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- Affinity
Affinity Valuation, Funding & Investors
Affinity is valued at $600M as of September 2021.
Last Affinity valuation
$600M
Series C · Sep 2021
Last Affinity funding round
$80M
Series C · Sep 2021
Cumulative funding Affinity raised
$120M
across 3 funding rounds
Key investors in Affinity
Pear VC
Sway Ventures
MassMutual Ventures
Advance Venture Partners
8VC
Menlo Ventures
About Affinity
Affinity is a San Francisco-headquartered relationship intelligence platform enhancing CRM for venture capital and private equity firms. The AI-driven tool maps contact networks, surfaces introductions, and automates pipeline updates. Used by over 500 funds including Sequoia and Andreessen Horowitz, Affinity processes millions of data points daily from emails and calendars.
Founded
2014
HQ
Website
Status
Privately held
Customer focus
B2B
Revenue model
Subscription
Valuation
$600M (Sep 2021)
Affinity Valuation
Affinity is currently valued at $600M, based on its Series C in September 2021.
The $80M round was led by Menlo Ventures, with participation from Teamworthy Ventures, Pear VC, Advance Venture Partners, Sprints Capital, MassMutual Ventures and 3 other investors.
Affinity's valuation has grown 6.2x from $97M at its Series B in February 2019 to $600M in September 2021, across 2 priced rounds.
Affinity valuation by funding round
| Date | Stage | Valuation |
|---|---|---|
| Sep 2021 | Series C | $600M |
| Feb 2019 | Series B | $97M |
Affinity Funding History
Affinity has raised a total of $120M across 3 funding rounds.
Affinity's first fundraising round was a $14M Series A in May 2017. The most recent completed round was a $80M Series C in September 2021.
Affinity funding rounds
| Date | Stage | Investors | Raised | Valuation | Deal Summary |
|---|---|---|---|---|---|
| Sep 2021 | Series C | Menlo Ventures (lead); Teamworthy Ventures; Pear VC; Advance Venture Partners; Sprints Capital; MassMutual Ventures; Invus Opportunities; Brian Sheth; Sway Ventures | $80M | $600M | Affinity is a San Francisco-based relationship intelligence platform founded in 2014 that uses AI and machine learning to analyze email, calendar, and other data sources, curating personalized business directories, scoring relationship strengths, and facilitating warm introductions for dealmakers in venture capital, private equity, investment banking, and enterprises. The platform aggregates 'data exhaust' from daily interactions to provide insights into professional networks, auto-populate pipelines, and track deals without traditional CRM data entry drudgery. It powers over 500,000 new introductions monthly, tracks 450,000 deals per month, has analyzed 18 trillion emails and 213 million calendar events, and has enabled 10 million warm introductions total. On September 9, 2021, Affinity raised $80 million in a Series C funding round led by Menlo Ventures, with participation from Advance Venture Partners, Sprints Capital (or Sprints), Pear Ventures (or Pear VC), Sway Ventures, MassMutual Ventures, Teamworthy Ventures (or Teamworthy), and Brian Sheth of ECT Capital Partners or Invus Opportunities. This brought total funding to $120 million across prior rounds including a $26.5 million Series B in 2019 and $13.5 million Series A in 2017. The round valued the company at $600 million post-money, according to reports citing VentureBeat. Menlo Ventures partner Tyler Sosin highlighted Affinity's product-market fit, noting the firm transitioned from customer to investor due to its utility in reducing manual work and providing key relationship data. At the time, Affinity served over 1,700 customers across 70 countries, including prominent firms like Bain Capital Ventures, Kleiner Perkins, SoftBank Group, Woodside Capital Partners, Fidelity Investments, Tishman Speyer, American Family Insurance, Nike, Qualcomm, and Twilio. The company had 125 employees and planned to expand to over 200, using proceeds for sales, marketing, engineering, new products, and customer growth. |
| Feb 2019 | Series B | Advance Venture Partners (lead); Sway Ventures (lead); Next Play Capital; Friends & Family Capital; Pear VC; Lars Dalgaard; MassMutual Ventures | $27M | $97M | Affinity is a relationship intelligence platform that automates CRM data entry and provides AI-driven insights for dealmakers in venture capital, private equity, and other relationship-driven industries, helping users leverage networks for business success. The company raised $26.5 million in its Series B funding round on February 13, 2019, led by Advance Venture Partners and Sway Ventures, with participation from Friends & Family Capital, Lars Dalgaard, MassMutual Ventures, Next Play Capital, and Pear VC. This followed a $13.5 million Series A in May 2017 led by 8VC, bringing total funding at the time to $40 million. The round aimed to advance Affinity's AI platform for better network utilization in dealmaking, job placements, and company launches. Affinity's platform processes vast data like emails and calendar events to maintain accurate contact profiles, addressing issues in traditional CRMs where up to 90% of profiles are outdated. By 2019, it targeted underserved sectors like investment banking and real estate, later growing to over 3,000 customers including Bain Capital Ventures, Nike, and Twilio. The tool manages relationships across millions of people and organizations, integrating multiple data sources for comprehensive intelligence. Post-2019, Affinity continued fundraising with a Series C of $80 million on September 9, 2021, led by Menlo Ventures and involving prior investors, reaching over $120 million total raised. It acquired Nudge in March 2020 to enhance capabilities. |
| May 2017 | Series A | 8VC (lead); Pear VC; Great Oaks Venture Capital; Western Technology Investment; Sway Ventures | $14M | - | Affinity is an intelligent network management platform founded in 2014 that uses machine learning and AI to help investment firms manage complex professional relationships and automate data entry across emails, calendar events, CRM systems, and third-party sources. The company's technology unifies and analyzes data points to enable users to understand their networks, identify key relationships, and strengthen deal sourcing capabilities. In May 2017, Affinity raised $13.5 million in Series A funding led by 8VC, with participation from Sway Ventures, Pear Ventures, Great Oaks Venture Capital, Western Technology Investment, and angel Charlie Songhurst. The funding was directed toward building out the CRM toolkit and relationship intelligence platform designed specifically for finance professionals. By 2021, Affinity had grown to over 1,700 customers across 70 countries, including venture capital firms such as Bain Capital Ventures and Kleiner Perkins, private equity firms such as SoftBank Group, and enterprises such as Nike, Qualcomm, and Twilio. The platform had analyzed over 18 trillion emails and 213 million calendar events, and was driving over 500,000 new introductions monthly while tracking 450,000 deals per month. |
Who has invested in Affinity?
15 investors have backed Affinity across its funding rounds, including Pear VC, Sway Ventures, MassMutual Ventures, Advance Venture Partners, 8VC and Menlo Ventures.
Lead investors include Menlo Ventures, Advance Venture Partners, Sway Ventures and 8VC.
Affinity Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
| 3 | Participant | May 2017 | ||
| 3 | Lead | May 2017 | ||
| 2 | Lead | Feb 2019 | ||
| 2 | Participant | Feb 2019 | ||
| 1 | Participant | Feb 2019 | ||
| 1 | Lead | Sep 2021 | ||
| 1 | Participant | Feb 2019 | ||
| 1 | Participant | Sep 2021 | ||
| 1 | Lead | May 2017 | ||
| 1 | Participant | Sep 2021 | ||
| 1 | Participant | Feb 2019 | ||
| 1 | Participant | Sep 2021 | ||
| 1 | Participant | May 2017 | ||
This data is available for Pro users. Sign up to see all 15 Affinity investors. Start Free Trial | ||||
Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples
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Start Free TrialAcquisitions by Affinity
Affinity has acquired 1 company to date.
Last acquisition by Affinity was on March 11th 2020. Affinity acquired Nudge.ai for undisclosed valuation.
Latest Acquisitions by Affinity
| Description | Nudge.ai is a Toronto-headquartered sales intelligence platform that maps relationship networks from email, calendar, and social data. The AI-driven tool identifies stakeholder gaps, engagement opportunities, and pipeline risks for revenue teams. Founded in 2014, Nudge.ai surfaces authentic outreach reasons and shares account insights at nudge.ai to prioritize high-value prospects and strengthen customer retention in B2B sales cycles. |
| HQ Country | |
| HQ City | Toronto |
| Deal Date | 11 Mar 2020 |
| Valuation | undisclosed |
| EV/Revenue | |
| EV/EBITDA | |
This data is available for Pro users. Sign up to see all Affinity acquisitions and their M&A valuation multiples. Start Free Trial | |
Affinity Competitors
Affinity competitors include listed companies like Sprout Social, NeoJapan, SoundHound and Lumine Group, and private ones like Customer.io and Infobip.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Publicly listed | $458M | ($31M) | $656M | 1.2x | ||
| Private | $20M | - | $405M | 20.3x | ||
| Private | - | - | $1B | - | ||
| Publicly listed | $53M | $19M | $151M | 2.0x | ||
| Publicly listed | $169M | $19M | $2.7B | 11.3x | ||
| Publicly listed | $766M | $278M | $3.9B | 4.2x |
Affinity Public Comps
Affinity is still privately-owned, but its public comps include Ooma, Sprout Social, Consensus Cloud, Enghouse Systems, Tanla Platforms, Quadient, Truecaller, Vercom, Beijing Quanshi World and Weimob.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $274M | $19M | 2.4x | 2.1x | 35.5x | 15.4x | |||
| $458M | ($31M) | 1.3x | 1.2x | (18.6x) | 8.1x | |||
| $350M | $166M | 3.2x | 3.1x | 6.8x | 5.9x | |||
| $357M | $87M | 1.4x | 1.4x | 5.6x | 5.6x | |||
| $461M | $76M | 1.2x | 1.2x | 7.6x | 7.1x | |||
| $1.2B | $100M | 1.1x | 1.1x | 12.8x | 4.8x | |||
| $195M | $61M | 3.2x | 3.4x | 10.2x | 11.8x | |||
| $125M | $34M | 5.9x | 5.2x | 21.8x | 18.2x | |||
This data is available for Pro users. Sign up to see all Affinity competitors and their valuation data. Start Free Trial | ||||||||
Common questions about Affinity
| When was Affinity founded? | Affinity was founded in 2014. |
| Where is Affinity headquartered? | Affinity is headquartered in San Francisco, CA, United States. |
| Is Affinity publicly listed? | No, Affinity is a private, VC-backed company. |
| What is Affinity's valuation? | Affinity was last valued at $600M in its Series C in September 2021. |
| How much funding has Affinity raised? | Affinity has raised $120M across 3 funding rounds. |
| What was Affinity's last funding round? | Affinity's last funding round was a $80M Series C in September 2021, led by Menlo Ventures. |
| Who are Affinity's investors? | Affinity's investors include Pear VC, Sway Ventures, Advance Venture Partners, MassMutual Ventures, Next Play Capital, Menlo Ventures, Friends & Family Capital, Teamworthy Ventures, 8VC, Sprints Capital and 5 others. |
| Which companies are comparable to Affinity? | Companies comparable to Affinity include Sprout Social, Customer.io, Infobip, NeoJapan, SoundHound and Lumine Group. |
| How many companies has Affinity acquired? | Affinity has acquired 1 company, including Nudge.ai. |
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