Faire Revenue, Valuation, Funding & Investors
Faire is valued at $5.2B as of November 2025, a 10.4x multiple on its last reported $500M revenue.
Last Faire valuation
$5.2B
Secondary · Nov 2025
Last Faire funding round
$416M
Series G · May 2022
Faire revenue
$500M
Secondary · Nov 2025
Key investors in Faire
Khosla Ventures
Y Combinator
Sequoia Capital
Forerunner
Lightspeed Venture Partners
Founders Fund
About Faire
Faire is a wholesale marketplace connecting independent retailers with brands and artisans for unique merchandise discovery. The San Francisco-headquartered and Kitchener-based platform provides net 60 payment terms, free returns, and logistics via partnerships with USPS and DHL. Faire equips retailers with inventory management tools and data insights while enabling makers to access local stores across the United States, Canada, Europe, and Australia.
Founded
2017
HQ
San Francisco, CAWebsite
Status
Privately held
Customer focus
B2B
Revenue model
Commission
Revenue
$500M (Nov 2025)
Valuation
$5.2B (Nov 2025)
Faire Valuation
Faire is currently valued at $5.2B, based on its secondary sale in November 2025.
The round was led by WCM Investment Management, with participation from Baillie Gifford and True North Fund.
Faire's valuation has grown 9.7x from $535M at its Series B in December 2018 to $5.2B in November 2025, across 8 priced rounds.
Faire valuation by funding round
Revenue multiple| Date | Stage | Valuation | Revenue Multiple |
|---|---|---|---|
| Nov 2025 | Secondary | $5.2B | 10.4x |
| May 2022 | Series G | $13B | - |
| Nov 2021 | Series G | $13B | - |
| Jun 2021 | Series F | $7B | - |
| Oct 2020 | Series E | $2.5B | - |
| Oct 2019 | Series D | $1B | - |
| Dec 2018 | Series C | $535M | 5.3x |
| Dec 2018 | Series B | $535M | 5.3x |
Faire Revenue
Faire's latest recorded revenue is $500M, as of its secondary sale in November 2025. At a $5.2B valuation, that implies a 10.4x revenue multiple.
Revenue grew from $100M in December 2018 to $500M in November 2025, while the revenue multiple moved from 5.3x to 10.4x.
Faire revenue by funding round
| Date | Revenue * | Valuation | Revenue Multiple | Stage |
|---|---|---|---|---|
| Nov 2025 | $500M | $5.2B | 10.4x | Secondary |
| Dec 2018 | $100M | $535M | 5.3x | Series C |
| Dec 2018 | $100M | $535M | 5.3x | Series B |
* Revenue (or ARR) figures are the values recorded alongside each funding round. Typically run-rate revenue at the time of the deal, or a reported LTM (last 12 months) revenue.
Faire Funding History
Faire has raised a total of $1.7B across 10 funding rounds, plus 1 secondary share sale.
Faire's first fundraising round was a $600K seed round in March 2017. The most recent completed round was a $416M Series G in May 2022.
Faire funding rounds
| Date | Stage | Investors | Raised | Valuation | Deal Summary |
|---|---|---|---|---|---|
| Nov 2025 | Secondary | WCM Investment Management (lead); Baillie Gifford; True North Fund | - | $5.2B | Faire is a technology platform modernizing wholesale by connecting independent retailers with emerging brands through a digital marketplace that replaces traditional trade shows and cold outreach. The company serves hundreds of thousands of retailers and brands globally, expecting $3 billion in gross merchandise value in 2025. On November 17, 2025, Faire announced a tender offer led by WCM Investment Management, with participation from Baillie Gifford and True North Fund, valuing the company at $5.2 billion and providing liquidity to long-term employees and early shareholders. This transaction signals investor confidence in Faire's growth trajectory, including AI-driven commerce, scaled logistics, and international expansion. As of Q3 2025, Faire achieved over $500 million in annualized revenue, with year-over-year revenue growth exceeding 40%, gross merchandise volume increasing for eight straight quarters, and net dollar retention above 110%. Europe expansion is growing nearly double the North American rate, and the advertising business, launched two years prior, contributes more than 5% of revenue. Faire, founded in 2016 and based in San Francisco with dual headquarters, continues to innovate in B2B wholesale, positioning itself as an indispensable platform for retailers and brands worldwide. |
| May 2022 | Series G | Y Combinator; Sequoia Capital | $416M | $13B | Faire is an online wholesale marketplace connecting independent retailers globally with emerging brands. The platform operates as a B2B network where retailers source unique products from indie brands, positioning itself as what the company describes as an 'indie Amazon' model. As of the Series G round, Faire's marketplace connected over 450,000 retailers globally to more than 70,000 brands from over 100 countries. On May 10, 2022, Faire raised a $416 million extension to its Series G financing round, bringing the total Series G capital raised to $816 million when combined with the $400 million raised in November 2021. The extension valued Faire at $12.59 billion post-money, representing approximately $200 million in valuation increase from the prior November 2021 tranche valuation of $12.4 billion. Durable Capital Partners, D1 Capital Partners, and Dragoneer Investment Group co-led the first tranche, with Sequoia Capital and Y Combinator participating in the extension. By the time of this round, Faire had raised over $1.4 billion in total funding since its 2017 inception. The capital was allocated toward continued global expansion, particularly in Europe and Australia, hiring and product development, and building what Faire described as an 'operating system for wholesale.' The company continued to demonstrate momentum in connecting independent businesses with local retailers during a period of increased consumer demand for unique, curated retail offerings. |
| Nov 2021 | Series G | D1 Capital Partners (lead); Dragoneer (lead); Durable Capital Partners (lead) | $596M | $13B | Faire is a wholesale marketplace connecting independent retailers with emerging brands globally, founded in 2016, aiming to digitize B2B wholesale sourcing traditionally reliant on trade shows. In November 2021, Faire raised $596.2 million in a Series G round co-led by D1 Capital Partners, Dragoneer Investment Group, and Durable Capital Partners, achieving a post-money valuation of $12.6 billion, later referenced as approximately $12.59 billion or $12.4 billion in subsequent reports. The round valued the company just under $200 million higher than its prior valuation, building on over $1.4 billion raised since inception from investors including Founders Fund, Sequoia Capital, Y Combinator, Khosla Ventures, and Lightspeed Venture Partners. At the time of the round, Faire reported more than 3x year-on-year growth and had reached over $1 billion in annual volume in less than five years, with annualized sales volume in Europe and the UK exceeding $150 million six months after expansion into 15 markets—a pace faster than its initial three years in North America. The platform positioned itself as an 'indie Amazon' for emerging independent businesses and local retailers. Subsequent developments included a May 2022 $416 million extension to the Series G, maintaining the elevated valuation amid e-commerce boom, followed by a 20% staff layoff in 2023 as market conditions cooled. By late 2025, Faire launched a tender offer at a $5.2 billion valuation led by WCM Investment Management, with participation from Baillie Gifford and True North Fund, allowing employee share sales. At that stage, the company annualized over $500 million in revenue with 40% YoY growth in Q3, expected $3 billion GMV, hundreds of thousands of retailers and brands, net dollar retention above 110%, and advertising contributing over 5% of revenue, with stronger growth in Europe. |
| Jun 2021 | Series F | Sequoia Capital (lead); Baillie Gifford; Dragoneer; Wellington Management; Y Combinator; Forerunner; Norwest; Khosla Ventures; Lightspeed Venture Partners; Founders Fund; D1 Capital Partners; DST Global | $260M | $7B | Faire is an online wholesale marketplace connecting independent retailers with brands, serving over 200,000 retailers in North America and Europe with 20,000 brands from more than 80 countries. In June 2021, Faire raised $260 million in a Series F round led by Sequoia Capital, with participation from all existing investors including Baillie Gifford, D1 Capital Partners, Dragoneer Investment Group, DST Global, Forerunner Ventures, Founders Fund, Khosla Ventures, Lightspeed Venture Partners, Y Combinator, Norwest Venture Partners, and new investor Wellington Management. The round valued Faire at $7 billion USD post-money, nearly triple its previous $2.5 billion valuation from the October 2020 Series E round of $170 million, also led by Sequoia. The funding came amid significant growth, driven by COVID-19 disruptions that increased demand for retailers to connect with brands, and followed Faire's expansion into Europe. Total funding raised to date reached nearly $700 million. Proceeds were intended to broaden Faire's vision, enhance its wholesale platform, and support international growth including the UK and other European markets. This Series F marked rapid scaling just seven months after Series E, positioning Faire as a leader in democratizing retail wholesale. Subsequent rounds included a November 2021 Series G at $12.4 billion valuation with $400 million raised, co-led by Durable Capital Partners, D1 Capital, and Dragoneer, bringing total funding over $1 billion. |
| Oct 2020 | Series E | Sequoia Capital (lead); Dragoneer; Y Combinator; Forerunner; Norwest; Khosla Ventures; Lightspeed Venture Partners; Founders Fund; D1 Capital Partners; DST Global | $170M | $2.5B | Faire is an online wholesale marketplace connecting independent retailers with brands, founded in 2017 by Square alumni Max Rhodes. At the time of its Series E round announced on October 27, 2020, Faire connected more than 85,000 local retailers and 10,000 brands across North America and Europe. The company raised $170 million in this Sequoia Capital-led round, bringing its total funding to $438.9 million from investors including Y Combinator, Lightspeed Venture Partners, Forerunner Ventures, Khosla Ventures, Sequoia Capital, and Founders Fund. This investment more than doubled Faire's valuation from its prior Series D to $2.5 billion post-money. The funding came amid economic uncertainty from the pandemic, with Faire emphasizing support for resilient local retailers poised to redefine retail. CEO Max Rhodes highlighted providing tools to empower retailers' paths to thriving businesses. Investor lists in announcements match the query: D1 Capital Partners, Dragoneer Investment Group, DST Global, Forerunner, Founders Fund, Khosla Ventures, Lightspeed Venture Partners, Norwest, Sequoia Capital, and Y Combinator participated across rounds, with Sequoia leading Series E. Faire continued aggressive expansion, reaching $7 billion valuation in Series F (June 2021, $260M) and $12.4 billion in Series G (late 2021, $400M), reflecting strong market traction in digitizing wholesale for independent retailers against larger competitors. |
| Oct 2019 | Series D | Founders Fund (lead); Lightspeed Venture Partners (lead); Forerunner; Khosla Ventures; Y Combinator Continuity Fund; Golden Ventures | $150M | $1B | Faire is an online wholesale marketplace that connects independent brick-and-mortar retailers with makers and brands, simplifying the wholesale buying process and providing tools like net 60 payment terms to support local retail growth. Founded in 2017 by former Square employees Max Rhodes, Daniele Perito, Marcelo Cortes, and later Jeff Kolovson as COO, the San Francisco-based company rebranded from Indigo Fair and expanded to offices in Salt Lake City and Kitchener-Waterloo, growing to over 190 employees by late 2019. On October 30, 2019, Faire raised $150 million in a Series D funding round co-led by Founders Fund and Lightspeed Venture Partners, with participation from Forerunner Ventures, Golden Ventures, Khosla Ventures, and Y Combinator Continuity Fund, bringing total funding to approximately $266-270 million. The round valued Faire at over $1 billion, achieving unicorn status and nearly doubling the $535 million valuation from its prior Series C. At the time of the round, Faire reported over $1 million in daily sales, up from less than $1 million monthly at the start of 2018 and a $100 million run-rate in December 2018, with 7,000 makers and 50,000 retailers across 39 countries, having sold over 15 million products. The company had faced early challenges like high returns but achieved strong word-of-mouth growth. Proceeds were allocated to expand into new markets, improve the marketplace platform, and develop tools for retailers and makers. Key hires included CFO Lauren Cooks Levitan from Fanatics. Faire positioned itself as an economic engine for over a million U.S. independent retailers transacting $1 trillion annually, thriving amid the retail apocalypse by enabling discovery of unique, high-quality products. |
| Dec 2018 | Series C | Y Combinator (lead); Forerunner; Khosla Ventures; Sequoia Capital; Lightspeed Venture Partners; Founders Fund; DST Global | $60M | $535M | Faire, an online wholesale marketplace connecting independent retailers with makers and brands, raised $100 million across a $40 million Series B led by Lightspeed Venture Partners and a $60 million Series C led by Y Combinator’s Continuity Fund in December 2018. Investors included new participants Founders Fund and DST Global, alongside existing backers Forerunner Ventures, Sequoia Capital, and Khosla Ventures. The combined rounds set a post-money valuation of $535 million, bringing total funding to $116 million since launch. At the time, Faire had achieved significant early traction with 15,000 stores actively buying on the platform and 2,000 makers fulfilling orders, reaching $100 million in run rate sales as stated in a December 13 blog post by CEO Max Rhodes. The company, founded by former Square employees Max Rhodes, Daniele Perito, and Marcelo Cortes, aimed to empower entrepreneurs by addressing inefficiencies in the antiquated wholesale model, offering features like 60-day returns to help retailers test products. Faire launched its marketplace about 21 months prior and had navigated early challenges, including high return rates and payment issues in January 2018, by implementing credit limits and product rankings, which reduced returns by 75% within six months. Headquartered in San Francisco with offices in Ontario and Waterloo, the startup positioned itself as a Pinterest-Etsy hybrid for wholesale, focusing on trendy products like stationery, soap, and baby items from independent artisans. This 2018 funding supported Faire's mission to help local retailers compete with Amazon by providing better terms and discovery tools for small shops and makers. |
| Dec 2018 | Series B | Lightspeed Venture Partners (lead); Y Combinator; Forerunner; Khosla Ventures; Sequoia Capital; Founders Fund; DST Global | $40M | $535M | Faire, formerly Indigo Fair, operates an online wholesale marketplace connecting independent makers with local retailers, helping them compete against larger players like Amazon by addressing inefficiencies in the traditional wholesale model. Founded by former Square executives including CEO Max Rhodes, the platform features artisanal products such as stationery, soap, and baby items, with tools like a prediction algorithm that improves via sell-through data. On December 13, 2018, Faire announced $100 million in financing across a $40 million Series B led by Lightspeed Venture Partners (Alex Taussig) and a $60 million Series C led by Y Combinator Continuity, with participation from new investors including partners of DST Global, Founders Fund, and existing backers Sequoia Capital, Forerunner Ventures, and Khosla Ventures. This brought total funding to $116 million and set a post-money valuation of $535 million. The capital aimed to empower retailers and makers, doubling down on marketplace success. At the time, Faire reported over 15,000 active retail stores—surpassing the combined locations of Walgreens, Walmart, Sephora, and Nordstrom—and more than 2,000 makers fulfilling orders. It had reached $100 million in run rate sales just 21 months after launch. The round positioned Faire for growth in independent retail, with later developments including a $150 million Series D in 2019 at $1 billion valuation (unicorn status) co-led by Lightspeed and Founders Fund, expanding to new markets and tools. A 2021 Series E raised $170 million at $2.5 billion led by Sequoia. |
| Feb 2018 | Series A | Forerunner (lead); Khosla Ventures (lead); Sequoia Capital | $12M | - | Faire raised a $12 million Series A funding round on February 22, 2018, co-led by Forerunner Ventures and Khosla Ventures, with participation from Sequoia Capital. The round was announced by Faire's founder, highlighting the platform's role in connecting independent makers with local retailers through an online wholesale marketplace offering favorable payment terms. Forerunner's Kirsten Green joined the board, bringing expertise from investments in e-commerce successes like Dollar Shave Club and Jet.com. Faire, formerly Indigo Fair, operates as a wholesale marketplace for artisanal products such as trendy stationery, soap, and baby items, targeting independent retailers and makers. The Series A followed seed funding and supported platform growth amid challenges in convincing retailers to adopt new inventory without risk. Subsequent rounds accelerated expansion: a $40 million Series B and $60 million Series C in late 2018, reaching $100 million in run rate sales, over 15,000 active stores, and a $535 million valuation. |
| Nov 2017 | Seed | Khosla Ventures (lead); Y Combinator; Forerunner; Sequoia Capital | $3M | - | Faire is an online wholesale marketplace connecting independent retailers with brands. Investors including Forerunner Ventures, Khosla Ventures, Sequoia Capital, and Y Combinator have participated in its funding rounds over the years. |
| Mar 2017 | Seed | SV Angel; Y Combinator; Velocity Incubator; Khosla Ventures | $600K | - | - |
Who has invested in Faire?
19 investors have backed Faire across its funding rounds, including Khosla Ventures, Y Combinator, Sequoia Capital, Forerunner, Lightspeed Venture Partners and Founders Fund.
Lead investors include WCM Investment Management, D1 Capital Partners, Dragoneer, Durable Capital Partners, Sequoia Capital and 5 other investors.
Faire Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
| San Francisco, CA | 8 | Lead | Mar 2017 | |
| San Francisco, CA | 7 | Lead | Mar 2017 | |
| San Francisco, CA | 7 | Lead | Nov 2017 | |
| San Francisco, CA | 7 | Lead | Nov 2017 | |
| San Francisco, CA | 5 | Lead | Dec 2018 | |
| San Francisco, CA | 5 | Lead | Dec 2018 | |
 George Town | 4 | Participant | Dec 2018 | |
| San Francisco, CA | 3 | Lead | Oct 2020 | |
| New York City, NY | 3 | Lead | Oct 2020 | |
 Edinburgh | 2 | Participant | Jun 2021 | |
| San Francisco, CA | 2 | Participant | Oct 2020 | |
| Los Angeles, CA | 1 | Lead | Nov 2025 | |
 Canada | 1 | Participant | Nov 2025 | |
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Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples
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Start Free TrialFaire Competitors
Faire competitors include listed companies like Rasan and TBO.com, and private ones like Ankorstore, OfBusiness, Zetwerk and Inxeption.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
 France | Private | - | - | $2B | - | |
 Gurgaon | Private | $2.1B | - | $4B | 1.9x | |
| Bangalore | Private | $102M | $20M | $3.1B | - | |
 Saudi Arabia | Publicly listed | $174M | $73M | $3B | 11.0x | |
| United States | Private | $300M | - | $3B | 10.0x | |
| India | Publicly listed | $262M | $41M | $1.8B | 5.2x |
Faire Public Comps
Faire is still privately-owned, but its public comps include Autotrader Group, Vend Marketplaces, Rightmove, Lyft, MakeMyTrip, Scout24, Openlane, CTS Eventim, carsales.com and Travel+Leisure.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $838M | $558M | 6.5x | 6.4x | 9.8x | 9.7x | |||
| $673M | $19M | 7.3x | 7.1x | 252.4x | 19.2x | |||
| $571M | $397M | 8.5x | 8.2x | 12.3x | 11.7x | |||
| $6.3B | $103M | 0.8x | 0.8x | 52.0x | 8.2x | |||
| $1B | $171M | 5.0x | 4.5x | 30.3x | 25.7x | |||
| $748M | $385M | 8.6x | 7.6x | 16.8x | 12.7x | |||
| $1.9B | $302M | 2.4x | 2.2x | 15.2x | 12.2x | |||
| $3.5B | $622M | 1.4x | 1.3x | 7.9x | 7.1x | |||
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Common questions about Faire
| When was Faire founded? | Faire was founded in 2017. |
| Where is Faire headquartered? | Faire is headquartered in San Francisco, CA, United States. |
| Is Faire publicly listed? | No, Faire is a private, VC-backed company. |
| What is Faire's valuation? | Faire was last valued at $5.2B in its secondary sale in November 2025. |
| How much funding has Faire raised? | Faire has raised $1.7B across 10 funding rounds. |
| What was Faire's last funding round? | Faire's last funding round was a $416M Series G in May 2022. |
| Who are Faire's investors? | Faire's investors include Khosla Ventures, Y Combinator, Forerunner, Sequoia Capital, Lightspeed Venture Partners, Founders Fund, DST Global, Dragoneer, D1 Capital Partners, Baillie Gifford and 9 others. |
| What is Faire's revenue? | Faire's latest recorded revenue is $500M (November 2025). |
| What is Faire's revenue multiple? | Faire's latest valuation implies a 10.4x revenue multiple ($5.2B valuation on $500M of revenue). |
| Which companies are comparable to Faire? | Companies comparable to Faire include Ankorstore, OfBusiness, Zetwerk, Rasan, Inxeption and TBO.com. |
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