Ponhu Luxury Funding, Investors & Competitors

Ponhu Luxury has raised $135M across 4 funding rounds, most recently a $45M Series C in January 2022.

Last Ponhu Luxury funding round

$45M

Series C · Jan 2022

Cumulative funding Ponhu Luxury raised

$135M

across 4 funding rounds

Key investors in Ponhu Luxury

  • INCE Capital
  • Binfu Capital
  • Fortune Venture Capital
  • Trinity Capital
  • JHF Investment
  • ATM Capital
  • 1898 Venture Capital
  • Focustar Capital

Ponhu Luxury Overview

About Ponhu Luxury

Ponhu Luxury is a Beijing-headquartered platform for trading pre-owned luxury goods, offering authentication, repair, consignment, and auction services since 2015. The marketplace appraises items from brands like Louis Vuitton, Rolex, and Chanel using blockchain-verified experts, with over 100,000 transactions processed annually. Ponhu operates rental programs and recycling for high-end watches, bags, and jewelry, partnering with logistics firms for nationwide delivery in China.


Founded

2015

HQ

ChinaBeijing

Status

Privately held

Customer focus

B2C

Revenue model

Commission

Ponhu Luxury Funding History

Ponhu Luxury has raised a total of $135M across 4 funding rounds.

Ponhu Luxury's first fundraising round was a $15M Series A in January 2018. The most recent completed round was a $45M Series C in January 2022.

Ponhu Luxury funding rounds

Ponhu Luxury funding rounds
DateStageInvestorsRaisedDeal Summary
Jan 2022Series CJHF Investment; INCE Capital$45M-
Jun 2021Series CATM Capital (lead); Focustar Capital (lead); Binfu Capital; INCE Capital$50M-
May 2020Series BFortune Venture Capital (lead); INCE Capital (lead); Binfu Capital$25MPonhu Luxury is a Beijing-based e-commerce platform founded in 2015, specializing in the trading of second-hand luxury goods such as watches, shoes, and bags. It operates an app that serves as both a collection channel from owners and a marketplace for end buyers, including individuals and small distributors. Users can sell items directly on the app with a 5% commission, entrust Ponhu as a selling agent, or sell goods outright to the company. Ponhu employs a heavy-asset model involving appraisal, price discovery, and buyout control, supported by technology-driven supply chain capabilities, trend judgment algorithms, remote intelligent appraisal systems, and multiple sales channels. In May 2020, Ponhu Luxury closed its Series B funding round, raising RMB 175 million (USD 24.7 million) led by Fortune Capital and INCE Capital, with participation from Befor Capital (also referred to as Binfu Capital). The company also runs four brick-and-mortar flagship stores and about 50 franchised stores across China. subsequent rounds included a USD 20 million B+ in August 2019 from Qiming Capital and Matrix Partners China, Series C at approximately USD 50 million in June (year unspecified, led with INCE Capital continuing), and Series C+ of USD 45 million in January (year unspecified, led by Hedgestone Capital with INCE and Jinhuifeng). Ponhu reported revenue of RMB 600 million (USD 85 million) in 2019, the year prior to the Series B round. Later developments show strong growth, with 3 billion yuan GMV posted in the prior year to the Series C+ round, and expansion into offline flagship stores, livestreaming, supply chain enhancements, AI appraisal technologies, and sustainable fashion ecosystem building including brand incubation and offline channels. The platform differentiates from light-asset models like consignment by focusing on full industry chain services for idle luxury goods circulation, providing standardized processes for recycling, resale, identification, valuation, maintenance, and sales, both online and offline to B and C customers.
Jan 2018Series ATrinity Capital (lead); 1898 Venture Capital; Shenzhen Yizan Investment Management$15M-

Who has invested in Ponhu Luxury?

9 investors have backed Ponhu Luxury across its funding rounds, including INCE Capital, Binfu Capital, Fortune Venture Capital, Trinity Capital, JHF Investment and ATM Capital.

Lead investors include ATM Capital, Focustar Capital, Fortune Venture Capital, INCE Capital and Trinity Capital.


Ponhu Luxury Investors

Investors in Ponhu Luxury by funding rounds participated
InvestorHQRoundsRoleFirst check
INCE CapitalChinaShanghai3LeadMay 2020
Binfu CapitalChinaShanghai2ParticipantMay 2020
1898 Venture CapitalChinaChina1ParticipantJan 2018
Focustar CapitalChinaShanghai1LeadJun 2021
Trinity CapitalUnited StatesPhoenix, AZ1LeadJan 2018
ATM CapitalChinaBeijing1LeadJun 2021
Shenzhen Yizan Investment ManagementChinaShenzhen1ParticipantJan 2018

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Ponhu Luxury Competitors

Ponhu Luxury competitors include listed companies like Recruit Holdings, Uber, Prosus and DoorDash, and private ones like Xiaohongshu and OpenSea.

Public and private companies comparable to Ponhu Luxury
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
Recruit HoldingsJapanJapanPublicly listed$24B$4B$156B6.0x
UberUnited StatesUnited StatesPublicly listed$52B$6.2B$145B2.8x
ProsusNetherlandsNetherlandsPublicly listed$9.7B$1.1B$86B8.0x
DoorDashUnited StatesUnited StatesPublicly listed$14B$1.5B$84B4.9x
XiaohongshuChinaShanghaiPrivate--$20B-
OpenSeaUnited StatesNew York City, NYPrivate$873M-$13B15.2x

Ponhu Luxury Public Comps

Ponhu Luxury is still privately-owned, but its public comps include Amazon, Alibaba Group, LVMH, Hermès, Recruit Holdings, Uber, Booking Holdings, Richemont, Pinduoduo and Airbnb.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Amazon$717B$161B3.9x3.5x17.5x13.8x
Alibaba Group$153B$15B1.7x1.6x17.5x13.0x
LVMH$93B$28B2.8x2.8x9.5x9.5x
Hermès$18B$8.6B8.4x8.1x18.1x17.8x
Recruit Holdings$24B$4B6.4x6.0x37.9x25.2x
Uber$52B$6.2B3.0x2.8x24.9x14.6x
Booking Holdings$27B$8.3B4.9x4.6x15.9x12.4x
Richemont$26B$7B4.6x4.3x17.1x15.7x

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Common questions about Ponhu Luxury

When was Ponhu Luxury founded?Ponhu Luxury was founded in 2015.
Where is Ponhu Luxury headquartered?Ponhu Luxury is headquartered in Beijing, China.
Is Ponhu Luxury publicly listed?No, Ponhu Luxury is a private, VC-backed company.
How much funding has Ponhu Luxury raised?Ponhu Luxury has raised $135M across 4 funding rounds.
What was Ponhu Luxury's last funding round?Ponhu Luxury's last funding round was a $45M Series C in January 2022.
Who are Ponhu Luxury's investors?Ponhu Luxury's investors include INCE Capital, Binfu Capital, 1898 Venture Capital, Focustar Capital, Trinity Capital, ATM Capital, Shenzhen Yizan Investment Management, JHF Investment and Fortune Venture Capital.
Which companies are comparable to Ponhu Luxury?Companies comparable to Ponhu Luxury include Recruit Holdings, Uber, Prosus, DoorDash, Xiaohongshu and OpenSea.

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