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- Campaign Monitor
Campaign Monitor Valuation, Funding & Investors
Campaign Monitor is valued at $600M as of April 2014.
Last Campaign Monitor valuation
$600M
Series A · Apr 2014
Last Campaign Monitor funding round
$250M
Series A · Apr 2014
Cumulative funding Campaign Monitor raised
$250M
across 1 funding round
Key investors in Campaign Monitor
Insight Partners
About Campaign Monitor
Campaign Monitor is a Sydney-headquartered email marketing platform owned by CM Group, serving over 150,000 businesses worldwide including BuzzFeed, Coca-Cola, Disney, and Rip Curl. Launched in 2004, it offers drag-and-drop email builders, automation workflows, and analytics for personalized campaigns. The tool integrates with Shopify, WordPress, and Salesforce, helping users segment audiences and track open rates across mobile and desktop.
Founded
2004
HQ
Website
Status
Privately held
Customer focus
B2B
Revenue model
Subscription
Valuation
$600M (Apr 2014)
Campaign Monitor Valuation
Campaign Monitor is currently valued at $600M, based on its Series A in April 2014. Read the announcement ↗
The $250M round was led by Insight Partners.
Campaign Monitor valuation by funding round
| Date | Stage | Valuation |
|---|---|---|
| Apr 2014 | Series A | $600M |
Campaign Monitor Funding History
Campaign Monitor has raised a total of $250M across 1 funding round.
Campaign Monitor funding rounds
| Date | Stage | Investors | Raised | Valuation | Deal Summary |
|---|---|---|---|---|---|
| Apr 2014 | Series A | Insight Partners (lead) | $250M | $600M | Insight Venture Partners invested US$250 million in Campaign Monitor in April 2014, the company's first outside funding. Insight committed the full amount, nearly 10% of its latest fund, and expected to syndicate part of the round. The Australian Financial Review reported that the investment valued the company at about $600 million, and that the company was also raising a further US$160 million in debt. Insight managing directors Deven Parekh and Nikitas Koutoupes and associate Dan May joined the board, while co-founders David Greiner and Ben Richardson stayed on to lead the business. Proceeds were earmarked for product development and global expansion, including a new U.S. office and more marketing and sales hires; about 40 of the company's 65 employees were then in Australia. Campaign Monitor was founded in 2004 in Sydney and provides email marketing and design software to more than 100,000 paying customers in 170 countries, about 80% of them in North America and Western Europe. It had been profitable every quarter since launch and grew sales at double-digit rates annually. The round was one of the largest venture investments in an Australian technology company at the time. |
Who has invested in Campaign Monitor?
1 investor has backed Campaign Monitor across its funding rounds, including Insight Partners.
Lead investors include Insight Partners.
Campaign Monitor Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
This data is available for Pro users. Sign up to see all 1 Campaign Monitor investors. Start Free Trial | ||||
Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples
Sign up to see data on 350K+ funding rounds and disclosed revenue and EBITDA valuation multiples, from seed, through growth stage, to pre-IPO.
Start Free TrialAcquisitions by Campaign Monitor
Campaign Monitor has acquired 5 companies to date.
Last acquisition by Campaign Monitor was on January 15th 2019. Campaign Monitor acquired Liveclicker for undisclosed valuation.
Latest Acquisitions by Campaign Monitor
| Description | Liveclicker is a New York-headquartered email personalization technology provider founded in 2008. Its RealTime Email updates content dynamically upon opening, incorporating live video and product feeds. Clients including Costco, Best Buy, Under Armour, and 1-800-Flowers use its video commerce tools to embed shoppable clips, driving higher open rates and conversions across web and mobile. | Sailthru is a New York-based martech platform that powers customer data management, email marketing, onsite personalization, and mobile automation for publishers and e-commerce brands. It manages profiles for major clients including Business Insider, Refinery29, Mashable, Rent the Runway, and JustFab. Sailthru integrates acquisition tools to boost revenue and lifetime value. Founded in 2008, the company supports digital media and retail growth. | Delivra offers an email marketing platform with campaign management, automation, and analytics tools for businesses across industries. Alexandria, Virginia-headquartered since 2005, the company provides strategic consulting, email design, and content services to clients including financial firms and nonprofits. Its solutions support compliance with CAN-SPAM and GDPR regulations. | - | |
| HQ Country | |||||
| HQ City | San Jose, CA | New York City, NY | Indianapolis, IN | Vancouver | |
| Deal Date | 15 Jan 2019 | 15 Jan 2019 | 25 Jun 2018 | 15 Mar 2017 | |
| Valuation | undisclosed | undisclosed | undisclosed | undisclosed | |
| EV/Revenue | |||||
| EV/EBITDA | |||||
This data is available for Pro users. Sign up to see all Campaign Monitor acquisitions and their M&A valuation multiples. Start Free Trial | |||||
Campaign Monitor Competitors
Campaign Monitor competitors include listed companies like Rezolve AI and Sprout Social, and private ones like Affinity, Mutiny, Savvy Wealth and Chili Piper.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Private | - | - | $600M | - | ||
| Private | $2M | - | $600M | - | ||
| Private | $100M | - | $600M | 6.0x | ||
| Publicly listed | $47M | ($109M) | $609M | 2.4x | ||
| Private | $18M | - | $625M | 34.7x | ||
| Publicly listed | $458M | ($31M) | $730M | 1.3x |
Campaign Monitor Public Comps
Campaign Monitor is still privately-owned, but its public comps include Rezolve AI, Quadient, Sprout Social, Beijing Quanshi World, Capillary Techs India, Lime Technologies, Weimob, Nordtech Group, Sidetrade and Coveo Solutions.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $47M | ($109M) | 16.0x | 2.4x | (6.9x) | (13.0x) | |||
| $1.2B | $97M | 1.1x | 1.2x | 13.6x | 5.3x | |||
| $458M | ($31M) | 1.4x | 1.3x | (20.9x) | 8.8x | |||
| $170M | ($19M) | 2.2x | - | (20.2x) | - | |||
| $77M | $13M | 5.3x | 4.2x | 32.1x | 28.7x | |||
| $75M | $23M | 5.0x | 4.6x | 16.3x | 14.4x | |||
| $239M | ($10M) | 1.8x | 1.6x | (43.6x) | 21.8x | |||
| $72M | $15M | 4.8x | - | 23.6x | - | |||
This data is available for Pro users. Sign up to see all Campaign Monitor competitors and their valuation data. Start Free Trial | ||||||||
Common questions about Campaign Monitor
| When was Campaign Monitor founded? | Campaign Monitor was founded in 2004. |
| Where is Campaign Monitor headquartered? | Campaign Monitor is headquartered in Nashville, TN, United States. |
| Is Campaign Monitor publicly listed? | No, Campaign Monitor is a private, VC-backed company. |
| What is Campaign Monitor's valuation? | Campaign Monitor was last valued at $600M in its Series A in April 2014. |
| How much funding has Campaign Monitor raised? | Campaign Monitor has raised $250M across 1 funding round. |
| What was Campaign Monitor's last funding round? | Campaign Monitor's last funding round was a $250M Series A in April 2014, led by Insight Partners. |
| Who are Campaign Monitor's investors? | Campaign Monitor's investors include Insight Partners. |
| Which companies are comparable to Campaign Monitor? | Companies comparable to Campaign Monitor include Affinity, Mutiny, Savvy Wealth, Rezolve AI, Chili Piper and Sprout Social. |
| How many companies has Campaign Monitor acquired? | Campaign Monitor has acquired 5 companies, including Liveclicker, Sailthru, Delivra, tagga and GetFeedback. |
See companies similar to Campaign Monitor
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