Ritual Funding, Investors & Competitors

Ritual has raised $135M across 3 funding rounds, most recently a $22M Series C in June 2020.

Last Ritual funding round

$22M

Series C · Jun 2020

Cumulative funding Ritual raised

$135M

across 3 funding rounds

Key investors in Ritual

  • Greylock
  • Mistral Venture Partners
  • Georgian
  • Biotech Insight Ventures
  • Insight Partners
  • Golden Ventures
  • Tishman Speyer
  • Mantella Venture Partners

Ritual Overview

About Ritual

Ritual is a mobile ordering platform for quick-service restaurants and coffee shops across major North American cities including Toronto, Vancouver, New York, and Boston. Users place orders ahead for pickup or desk delivery, with a social feature allowing coworkers to join existing orders and split payments. Serving over 2,000 locations such as Starbucks, McDonald's, and local chains, Ritual drives 20% higher order values through group ordering. Acquired by Wonder in 2021, it continues to expand merchant partnerships in Canada and the US.


Founded

2014

HQ

CanadaToronto

Website

ritual.co

Status

Privately held

Customer focus

B2C

Revenue model

Commission

Ritual Funding History

Ritual has raised a total of $135M across 3 funding rounds.

Ritual's first fundraising round was a $43M Series B in September 2017. The most recent completed round was a $22M Series C in June 2020.

Ritual funding rounds

Ritual funding rounds
DateStageInvestorsRaised
Jun 2020Series CGeorgian; Biotech Insight Ventures; Greylock; Mistral Venture Partners$22M
Jun 2018Series CGeorgian (lead); Biotech Insight Ventures; Greylock; Mistral Venture Partners$70M
Sep 2017Series BInsight Partners (lead); Mantella Venture Partners; Tishman Speyer; Greylock; Mistral Venture Partners; Golden Ventures$43M

Who has invested in Ritual?

8 investors have backed Ritual across its funding rounds, including Greylock, Mistral Venture Partners, Georgian, Biotech Insight Ventures, Insight Partners and Golden Ventures.

Lead investors include Georgian and Insight Partners.


Ritual Investors

Investors in Ritual by funding rounds participated
InvestorHQRoundsRoleFirst check
GreylockUnited StatesSan Francisco, CA3ParticipantSep 2017
Mistral Venture PartnersCanadaOttawa3ParticipantSep 2017
GeorgianCanadaToronto2LeadJun 2018
Biotech Insight VenturesUnited StatesMonterey, CA2ParticipantJun 2018
Mantella Venture PartnersCanadaToronto1ParticipantSep 2017
Tishman SpeyerUnited StatesNew York City, NY1ParticipantSep 2017

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Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples

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Acquisitions by Ritual

Ritual has acquired 1 company to date.

Last acquisition by Ritual was on July 6th 2021. Ritual acquired AllChecked.in for undisclosed valuation.


Latest Acquisitions by Ritual

AllChecked.in
Description
AllChecked.in is a QR code-based contact tracing platform for businesses in India. Users scan codes to log contact details for COVID-19 exposure tracking and venue check-ins. Deployed in restaurants, malls, and offices in Mumbai and Delhi, it ensures privacy-compliant data storage accessible to health authorities.
HQ CountryCanada
HQ City
Toronto
Deal Date6 Jul 2021
Valuationundisclosed
EV/Revenue
EV/EBITDA

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Ritual Competitors

Ritual competitors include listed companies like Uber, Prosus, DoorDash and Meituan, and private ones like Zepto and Rappi.

Public and private companies comparable to Ritual
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
UberUnited StatesUnited StatesPublicly listed$52B$6.2B$145B2.8x
ProsusNetherlandsNetherlandsPublicly listed$9.7B$1.1B$86B8.0x
DoorDashUnited StatesUnited StatesPublicly listed$14B$1.5B$84B4.9x
MeituanChinaChinaPublicly listed$54B($2.2B)$57B0.8x
ZeptoIndiaMumbaiPrivate$1.2B-$7B5.9x
RappiColombiaBogotáPrivate$856M-$5.3B6.1x

Ritual Public Comps

Ritual is still privately-owned, but its public comps include Amazon, Alibaba Group, Recruit Holdings, Uber, Booking Holdings, Pinduoduo, Airbnb, MercadoLibre, Prosus and DoorDash.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Amazon$717B$161B3.9x3.5x17.5x13.8x
Alibaba Group$153B$15B1.7x1.6x17.5x13.0x
Recruit Holdings$24B$4B6.4x6.0x37.9x25.2x
Uber$52B$6.2B3.0x2.8x24.9x14.6x
Booking Holdings$27B$8.3B4.9x4.6x15.9x12.4x
Pinduoduo$64B$14B0.7x0.7x3.1x2.8x
Airbnb$12B$2.4B7.2x6.5x36.3x18.2x
MercadoLibre$29B$3.7B3.5x2.6x27.2x25.1x

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Common questions about Ritual

When was Ritual founded?Ritual was founded in 2014.
Where is Ritual headquartered?Ritual is headquartered in Toronto, Canada.
Is Ritual publicly listed?No, Ritual is a private, VC-backed company.
How much funding has Ritual raised?Ritual has raised $135M across 3 funding rounds.
What was Ritual's last funding round?Ritual's last funding round was a $22M Series C in June 2020.
Who are Ritual's investors?Ritual's investors include Greylock, Mistral Venture Partners, Georgian, Biotech Insight Ventures, Mantella Venture Partners, Tishman Speyer, Insight Partners and Golden Ventures.
Which companies are comparable to Ritual?Companies comparable to Ritual include Uber, Prosus, DoorDash, Meituan, Zepto and Rappi.
How many companies has Ritual acquired?Ritual has acquired 1 company, including AllChecked.in.

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