Affinity Valuation, Funding & Investors

Affinity is valued at $600M as of September 2021.

Last Affinity valuation

$600M

Series C · Sep 2021

Last Affinity funding round

$80M

Series C · Sep 2021

Cumulative funding Affinity raised

$120M

across 3 funding rounds

Key investors in Affinity

  • Pear VC
  • Sway Ventures
  • MassMutual Ventures
  • Advance Venture Partners
  • 8VC
  • Menlo Ventures

Affinity Overview

About Affinity

Affinity is a San Francisco-headquartered relationship intelligence platform enhancing CRM for venture capital and private equity firms. The AI-driven tool maps contact networks, surfaces introductions, and automates pipeline updates. Used by over 500 funds including Sequoia and Andreessen Horowitz, Affinity processes millions of data points daily from emails and calendars.


Founded

2014

HQ

United StatesSan Francisco, CA

Status

Privately held

Customer focus

B2B

Revenue model

Subscription

Valuation

$600M (Sep 2021)

Affinity Valuation

Affinity is currently valued at $600M, based on its Series C in September 2021.

The $80M round was led by Menlo Ventures, with participation from Teamworthy Ventures, Pear VC, Advance Venture Partners, Sprints Capital, MassMutual Ventures and 3 other investors.

Affinity's valuation has grown 6.2x from $97M at its Series B in February 2019 to $600M in September 2021, across 2 priced rounds.

Affinity valuation by funding round

Affinity valuation by funding round
DateStageValuation
Sep 2021Series C$600M
Feb 2019Series B$97M

Affinity Funding History

Affinity has raised a total of $120M across 3 funding rounds.

Affinity's first fundraising round was a $14M Series A in May 2017. The most recent completed round was a $80M Series C in September 2021.

Affinity funding rounds

Affinity funding rounds
DateStageInvestorsRaisedValuationDeal Summary
Sep 2021Series CMenlo Ventures (lead); Teamworthy Ventures; Pear VC; Advance Venture Partners; Sprints Capital; MassMutual Ventures; Invus Opportunities; Brian Sheth; Sway Ventures$80M$600MAffinity is a San Francisco-based relationship intelligence platform founded in 2014 that uses AI and machine learning to analyze email, calendar, and other data sources, curating personalized business directories, scoring relationship strengths, and facilitating warm introductions for dealmakers in venture capital, private equity, investment banking, and enterprises. The platform aggregates 'data exhaust' from daily interactions to provide insights into professional networks, auto-populate pipelines, and track deals without traditional CRM data entry drudgery. It powers over 500,000 new introductions monthly, tracks 450,000 deals per month, has analyzed 18 trillion emails and 213 million calendar events, and has enabled 10 million warm introductions total. On September 9, 2021, Affinity raised $80 million in a Series C funding round led by Menlo Ventures, with participation from Advance Venture Partners, Sprints Capital (or Sprints), Pear Ventures (or Pear VC), Sway Ventures, MassMutual Ventures, Teamworthy Ventures (or Teamworthy), and Brian Sheth of ECT Capital Partners or Invus Opportunities. This brought total funding to $120 million across prior rounds including a $26.5 million Series B in 2019 and $13.5 million Series A in 2017. The round valued the company at $600 million post-money, according to reports citing VentureBeat. Menlo Ventures partner Tyler Sosin highlighted Affinity's product-market fit, noting the firm transitioned from customer to investor due to its utility in reducing manual work and providing key relationship data. At the time, Affinity served over 1,700 customers across 70 countries, including prominent firms like Bain Capital Ventures, Kleiner Perkins, SoftBank Group, Woodside Capital Partners, Fidelity Investments, Tishman Speyer, American Family Insurance, Nike, Qualcomm, and Twilio. The company had 125 employees and planned to expand to over 200, using proceeds for sales, marketing, engineering, new products, and customer growth.
Feb 2019Series BAdvance Venture Partners (lead); Sway Ventures (lead); Next Play Capital; Friends & Family Capital; Pear VC; Lars Dalgaard; MassMutual Ventures$27M$97MAffinity is a relationship intelligence platform that automates CRM data entry and provides AI-driven insights for dealmakers in venture capital, private equity, and other relationship-driven industries, helping users leverage networks for business success. The company raised $26.5 million in its Series B funding round on February 13, 2019, led by Advance Venture Partners and Sway Ventures, with participation from Friends & Family Capital, Lars Dalgaard, MassMutual Ventures, Next Play Capital, and Pear VC. This followed a $13.5 million Series A in May 2017 led by 8VC, bringing total funding at the time to $40 million. The round aimed to advance Affinity's AI platform for better network utilization in dealmaking, job placements, and company launches. Affinity's platform processes vast data like emails and calendar events to maintain accurate contact profiles, addressing issues in traditional CRMs where up to 90% of profiles are outdated. By 2019, it targeted underserved sectors like investment banking and real estate, later growing to over 3,000 customers including Bain Capital Ventures, Nike, and Twilio. The tool manages relationships across millions of people and organizations, integrating multiple data sources for comprehensive intelligence. Post-2019, Affinity continued fundraising with a Series C of $80 million on September 9, 2021, led by Menlo Ventures and involving prior investors, reaching over $120 million total raised. It acquired Nudge in March 2020 to enhance capabilities.
May 2017Series A8VC (lead); Pear VC; Great Oaks Venture Capital; Western Technology Investment; Sway Ventures$14M-Affinity is an intelligent network management platform founded in 2014 that uses machine learning and AI to help investment firms manage complex professional relationships and automate data entry across emails, calendar events, CRM systems, and third-party sources. The company's technology unifies and analyzes data points to enable users to understand their networks, identify key relationships, and strengthen deal sourcing capabilities. In May 2017, Affinity raised $13.5 million in Series A funding led by 8VC, with participation from Sway Ventures, Pear Ventures, Great Oaks Venture Capital, Western Technology Investment, and angel Charlie Songhurst. The funding was directed toward building out the CRM toolkit and relationship intelligence platform designed specifically for finance professionals. By 2021, Affinity had grown to over 1,700 customers across 70 countries, including venture capital firms such as Bain Capital Ventures and Kleiner Perkins, private equity firms such as SoftBank Group, and enterprises such as Nike, Qualcomm, and Twilio. The platform had analyzed over 18 trillion emails and 213 million calendar events, and was driving over 500,000 new introductions monthly while tracking 450,000 deals per month.

Who has invested in Affinity?

15 investors have backed Affinity across its funding rounds, including Pear VC, Sway Ventures, MassMutual Ventures, Advance Venture Partners, 8VC and Menlo Ventures.

Lead investors include Menlo Ventures, Advance Venture Partners, Sway Ventures and 8VC.


Affinity Investors

Investors in Affinity by funding rounds participated
InvestorHQRoundsRoleFirst check
Pear VCUnited StatesSan Francisco, CA3ParticipantMay 2017
Sway VenturesUnited StatesSan Francisco, CA3LeadMay 2017
Advance Venture PartnersUnited StatesSan Francisco, CA2LeadFeb 2019
MassMutual VenturesUnited StatesUnited States2ParticipantFeb 2019
Next Play CapitalUnited StatesSan Francisco, CA1ParticipantFeb 2019
Menlo VenturesUnited StatesSan Francisco, CA1LeadSep 2021
Friends & Family CapitalUnited StatesSan Francisco, CA1ParticipantFeb 2019
Teamworthy VenturesUnited StatesUnited States1ParticipantSep 2021
8VCUnited StatesSan Francisco, CA1LeadMay 2017
Sprints CapitalUnited KingdomLondon1ParticipantSep 2021
Lars DalgaardUnited StatesSan Francisco, CA1ParticipantFeb 2019
Invus OpportunitiesUnited StatesNew York City, NY1ParticipantSep 2021
Great Oaks Venture CapitalUnited StatesNew York City, NY1ParticipantMay 2017

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Acquisitions by Affinity

Affinity has acquired 1 company to date.

Last acquisition by Affinity was on March 11th 2020. Affinity acquired Nudge.ai for undisclosed valuation.


Latest Acquisitions by Affinity

Nudge.ai
Description
Nudge.ai is a Toronto-headquartered sales intelligence platform that maps relationship networks from email, calendar, and social data. The AI-driven tool identifies stakeholder gaps, engagement opportunities, and pipeline risks for revenue teams. Founded in 2014, Nudge.ai surfaces authentic outreach reasons and shares account insights at nudge.ai to prioritize high-value prospects and strengthen customer retention in B2B sales cycles.
HQ CountryCanada
HQ City
Toronto
Deal Date11 Mar 2020
Valuationundisclosed
EV/Revenue
EV/EBITDA

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Affinity Competitors

Affinity competitors include listed companies like Sprout Social, NeoJapan, SoundHound and Lumine Group, and private ones like Customer.io and Infobip.

Public and private companies comparable to Affinity
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
Sprout SocialUnited StatesUnited StatesPublicly listed$458M($31M)$656M1.2x
Customer.ioUnited StatesPortland, ORPrivate$20M-$405M20.3x
InfobipCroatiaVodnjanPrivate--$1B-
NeoJapanJapanJapanPublicly listed$53M$19M$151M2.0x
SoundHoundUnited StatesUnited StatesPublicly listed$169M$19M$2.7B11.3x
Lumine GroupCanadaCanadaPublicly listed$766M$278M$3.9B4.2x

Affinity Public Comps

Affinity is still privately-owned, but its public comps include Ooma, Sprout Social, Consensus Cloud, Enghouse Systems, Tanla Platforms, Quadient, Truecaller, Vercom, Beijing Quanshi World and Weimob.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Ooma$274M$19M2.4x2.1x35.5x15.4x
Sprout Social$458M($31M)1.3x1.2x(18.6x)8.1x
Consensus Cloud$350M$166M3.2x3.1x6.8x5.9x
Enghouse Systems$357M$87M1.4x1.4x5.6x5.6x
Tanla Platforms$461M$76M1.2x1.2x7.6x7.1x
Quadient$1.2B$100M1.1x1.1x12.8x4.8x
Truecaller$195M$61M3.2x3.4x10.2x11.8x
Vercom$125M$34M5.9x5.2x21.8x18.2x

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Common questions about Affinity

When was Affinity founded?Affinity was founded in 2014.
Where is Affinity headquartered?Affinity is headquartered in San Francisco, CA, United States.
Is Affinity publicly listed?No, Affinity is a private, VC-backed company.
What is Affinity's valuation?Affinity was last valued at $600M in its Series C in September 2021.
How much funding has Affinity raised?Affinity has raised $120M across 3 funding rounds.
What was Affinity's last funding round?Affinity's last funding round was a $80M Series C in September 2021, led by Menlo Ventures.
Who are Affinity's investors?Affinity's investors include Pear VC, Sway Ventures, Advance Venture Partners, MassMutual Ventures, Next Play Capital, Menlo Ventures, Friends & Family Capital, Teamworthy Ventures, 8VC, Sprints Capital and 5 others.
Which companies are comparable to Affinity?Companies comparable to Affinity include Sprout Social, Customer.io, Infobip, NeoJapan, SoundHound and Lumine Group.
How many companies has Affinity acquired?Affinity has acquired 1 company, including Nudge.ai.

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