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- Gradial
Gradial Valuation, Funding & Investors
Gradial is valued at $675M as of June 2026.
Last Gradial valuation
$675M
Series C · Jun 2026
Last Gradial funding round
$65M
Series C · Jun 2026
Cumulative funding Gradial raised
$118M
across 4 funding rounds
Key investors in Gradial
Madrona
PruVen Capital
VMG Partners
Outsiders Fund
General Advance
Insight Partners
About Gradial
Gradial is a Copenhagen-headquartered software platform automating marketing and sales operations including pipeline management, ABM campaigns, and revenue forecasting. Integrated with Salesforce and HubSpot, it enables real-time collaboration for B2B teams in Europe. Founded in 2022, the tool accelerates deal cycles by 30 percent through AI-powered insights and workflow orchestration.
Founded
2023
HQ
Website
Status
Privately held
Customer focus
B2B
Revenue model
Subscription
Valuation
$675M (Jun 2026)
Gradial Valuation
Gradial is currently valued at $675M, based on its Series C in June 2026.
The $65M round was led by Insight Partners, with participation from VMG Partners, PruVen Capital and Madrona.
Gradial's valuation has grown 1.9x from $350M at its Series B in December 2025 to $675M in June 2026, across 2 priced rounds.
Gradial valuation by funding round
| Date | Stage | Valuation |
|---|---|---|
| Jun 2026 | Series C | $675M |
| Dec 2025 | Series B | $350M |
Gradial Funding History
Gradial has raised a total of $118M across 4 funding rounds.
Gradial's first fundraising round was a $5M seed round in November 2023. The most recent completed round was a $65M Series C in June 2026.
Gradial funding rounds
| Date | Stage | Investors | Raised | Valuation | Deal Summary |
|---|---|---|---|---|---|
| Jun 2026 | Series C | Insight Partners (lead); VMG Partners; PruVen Capital; Madrona | $65M | $675M | Seattle startup Gradial raised $65 million in a Series C round led by Insight Partners, with existing investors VMG, Madrona, and PruVen Capital participating. The round values Gradial at $675 million, according to Axios. This funding follows a $35 million raise in December 2025, bringing total capital raised over the past 16 months to over $110 million, reflecting rapid business growth. Gradial's agentic AI platform automates enterprise marketing through agentic tools, driving its hot funding streak. The company has seen significant traction across its business, positioning it as an emerging leader in agentic AI for enterprise marketing. |
| Dec 2025 | Series B | VMG Partners (lead); PruVen Capital; Madrona | $35M | $350M | Gradial is a Seattle-based enterprise software company specializing in agentic AI for marketing operations, automating the content supply chain including authoring, brand redesigns, QA, and large-scale campaign execution across systems like Adobe Experience Manager, Workfront, and Figma. Founded in 2023 by ex-AWS engineers Doug Tallmadge, Anish Chadalavada, Deip Kumar, and Anup Chamrajnagar, it targets enterprise marketing teams at companies like AWS, T-Mobile, and Prudential to reduce operational bottlenecks and accelerate workflows. The company raised $35 million in a Series B round on December 3, 2025, led by VMG Partners with participation from Madrona and Pruven Capital, bringing total funding to $55 million following a $13 million round in May 2025 and a $5.4 million seed in February 2024. The funding values Gradial at $350 million and will support platform development, team expansion in engineering, product, and go-to-market functions from its Seattle base, where it employs around 50 people. Gradial differentiates from early AI tools by focusing on operational execution rather than just content generation, positioning agents as reasoning machines that integrate into workflows, perceive, decide, and improve over time. Customers highlighted include AWS for page redesigns and migrations, T-Mobile for faster market delivery, and Prudential for scaled personalization. This round underscores investor confidence in agentic AI for enterprise marketing amid a surge in AI funding, capturing nearly 50% of global VC in 2025. VMG Partners emphasized the operational drag in content deployment as a key barrier, aligning with Gradial's thesis. The company plans events like Gradial Frontier, the first agentic marketing conference, and is aggressively hiring to capitalize on demand from complex digital estates in retail, ecommerce, and beyond. |
| Mar 2025 | Series A | Madrona (lead); Outsiders Fund; General Advance; PruVen Capital; DLA Piper | $13M | - | Gradial, a Seattle-based AI startup founded in 2023, develops enterprise-grade AI agents that automate marketing operations, including CMS authoring, ticket routing, campaign building, quality assurance, brand, and compliance checks. The company serves blue-chip customers such as AWS, Adobe, dentsu | Merkle, EPAM Systems, Slalom, and Infogain. Co-founded by alumni of SpaceX, Microsoft, and Point72, Gradial launched with a $5.4 million seed round in February 2024. On March 17, 2025, Gradial raised $13 million in a Series A round led by Madrona, with participation from Pruven Capital, General Advance, Outsiders Fund, and DLA Piper, bringing total funding to nearly $20 million. The company reported 30x year-on-year revenue growth in 2024 and projected over 200% growth in Q1 2025. Gradial plans to use the proceeds to double its team of 20 employees, accelerate product development, and expand customer acquisition. |
| Nov 2023 | Seed | Madrona (lead); Outsiders Fund; Space Capital; General Advance | $5M | - | - |
Who has invested in Gradial?
8 investors have backed Gradial across its funding rounds, including Madrona, PruVen Capital, VMG Partners, Outsiders Fund, General Advance and Insight Partners.
Lead investors include Insight Partners, VMG Partners and Madrona.
Gradial Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
| 4 | Lead | Nov 2023 | ||
| 3 | Participant | Mar 2025 | ||
| 2 | Participant | Nov 2023 | ||
| 2 | Lead | Dec 2025 | ||
| 2 | Participant | Nov 2023 | ||
| 1 | Participant | Nov 2023 | ||
This data is available for Pro users. Sign up to see all 8 Gradial investors. Start Free Trial | ||||
Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples
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Start Free TrialGradial Competitors
Gradial competitors include listed companies like Sprout Social and Rezolve AI, and private ones like Datami, Alembic, Sendoso and Yeahmobi.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Publicly listed | $458M | ($31M) | $656M | 1.2x | ||
| Private | - | - | $700M | - | ||
| Private | - | - | $645M | - | ||
| Private | - | - | $640M | - | ||
| Private | - | - | $715M | - | ||
| Publicly listed | $47M | ($109M) | $950M | 4.0x |
Gradial Public Comps
Gradial is still privately-owned, but its public comps include Sprout Social, Quadient, Beijing Quanshi World, Weimob, Rezolve AI, Nordtech Group, Appier Group, Lime Technologies, AnyMind Group and Sidetrade.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $458M | ($31M) | 1.3x | 1.2x | (18.6x) | 8.1x | |||
| $1.2B | $100M | 1.1x | 1.1x | 12.8x | 4.8x | |||
| $169M | ($19M) | 2.3x | - | (20.8x) | - | |||
| $237M | ($10M) | 2.1x | 1.9x | (51.7x) | 25.0x | |||
| $47M | ($109M) | 23.3x | 4.0x | (10.0x) | (19.3x) | |||
| $72M | $15M | 5.1x | - | 25.2x | - | |||
| $281M | $44M | 3.4x | 2.9x | 21.6x | 15.7x | |||
| $75M | $23M | 4.5x | 4.1x | 14.6x | 13.2x | |||
This data is available for Pro users. Sign up to see all Gradial competitors and their valuation data. Start Free Trial | ||||||||
Common questions about Gradial
| When was Gradial founded? | Gradial was founded in 2023. |
| Where is Gradial headquartered? | Gradial is headquartered in Seattle, WA, United States. |
| Is Gradial publicly listed? | No, Gradial is a private, VC-backed company. |
| What is Gradial's valuation? | Gradial was last valued at $675M in its Series C in June 2026. |
| How much funding has Gradial raised? | Gradial has raised $118M across 4 funding rounds. |
| What was Gradial's last funding round? | Gradial's last funding round was a $65M Series C in June 2026, led by Insight Partners. |
| Who are Gradial's investors? | Gradial's investors include Madrona, PruVen Capital, Outsiders Fund, VMG Partners, General Advance, Space Capital, DLA Piper and Insight Partners. |
| Which companies are comparable to Gradial? | Companies comparable to Gradial include Sprout Social, Datami, Alembic, Sendoso, Yeahmobi and Rezolve AI. |
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