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Playtika Valuation Multiples
Discover revenue and EBITDA valuation multiples for Playtika and similar public comparables like YOOZOO Games, Modern Times Group, Shift Up, Embracer Group and more.
Playtika Overview
About Playtika
Playtika Holding Corp is engaged in developing mobile games. Some of its games include Board Kings, House of Fun, Poker Heat, Slotomania, and Bingo Blitz. The company has built live game operations services and a proprietary technology platform to support its portfolio of games. It derives revenue from the sale of virtual items associated with online games. Geographically, the group has a business presence in the USA, EMEA, APAC, and Other regions of which key revenue is derived from the USA. It offers both Mobile and Web-based platforms.
Founded
2016
HQ

Employees
3.5K
Website
Financials (LTM)
EV
$3B
Playtika Financials
Playtika reported last 12-month revenue of $3B and EBITDA of $754M.
In the same LTM period, Playtika generated $2B in gross profit, $754M in EBITDA, and had net loss of ($88M).
Revenue (LTM)
Playtika P&L
In the most recent fiscal year, Playtika reported revenue of $3B and EBITDA of $753M.
Playtika expects next 12-month revenue of XXX and NTM EBITDA of XXX
| LTM | NTM | Last FY | FY 2026 | FY 2027 | FY 2028 | |
|---|---|---|---|---|---|---|
| Revenue | $3B | XXX | $3B | XXX | XXX | XXX |
| Gross Profit | $2B | XXX | $2B | XXX | XXX | XXX |
| Gross Margin | 73% | XXX | 72% | XXX | XXX | XXX |
| EBITDA | $754M | XXX | $753M | XXX | XXX | XXX |
| EBITDA Margin | 27% | XXX | 27% | XXX | XXX | XXX |
| EBIT Margin | 4% | XXX | 0% | XXX | XXX | XXX |
| Net Profit | ($88M) | XXX | ($206M) | XXX | XXX | XXX |
| Net Margin | (3%) | XXX | (7%) | XXX | XXX | XXX |
| Net Debt | — | — | $2B | XXX | XXX | XXX |
Financial data powered by Morningstar, Inc.
Playtika Stock Performance
Playtika has current market cap of $1B, and enterprise value of $3B.
Market Cap Evolution
Playtika's stock price is $3.61.
| EV | Market Cap | Price 1D | Price 1M | Price 3M | Price 12M | EPS |
|---|---|---|---|---|---|---|
| $3B | $1B | 0.0% | XXX | XXX | XXX | $-0.54 |
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Start Free TrialPlaytika Valuation Multiples
Playtika trades at 1.1x EV/Revenue multiple, and 4.1x EV/EBITDA.
EV / Revenue (LTM)
Playtika Financial Valuation Multiples
As of April 20, 2026, Playtika has market cap of $1B and EV of $3B.
Equity research analysts estimate Playtika's 2025E EV/Revenue multiple at XXX and 2025E EV/EBITDA multiple at XXX
Playtika has a P/E ratio of (15.5x).
| LTM | NTM | Last FY | FY 2026 | FY 2027 | FY 2028 | |
|---|---|---|---|---|---|---|
| Market cap (current) | $1B | XXX | $1B | XXX | XXX | XXX |
| EV (current) | $3B | XXX | $3B | XXX | XXX | XXX |
| EV/Revenue | 1.1x | XXX | 1.1x | XXX | XXX | XXX |
| EV/EBITDA | 4.1x | XXX | 4.1x | XXX | XXX | XXX |
| EV/EBIT | 26.2x | XXX | 2371.6x | XXX | XXX | XXX |
| EV/Gross Profit | 1.5x | XXX | 1.5x | XXX | XXX | XXX |
| P/E | (15.5x) | XXX | (6.6x) | XXX | XXX | XXX |
| EV/FCF | 8.8x | XXX | 6.4x | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc. and Morningstar, Inc.
Verified Playtika Valuation Multiples
Access all public comps and forward-looking valuation multiples like EV/Revenue in 2027, based on consensus analyst estimates. Powered by FactSet and Morningstar.


Playtika Margins & Growth Rates
Playtika's revenue in the last 12 month grew by 1%.
Playtika's revenue per employee in the last FY averaged $0.8M, while opex per employee averaged $0.6M for the same period.
Playtika's rule of 40 is 28% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).
Playtika's rule of X is 29% (created by Bessemer, rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).
Playtika Operational Valuation Multiples
| LTM | NTM | Last FY | FY 2026 | FY 2027 | FY 2028 | |
|---|---|---|---|---|---|---|
| Revenue Growth | 1% | XXX | 1% | XXX | XXX | XXX |
| EBITDA Margin | 27% | XXX | 27% | XXX | XXX | XXX |
| EBITDA Growth | 2% | XXX | 0% | XXX | XXX | XXX |
| Rule of 40 | — | XXX | 28% | XXX | XXX | XXX |
| Bessemer Rule of X | — | XXX | 29% | XXX | XXX | XXX |
| Revenue per Employee | — | XXX | $0.8M | XXX | XXX | XXX |
| Opex per Employee | — | XXX | $0.6M | XXX | XXX | XXX |
| S&M Expenses to Revenue | 34% | XXX | 34% | XXX | XXX | XXX |
| G&A Expenses to Revenue | 13% | XXX | 22% | XXX | XXX | XXX |
| R&D Expenses to Revenue | 15% | XXX | 15% | XXX | XXX | XXX |
| Opex to Revenue | — | XXX | 72% | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc. and Morningstar, Inc.
Playtika Public Comps
See public comps and valuation multiples for other Gaming - Mobile and Gaming - Console & PC comps.
| EV/Revenue | EV/EBITDA | |||||
|---|---|---|---|---|---|---|
| LTM | 2026E | 2027E | LTM | 2026E | 2027E | |
| Playtika | XXX | XXX | XXX | XXX | XXX | XXX |
| YOOZOO Games | XXX | XXX | XXX | XXX | XXX | XXX |
| Modern Times Group | XXX | XXX | XXX | XXX | XXX | XXX |
| Shift Up | XXX | XXX | XXX | XXX | XXX | XXX |
| Embracer Group | XXX | XXX | XXX | XXX | XXX | XXX |
| Paradox Interactive | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc.
Playtika M&A Activity
Playtika acquired XXX companies to date.
Last acquisition by Playtika was on XXXXXXXX, XXXXX. Playtika acquired XXXXXXXX for XXX (EV/Revenue multiple of XXX).
Latest Acquisitions by Playtika
| Acquired Company | Valuation | EV/Revenue | EV/EBITDA |
|---|---|---|---|
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
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Start Free TrialPlaytika Investment Activity
Playtika invested in XXX companies to date.
Playtika made its latest investment on XXXXXXXX, XXXXX. Playtika invested in XXXXXXXX for XXX (EV/Revenue multiple of XXX).
Latest Investments by Playtika
| Company | Valuation | EV/Revenue | EV/EBITDA |
|---|---|---|---|
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
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Start Free TrialAbout Playtika
| When was Playtika founded? | Playtika was founded in 2016. |
| Where is Playtika headquartered? | Playtika is headquartered in Israel. |
| How many employees does Playtika have? | As of today, Playtika has over 3K employees. |
| Who is the CEO of Playtika? | Playtika's CEO is Robert Antokol. |
| Is Playtika publicly listed? | Yes, Playtika is a public company listed on Nasdaq. |
| What is the stock symbol of Playtika? | Playtika trades under PLTK ticker. |
| When did Playtika go public? | Playtika went public in 2021. |
| Who are competitors of Playtika? | Playtika main competitors are YOOZOO Games, Modern Times Group, Shift Up, Embracer Group. |
| What is the current market cap of Playtika? | Playtika's current market cap is $1B. |
| What is the current revenue of Playtika? | Playtika's last 12 months revenue is $3B. |
| What is the current revenue growth of Playtika? | Playtika revenue growth (NTM/LTM) is 1%. |
| What is the current EV/Revenue multiple of Playtika? | Current revenue multiple of Playtika is 1.1x. |
| Is Playtika profitable? | Yes, Playtika is EBITDA-positive (as of the last 12 months). |
| What is the current EBITDA of Playtika? | Playtika's last 12 months EBITDA is $754M. |
| What is Playtika's EBITDA margin? | Playtika's last 12 months EBITDA margin is 27%. |
| What is the current EV/EBITDA multiple of Playtika? | Current EBITDA multiple of Playtika is 4.1x. |
| What is the current FCF of Playtika? | Playtika's last 12 months FCF is $352M. |
| What is Playtika's FCF margin? | Playtika's last 12 months FCF margin is 13%. |
| What is the current EV/FCF multiple of Playtika? | Current FCF multiple of Playtika is 8.8x. |
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