Soprano Design Valuation, Funding & Investors

Soprano Design is valued at $753M as of January 2023.

Last Soprano Design valuation

$753M

Secondary · Jan 2023

Key investors in Soprano Design

  • Potentia Capital

Soprano Design Overview

About Soprano Design

Soprano Design is a mobile messaging platform provider headquartered in Sydney, Australia. Founded in 1994, it processes over 12 billion messages yearly via cloud-based omni-channel services integrating SMS, MMS, RCS, email, and voice. The firm partners with Telstra, AT&T, Vodafone, and Starhub for enterprise communications. Soprano Design won the 2021 ACOMM Award for COVID-19 contact tracing solutions. It serves governments and enterprises across five continents.


Founded

1994

HQ

AustraliaSydney

Status

Privately held

Customer focus

B2B & B2G

Revenue model

Usage-based, Subscription

Valuation

$753M (Jan 2023)

Soprano Design Valuation

Soprano Design is currently valued at $753M, based on its secondary sale in January 2023.

The $47M round was led by Potentia Capital.

Soprano Design valuation by funding round

Soprano Design valuation by funding round
DateStageValuation
Jan 2023Secondary$753M

Soprano Design Funding History

Soprano Design has 1 recorded secondary share sale and no primary funding rounds.

Soprano Design funding rounds

Soprano Design funding rounds
DateStageInvestorsRaisedValuationDeal Summary
Jan 2023SecondaryPotentia Capital (lead)$47M$753MSoprano Design is a global Communications Platform as a Service (CPaaS) provider founded in 1994, offering omni-channel messaging solutions including SMS, email, voice, IP messaging, RCS, WhatsApp, and Google Business Messages to over 4,500 enterprise and government customers across finance, healthcare, government, and other sectors. Potentia Capital, an Australia and New Zealand middle-market technology specialist investment firm, completed the acquisition of a 25% stake in Soprano Design from HT&E Limited (ASX:HT1) for AUD 66.3 million on March 31, 2023. This secondary sale transaction implies a full company valuation of AUD 265.2 million and provides Soprano with a partner experienced in scaling enterprise software companies to support growth and market expansion. Soprano generates 70% of its revenue outside Australia and maintains leadership in technology and innovation under founder and CEO Dr. Richard Favero. The investment follows Potentia's fundraising of a $635 million Fund 2 in 2022 and aligns with their focus on proven technology business models. Subsequently, Soprano, backed by Potentia, pursued acquisitions such as lifting its takeover bid for Whispir in 2023.

Who has invested in Soprano Design?

1 investor has backed Soprano Design across its funding rounds, including Potentia Capital.

Lead investors include Potentia Capital.


Soprano Design Investors

Investors in Soprano Design by funding rounds participated
InvestorHQRoundsRoleFirst check

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Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples

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Acquisitions by Soprano Design

Soprano Design has acquired 5 companies to date.

Last acquisition by Soprano Design was on November 6th 2023. Soprano Design acquired Whispir for $49M.


Latest Acquisitions by Soprano Design

Whispir
Hello Technology
ubisend
Silverstreet
Description
-
Hello Technology is a Singapore-based application-to-person mobile messaging provider with enterprise-grade and carrier-grade SMS connectivity. It sends well over half a billion messages a year for enterprise customers and also supplies wholesale and bulk SMS packages to indirect customers over carrier-grade SS7 connections. Revenue is transaction-based, earned on message volumes.
ubisend is a Birmingham-based creator of no-code chatbot platforms for customer engagement across Microsoft Teams, Facebook Messenger, Instagram, and email. The service uses natural language processing to handle sales inquiries, support tickets, and lead qualification for e-commerce brands. ubisend integrates with CRM systems like Salesforce and HubSpot, enabling conversational AI without developers. Founded in 2016, it powers bots for retailers and financial firms in the UK and US.
Silverstreet is a Netherlands-headquartered mobile messaging specialist offering MT termination across over 800 networks for high-volume wholesale and mission-critical traffic. Serving more than 3,000 businesses like mobile operators and enterprises, its portfolio features Bulk SMS gateway, Number Lookup for MNP, Mobile Connect, Mobile Communicator, and Virtual Mobile Numbers. Founded in 1999 with offices in Europe and Asia plus representatives in Russia, Australia, and South Africa, Silverstreet handles 2.4 billion SMS messages yearly and exceeds 100 million euros in group revenue as forecasted for 2013. A full MEF member and GSMA associate, it delivers scalable, secure integration for users from independents to multinationals.
HQ CountryAustraliaSingaporeUnited KingdomMalaysia
HQ City
-
Singapore
London
Kuala Lumpur
Deal Date6 Nov 202317 Apr 202331 Mar 202217 Dec 2020
Valuation$49Mundisclosedundisclosedundisclosed
EV/Revenue
EV/EBITDA

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Soprano Design Competitors

Soprano Design competitors include listed companies like Vercom, Pexip, Tanla Platforms and Enghouse Systems, and private ones like CleverTap and StackBlitz.

Public and private companies comparable to Soprano Design
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
VercomPolandPolandPublicly listed$125M$34M$738M5.2x
CleverTapUnited StatesSan Francisco, CAPrivate$45M-$775M17.2x
StackBlitzUnited StatesUnited StatesPrivate$40M-$700M17.5x
PexipNorwayNorwayPublicly listed$118M$29M$819M5.7x
Tanla PlatformsIndiaIndiaPublicly listed$461M$76M$682M1.2x
Enghouse SystemsCanadaCanadaPublicly listed$357M$87M$672M1.4x

Soprano Design Public Comps

Soprano Design is still privately-owned, but its public comps include Vercom, Truecaller, Pexip, Tanla Platforms, Enghouse Systems, Consensus Cloud, Sprout Social, Cybozu, Ooma and Montnets.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Vercom$125M$34M5.9x5.2x21.8x18.2x
Truecaller$195M$61M3.2x3.4x10.2x11.8x
Pexip$118M$29M6.6x5.7x26.6x18.6x
Tanla Platforms$461M$76M1.2x1.2x7.6x7.1x
Enghouse Systems$357M$87M1.4x1.4x5.6x5.6x
Consensus Cloud$350M$166M3.2x3.1x6.8x5.9x
Sprout Social$458M($31M)1.3x1.2x(18.6x)8.1x
Cybozu$241M$84M3.4x3.1x9.8x9.2x

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Common questions about Soprano Design

When was Soprano Design founded?Soprano Design was founded in 1994.
Where is Soprano Design headquartered?Soprano Design is headquartered in Sydney, Australia.
Is Soprano Design publicly listed?No, Soprano Design is a private, VC-backed company.
What is Soprano Design's valuation?Soprano Design was last valued at $753M in its secondary sale in January 2023.
Who are Soprano Design's investors?Soprano Design's investors include Potentia Capital.
Which companies are comparable to Soprano Design?Companies comparable to Soprano Design include Vercom, CleverTap, StackBlitz, Pexip, Tanla Platforms and Enghouse Systems.
How many companies has Soprano Design acquired?Soprano Design has acquired 5 companies, including Whispir, Hello Technology, ubisend, Silverstreet and SITmobile.
What was the largest acquisition by Soprano Design?The $49M acquisition of Whispir in November 2023 is the largest acquisition Soprano Design has made to date.

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