Sendoso Valuation, Funding & Investors

Sendoso is valued at $640M as of September 2021.

Last Sendoso valuation

$640M

Series C · Sep 2021

Last Sendoso funding round

$100M

Series C · Sep 2021

Cumulative funding Sendoso raised

$153M

across 4 funding rounds

Key investors in Sendoso

  • Storm Ventures
  • Struck Capital
  • Craft Ventures
  • Signia Venture Partners
  • FJ Labs
  • Felicis

Sendoso Overview

About Sendoso

Sendoso is a San Francisco-headquartered platform for integrating physical gifting into sales and marketing strategies. It automates sending personalized items like gifts, e-gifts, and swag alongside digital campaigns to boost engagement in ABM and demand gen programs. The service connects with tools such as Salesforce, HubSpot, and Marketo. Sendoso maintains offices in North America, Europe, and Asia Pacific to support global teams in enhancing buyer journeys.


Founded

2016

HQ

United StatesSan Francisco, CA

Status

Privately held

Customer focus

B2B

Revenue model

Subscription

Valuation

$640M (Sep 2021)

Sendoso Valuation

Sendoso is currently valued at $640M, based on its Series C in September 2021.

The $100M round was led by SoftBank Group, with participation from Stage 2 Capital, Signia Venture Partners, FJ Labs, Felicis, Prologis Ventures and 5 other investors.

Sendoso valuation by funding round

Sendoso valuation by funding round
DateStageValuation
Sep 2021Series C$640M

Sendoso Funding History

Sendoso has raised a total of $153M across 4 funding rounds.

Sendoso's first fundraising round was a $2M seed round in February 2018. The most recent completed round was a $100M Series C in September 2021.

Sendoso funding rounds

Sendoso funding rounds
DateStageInvestorsRaisedValuationDeal Summary
Sep 2021Series CSoftBank Group (lead); Stage 2 Capital; Signia Venture Partners; FJ Labs; Felicis; Prologis Ventures; Storm Ventures; Oak HC/FT; Struck Capital; Hack VC; Craft Ventures$100M$640MSendoso, a comprehensive customer engagement platform specializing in automated corporate gifting, global logistics, warehousing, vendor marketplace, and integrations for sales, marketing, and customer success teams, announced its $100 million Series C funding round on September 14, 2021, led by SoftBank Vision Fund 2. Existing investors including Oak HC/FT, Struck Capital, Stage 2 Capital, Craft Ventures, Signia Venture Partners, and Felicis Ventures participated, bringing total funding to over $152 million. The round matched the specified investors like FJ Labs, Hack VC, Prologis Ventures, and others from prior rounds. The funding aims to accelerate platform innovation, expand global warehouse capacity and logistics, enhance the merchandise marketplace, improve service and support, and scale operations with top talent. At the time, Sendoso reported over 800 global customers and more than 20,000 users across industries for use cases like prospecting, demand generation, account-based marketing, deal acceleration, and retention. TechCrunch noted a surge in activity during the pandemic. Prior rounds included a $40 million Series B in February 2020 led by Oak HC/FT and a $10.7 million Series A in 2019 led by Craft Ventures, focusing on scaling and product development. Sendoso positioned itself as evolving from simple e-gift automation to a full sending platform amid strong adoption growth.
Feb 2020Series BOak HC/FT (lead); Stage 2 Capital; Signia Venture Partners; Felicis; Prologis Ventures; Storm Ventures; Struck Capital; Craft Ventures$40M-Sendoso is a sending platform that enables companies to send physical gifts and items to prospects and customers, bridging online-to-offline interactions to enhance sales and marketing efforts. The company announced a $40 million Series B funding round on February 4, 2020, led by Oak HC/FT, with participation from Craft Ventures, Signia Venture Partners, Storm Ventures, Struck Capital, Stage 2 Capital, Felicis Ventures, and Prologis Ventures. This brought total funding to $54.1 million following a prior Series A of $10.7 million in 2019 led by Craft Ventures. The round was motivated by Sendoso's strong product-market fit and exceptional 330% revenue growth in 2019, alongside metrics like over 15,000 active senders, Gartner recognition, and G2 leadership. Funds were allocated to product innovation, market expansion, and team growth. Oak HC/FT's Allen Miller and Sendoso COO Michelle Palleschi joined the board as part of the investment. Sendoso focused on B2B gifting for sales teams, positioning itself in the growing sales enablement market. The competitive round was oversubscribed, reflecting investor confidence in its trajectory. Later rounds included a $100 million Series C in September 2021 led by SoftBank Vision Fund.
Feb 2019Series ACraft Ventures (lead); Signia Venture Partners; FJ Labs; Storm Ventures; Struck Capital; Hack VC$11M-Sendoso raised $10.7 million in its Series A funding round on February 27, 2019, led by Craft Ventures with participation from Signia Venture Partners, Storm Ventures, Struck Capital, and Hack VC. The round brought the company's total funding to $13.2 million at that time. Sendoso's Sending Platform enables businesses to send physical items, custom packages, gifts, and eGift cards to prospects, customers, partners, employees, or recruits, addressing the limitations of email in creating meaningful connections. The funding was intended to accelerate growth, scale operations in San Francisco and Arizona, and enhance the platform with new features for sourcing, storing, shipping, and measuring ROI on sent items. Sendoso served customers including Adobe, Zuora, and Thomson Reuters, helping increase pipeline, conversion, and retention. Research from hundreds of global customers showed businesses increased items sent by 66% year-over-year in 2018, shifting from postcards to unique items like custom packages and perishables.
Feb 2018SeedStorm Ventures; Struck Capital$2M--

Who has invested in Sendoso?

11 investors have backed Sendoso across its funding rounds, including Storm Ventures, Struck Capital, Craft Ventures, Signia Venture Partners, FJ Labs and Felicis.

Lead investors include SoftBank Group, Oak HC/FT and Craft Ventures.


Sendoso Investors

Investors in Sendoso by funding rounds participated
InvestorHQRoundsRoleFirst check
Storm VenturesUnited StatesSan Francisco, CA4ParticipantFeb 2018
Struck CapitalUnited StatesLos Angeles, CA4ParticipantFeb 2018
Signia Venture PartnersUnited StatesSan Francisco, CA3ParticipantFeb 2019
Craft VenturesUnited StatesSan Francisco, CA3LeadFeb 2019
Stage 2 CapitalUnited StatesNew York City, NY2ParticipantFeb 2020
FJ LabsUnited StatesNew York City, NY2ParticipantFeb 2019
FelicisUnited StatesSan Francisco, CA2ParticipantFeb 2020
Prologis VenturesUnited StatesSan Francisco, CA2ParticipantFeb 2020
Oak HC/FTUnited StatesGreenwich, CT2LeadFeb 2020

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Acquisitions by Sendoso

Sendoso has acquired 3 companies to date.

Last acquisition by Sendoso was on May 18th 2026. Sendoso acquired Merch for undisclosed valuation.


Latest Acquisitions by Sendoso

Merch
Alyce
CoffeeSender
Description
Merch is an API-first platform for the custom products industry. The company connects enterprises and creators with global suppliers, distributors and decorators to enable end-to-end marketplace commerce.
Boston-headquartered Alyce is an AI-powered corporate gifting platform that facilitates personalized direct mail, swag, and gifts for account-based marketing campaigns. Founded in 2015, it analyzes social data to recommend ideal gifts, automates ordering and shipping for volumes from one to 10,000 items, and delivers performance reports demonstrating double the named account penetration and five times the pipeline generation over conventional methods. Alyce integrates with Salesforce, HubSpot, and Marketo, supporting sales teams at companies including Zoom, Okta, and Snowflake through sustainable, carbon-neutral fulfillment processes.
CoffeeSender is a San Francisco-based platform that delivers corporate rewards, incentives, and employee perks through automated gifting of coffee, snacks, and experiences. Integrated with enterprise HR systems like Workday and Slack, it supports global teams with customizable reward catalogs from partners such as Starbucks and Blue Bottle Coffee. Launched in 2019, CoffeeSender processes thousands of daily redemptions for clients including tech firms in Silicon Valley and remote-first companies worldwide.
HQ CountryUnited StatesUnited StatesUnited States
HQ City
Orlando, FL
Boston, MA
San Francisco, CA
Deal Date18 May 20261 Feb 20241 Dec 2016
Valuationundisclosedundisclosedundisclosed
EV/Revenue
EV/EBITDA

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Sendoso Competitors

Sendoso competitors include listed companies like Sprout Social and Beijing Quanshi World, and private ones like Postscript, Alembic, Chili Piper and Gradial.

Public and private companies comparable to Sendoso
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
PostscriptUnited StatesPhoenix, AZPrivate$39M-$636M16.3x
AlembicUnited StatesSan Francisco, CAPrivate--$645M-
Chili PiperUnited StatesNew York City, NYPrivate$18M-$625M34.7x
Sprout SocialUnited StatesUnited StatesPublicly listed$458M($31M)$656M1.2x
GradialUnited StatesSeattle, WAPrivate--$675M-
Beijing Quanshi WorldChinaChinaPublicly listed$169M($19M)$441M-

Sendoso Public Comps

Sendoso is still privately-owned, but its public comps include Sprout Social, Quadient, Beijing Quanshi World, Weimob, Nordtech Group, Lime Technologies, Rezolve AI, AnyMind Group, Sidetrade and Appier Group.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Sprout Social$458M($31M)1.3x1.2x(18.6x)8.1x
Quadient$1.2B$100M1.1x1.1x12.8x4.8x
Beijing Quanshi World$169M($19M)2.3x-(20.8x)-
Weimob$237M($10M)2.1x1.9x(51.7x)25.0x
Nordtech Group$72M$15M5.1x-25.2x-
Lime Technologies$75M$23M4.5x4.1x14.6x13.2x
Rezolve AI$47M($109M)23.3x4.0x(10.0x)(19.3x)
AnyMind Group$368M$12M1.0x0.7x30.8x10.5x

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Common questions about Sendoso

When was Sendoso founded?Sendoso was founded in 2016.
Where is Sendoso headquartered?Sendoso is headquartered in San Francisco, CA, United States.
Is Sendoso publicly listed?No, Sendoso is a private, VC-backed company.
What is Sendoso's valuation?Sendoso was last valued at $640M in its Series C in September 2021.
How much funding has Sendoso raised?Sendoso has raised $153M across 4 funding rounds.
What was Sendoso's last funding round?Sendoso's last funding round was a $100M Series C in September 2021, led by SoftBank Group.
Who are Sendoso's investors?Sendoso's investors include Storm Ventures, Struck Capital, Signia Venture Partners, Craft Ventures, Stage 2 Capital, FJ Labs, Felicis, Prologis Ventures, Oak HC/FT, Hack VC and 1 other.
Which companies are comparable to Sendoso?Companies comparable to Sendoso include Postscript, Alembic, Chili Piper, Sprout Social, Gradial and Beijing Quanshi World.
How many companies has Sendoso acquired?Sendoso has acquired 3 companies, including Merch, Alyce and CoffeeSender.

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