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- Campaign Monitor
Campaign Monitor Valuation, Funding & Investors
Campaign Monitor is valued at $850M as of April 2014.
Last Campaign Monitor valuation
$850M
Series A · Apr 2014
Last Campaign Monitor funding round
$250M
Series A · Apr 2014
Cumulative funding Campaign Monitor raised
$250M
across 1 funding round
Key investors in Campaign Monitor
Accel
Insight Partners
ICONIQ Capital
About Campaign Monitor
Campaign Monitor is a Sydney-headquartered email marketing platform owned by CM Group, serving over 150,000 businesses worldwide including BuzzFeed, Coca-Cola, Disney, and Rip Curl. Launched in 2004, it offers drag-and-drop email builders, automation workflows, and analytics for personalized campaigns. The tool integrates with Shopify, WordPress, and Salesforce, helping users segment audiences and track open rates across mobile and desktop.
Founded
2004
HQ
Website
Status
Privately held
Customer focus
B2B
Revenue model
Subscription
Valuation
$850M (Apr 2014)
Campaign Monitor Valuation
Campaign Monitor is currently valued at $850M, based on its Series A in April 2014.
The $250M round was led by Insight Partners, with participation from ICONIQ Capital and Accel.
Campaign Monitor valuation by funding round
| Date | Stage | Valuation |
|---|---|---|
| Apr 2014 | Series A | $850M |
Campaign Monitor Funding History
Campaign Monitor has raised a total of $250M across 1 funding round.
Campaign Monitor funding rounds
| Date | Stage | Investors | Raised | Valuation | Deal Summary |
|---|---|---|---|---|---|
| Apr 2014 | Series A | Insight Partners (lead); ICONIQ Capital; Accel | $250M | $850M | Campaign Monitor, founded in 2004 in Sydney, Australia, is a SaaS-based email marketing and design solutions provider serving over 100,000 paying customers in 170 countries, with about 80% in North America and Western Europe. The company had been profitable every quarter since launch and achieved consistent double-digit annual sales growth over the prior decade, self-funding operations until this first institutional round. On April 16, 2014, Insight Venture Partners invested $250 million in equity, reportedly valuing the company at $600 million post-money according to the Financial Review; the company was also raising an additional $160 million in debt. While the query mentions Accel and ICONIQ Growth as investors, primary sources confirm only Insight Venture Partners, with managing directors Deven Parekh and Nikitas Koutoupes, plus associate Dan May, joining the board alongside co-founders David Greiner and Ben Richardson. Proceeds supported product innovation, such as recent updates to email campaign design, personalization features, and segment builders, alongside accelerated global expansion including a new U.S. office, expanded marketing, and sales team hires despite 40 of 65 employees being in Australia at the time. Insight praised Campaign Monitor's market leadership, global growth, adoption, and customer satisfaction in SaaS email marketing. This marked one of Australia's largest VC investments in a tech startup, surpassing prior benchmarks like Accel's $60 million in Atlassian. |
Who has invested in Campaign Monitor?
3 investors have backed Campaign Monitor across its funding rounds, including Accel, Insight Partners and ICONIQ Capital.
Lead investors include Insight Partners.
Campaign Monitor Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
| 1 | Participant | Apr 2014 | ||
This data is available for Pro users. Sign up to see all 3 Campaign Monitor investors. Start Free Trial | ||||
Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples
Sign up to see data on 350K+ funding rounds and disclosed revenue and EBITDA valuation multiples, from seed, through growth stage, to pre-IPO.
Start Free TrialAcquisitions by Campaign Monitor
Campaign Monitor has acquired 6 companies to date.
Last acquisition by Campaign Monitor was on January 15th 2019. Campaign Monitor acquired Liveclicker for undisclosed valuation.
Latest Acquisitions by Campaign Monitor
| Description | Liveclicker is a New York-headquartered email personalization technology provider founded in 2008. Its RealTime Email updates content dynamically upon opening, incorporating live video and product feeds. Clients including Costco, Best Buy, Under Armour, and 1-800-Flowers use its video commerce tools to embed shoppable clips, driving higher open rates and conversions across web and mobile. | Sailthru is a New York-based martech platform that powers customer data management, email marketing, onsite personalization, and mobile automation for publishers and e-commerce brands. It manages profiles for major clients including Business Insider, Refinery29, Mashable, Rent the Runway, and JustFab. Sailthru integrates acquisition tools to boost revenue and lifetime value. Founded in 2008, the company supports digital media and retail growth. | Emma offers email marketing automation for newsletters and campaigns, serving customers across e-commerce and nonprofits. Melbourne-headquartered with offices in the US and Europe, it supports drag-and-drop design, A/B testing, and analytics integration with Shopify and WordPress. | Delivra offers an email marketing platform with campaign management, automation, and analytics tools for businesses across industries. Alexandria, Virginia-headquartered since 2005, the company provides strategic consulting, email design, and content services to clients including financial firms and nonprofits. Its solutions support compliance with CAN-SPAM and GDPR regulations. | |
| HQ Country | |||||
| HQ City | San Jose, CA | New York City, NY | Nashville, TN | Indianapolis, IN | |
| Deal Date | 15 Jan 2019 | 15 Jan 2019 | 25 Jun 2018 | 25 Jun 2018 | |
| Valuation | undisclosed | undisclosed | undisclosed | undisclosed | |
| EV/Revenue | |||||
| EV/EBITDA | |||||
This data is available for Pro users. Sign up to see all Campaign Monitor acquisitions and their M&A valuation multiples. Start Free Trial | |||||
Campaign Monitor Competitors
Campaign Monitor competitors include listed companies like Rezolve AI and Deluxe, and private ones like MoEngage, Axtria, Grin and Scaled Cognition.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Private | $100M | - | $850M | 8.5x | ||
| Private | - | - | $900M | - | ||
| Private | - | - | $910M | - | ||
| Publicly listed | $47M | ($109M) | $950M | 4.0x | ||
| Private | - | - | $750M | - | ||
| Publicly listed | $2.1B | $379M | $1.1B | 1.2x |
Campaign Monitor Public Comps
Campaign Monitor is still privately-owned, but its public comps include Rezolve AI, Appier Group, Sprout Social, Deluxe, ZoomInfo, Quadient, Beijing Quanshi World, Weimob, Sprinklr and Nordtech Group.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $47M | ($109M) | 23.3x | 4.0x | (10.0x) | (19.3x) | |||
| $281M | $44M | 3.4x | 2.9x | 21.6x | 15.7x | |||
| $458M | ($31M) | 1.3x | 1.2x | (18.6x) | 8.1x | |||
| $2.1B | $379M | 1.2x | 1.2x | 6.7x | 5.6x | |||
| $1.2B | $326M | 2.0x | 2.1x | 7.8x | 5.1x | |||
| $1.2B | $100M | 1.1x | 1.1x | 12.8x | 4.8x | |||
| $169M | ($19M) | 2.3x | - | (20.8x) | - | |||
| $237M | ($10M) | 2.1x | 1.9x | (51.7x) | 25.0x | |||
This data is available for Pro users. Sign up to see all Campaign Monitor competitors and their valuation data. Start Free Trial | ||||||||
Common questions about Campaign Monitor
| When was Campaign Monitor founded? | Campaign Monitor was founded in 2004. |
| Where is Campaign Monitor headquartered? | Campaign Monitor is headquartered in Nashville, TN, United States. |
| Is Campaign Monitor publicly listed? | No, Campaign Monitor is a private, VC-backed company. |
| What is Campaign Monitor's valuation? | Campaign Monitor was last valued at $850M in its Series A in April 2014. |
| How much funding has Campaign Monitor raised? | Campaign Monitor has raised $250M across 1 funding round. |
| What was Campaign Monitor's last funding round? | Campaign Monitor's last funding round was a $250M Series A in April 2014, led by Insight Partners. |
| Who are Campaign Monitor's investors? | Campaign Monitor's investors include ICONIQ Capital, Insight Partners and Accel. |
| Which companies are comparable to Campaign Monitor? | Companies comparable to Campaign Monitor include MoEngage, Axtria, Grin, Rezolve AI, Scaled Cognition and Deluxe. |
| How many companies has Campaign Monitor acquired? | Campaign Monitor has acquired 6 companies, including Liveclicker, Sailthru, Emma, Delivra and tagga. |
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