Una Brands Funding, Investors & Competitors

Una Brands has raised $115M across 4 funding rounds, most recently a $30M Series C in February 2023.

Last Una Brands funding round

$30M

Series C · Feb 2023

Cumulative funding Una Brands raised

$115M

across 4 funding rounds

Key investors in Una Brands

  • White Star Capital
  • Presight Capital
  • Alpha JWC Ventures
  • 500 Global
  • Global Founders Capital
  • Kingsway Capital
  • MPGI
  • Northstar Group

Una Brands Overview

About Una Brands

Una Brands is a Singapore-headquartered firm founded in 2020 that acquires and scales e-commerce businesses. It deploys growth capital alongside data analytics and AI tools to optimize operations and elevate brands to consumer recognition.


Founded

2020

HQ

SingaporeSingapore

Status

Privately held

Customer focus

B2B

Revenue model

Investment management

Una Brands Funding History

Una Brands has raised a total of $115M across 4 funding rounds.

Una Brands' first fundraising round was a $40M seed round in May 2021. The most recent completed round was a $30M Series C in February 2023.

Una Brands funding rounds

Una Brands funding rounds
DateStageInvestorsRaisedDeal Summary
Feb 2023Series CNorthstar Group (lead)$30MUna Brands is a Singapore-based multi-channel e-commerce aggregator that acquires and scales direct-to-consumer brands across platforms like Amazon, Shopify, Shopee, Lazada, and Tokopedia, focusing on categories such as home and living, mom and baby, beauty, and personal care. The company has acquired over 20 brands in Asia, with flagship brands like ErgoTune and EverDesk+ expanding into the U.S., and employs more than 200 people across Singapore, Indonesia, Malaysia, Australia, India, and China. In February/March 2023, it raised $30 million in a pre-Series C round led by Northstar Group as the sole investor, structured as a mix of equity and debt, bringing total funding over the past year to $60 million and overall funding since 2021 to over $100 million. The new capital supports operations and acquisitions for the next two years, development of its tech-driven multi-channel platform, brand-building, supply chain strengthening, and expansion in Southeast Asia. At the time of the round, Una Brands reported about $70 million in run-rate revenue as a group and anticipated achieving EBITDA profitability in 2023. Prior funding included a $30 million Series B in September 2022 led by White Star Capital and Alpha JWC Ventures, with other investors like 468 Capital, 500 Global, and Global Founders Capital. Una Brands positions itself as the only active multi-channel e-commerce aggregator in the region with a proven playbook for cross-geography and cross-channel growth. Northstar's regional expertise in Southeast Asia, including investments in unicorns like Gojek, was highlighted as valuable for scaling operations. Later developments included an exit from Indonesia to focus on core markets and FY2024 financials showing $30.9 million revenue (down 28% from $43 million in FY2023) with losses narrowing to $4.7 million.
Sep 2022Series BAlpha JWC Ventures (lead); White Star Capital (lead)$30MUna Brands is a Singapore-based e-commerce aggregator focused on acquiring and scaling profitable direct-to-consumer brands in the Asia-Pacific region, operating across multiple platforms including Amazon, Shopify, Lazada, Tokopedia, and Shopee. The company targets independent brands with annual revenue between $1 million and $50 million, completing acquisitions in under six weeks with flexible structures. By September 2022, it had acquired over 15 brands, with early acquisitions like ErgoTune and EverDesk+ seeing over 40% revenue growth and expansion into new markets like Australia. On September 29, 2022, Una Brands closed the first tranche of its Series B funding round, raising US$30 million led by White Star Capital and Alpha JWC Ventures. The capital is intended for category and regional expansion, acquiring more e-commerce brands, enhancing multi-channel capabilities, and supporting growth in newly launched markets. At the time, the company reported annualized revenue exceeding US$50 million and anticipated achieving group profitability by the end of 2022. It had grown to a 90-person team across seven APAC offices. Previous funding included a $40 million seed round and a $15 million Series A in November 2021, also co-led by White Star Capital and Alpha JWC Ventures, with participation from existing investors and Ninjavan co-founder Alvin Teo. The Series B built on Una Brands' playbook for acquiring, integrating, and boosting brands across channels and markets.
Nov 2021Series AAlpha JWC Ventures (lead); White Star Capital (lead); Alvin Teo; Presight Capital$15MUna Brands is a Singapore-based e-commerce aggregator that acquires and scales profitable digitally native brands in the Asia-Pacific region, targeting those with revenue between $1 million and $50 million across platforms like Shopify, Shopee, Lazada, Tokopedia, and Amazon. The company completes acquisitions in under six weeks with flexible structures, using debt for non-dilutive funding to buy brands and transitioning them to professional fulfillment infrastructure while building technology for multi-channel data integration into its ERP system. In November 2021, Una Brands raised a $15 million full-equity Series A round co-led by White Star Capital and Alpha JWC Ventures, with participation from returning investors including Presight Capital and Ninjavan co-founder Alvin Teo. This priced round followed a $40 million seed round in May 2021 that included equity and debt led by Kingsway Capital. The Series A funds support acquiring more brands, expanding multi-channel capabilities, entering new markets, and growing operations, with the company employing 90 people across seven APAC offices in Singapore, Australia, India, China, Taiwan, Indonesia, and Malaysia. Since launching in 2020, Una Brands acquired over 15 brands, with the earliest ones achieving over 50% increases in sales and profits post-acquisition. The average EBITDA margin of acquired brands stood at about 26%, positioning the company toward profitability.
May 2021Seed500 Global (lead); MPGI; Global Founders Capital; Maximilian Bittner; Kingsway Capital; Presight Capital; Dimiter Tschawow$40MUna Brands launched in May 2021 with a $40 million equity and debt funding round led by 500 Global (then 500 Startups), with participation from Kingsway Capital, Presight Capital, Global Founders Capital, and Maximilian Bittner, among others. The company focuses on acquiring and scaling e-commerce brands across Asia-Pacific platforms including marketplaces, Shopify, Magento, and WooCommerce, operating platform-agnostically in regions like Singapore, Malaysia, and Australia, with plans to expand into Taiwan, Japan, and South Korea. Funds were allocated for brand acquisitions, aggressive hiring to evaluate pipeline opportunities, and maintaining acquired brands' operations while expanding distribution channels and markets, as small brands often struggle with these at scale. Una acquires 100% of target brands but offers profit-sharing models, providing sellers a lump sum upfront plus ongoing payments as the brand grows under Una's management, with continued consulting involvement for 3-6 months post-sale.

Who has invested in Una Brands?

11 investors have backed Una Brands across its funding rounds, including White Star Capital, Presight Capital, Alpha JWC Ventures, 500 Global, Global Founders Capital and Kingsway Capital.

Lead investors include Northstar Group, Alpha JWC Ventures, White Star Capital and 500 Global.


Una Brands Investors

Investors in Una Brands by funding rounds participated
InvestorHQRoundsRoleFirst check
White Star CapitalUnited StatesNew York City, NY2LeadNov 2021
Alpha JWC VenturesIndonesiaJakarta2LeadNov 2021
Presight CapitalUnited StatesLos Angeles, CA2ParticipantMay 2021
MPGIUnited KingdomLondon1ParticipantMay 2021
Global Founders CapitalGermanyBerlin1ParticipantMay 2021
Alvin TeoSingaporeSingapore1ParticipantNov 2021
Maximilian BittnerSingaporeSingapore1ParticipantMay 2021
Northstar GroupSingaporeSingapore1LeadFeb 2023
Kingsway CapitalUnited KingdomLondon1ParticipantMay 2021

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Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples

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Acquisitions by Una Brands

Una Brands has acquired 3 companies to date.

Last acquisition by Una Brands was on January 26th 2022. Una Brands acquired ErgoTune for undisclosed valuation.


Latest Acquisitions by Una Brands

ErgoTune
EverDesk plus
Bellaforte
Description
ErgoTune is a Singapore-headquartered maker of ergonomic office chairs via ergotune.com. It produces the Supreme, Classic, and Lite models with 4D armrests, adjustable lumbar support, and breathable mesh backs accommodating users up to 150 kg. Shipped worldwide with assembly in Asia, the chairs feature GREENGUARD Gold certification for low emissions. Launched in 2019, it supplies remote workers and startups in Southeast Asia, Europe, and North America through direct online sales and Amazon.
EverDesk plus is a manufacturer of height-adjustable standing desks for home and office use. Its product line features electric motors, customizable heights from 25 to 50 inches, and accessories like cable management trays. Produced in facilities supporting ergonomic designs, the company sells directly through everdeskplus.com to consumers and businesses prioritizing workspace health.
-
HQ CountrySingaporeSingaporeAustralia
HQ City
Singapore
Singapore
-
Deal Date26 Jan 202226 Jan 202211 Oct 2021
Valuationundisclosedundisclosed$1M
EV/Revenue
EV/EBITDA

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Investments by Una Brands

Una Brands has invested in 1 company to date.

Latest investment by Una Brands was on March 7th 2022. Una Brands invested in KlickBrands in their $98M Series A round.


Latest Investments by Una Brands

KlickBrands
Description
KlickBrands is a New York-headquartered platform acquiring and scaling direct-to-consumer ecommerce brands. The company purchases Shopify-based businesses in beauty, apparel, and home goods, optimizing operations through supply chain improvements and marketing. Portfolio includes over 20 brands generating multimillion revenues, with expansions into Amazon and TikTok Shop across the US and UK.
HQ CountrySouth Korea
HQ City
Seoul
Deal Date7 Mar 2022
RoundSeries A
Raised$98M
Investors-
Valuationundisclosed
EV/Revenue
EV/EBITDA

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Una Brands Competitors

Una Brands competitors include listed companies like Copart and RB Global, and private ones like Faire, OfBusiness, Zetwerk and Inxeption.

Public and private companies comparable to Una Brands
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
CopartUnited StatesUnited StatesPublicly listed$4.6B$1.9B$27B4.9x
RB GlobalUnited StatesUnited StatesPublicly listed$4.6B$1.4B$16B4.1x
FaireUnited StatesSan Francisco, CAPrivate$500M-$5.2B10.4x
OfBusinessIndiaGurgaonPrivate$2.1B-$4B1.9x
ZetwerkIndiaBangalorePrivate$102M$20M$3.1B-
InxeptionUnited StatesUnited StatesPrivate$300M-$3B10.0x

Una Brands Public Comps

Una Brands is still privately-owned, but its public comps include Recruit Holdings, Uber, Booking Holdings, Airbnb, Prosus, DoorDash, Carvana, Meituan, Rocket Companies and Expedia.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Recruit Holdings$24B$4B6.4x6.0x37.9x25.2x
Uber$52B$6.2B3.0x2.8x24.9x14.6x
Booking Holdings$27B$8.3B4.9x4.6x15.9x12.4x
Airbnb$12B$2.4B7.2x6.5x36.3x18.2x
Prosus$9.7B$1.1B9.1x8.0x83.8x123.7x
DoorDash$14B$1.5B6.0x4.9x55.8x23.7x
Carvana$20B($110M)3.7x2.9x(691.4x)27.7x
Meituan$54B($2.2B)0.9x0.8x(21.4x)162.4x

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Common questions about Una Brands

When was Una Brands founded?Una Brands was founded in 2020.
Where is Una Brands headquartered?Una Brands is headquartered in Singapore, Singapore.
Is Una Brands publicly listed?No, Una Brands is a private, VC-backed company.
How much funding has Una Brands raised?Una Brands has raised $115M across 4 funding rounds.
What was Una Brands' last funding round?Una Brands' last funding round was a $30M Series C in February 2023, led by Northstar Group.
Who are Una Brands' investors?Una Brands' investors include White Star Capital, Alpha JWC Ventures, Presight Capital, MPGI, Global Founders Capital, Alvin Teo, Maximilian Bittner, Northstar Group, Kingsway Capital, Dimiter Tschawow and 1 other.
Which companies are comparable to Una Brands?Companies comparable to Una Brands include Copart, RB Global, Faire, OfBusiness, Zetwerk and Inxeption.
How many companies has Una Brands acquired?Una Brands has acquired 3 companies, including ErgoTune, EverDesk plus and Bellaforte.
What was the largest acquisition by Una Brands?The $1M acquisition of Bellaforte in October 2021 is the largest acquisition Una Brands has made to date.
How many companies has Una Brands invested in?Una Brands has invested in 1 company, including KlickBrands.
What was Una Brands' last investment?In March 2022, Una Brands invested in KlickBrands' $98M Series A.

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