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RLX Technology Valuation Multiples

Discover revenue and EBITDA valuation multiples for RLX Technology and similar public comparables like Eastern Company, Scandinavian Tobacco, and Ceylon Tobacco Company.

RLX Technology Overview

About RLX Technology

RLX Technology Inc is engaged in the manufacturing of e-vapor products for adult smokers. It has an integrated offline distribution and "Branded store plus" retail model tailored to China's e-vapor market.


Founded

2018

HQ

United States of America
Employees

397

Website

relxtech.com

Sectors

Tobacco

Financials

LTM Revenue $54.5M

LTM EBITDA $5.3M

EV

$1.5B

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RLX Technology Financials

RLX Technology has a last 12-month revenue of $54.5M and a last 12-month EBITDA of $5.3M.

In the most recent fiscal year, RLX Technology achieved revenue of $1.2B and an EBITDA of -$400M.

RLX Technology expects next 12-month revenue of  XXX    and NTM EBITDA of  XXX

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RLX Technology P&L

FY 2023 FY 2024 FY 2025 LTM NTM
Revenue $5.3B $1.2B XXX XXX XXX
Gross Profit $3.7B $2.3B XXX XXX XXX
Gross Margin 69% 185% XXX XXX XXX
EBITDA $1.2B -$400M XXX XXX XXX
EBITDA Margin 23% -32% XXX XXX XXX
Net Profit $2.0B $1.4B XXX XXX XXX
Net Margin 38% 116% XXX XXX XXX
Net Debt n/a n/a XXX XXX XXX

Financial data powered by Morningstar, Inc.

RLX Technology Stock Performance

As of April 15, 2025, RLX Technology's stock price is $2.

RLX Technology has current market cap of $2.6B, and EV of $1.5B.

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RLX Technology Stock Data

EV Market Cap Price 1D Price 1M Price 3M Price 12M EPS
$1.5B $2.6B XXX XXX XXX XXX $0.07

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RLX Technology Valuation Multiples

As of April 15, 2025, RLX Technology has market cap of $2.6B and EV of $1.5B.

RLX Technology's trades at 3.7x LTM EV/Revenue multiple, and 38.4x LTM EBITDA.

Analysts estimate RLX Technology's 2025E EV/Revenue multiple at  XXX and 2025E EV/EBITDA multiple at  XXX

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RLX Technology Financial Valuation Multiples

FY 2024 FY 2025E FY 2026E FY 2027E
EV $1.5B XXX XXX XXX
EV/Revenue 1.2x XXX XXX XXX
EV/EBITDA -3.7x XXX XXX XXX
P/E 4.9x XXX XXX XXX
P/E/Growth -0.1x XXX XXX XXX
EV/FCF 8.9x XXX XXX XXX

Valuation data powered by FactSet, Inc. and Morningstar, Inc.

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RLX Technology Valuation Multiples

RLX Technology's NTM/LTM revenue growth is 17%

RLX Technology's revenue per employee for the last fiscal year averaged $3.1M, while opex per employee averaged $2.2M for the same period.

Over next 12 months, RLX Technology's ratio of sales and marketing spend to revenue is estimated to be  XXX , while its R&D spend to revenue to be  XXX .

Analysts estimate RLX Technology's 2025E EV/Revenue multiple at  XXX and 2025E EV/EBITDA multiple at  XXX

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RLX Technology Operational Valuation Multiples

FY 2024 NTM FY 2025E FY 2026E FY 2027E
Revenue Growth -77% XXX XXX XXX XXX
EBITDA Margin -32% XXX XXX XXX XXX
EBITDA Growth -133% XXX XXX XXX XXX
Rule of 40 (SaaS-only) -16% XXX XXX XXX XXX
Revenue per Employee $3.1M XXX XXX XXX XXX
Opex per Employee $2.2M XXX XXX XXX XXX
S&M Expenses to Revenue 17% XXX XXX XXX XXX
G&A Expenses to Revenue 40% XXX XXX XXX XXX
R&D Expenses to Revenue 14% XXX XXX XXX XXX
Opex to Revenue 71% XXX XXX XXX XXX

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RLX Technology Public Comps

See public comps and valuation multiples for Tobacco comps
EV/Revenue EV/EBITDA
2025E 2026E 2027E 2025E 2026E 2027E
Karelia Tobacco XXX XXX XXX XXX XXX XXX
Godfrey Phillips India XXX XXX XXX XXX XXX XXX
Eastern Company XXX XXX XXX XXX XXX XXX
Ceylon Tobacco Company XXX XXX XXX XXX XXX XXX
Scandinavian Tobacco XXX XXX XXX XXX XXX XXX
XXXXXXXX XXX XXX XXX XXX XXX XXX
XXXXXXXX XXX XXX XXX XXX XXX XXX

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RLX Technology M&A and Investment Activity

RLX Technology acquired  XXX companies to date.

Last acquisition by RLX Technology was  XXXXXXXX, XXXXX XXXXX XXXXXX . RLX Technology acquired  XXXXXXXX for  XXX (EV/Revenue multiple of  XXX ).

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Latest Acquisitions by RLX Technology

Acquired Company EV EV/Revenue EV/EBITDA
XXXXXXXXX XXX XXX XXX
XXXXXXXXX XXX XXX XXX
XXXXXXXXX XXX XXX XXX
XXXXXXXXX XXX XXX XXX
XXXXXXXXX XXX XXX XXX

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About RLX Technology

When was RLX Technology founded? RLX Technology was founded in 2018.
Where is RLX Technology headquartered? RLX Technology is headquartered in United States of America.
How many employees does RLX Technology have? As of today, RLX Technology has 397 employees.
Who is the CEO of RLX Technology? RLX Technology's CEO is Ms. Ying Wang.
Is RLX Technology publicy listed? Yes, RLX Technology is a public company listed on NYS.
What is the stock symbol of RLX Technology? RLX Technology trades under RLX ticker.
When did RLX Technology go public? RLX Technology went public in 2021.
Who are competitors of RLX Technology? Similar companies to RLX Technology include e.g. Karelia Tobacco, Godfrey Phillips India, Eastern Company, Ceylon Tobacco Company.
What is the current market cap of RLX Technology? RLX Technology's current market cap is $2.6B
What is the current revenue of RLX Technology? RLX Technology's last 12-month revenue is $54.5M.
What is the current EBITDA of RLX Technology? RLX Technology's last 12-month EBITDA is $5.3M.
What is the current EV/Revenue multiple of RLX Technology? Current revenue multiple of RLX Technology is 3.7x.
What is the current EV/EBITDA multiple of RLX Technology? Current EBITDA multiple of RLX Technology is 38.4x.
What is the current revenue growth of RLX Technology? RLX Technology revenue growth between 2023 and 2024 was -77%.
Is RLX Technology profitable? Yes, RLX Technology is EBITDA-positive (as of the last 12 months).

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