- Companies
- Snowplus
Snowplus Funding, Investors & Competitors
Snowplus has raised $181M across 8 funding rounds, most recently a $2M Series C in June 2020.
Last Snowplus funding round
$2M
Series C · Jun 2020
Cumulative funding Snowplus raised
$181M
across 8 funding rounds
Key investors in Snowplus
ZhenFund
Bienville Capital
HK Rothsfortune Investment Management
About Snowplus
Snowplus is a Shenzhen-based e-cigarette manufacturer offering 12 flavors through online platforms and 50,000 retail outlets in China and Southeast Asia. Its devices feature TrueFeel honeycomb ceramic atomization and Aeroflow intake technology, with cores and mouthpieces meeting FDA and EU medical safety standards alongside Chinese food-grade certifications. Launched in 2018, Snowplus serves 10 million users annually, emphasizing third-party verified safety in pod systems and disposables.
Founded
2017
HQ
Website
Status
Privately held
Customer focus
B2C
Revenue model
Product sales
Snowplus Funding History
Snowplus has raised a total of $181M across 8 funding rounds.
Snowplus' first fundraising round was a $500K Series A in June 2017. The most recent completed round was a $2M Series C in June 2020.
Snowplus funding rounds
| Date | Stage | Investors | Raised | Deal Summary |
|---|---|---|---|---|
| Jun 2020 | Series C | ZhenFund (lead) | $2M | - |
| Jun 2020 | Series C | ZhenFund (lead) | $4M | SnowPlus Technology was founded in February 2019 as a vape brand company, launching its products in April 2019. The company assembled an international team with members from technology companies including Microsoft and Uber. By November 2019, SnowPlus had secured significant funding from major backers and was focused on product quality and regulatory compliance in the vape industry. |
| Mar 2020 | Undisclosed stage | HK Rothsfortune Investment Management | $125M | Snowplus announced a Series B funding round on March 12, 2020, raising approximately $125 million USD from investors including Hong Kong-based HK Rothsfortune Investment Management Limited, with additional undisclosed investors from Asia, North America, Europe, and the Middle East. The company is an established leader in China's vape industry dedicated to providing better alternatives to combustible cigarettes for adults. Snowplus planned to use the funding to expand globally while maintaining its position in the Chinese market, focusing on innovation in vaporizer technology and forging industry alliances with local companies. The company had demonstrated strong performance in the domestic market prior to the round, according to co-founder Derek Li, positioning it for international expansion into key markets with demonstrated demand for vape products. |
| Aug 2019 | Series B | ZhenFund (lead) | $6M | - |
| Aug 2019 | Series B | ZhenFund (lead); Bienville Capital | $3M | - |
| Jun 2019 | Series A | - | $40M | SNOWPLUS, a Beijing-based vaping products company, announced global investment results from 2019 through February 2020 totaling approximately $125 million USD from investors across Asia, North America, Europe, and the Middle East, including Hong Kong-based HK Rothsfortune Investment Management Limited. The funding supports global expansion efforts, including building teams in the UK, Canada, and the Middle East, establishing a UK warehouse, and distributing products at 50 Esso convenience stores in Canada. Company leadership highlighted strong domestic performance in China and a strategy to innovate vaping technologies for adult smokers worldwide while forming local alliances. SNOWPLUS positions itself as a provider of advanced vaporizer products aimed at offering better smoking alternatives globally, with plans to leverage the investment for further international market entry and maintaining its foothold in China. Investors cited the company's proven domestic success and global strategy as key reasons for participation. The funding announcement in March 2020 emphasized ongoing product development and smooth entry into key markets with demonstrated demand for vape products. |
| Aug 2017 | Series A | ZhenFund | $2M | - |
| Jun 2017 | Series A | ZhenFund | $500K | - |
Who has invested in Snowplus?
3 investors have backed Snowplus across its funding rounds, including ZhenFund, Bienville Capital and HK Rothsfortune Investment Management.
Lead investors include ZhenFund.
Snowplus Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
| 6 | Lead | Jun 2017 | ||
This data is available for Pro users. Sign up to see all 3 Snowplus investors. Start Free Trial | ||||
Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples
Sign up to see data on 350K+ funding rounds and disclosed revenue and EBITDA valuation multiples, from seed, through growth stage, to pre-IPO.
Start Free TrialSnowplus Competitors
Snowplus competitors include listed companies like Altria Group, Ispire Technology, Philip Morris and British American Tobacco, and private ones like JUUL and Cannadips.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Publicly listed | $20B | $11B | $116B | 6.8x | ||
| Private | $1B | - | $38B | 38.0x | ||
| Publicly listed | $96M | ($29M) | $75M | 0.6x | ||
| Private | - | - | $5M | - | ||
| Publicly listed | $41B | $17B | $297B | 8.0x | ||
| Publicly listed | $34B | $19B | $121B | 4.8x |
Snowplus Public Comps
Snowplus is still privately-owned, but its public comps include Philip Morris, British American Tobacco, Altria Group, Japan Tobacco, ITC, Imperial Brands, KT&G, Smoore International, Godfrey Phillips India and Philip Morris Czech Republic.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $41B | $17B | 8.4x | 8.0x | 20.3x | 18.1x | |||
| $34B | $19B | 4.9x | 4.8x | 9.0x | 10.2x | |||
| $20B | $11B | 6.9x | 6.8x | 12.9x | 10.6x | |||
| $22B | $6.8B | 3.7x | 3.4x | 12.2x | 11.1x | |||
| $8.2B | $3B | 4.0x | 4.4x | 11.0x | 13.2x | |||
| $43B | $5.8B | 0.9x | 3.0x | 7.0x | 6.8x | |||
| $4.8B | $1.2B | 2.8x | 2.7x | 10.8x | 10.5x | |||
| $2.1B | $168M | 2.9x | 2.6x | 37.0x | 22.5x | |||
This data is available for Pro users. Sign up to see all Snowplus competitors and their valuation data. Start Free Trial | ||||||||
Common questions about Snowplus
| When was Snowplus founded? | Snowplus was founded in 2017. |
| Where is Snowplus headquartered? | Snowplus is headquartered in Shenzhen, China. |
| Is Snowplus publicly listed? | No, Snowplus is a private, VC-backed company. |
| How much funding has Snowplus raised? | Snowplus has raised $181M across 8 funding rounds. |
| What was Snowplus' last funding round? | Snowplus' last funding round was a $2M Series C in June 2020, led by ZhenFund. |
| Who are Snowplus' investors? | Snowplus' investors include ZhenFund, Bienville Capital and HK Rothsfortune Investment Management. |
| Which companies are comparable to Snowplus? | Companies comparable to Snowplus include Altria Group, JUUL, Ispire Technology, Cannadips, Philip Morris and British American Tobacco. |
See companies similar to Snowplus
Start Your
Free Trial Today
Try Multiples for free for 3 days. Got questions or need a demo? Schedule a call with us below.




