Playdemic Acquisition, Valuation, Funding & Investors

Playdemic was acquired by Electronic Arts for $1.4B in June 2021, a 13.2x multiple on $106M of revenue.

Playdemic acquisition price

$1.4B

Acquired by Electronic Arts · Jun 2021

Playdemic revenue at acquisition

$106M

Last twelve months · Jun 2021

Playdemic revenue multiple at acquisition

13.2x

EV/Revenue · Jun 2021

Cumulative funding Playdemic raised

$400K

across 1 funding round

Playdemic Overview

About Playdemic

Playdemic is a Manchester-based social gaming studio known for titles like Golf Clash and Baseball Clash. Acquired by Scopely in 2020, it develops free-to-play sports games for Facebook, iOS, and Android, generating revenue through in-app purchases. The studio maintains offices in the UK and Cyprus.


Founded

2010

HQ

United KingdomStockport

Status

Acquired

Customer focus

B2C

Revenue model

Product sales

Revenue

$106M (Jun 2021)

Valuation

$1.4B (acquired Jun 2021)

Playdemic Acquisition

Playdemic was acquired by Electronic Arts for $1.4B on 23 June 2021.

The acquisition price implies a 13.2x revenue multiple on $106M of revenue.

Before the acquisition Playdemic had raised $400K across 1 funding round.

Playdemic acquisition details
AcquirerDateTypePriceEV/Revenue
23 Jun 2021Strategic M&A$1.4B13.2x

Playdemic Funding History

Playdemic has raised a total of $400K across 1 funding round.

Playdemic funding rounds

Playdemic funding rounds
DateStageInvestorsRaised
Oct 2013Pre-seedThe North West Fund (lead); AXM Venture Capital$400K

Who has invested in Playdemic?

2 investors have backed Playdemic across its funding rounds, including The North West Fund and AXM Venture Capital.

Lead investors include The North West Fund.


Playdemic Investors

Investors in Playdemic by funding rounds participated
InvestorHQRoundsRoleFirst check

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Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples

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Playdemic Competitors

Playdemic competitors include listed companies like Nazara Technologies, Shift Up, DeNA and NHN Entertainment, and private ones like Hike and Tripledot Studios.

Public and private companies comparable to Playdemic
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
HikeIndiaNew DelhiPrivate--$1.4B-
Tripledot StudiosUnited KingdomLondonPrivate$100M-$1.4B-
Nazara TechnologiesIndiaIndiaPublicly listed$191M$30M$1.5B5.3x
Shift UpSouth KoreaSouth KoreaPublicly listed$214M$166M$1.3B5.4x
DeNAJapanJapanPublicly listed$950M$177M$1.5B1.1x
NHN EntertainmentSouth KoreaSouth KoreaPublicly listed$1.8B$176M$1.3B0.6x

Playdemic Public Comps

Playdemic is no longer listed, but its public comps include Nazara Technologies, Shift Up, DeNA, NHN Entertainment, mixi, Ourpalm, Modern Times Group, MNC Digital Entertainment, Embracer Group and Playtika.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Nazara Technologies$191M$30M7.4x5.3x46.7x38.5x
Shift Up$214M$166M4.3x5.4x5.5x9.5x
DeNA$950M$177M1.1x1.1x5.8x6.5x
NHN Entertainment$1.8B$176M0.6x0.6x6.5x5.4x
mixi$1.1B$218M0.9x0.8x4.5x4.7x
Ourpalm$105M($31M)11.9x12.3x(40.4x)366.4x
Modern Times Group$1.2B$210M1.7x1.6x9.4x6.7x
MNC Digital Entertainment$216M$73M4.7x-14.0x-

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Common questions about Playdemic

When was Playdemic founded?Playdemic was founded in 2010.
Where is Playdemic headquartered?Playdemic is headquartered in Stockport, United Kingdom.
Is Playdemic publicly listed?No, Playdemic was acquired by Electronic Arts in June 2021.
Who acquired Playdemic?Playdemic was acquired by Electronic Arts in June 2021.
How much was Playdemic acquired for?Playdemic was acquired for $1.4B in June 2021, a 13.2x revenue multiple.
How much funding has Playdemic raised?Playdemic has raised $400K across 1 funding round.
What was Playdemic's last funding round?Playdemic's last funding round was a $400K pre-seed round in October 2013, led by The North West Fund.
Who are Playdemic's investors?Playdemic's investors include AXM Venture Capital and The North West Fund.
Which companies are comparable to Playdemic?Companies comparable to Playdemic include Hike, Tripledot Studios, Nazara Technologies, Shift Up, DeNA and NHN Entertainment.

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Playdemic Acquisition, Valuation, Funding & Investors | Multiples