Snowplus Funding, Investors & Competitors

Snowplus has raised $181M across 8 funding rounds, most recently a $2M Series C in June 2020.

Last Snowplus funding round

$2M

Series C · Jun 2020

Cumulative funding Snowplus raised

$181M

across 8 funding rounds

Key investors in Snowplus

  • ZhenFund
  • Bienville Capital
  • HK Rothsfortune Investment Management

Snowplus Overview

About Snowplus

Snowplus is a Shenzhen-based e-cigarette manufacturer offering 12 flavors through online platforms and 50,000 retail outlets in China and Southeast Asia. Its devices feature TrueFeel honeycomb ceramic atomization and Aeroflow intake technology, with cores and mouthpieces meeting FDA and EU medical safety standards alongside Chinese food-grade certifications. Launched in 2018, Snowplus serves 10 million users annually, emphasizing third-party verified safety in pod systems and disposables.


Founded

2017

HQ

ChinaShenzhen

Status

Privately held

Customer focus

B2C

Revenue model

Product sales

Snowplus Funding History

Snowplus has raised a total of $181M across 8 funding rounds.

Snowplus' first fundraising round was a $500K Series A in June 2017. The most recent completed round was a $2M Series C in June 2020.

Snowplus funding rounds

Snowplus funding rounds
DateStageInvestorsRaisedDeal Summary
Jun 2020Series CZhenFund (lead)$2M-
Jun 2020Series CZhenFund (lead)$4MSnowPlus Technology was founded in February 2019 as a vape brand company, launching its products in April 2019. The company assembled an international team with members from technology companies including Microsoft and Uber. By November 2019, SnowPlus had secured significant funding from major backers and was focused on product quality and regulatory compliance in the vape industry.
Mar 2020Undisclosed stageHK Rothsfortune Investment Management$125MSnowplus announced a Series B funding round on March 12, 2020, raising approximately $125 million USD from investors including Hong Kong-based HK Rothsfortune Investment Management Limited, with additional undisclosed investors from Asia, North America, Europe, and the Middle East. The company is an established leader in China's vape industry dedicated to providing better alternatives to combustible cigarettes for adults. Snowplus planned to use the funding to expand globally while maintaining its position in the Chinese market, focusing on innovation in vaporizer technology and forging industry alliances with local companies. The company had demonstrated strong performance in the domestic market prior to the round, according to co-founder Derek Li, positioning it for international expansion into key markets with demonstrated demand for vape products.
Aug 2019Series BZhenFund (lead)$6M-
Aug 2019Series BZhenFund (lead); Bienville Capital$3M-
Jun 2019Series A-$40MSNOWPLUS, a Beijing-based vaping products company, announced global investment results from 2019 through February 2020 totaling approximately $125 million USD from investors across Asia, North America, Europe, and the Middle East, including Hong Kong-based HK Rothsfortune Investment Management Limited. The funding supports global expansion efforts, including building teams in the UK, Canada, and the Middle East, establishing a UK warehouse, and distributing products at 50 Esso convenience stores in Canada. Company leadership highlighted strong domestic performance in China and a strategy to innovate vaping technologies for adult smokers worldwide while forming local alliances. SNOWPLUS positions itself as a provider of advanced vaporizer products aimed at offering better smoking alternatives globally, with plans to leverage the investment for further international market entry and maintaining its foothold in China. Investors cited the company's proven domestic success and global strategy as key reasons for participation. The funding announcement in March 2020 emphasized ongoing product development and smooth entry into key markets with demonstrated demand for vape products.
Aug 2017Series AZhenFund$2M-
Jun 2017Series AZhenFund$500K-

Who has invested in Snowplus?

3 investors have backed Snowplus across its funding rounds, including ZhenFund, Bienville Capital and HK Rothsfortune Investment Management.

Lead investors include ZhenFund.


Snowplus Investors

Investors in Snowplus by funding rounds participated
InvestorHQRoundsRoleFirst check
ZhenFundChinaBeijing6LeadJun 2017

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Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples

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Snowplus Competitors

Snowplus competitors include listed companies like Altria Group, Ispire Technology, Philip Morris and British American Tobacco, and private ones like JUUL and Cannadips.

Public and private companies comparable to Snowplus
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
Altria GroupUnited StatesUnited StatesPublicly listed$20B$11B$116B6.8x
JUULUnited StatesSan Francisco, CAPrivate$1B-$38B38.0x
Ispire TechnologyUnited StatesUnited StatesPublicly listed$96M($29M)$75M0.6x
CannadipsUnited StatesArcata, CAPrivate--$5M-
Philip MorrisUnited StatesUnited StatesPublicly listed$41B$17B$297B8.0x
British American TobaccoUnited KingdomUnited KingdomPublicly listed$34B$19B$121B4.8x

Snowplus Public Comps

Snowplus is still privately-owned, but its public comps include Philip Morris, British American Tobacco, Altria Group, Japan Tobacco, ITC, Imperial Brands, KT&G, Smoore International, Godfrey Phillips India and Philip Morris Czech Republic.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Philip Morris$41B$17B8.4x8.0x20.3x18.1x
British American Tobacco$34B$19B4.9x4.8x9.0x10.2x
Altria Group$20B$11B6.9x6.8x12.9x10.6x
Japan Tobacco$22B$6.8B3.7x3.4x12.2x11.1x
ITC$8.2B$3B4.0x4.4x11.0x13.2x
Imperial Brands$43B$5.8B0.9x3.0x7.0x6.8x
KT&G$4.8B$1.2B2.8x2.7x10.8x10.5x
Smoore International$2.1B$168M2.9x2.6x37.0x22.5x

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Common questions about Snowplus

When was Snowplus founded?Snowplus was founded in 2017.
Where is Snowplus headquartered?Snowplus is headquartered in Shenzhen, China.
Is Snowplus publicly listed?No, Snowplus is a private, VC-backed company.
How much funding has Snowplus raised?Snowplus has raised $181M across 8 funding rounds.
What was Snowplus' last funding round?Snowplus' last funding round was a $2M Series C in June 2020, led by ZhenFund.
Who are Snowplus' investors?Snowplus' investors include ZhenFund, Bienville Capital and HK Rothsfortune Investment Management.
Which companies are comparable to Snowplus?Companies comparable to Snowplus include Altria Group, JUUL, Ispire Technology, Cannadips, Philip Morris and British American Tobacco.

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