its business model. Zwift continued its growth trajectory with a $120-130 million Series B in December 2018 led by Highland Europe and Novator, valuing it around $674 million, followed by a $450 million Series C in September 2020 led by KKR that pushed its valuation above $1 billion and total funding over $600 million. These later rounds focused on global expansion, hardware development, and enhancing virtual racing, with partnerships like Specialized signaling deeper ecosystem integration.
Jan 2016Angel-$10M-The funding motivated enhancing the platform's technology and supporting marketing efforts. Zwift, an online fitness training platform for cyclists and runners, launched its initial seed round of $350,000 in January 2014 to develop the platform and validate the business model. The company followed with a Series A round of $27.15 million in November 2016 led by Novator at a $180 million valuation to scale operations and enter new markets.
Sep 2014Angel-$7M-Zwift raised $7 million in an angel round in September 2014 to expand the platform's features and grow the user base. Lead investors were not publicly disclosed. This followed a seed round of $350,000 in January 2014. The company, founded in 2014, develops an online fitness platform for cyclists and runners.
Jan 2014SeedPDS Ventures; Eric Min; Alarik Myrin$400K--

Who has invested in Zwift?

18 investors have backed Zwift across its funding rounds, including Novator, Highland Europe, True., Causeway Media Partners, KKR and Shasta Ventures.

Lead investors include KKR, Highland Europe and Novator.


Zwift Investors

Investors in Zwift by funding rounds participated
InvestorHQRoundsRoleFirst check
NovatorUnited KingdomLondon3LeadNov 2016
Highland EuropeUnited KingdomLondon2LeadDec 2018
Causeway Media PartnersUnited StatesUnited States2ParticipantDec 2018
True.United KingdomLondon2ParticipantDec 2018
KKRUnited StatesNew York City, NY1LeadSep 2020
Zone 5 VenturesUnited StatesUnited States1ParticipantSep 2020
PermiraUnited KingdomLondon1ParticipantSep 2020
Max LevchinUkraineUkraine1ParticipantNov 2016
AmazonUnited StatesSeattle, WA1ParticipantSep 2020
B5 CapitalUnited StatesSan Francisco, CA1ParticipantDec 2018
Ion PacificHong KongHong Kong1ParticipantDec 2018
Ilkka PaananenFinlandHelsinki1ParticipantSep 2020
PDS VenturesIndiaMumbai1ParticipantJan 2014

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Acquisitions by Zwift

Zwift has acquired 2 companies to date.

Last acquisition by Zwift was on April 29th 2026. Zwift acquired Rouvy for $200M.


Latest Acquisitions by Zwift

Rouvy
Milestone Sports
Description
Rouvy is a Prague-based virtual training platform that streams thousands of high-definition video routes for indoor cycling and running. Users connect bike trainers, power meters, and heart rate monitors to experience realistic simulations of routes across Europe, including the Dolomites and Tour de France stages. The service features structured workouts, group rides with up to 100 participants, and integration with Strava and Zwift Companion for social competition and performance analysis. Rouvy supports both subscription and pay-per-ride models, catering to endurance athletes worldwide since its 2014 launch as VirtualTraining.
Milestone Sports is a platform monetizing wearable data streams for retailers and brands through shoe-mounted MilestonePod devices that track gait and performance without GPS. Consumers access metrics and retailer-personalized messages via the free MilestonePod App based on real product usage. Retailers deploy MilestoneConnect to send targeted ads, offers, and coaching, while MilestoneInsights delivers analytics for product development, marketing strategies, and competitive benchmarking. The company enables real-time post-sale customer engagement at reduced costs.
HQ CountryCzech RepublicUnited States
HQ City
Vimperk
Baltimore, MD
Deal Date29 Apr 202623 Jun 2018
Valuation$200Mundisclosed
EV/Revenue
EV/EBITDA

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Zwift Competitors

Zwift competitors include listed companies like Saregama India and Viaplay, and private ones like FightCamp, Icon Health Fitness, Atmosphere and ivi.

Public and private companies comparable to Zwift
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
FightCampUnited StatesLos Angeles, CAPrivate--$420M-
Icon Health FitnessUnited StatesLogan, UTPrivate$1B-$7B7.0x
AtmosphereUnited StatesAustin, TXPrivate$25M-$1B40.0x
iviRussiaMoscowPrivate$121M-$1B8.3x
Saregama IndiaIndiaIndiaPublicly listed$100M$36M$979M8.6x
ViaplaySwedenSwedenPublicly listed$1.8B($40M)$631M0.6x

Zwift Public Comps

Zwift is still privately-owned, but its public comps include Saregama India, MNC Digital Entertainment, iQIYI, Storytel, FuboTV, Nine Entertainment, Zee Entertainment, Herbalife, Johnson Health Tech and Stingray Group.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Saregama India$100M$36M9.7x8.6x26.8x24.6x
MNC Digital Entertainment$216M$73M4.7x-14.0x-
iQIYI$4.1B$2B0.6x0.7x1.3x104.4x
Storytel$410M$71M2.3x2.1x13.2x10.5x
FuboTV$1.6B($122M)1.9x0.5x(25.2x)23.6x
Nine Entertainment$1.6B($279M)1.3x1.3x(7.2x)6.9x
Zee Entertainment$843M$43M0.6x0.6x12.5x8.9x
Herbalife$5B$602M0.6x0.6x5.1x4.6x

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Common questions about Zwift

When was Zwift founded?Zwift was founded in 2014.
Where is Zwift headquartered?Zwift is headquartered in Los Angeles, CA, United States.
Is Zwift publicly listed?No, Zwift is a private, VC-backed company.
What is Zwift's valuation?Zwift was last valued at $1B in its Series C in September 2020.
How much funding has Zwift raised?Zwift has raised $620M across 6 funding rounds.
What was Zwift's last funding round?Zwift's last funding round was a $450M Series C in September 2020, led by KKR.
Who are Zwift's investors?Zwift's investors include Novator, Highland Europe, Causeway Media Partners, True., KKR, Zone 5 Ventures, Permira, Max Levchin, Amazon, B5 Capital and 8 others.
What is Zwift's revenue?Zwift's latest recorded revenue is $103M (December 2018).
What is Zwift's revenue multiple?Zwift's latest valuation implies a 4.9x revenue multiple ($500M valuation on $103M of revenue).
Which companies are comparable to Zwift?Companies comparable to Zwift include FightCamp, Icon Health Fitness, Atmosphere, ivi, Saregama India and Viaplay.
How many companies has Zwift acquired?Zwift has acquired 2 companies, including Rouvy and Milestone Sports.
What was the largest acquisition by Zwift?The $200M acquisition of Rouvy in April 2026 is the largest acquisition Zwift has made to date.

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