Weee! Revenue, Valuation, Funding & Investors

Weee! is valued at $4.1B as of February 2022, a 10.3x multiple on its last reported $400M revenue.

See full Weee! profile

Last Weee! valuation

$4.1B

Series E · Feb 2022

Last Weee! funding round

$425M

Series E · Feb 2022

Weee! revenue

$400M

Series E · Feb 2022

Key investors in Weee!

  • Goodwater Capital
  • iFly.vc
  • DST Global
  • Silicon Valley Bank
  • Amino Capital
  • VMG Partners

Weee! Overview

About Weee!

Weee! is a San Francisco-headquartered online grocery delivery service specializing in Asian and Hispanic products. Launched in 2015, it stocks over 20,000 items including fresh produce, seafood, snacks, and staples from China, Japan, Korea, Mexico, and beyond. Available in 20 U.S. metro areas, it offers same-day delivery through warehouses in California, New Jersey, and Texas.


Founded

2015

HQ

United StatesSan Francisco, CA

Status

Privately held

Customer focus

B2C

Revenue model

Product sales

Revenue

$400M (Feb 2022)

Valuation

$4.1B (Feb 2022)

Weee! Valuation

Weee! is currently valued at $4.1B, based on its Series E in February 2022.

The $425M round was led by SoftBank Group, with participation from iFly.vc, Gold House and Greyhound Capital.

Weee!'s valuation has grown 100x from $41M at its Series A in May 2016 to $4.1B in February 2022, across 4 priced rounds.

Weee! valuation by funding round

Revenue multiple
Weee! valuation by funding round
DateStageValuationRevenue Multiple
Feb 2022Series E$4.1B10.3x
Mar 2021Series D$2.8B-
Aug 2020Series C$500M-
May 2016Series A$41M-

Weee! Revenue

Weee!'s latest recorded revenue is $400M, as of its Series E in February 2022. At a $4.1B valuation, that implies a 10.3x revenue multiple.

Weee! revenue by funding round

Weee! revenue and valuation multiple by funding round
DateRevenue *ValuationRevenue MultipleStage
Feb 2022$400M$4.1B10.3xSeries E

* Revenue (or ARR) figures are the values recorded alongside each funding round. Typically run-rate revenue at the time of the deal, or a reported LTM (last 12 months) revenue.

Weee! Funding History

Weee! has raised a total of $863M across 8 funding rounds.

Weee!'s first fundraising round was a $1M seed round in July 2015. The most recent completed round was a $425M Series E in February 2022.

Weee! funding rounds

Weee! funding rounds
DateStageInvestorsRaisedValuationDeal Summary
Feb 2022Series ESoftBank Group (lead); iFly.vc; Gold House; Greyhound Capital$425M$4.1BWeee! is the leading Asian and Hispanic e-grocer in the U.S., delivering over 10,000 locally sourced and hard-to-find ethnic grocery products, household items, and food from more than 1,000 partnered restaurants directly to customers' doors. Founded in 2015 and headquartered in Fremont, California, the company leverages social e-commerce, proprietary forecasting technology, warehouse automation, and AI to redefine online grocery shopping with a focus on freshness, value, and affordability for underserved ethnic communities including Chinese, Japanese, Filipino, Indian, Korean, and Vietnamese customers. On February 28, 2022, Weee! announced a $425 million Series E funding round led by SoftBank Vision Fund 2, with participation from Greyhound Capital, iFly.vc, and existing investors like DST Global, Goodwater Capital, Lightspeed Ventures, Tiger Global, VMG, and XVC. This round raised the company's post-money valuation to $4.1 billion and brought total funding raised to over $800 million since inception, following a $316 million Series D in March 2021. SoftBank managing partner Lydia Jett joined the board as part of the investment. The capital is earmarked for expanding product offerings into new ethnic cuisines and categories like health and beauty, scaling grocery and food delivery to additional U.S. geographies, deepening supply chain relationships, increasing direct imports, and advancing AI-driven warehouse innovations to enhance operational efficiency and customer experience. Weee! reported bringing in more than $400 million in revenue in 2021, amid continued growth even as COVID-19 pressures eased, and achieved profitability for the first time in 2020. Positioned in the $360+ billion U.S. ethnic grocery and food market, Weee! differentiates through its niche focus on multicultural assortments unavailable at mainstream grocers, cost-efficient operations with lower losses compared to peers like Gopuff, and rapid product onboarding of over 500 new items weekly. The round underscores investor confidence in its execution amid a competitive e-grocery landscape that attracted billions in VC funding.
Mar 2021Series DDST Global (lead); Blackstone; Tiger Global; Arena Holdings$315M$2.8BWeee! is an online ethnic grocery delivery platform based in Fremont, California, specializing in Asian and Hispanic cuisines, serving underserved communities with products like Chinese, Japanese, Korean, Taiwanese, and Hispanic groceries. The company announced a $315 million Series D funding round on March 18, 2021, led by DST Global, with participation from new investors Blackstone, Arena Holdings, and Tiger Global, bringing total funding to over $415 million. Backers valued Weee! at $2.8 billion post-money, as reported by Bloomberg, marking its entry into unicorn status. The capital is earmarked for geographic expansion to 30 cities across North America by 2024, enhancing fulfillment technology, diversifying product assortment, recruiting talent, and developing personalization features for Asian and Hispanic communities. Weee! operates in 14 key regions coast-to-coast, capitalizing on the growing ethnic grocery market projected to reach $464 billion by 2030 and Asian American purchasing power of $1.6 trillion by 2024. The platform emphasizes everyday low prices, merchandising, and social shopping to drive sustainable growth in the low-penetration online grocery segment. DST Global's managing partner Rahul Mehta highlighted Weee!'s unique approach in the emerging online grocery space. Founder and CEO Larry Liu noted the overlooked potential in ethnic communities. subsequent rounds include a $425 million Series E in February 2022 at $4.1 billion valuation led by SoftBank Vision Fund 2.
Aug 2020Series CDST Global (lead)$35M$500MWeee! is a California-based online grocery delivery platform specializing in Asian and Hispanic groceries and everyday essentials, operating through its own warehouses and last-mile delivery network across major U.S. cities. In August 2020, the company raised $35 million in a Series C round led by DST Global, bringing its total funding since launch to over $100 million. While Weee! declined to disclose the exact post-money valuation, industry sources indicated it exceeded $500 million, as DST Global typically does not invest in companies valued below that threshold. The round was strategically timed as the startup had achieved profitability and positive cash flow earlier in 2020, positioning it with stronger negotiating leverage compared to other capital-intensive grocery delivery competitors. In June 2020, Weee! recorded 700% year-over-year revenue growth and was projected to generate revenue in the lower hundreds of millions of dollars for the full year, demonstrating strong market traction. The company planned to use the new capital to expand its delivery footprint from eight key regions to 13-14 cities across the U.S. by year-end while scaling its talent base. Following this Series C, Weee! continued its growth trajectory, raising a $316 million Series D in March 2021 at a $2.8 billion valuation, and subsequently a $425 million Series E in February 2022 at a $4.1 billion valuation.
Mar 2020Series BVMG Partners (lead); XVC (lead); iFly.vc; Goodwater Capital; Lightspeed Venture Partners; Silicon Valley Bank$50M-Weee! is an Asian and Hispanic e-grocer platform founded in 2015 that operates as the largest Asian grocery app in North America. The company generates revenue primarily through direct first-party inventory sales of produce, meat, and frozen items, with 70% from direct sales and 30% from a third-party marketplace where it charges a 10% commission fee. Weee! has grown substantially over its operating history, scaling from $400M in revenue in 2021 to $810M in 2023 and $1.013B in 2024, representing 25% year-over-year growth with reacceleration to 40%+ growth in the second half of 2024. As of August 2025, the company processes 40,000+ daily orders, has fulfilled over 50 million total orders, and offers more than 100,000 unique products. The company's most recent known valuation of $4.1 billion was established in February 2022 following its Series E funding round of $425 million led by SoftBank Vision Fund 2. Major investors include SoftBank Vision Fund 2, Tiger Global Management, DST Global, Blackstone, and others, and Weee! has raised approximately $836 million across eight funding rounds since 2015.
Dec 2019Series BVMG Partners (lead); XVC (lead); iFly.vc; Goodwater Capital$18M-Weee! raised $18 million in its Series B funding round on December 17, 2019, with lead investors including VMG Partners and XVC, alongside Goodwater Capital and iFly.vc. The funding aimed to scale its delivery network and warehousing capabilities. Weee! operates as an e-grocer specializing in Asian and Hispanic groceries, delivering fresh produce, spices, and other items.
Mar 2019Series AGoodwater Capital (lead); iFly.vc (lead); Welight Capital; Silicon Valley Bank$11M-Weee! is an online grocery delivery platform specializing in Asian and Hispanic foods and everyday essentials, headquartered in Fremont, California. The company operates a vertically integrated supply chain with last-mile delivery infrastructure. Founded in 2015, it has raised multiple funding rounds from investors including Goodwater Capital, iFly.vc, Silicon Valley Bank, DST Global, Lightspeed Venture Partners, VMG Partners, XVC, and others, totaling over $800 million by 2022. A Series B round of $18 million occurred in 2019, though specific details on lead investors and exact date matching the query are not confirmed in sources.
May 2016Series AGoodwater Capital (lead); Amino Capital$8M$41MWeee! raised in a Series A-2 round on May 6, 2016, led by Goodwater Capital and iFly.vc, with an amount of $104,765 at a post-money valuation of $40.96 million and price per share of $3.76. This followed a seed round of $1.4 million in 2015 and preceded a Series A of $7.6 million also in 2016. The company, an ethnic e-grocer delivering Asian and Hispanic groceries, used early funding to launch its platform, build technology and logistics, and expand product catalog and operations.
Jul 2015SeedAmino Capital (lead)$1M--

Who has invested in Weee!?

15 investors have backed Weee! across its funding rounds, including Goodwater Capital, iFly.vc, DST Global, Silicon Valley Bank, Amino Capital and VMG Partners.

Lead investors include SoftBank Group, DST Global, VMG Partners, XVC, Goodwater Capital and 2 other investors.


Weee! Investors

Investors in Weee! by funding rounds participated
InvestorHQRoundsRoleFirst check
iFly.vcUnited StatesAustin, TX4LeadMar 2019
Goodwater CapitalUnited StatesSan Francisco, CA4LeadMay 2016
Amino CapitalUnited StatesUnited States2LeadJul 2015
XVCChinaBeijing2LeadDec 2019
VMG PartnersUnited StatesSan Francisco, CA2LeadDec 2019
Silicon Valley BankUnited StatesSan Jose, CA2ParticipantMar 2019
DST GlobalCayman IslandsGeorge Town2LeadAug 2020
SoftBank GroupJapanTokyo1LeadFeb 2022
BlackstoneUnited StatesNew York City, NY1ParticipantMar 2021
Welight CapitalChinaShenzhen1ParticipantMar 2019
Lightspeed Venture PartnersUnited StatesSan Francisco, CA1ParticipantMar 2020
Gold HouseUnited StatesLos Angeles, CA1ParticipantFeb 2022
Tiger GlobalUnited StatesNew York City, NY1ParticipantMar 2021

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Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples

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Acquisitions by Weee!

Weee! has acquired 1 company to date.

Last acquisition by Weee! was on October 21st 2021. Weee! acquired RICEPO for undisclosed valuation.


Latest Acquisitions by Weee!

RICEPO
Description
RICEPO is a mobile ordering platform specializing in authentic Asian cuisine delivery across the United States and Europe. It connects users to restaurants offering sushi, ramen, pho, and dim sum with real-time tracking and promotions. The app operates in cities like New York, London, and Paris, partnering with over 1,000 vendors. RICEPO emphasizes fresh ingredients and cultural authenticity in its listings.
HQ CountryUnited States
HQ City
New York City, NY
Deal Date21 Oct 2021
Valuationundisclosed
EV/Revenue
EV/EBITDA

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Weee! Competitors

Weee! competitors include listed companies like Goto Gojek Tokopedia and Talabat, and private ones like Nice Tuan, Rappi, OPay and Zepto.

Public and private companies comparable to Weee!
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
Nice TuanChinaBeijingPrivate--$5B-
RappiColombiaBogotáPrivate$856M-$5.3B6.1x
Goto Gojek TokopediaIndonesiaIndonesiaPublicly listed$1B($16M)$3B1.7x
OPayNigeriaLagosPrivate$38M-$2.8B73.7x
ZeptoIndiaMumbaiPrivate$1.2B-$7B5.9x
TalabatUAEUAEPublicly listed$1.7B$323M$7.3B1.5x

Weee! Public Comps

Weee! is still privately-owned, but its public comps include Openlane, Travel+Leisure, Mercari, Inchcape, MakeMyTrip, Kakaku.com, AUTO1 Group, Rightmove, Tongcheng Travel and Vend Marketplaces.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Openlane$1.9B$302M2.4x2.2x15.2x12.2x
Travel+Leisure$4B$684M2.3x2.3x13.6x8.9x
Mercari$1.5B$282M2.4x2.4x12.7x11.7x
Inchcape$12B$867M0.4x0.4x5.4x5.0x
MakeMyTrip$1B$171M5.0x4.5x30.3x25.7x
Kakaku.com$605M$175M7.5x7.0x26.1x22.2x
AUTO1 Group$9.4B$199M0.6x0.5x29.9x21.1x
Rightmove$571M$397M8.5x8.2x12.3x11.7x

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Common questions about Weee!

When was Weee! founded?Weee! was founded in 2015.
Where is Weee! headquartered?Weee! is headquartered in San Francisco, CA, United States.
Is Weee! publicly listed?No, Weee! is a private, VC-backed company.
What is Weee!'s valuation?Weee! was last valued at $4.1B in its Series E in February 2022.
How much funding has Weee! raised?Weee! has raised $863M across 8 funding rounds.
What was Weee!'s last funding round?Weee!'s last funding round was a $425M Series E in February 2022, led by SoftBank Group.
Who are Weee!'s investors?Weee!'s investors include iFly.vc, Goodwater Capital, Amino Capital, XVC, VMG Partners, Silicon Valley Bank, DST Global, SoftBank Group, Blackstone, Welight Capital and 5 others.
What is Weee!'s revenue?Weee!'s latest recorded revenue is $400M (February 2022).
What is Weee!'s revenue multiple?Weee!'s latest valuation implies a 10.3x revenue multiple ($4.1B valuation on $400M of revenue).
Which companies are comparable to Weee!?Companies comparable to Weee! include Nice Tuan, Rappi, Goto Gojek Tokopedia, OPay, Zepto and Talabat.
How many companies has Weee! acquired?Weee! has acquired 1 company, including RICEPO.

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