Playdemic Acquisition, Valuation, Funding & Investors

Playdemic was acquired by Electronic Arts for $1.4B in June 2021, a 13.2x multiple on $106M of revenue.

Playdemic acquisition price

$1.4B

Acquired by Electronic Arts · Jun 2021

Playdemic revenue at acquisition

$106M

Last twelve months · Jun 2021

Playdemic revenue multiple at acquisition

13.2x

EV/Revenue · Jun 2021

Cumulative funding Playdemic raised

$400K

across 1 funding round

Playdemic Overview

About Playdemic

Playdemic is a Manchester-based social gaming studio known for titles like Golf Clash and Baseball Clash. Acquired by Scopely in 2020, it develops free-to-play sports games for Facebook, iOS, and Android, generating revenue through in-app purchases. The studio maintains offices in the UK and Cyprus.


Founded

2010

HQ

United KingdomStockport

Status

Acquired

Customer focus

B2C

Revenue model

Product sales

Revenue

$106M (Jun 2021)

Valuation

$1.4B (acquired Jun 2021)

Playdemic Acquisition

Playdemic was acquired by Electronic Arts for $1.4B on 23 June 2021.

The acquisition price implies a 13.2x revenue multiple on $106M of revenue.

Before the acquisition Playdemic had raised $400K across 1 funding round.

Electronic Arts agreed to acquire Playdemic, the United Kingdom studio behind the mobile game Golf Clash, from WarnerMedia for $1.4 billion in cash in June 2021. The purchase was subject to customary adjustments and was expected to close in EA's fiscal year 2022, to be funded from existing cash. Playdemic was founded in 2010 and led by chief executive Paul Gouge, and employed about 65 people. Golf Clash is a free-to-play golf game that had generated over $780 million in lifetime player spending according to Sensor Tower. Press reports said Playdemic made about $200 million in revenue and $80 million in EBITDA in the prior year, putting the price at roughly seven times revenue. The acquisition strengthened EA's mobile and sports portfolio and was its fourth acquisition of 2021.

Playdemic acquisition details
AcquirerDateTypePriceEV/Revenue
23 Jun 2021Strategic M&A$1.4B13.2x

Sources: gamesbeat.com

Playdemic Funding History

Playdemic has raised a total of $400K across 1 funding round.

Playdemic funding rounds

Playdemic funding rounds
DateStageInvestorsRaised
Oct 2013Pre-seedThe North West Fund (lead); AXM Venture Capital$400K

Who has invested in Playdemic?

2 investors have backed Playdemic across its funding rounds, including The North West Fund and AXM Venture Capital.

Lead investors include The North West Fund.


Playdemic Investors

Investors in Playdemic by funding rounds participated
InvestorHQRoundsRoleFirst check

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Playdemic Competitors

Playdemic competitors include listed companies like NHN Entertainment, Shift Up, DeNA and Modern Times Group, and private ones like Tripledot Studios and Limit Break.

Public and private companies comparable to Playdemic
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
Tripledot StudiosUnited KingdomLondonPrivate$100M-$1.4B-
NHN EntertainmentSouth KoreaSouth KoreaPublicly listed$1.9B$179M$1.3B0.6x
Shift UpSouth KoreaSouth KoreaPublicly listed$218M$169M$1.3B5.7x
DeNAJapanJapanPublicly listed$934M$174M$1.5B1.1x
Modern Times GroupSwedenSwedenPublicly listed$1.2B$209M$1.2B1.3x
Limit BreakUnited StatesPark City, UTPrivate--$1.8B-

Playdemic Public Comps

Playdemic is no longer listed, but its public comps include NHN Entertainment, Shift Up, DeNA, Modern Times Group, mixi, YOOZOO Games, Nazara Technologies, Kakao Games, Playtika and Yalla Group.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
NHN Entertainment$1.9B$179M0.7x0.6x6.9x5.4x
Shift Up$218M$169M4.3x5.7x5.5x10.2x
DeNA$934M$174M1.1x1.1x5.9x6.7x
Modern Times Group$1.2B$209M1.3x1.3x7.5x5.3x
mixi$1.1B$215M0.9x0.9x4.8x4.8x
YOOZOO Games$210M($15M)7.7x7.9x(106.0x)(79.4x)
Nazara Technologies$194M$31M9.1x6.1x57.5x41.3x
Kakao Games$344M($73M)2.8x3.5x(13.0x)(32.6x)

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Common questions about Playdemic

When was Playdemic founded?Playdemic was founded in 2010.
Where is Playdemic headquartered?Playdemic is headquartered in Stockport, United Kingdom.
Is Playdemic publicly listed?No, Playdemic was acquired by Electronic Arts in June 2021.
Who acquired Playdemic?Playdemic was acquired by Electronic Arts in June 2021.
How much was Playdemic acquired for?Playdemic was acquired for $1.4B in June 2021, a 13.2x revenue multiple.
How much funding has Playdemic raised?Playdemic has raised $400K across 1 funding round.
What was Playdemic's last funding round?Playdemic's last funding round was a $400K pre-seed round in October 2013, led by The North West Fund.
Who are Playdemic's investors?Playdemic's investors include AXM Venture Capital and The North West Fund.
Which companies are comparable to Playdemic?Companies comparable to Playdemic include Tripledot Studios, NHN Entertainment, Shift Up, DeNA, Modern Times Group and Limit Break.

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