MessageMedia Acquisition, Valuation, Funding & Investors

MessageMedia was acquired by Sinch for $1.3B in June 2021, a 8.6x multiple on $151M of revenue.

MessageMedia acquisition price

$1.3B

Acquired by Sinch · Jun 2021

MessageMedia revenue at acquisition

$151M

Last twelve months · Jun 2021

MessageMedia revenue multiple at acquisition

8.6x

EV/Revenue · Jun 2021

MessageMedia EBITDA multiple at acquisition

25.5x

EV/EBITDA · Jun 2021

MessageMedia Overview

About MessageMedia

MessageMedia is a Melbourne-headquartered business messaging company whose software lets businesses send and manage text messages and two-way conversations with their customers. Its platform covers bulk and automated SMS, two-way messaging, email to text and integrations with business systems such as Salesforce, HubSpot, NetSuite, Shopify and Zoho. The company serves small and medium-sized businesses in Australia, New Zealand, the United States and Europe, and also operates the ClickSend and SimpleTexting brands on the same platform. It earns revenue through subscriptions and usage-based messaging charges. MessageMedia was founded in 2000. It was backed by the private equity firm Mercury Capital from 2018 until Sinch acquired it in 2021, and Sinch has since rebranded the business as Sinch Engage.


Founded

2000

HQ

AustraliaMelbourne

Status

Acquired

Customer focus

B2B

Revenue model

Usage-based, Subscription

Revenue

$151M (Jun 2021)

Valuation

$1.3B (acquired Jun 2021)

MessageMedia Acquisition

MessageMedia was acquired by Sinch for $1.3B on 9 June 2021.

The acquisition price implies a 8.6x revenue and 25.5x EBITDA multiple on $151M of revenue.

Sinch AB, the Stockholm-listed cloud communications group, agreed to acquire MessageMedia, a Melbourne-based provider of business text messaging software for small and medium-sized businesses, in June 2021. Sinch said it would pay a total enterprise value of US$1.3 billion, made up of US$1.1 billion in cash and 1,128,487 new Sinch shares. The price valued MessageMedia at 13.8 times gross profit and 25.4 times EBITDA before synergies, based on expected revenue of US$151 million, gross profit of US$94 million and adjusted EBITDA of US$51 million for the twelve months ending 30 June 2021. Australian private equity firm Mercury Capital, which had acquired a minority stake in 2018, was among the owners. MessageMedia serves more than 60,000 customers in the United States, Australia, New Zealand and Europe and sends more than five billion messages a year across its MessageMedia, ClickSend and SimpleTexting brands. The company was founded in 2000. Following its February 2021 agreement to buy the US voice provider Inteliquent, Sinch said the deal would accelerate its growth with small and medium-sized businesses and that it intended to reinvest cost synergies into further expansion.

MessageMedia acquisition details
AcquirerDateTypePriceEV/RevenueEV/EBITDA
9 Jun 2021Strategic M&A$1.3B8.6x25.5x

Sources: sinch.com, startupdaily.net

MessageMedia Funding History

MessageMedia has raised 1 funding round.

MessageMedia funding rounds
DateStageInvestorsDeal Summary
Aug 2018Undisclosed stageMercury Capital InvestmentsMercury Capital made its initial investment in MessageMedia through Mercury Capital Fund 2 in August 2018. MessageMedia is a Melbourne-headquartered customer engagement platform providing application-to-person messaging software that lets businesses manage and deliver two-way SMS communication. It was the largest small and medium business focused messaging platform globally, with 60,000 customers worldwide including more than 26,000 in the United States, and sent over five billion messages through its gateway in FY21 across Australia, New Zealand, the United States and the United Kingdom. Mercury Capital Fund 3 invested further in two tranches in November 2019 and January 2020, alongside a follow-on from Fund 2. Mercury exited in November 2021 when Sinch AB acquired the business at an enterprise value of US$1.3 billion.

Who has invested in MessageMedia?

1 investor has backed MessageMedia across its funding rounds, including Mercury Capital Investments.


MessageMedia Investors

Investors in MessageMedia by funding rounds participated
InvestorHQRoundsRoleFirst check

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Acquisitions by MessageMedia

MessageMedia has acquired 4 companies to date.

Last acquisition by MessageMedia was on July 14th 2022. MessageMedia acquired Smooth Messenger for undisclosed valuation.


Latest Acquisitions by MessageMedia

Smooth Messenger
Aprika- Mercury SMS
SimpleTexting
ClickSend
Description
Smooth Messenger is a communication app integrating SMS, MMS, and WhatsApp with Zoho CRM. Businesses send two-way messages to contacts for marketing and support from Zoho's interface. The platform handles bulk campaigns and delivery reports, serving sales teams in India and Southeast Asia since 2019.
Aprika-Mercury SMS is a Salesforce-integrated messaging solution enabling real-time SMS reception and responses within the Message Feed. It supports two-way conversations, bulk campaigns, and compliance with TCPA regulations for sales, service, and marketing teams. Deployed on AppExchange, Aprika handles high-volume throughput for enterprises like financial institutions tracking customer interactions.
SimpleTexting is an SMS marketing platform for customer engagement via targeted campaigns, alerts, and promotions. It integrates with CRMs like HubSpot and e-commerce tools for automated messaging. Boca Raton-headquartered, it handles opt-in compliance and analytics for US brands in retail and healthcare.
ClickSend is a Melbourne-headquartered communications platform that enables businesses to send SMS, voice messages, emails, letters, and faxes through an online dashboard or API integration. Founded in 2009, it processes billions of messages annually across more than 100 countries, supporting multichannel campaigns for customer notifications, staff alerts, and marketing automation. The service integrates with CRM systems like Salesforce and HubSpot, serving enterprises in retail, healthcare, and finance sectors worldwide.
HQ CountryAustraliaUnited KingdomUnited StatesAustralia
HQ City
Melbourne
Torquay
Miami, FL
Perth
Deal Date14 Jul 202215 Sep 20219 Nov 20201 Jul 2019
Valuationundisclosedundisclosedundisclosedundisclosed
EV/Revenue
EV/EBITDA

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MessageMedia Competitors

MessageMedia competitors include listed companies like Bandwidth and Weaver Network, and private ones like Intercom, GupShup, Symphony Communication Services and Wheel.

Public and private companies comparable to MessageMedia
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
BandwidthUnited StatesUnited StatesPublicly listed$754M$39M$1.3B1.9x
IntercomUnited StatesSan Francisco, CAPrivate--$1.3B-
GupShupUnited StatesSan Francisco, CAPrivate$150M-$1.4B-
Symphony Communication ServicesUnited StatesNew York City, NYPrivate--$1.4B-
WheelUnited StatesAustin, TXPrivate--$1.2B-
Weaver NetworkChinaChinaPublicly listed$343M$44M$1.6B4.0x

MessageMedia Public Comps

MessageMedia is no longer listed, but its public comps include Bandwidth, Weaver Network, Tanla Platforms, Montnets, Teamviewer, Cybozu, Consensus Cloud, Pexip, Truecaller and Calix.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Bandwidth$754M$39M2.2x1.9x42.4x13.8x
Weaver Network$343M$44M4.3x4.0x33.8x26.7x
Tanla Platforms$469M$77M1.6x1.5x9.8x8.9x
Montnets$392M($17M)2.5x-(57.1x)-
Teamviewer$837M$302M2.2x2.2x6.2x5.2x
Cybozu$237M$82M3.3x3.0x9.6x8.8x
Consensus Cloud$350M$166M3.5x3.4x7.4x6.4x
Pexip$118M$29M5.8x4.9x23.5x15.5x

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Common questions about MessageMedia

When was MessageMedia founded?MessageMedia was founded in 2000.
Where is MessageMedia headquartered?MessageMedia is headquartered in Melbourne, Australia.
Is MessageMedia publicly listed?No, MessageMedia was acquired by Sinch in June 2021.
Who acquired MessageMedia?MessageMedia was acquired by Sinch in June 2021.
How much was MessageMedia acquired for?MessageMedia was acquired for $1.3B in June 2021, a 8.6x revenue multiple.
What was MessageMedia's last funding round?MessageMedia's last funding round was a undisclosed-stage round in August 2018.
Who are MessageMedia's investors?MessageMedia's investors include Mercury Capital Investments.
Which companies are comparable to MessageMedia?Companies comparable to MessageMedia include Bandwidth, Intercom, GupShup, Symphony Communication Services, Wheel and Weaver Network.
How many companies has MessageMedia acquired?MessageMedia has acquired 4 companies, including Smooth Messenger, Aprika- Mercury SMS, SimpleTexting and ClickSend.

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