Campaign Monitor Valuation, Funding & Investors

Campaign Monitor is valued at $600M as of April 2014.

Last Campaign Monitor valuation

$600M

Series A · Apr 2014

Last Campaign Monitor funding round

$250M

Series A · Apr 2014

Cumulative funding Campaign Monitor raised

$250M

across 1 funding round

Key investors in Campaign Monitor

  • Insight Partners

Campaign Monitor Overview

About Campaign Monitor

Campaign Monitor is a Sydney-headquartered email marketing platform owned by CM Group, serving over 150,000 businesses worldwide including BuzzFeed, Coca-Cola, Disney, and Rip Curl. Launched in 2004, it offers drag-and-drop email builders, automation workflows, and analytics for personalized campaigns. The tool integrates with Shopify, WordPress, and Salesforce, helping users segment audiences and track open rates across mobile and desktop.


Founded

2004

HQ

United StatesNashville, TN

Status

Privately held

Customer focus

B2B

Revenue model

Subscription

Valuation

$600M (Apr 2014)

Campaign Monitor Valuation

Campaign Monitor is currently valued at $600M, based on its Series A in April 2014. Read the announcement ↗

The $250M round was led by Insight Partners.

Campaign Monitor valuation by funding round

Campaign Monitor valuation by funding round
DateStageValuation
Apr 2014Series A$600M

Campaign Monitor Funding History

Campaign Monitor has raised a total of $250M across 1 funding round.

Campaign Monitor funding rounds

Campaign Monitor funding rounds
DateStageInvestorsRaisedValuationDeal Summary
Apr 2014Series AInsight Partners (lead)$250M$600MInsight Venture Partners invested US$250 million in Campaign Monitor in April 2014, the company's first outside funding. Insight committed the full amount, nearly 10% of its latest fund, and expected to syndicate part of the round. The Australian Financial Review reported that the investment valued the company at about $600 million, and that the company was also raising a further US$160 million in debt. Insight managing directors Deven Parekh and Nikitas Koutoupes and associate Dan May joined the board, while co-founders David Greiner and Ben Richardson stayed on to lead the business. Proceeds were earmarked for product development and global expansion, including a new U.S. office and more marketing and sales hires; about 40 of the company's 65 employees were then in Australia. Campaign Monitor was founded in 2004 in Sydney and provides email marketing and design software to more than 100,000 paying customers in 170 countries, about 80% of them in North America and Western Europe. It had been profitable every quarter since launch and grew sales at double-digit rates annually. The round was one of the largest venture investments in an Australian technology company at the time.

Who has invested in Campaign Monitor?

1 investor has backed Campaign Monitor across its funding rounds, including Insight Partners.

Lead investors include Insight Partners.


Campaign Monitor Investors

Investors in Campaign Monitor by funding rounds participated
InvestorHQRoundsRoleFirst check

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Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples

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Acquisitions by Campaign Monitor

Campaign Monitor has acquired 5 companies to date.

Last acquisition by Campaign Monitor was on January 15th 2019. Campaign Monitor acquired Liveclicker for undisclosed valuation.


Latest Acquisitions by Campaign Monitor

Liveclicker
Sailthru
Delivra
tagga
Description
Liveclicker is a New York-headquartered email personalization technology provider founded in 2008. Its RealTime Email updates content dynamically upon opening, incorporating live video and product feeds. Clients including Costco, Best Buy, Under Armour, and 1-800-Flowers use its video commerce tools to embed shoppable clips, driving higher open rates and conversions across web and mobile.
Sailthru is a New York-based martech platform that powers customer data management, email marketing, onsite personalization, and mobile automation for publishers and e-commerce brands. It manages profiles for major clients including Business Insider, Refinery29, Mashable, Rent the Runway, and JustFab. Sailthru integrates acquisition tools to boost revenue and lifetime value. Founded in 2008, the company supports digital media and retail growth.
Delivra offers an email marketing platform with campaign management, automation, and analytics tools for businesses across industries. Alexandria, Virginia-headquartered since 2005, the company provides strategic consulting, email design, and content services to clients including financial firms and nonprofits. Its solutions support compliance with CAN-SPAM and GDPR regulations.
-
HQ CountryUnited StatesUnited StatesUnited StatesCanada
HQ City
San Jose, CA
New York City, NY
Indianapolis, IN
Vancouver
Deal Date15 Jan 201915 Jan 201925 Jun 201815 Mar 2017
Valuationundisclosedundisclosedundisclosedundisclosed
EV/Revenue
EV/EBITDA

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Campaign Monitor Competitors

Campaign Monitor competitors include listed companies like Rezolve AI and Sprout Social, and private ones like Affinity, Mutiny, Savvy Wealth and Chili Piper.

Public and private companies comparable to Campaign Monitor
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
AffinityUnited StatesSan Francisco, CAPrivate--$600M-
MutinyUnited StatesSan Francisco, CAPrivate$2M-$600M-
Savvy WealthUnited StatesNew York City, NYPrivate$100M-$600M6.0x
Rezolve AIUnited KingdomUnited KingdomPublicly listed$47M($109M)$609M2.4x
Chili PiperUnited StatesNew York City, NYPrivate$18M-$625M34.7x
Sprout SocialUnited StatesUnited StatesPublicly listed$458M($31M)$730M1.3x

Campaign Monitor Public Comps

Campaign Monitor is still privately-owned, but its public comps include Rezolve AI, Quadient, Sprout Social, Beijing Quanshi World, Capillary Techs India, Lime Technologies, Weimob, Nordtech Group, Sidetrade and Coveo Solutions.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Rezolve AI$47M($109M)16.0x2.4x(6.9x)(13.0x)
Quadient$1.2B$97M1.1x1.2x13.6x5.3x
Sprout Social$458M($31M)1.4x1.3x(20.9x)8.8x
Beijing Quanshi World$170M($19M)2.2x-(20.2x)-
Capillary Techs India$77M$13M5.3x4.2x32.1x28.7x
Lime Technologies$75M$23M5.0x4.6x16.3x14.4x
Weimob$239M($10M)1.8x1.6x(43.6x)21.8x
Nordtech Group$72M$15M4.8x-23.6x-

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Common questions about Campaign Monitor

When was Campaign Monitor founded?Campaign Monitor was founded in 2004.
Where is Campaign Monitor headquartered?Campaign Monitor is headquartered in Nashville, TN, United States.
Is Campaign Monitor publicly listed?No, Campaign Monitor is a private, VC-backed company.
What is Campaign Monitor's valuation?Campaign Monitor was last valued at $600M in its Series A in April 2014.
How much funding has Campaign Monitor raised?Campaign Monitor has raised $250M across 1 funding round.
What was Campaign Monitor's last funding round?Campaign Monitor's last funding round was a $250M Series A in April 2014, led by Insight Partners.
Who are Campaign Monitor's investors?Campaign Monitor's investors include Insight Partners.
Which companies are comparable to Campaign Monitor?Companies comparable to Campaign Monitor include Affinity, Mutiny, Savvy Wealth, Rezolve AI, Chili Piper and Sprout Social.
How many companies has Campaign Monitor acquired?Campaign Monitor has acquired 5 companies, including Liveclicker, Sailthru, Delivra, tagga and GetFeedback.

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