GetYourGuide Valuation, Funding & Investors
GetYourGuide is valued at $2B as of June 2023.
Last GetYourGuide valuation
$2B
Series F · Jun 2023
Last GetYourGuide funding round
$85M
Series F · Jun 2023
Cumulative funding GetYourGuide raised
$870M
across 8 funding rounds
Key investors in GetYourGuide
Spark Capital
Heartcore Capital
KKR
Atlantic
Highland Europe
Temasek
About GetYourGuide
GetYourGuide is a Berlin-headquartered online marketplace for booking tours, attractions, and activities in over 170 destinations worldwide. It offers excursions, cooking classes, tickets to landmarks, and guided experiences via website and mobile apps. Providers pay commissions on bookings, with customer reviews ensuring quality. Founded in 2009, GetYourGuide partners with local operators and serves millions of travelers annually.
Founded
2009
HQ
BerlinWebsite
Status
Privately held
Customer focus
B2C
Revenue model
Commission
Valuation
$2B (Jun 2023)
GetYourGuide Valuation
GetYourGuide is currently valued at $2B, based on its Series F in June 2023.
The $85M round was led by Blue Pool Capital, with participation from Temasek, KKR and Patricof Co.
GetYourGuide's valuation has grown 2.0x from $1B at its Series E in May 2019 to $2B in June 2023, across 3 priced rounds.
GetYourGuide valuation by funding round
| Date | Stage | Valuation |
|---|---|---|
| Jun 2023 | Series F | $2B |
| Oct 2020 | Undisclosed stage | $1B |
| May 2019 | Series E | $1B |
GetYourGuide Funding History
GetYourGuide has raised a total of $870M across 8 funding rounds.
GetYourGuide's first fundraising round was a $14M Series A in January 2013. The most recent completed round was a $85M Series F in June 2023.
GetYourGuide funding rounds
| Date | Stage | Investors | Raised | Valuation | Deal Summary |
|---|---|---|---|---|---|
| Jun 2023 | Series F | Blue Pool Capital (lead); Temasek; KKR; Patricof Co | $85M | $2B | GetYourGuide, a Berlin-based global platform for discovering and booking travel experiences, closed a $194 million financing package in June 2023, comprising an $85 million Series F equity round led by Blue Pool Capital with participation from KKR and Temasek, alongside a $109 million revolving credit facility led by UniCredit with BNP Paribas, Citibank, and KfW. The equity round valued the company at $2 billion post-money, doubling its previous $1 billion valuation from the 2019 Series E and marking a 43% increase from $1.4 billion in prior estimates. This up round bucks the trend of down rounds for many unicorns amid economic challenges, signaling strong investor confidence in the experiences sector's recovery post-COVID. The funding aims to accelerate global expansion, particularly in North America and Europe, while advancing product innovation including AI-driven tools for personalized recommendations, enhanced filters, supplier support, and operational efficiency to capture a share of the $300 billion travel experiences market and broader $1.5 trillion experiences sector. GetYourGuide positions itself as the leading vertical search engine for experiences, leveraging its marketplace to digitize the fragmented industry. Traction post-Omicron showed significant recovery: by Q1 2023, booking volumes reached four times Q1 2019 levels, building on 25-30 million tickets sold between 2019-2020, implying 100-120 million in that period. The company reported being on a route to profitability in major markets, with end-2022 marking the inflection point as travel normalized. Investors highlighted GetYourGuide's market leadership, customer-centricity, and expertise in a complex space ripe for digitization. The raise pushes total funding over $1 billion, solidifying its position as the most-funded player in tours and activities. Recent initiatives include Originals, exclusive experiences with local partners, to diversify offerings. |
| Oct 2020 | Undisclosed stage | Searchlight Capital Partners (lead) | $133M | $1B | GetYourGuide is a Berlin-based travel booking platform founded in 2009 that enables users to discover and book tours, activities, and attraction tickets worldwide, with over 45 million bookings processed and offices in 14 countries. In October 2020, amid the COVID-19 pandemic's impact on travel, the company raised €114 million ($133 million) in convertible note financing led by Searchlight Capital Partners, joined by existing investors including SoftBank Vision Fund, KKR, Battery Ventures, Highland Europe, Spark Capital, Lakestar, Heartcore Capital, NGP Capital, and the founding team. This funding, announced around October 29, 2020, provides flexibility to invest in strategic opportunities, marketing, and product preparation for post-pandemic recovery, as traditional equity raises were challenging in the sector. CEO Johannes Reck emphasized the investor confidence in leisure travel's resilience and GetYourGuide's market-leading position in experiences. Prior to this, GetYourGuide had raised over $650 million cumulatively by mid-2019. The round followed layoffs of about 90 employees (roughly 15% of staff) to reset operations amid uncertainty, after earlier avoiding cuts. Competitors like Klook also raised funds around the same period. |
| May 2019 | Series E | SoftBank Group (lead); Temasek; Korelya Capital; Heartcore Capital; Lakestar; Swisscanto Private Equity | $484M | $1B | GetYourGuide is a Berlin-based marketplace platform for discovering and booking unique travel experiences and tours worldwide. The company announced a massive €433 million ($484 million) Series E funding round on May 16, 2019, led by SoftBank Vision Fund, with participation from Temasek, Lakestar, Korelya Capital, Heartcore Capital, and existing investor Swisscanto Private Equity. This investment elevated GetYourGuide to unicorn status with a valuation above $1 billion, marking the largest funding round for a travel tech startup at the time. The round drew significant attention due to its size and SoftBank's involvement, adding Ted Fike from SoftBank to the board. Prior reports had speculated on even larger amounts like €500 million at €1.6 billion valuation, but the confirmed figure was €433 million. Analysts noted that such lofty valuations for GetYourGuide and rival Klook (which received $225 million from SoftBank) could push consolidation, IPOs, or mergers in the experiences sector, as few strategic buyers could afford acquisitions. GetYourGuide planned to use the funds to broaden its global inventory of experiences (catalog of 35,000+ activities), enhance platform discovery and booking capabilities, and expand marketing to reach more travelers. The global tours and activities market was projected to hit $183 billion by 2020, aligning with CEO Johannes Reck's vision of capitalizing on consumers prioritizing experiences over possessions. This funding followed GetYourGuide's $75 million Series D in 2017 and total prior raise of about $170 million, representing a major leap. The investment underscored SoftBank Vision Fund's aggressive push into European travel tech, coming shortly after a $1 billion stake in Wirecard. |
| Nov 2017 | Series D | Battery Ventures (lead); KKR; Heartcore Capital; Spark Capital; Highland Europe; NGP Capital; H14 | $75M | - | GetYourGuide is the largest online booking platform for travel activities, tours, attractions, and experiences, headquartered in Berlin and founded in 2009. On November 2, 2017, it closed a $75 million Series D funding round led by Battery Ventures, with participation from existing investors including KKR, Spark Capital, Highland Europe, Nokia Growth Partners (NGP Capital), and others like Sunstone Capital and Heartcore Capital. This brought total funding to approximately $175.5 million. The capital was earmarked for international expansion into Asia and the Americas, technological development, product enhancements like personalization and recommendations, and strengthening its position in the $135 billion in-destination activities market, projected to grow to $183 billion by 2020. At the time of the round, GetYourGuide reported explosive growth, having crossed 10 million total tickets booked over the summer of 2017, with nearly half booked that year alone. Alternative sources note it sold 5 million tickets in 2017, compared to 5 million in all prior years. CEO Johannes Reck highlighted the company's momentum and goal to disrupt the in-destination travel experience. It had around 15 million unique monthly active users and was very close to profitability. The round added Itzik Parnafes from Battery Ventures to the board. GetYourGuide competed with players like TripAdvisor's Viator and emerging rival Klook, positioning itself strongly in Europe while expanding in the US. This Series D preceded larger rounds, including a $484 million Series E in 2019 at over $1 billion valuation. |
| Nov 2015 | Series C | KKR (lead); Highland Capital Partners; Heartcore Capital; Spark Capital; Highland Europe; Atlantic; NGP Capital; H14 | $50M | - | GetYourGuide is a Berlin-based online marketplace for discovering and booking travel activities worldwide, offering over 27,800 tours and activities in more than 2,500 destinations as of November 2015. The company raised a $50 million growth equity investment, referred to as Series C in some reports, led by KKR on November 13, 2015, with participation from existing investors Spark Capital, Highland Capital Partners, Sunstone Capital, and new investor Nokia Growth Partners (NGP). This round brought total funding to just under $100 million, following a $25 million Series B in July 2014. The capital was intended to support GetYourGuide's global expansion, enhance capabilities, invest in mobile technology, and provide operational resources through KKR's network. CEO Johannes Reck emphasized simplifying the booking of travel experiences, which were predominantly offline at the time. KKR's Philipp Freise highlighted the company's potential to lead in the fast-growing digital leisure travel market. No post-money valuation was officially released, though one analysis speculated it was at least $400 million. The global market for travel activities was estimated by the company at $100 billion, with the in-destination segment representing a $135 billion opportunity growing rapidly. GetYourGuide positioned itself against competitors like Viator, acquired by TripAdvisor for $200 million after $20 million in funding. |
| Jul 2014 | Series B | Highland Capital Partners (lead); Spark Capital (lead); Atlantic | $25M | - | GetYourGuide is an online marketplace for tours and activities, offering more than 25,000 activities in approximately 2,400 destinations worldwide at the time of this Series B round. The company was founded by Johannes Reck and had achieved strong market positioning as the world's largest online platform for tours and activities by mid-2014. On July 31, 2014, GetYourGuide announced the closing of its $25 million Series B funding round led by Spark Capital and Highland Capital Partners Europe, both of whom had previously invested in the company's January 2013 Series A round ($14 million). The Series B funding followed a $4.5 million Series A expansion round in January 2014 from strategic investors including Kees Koolen, former CEO of Booking.com, and Fritz Demopoulos, founder of Qunar.com. The capital was designated for accelerating growth into new markets and strengthening the company's mobile development initiatives, which CEO Reck highlighted as a major strategic focus. By this point, GetYourGuide had raised approximately $46 million in total funding since its founding, with investors impressed by the company's growth trajectory over the preceding year. Reck emphasized the company's focus on extending its global footprint and building strong mobile offerings, positioning GetYourGuide to compete in the growing tours and activities sector alongside larger travel companies like TripAdvisor and Expedia. |
| Jan 2014 | Series A | Fritz Demopoulos (lead); Kees Koolen (lead); Heartcore Capital; Atlantic; Rasmus Wolff | $5M | - | GetYourGuide raised $4.5 million in a Series A round in January 2014 led by Spark Capital and Highland Capital Partners Europe, with participation from Fritz Demopoulos and Kees Koolen, among others. The company, a Berlin-based platform for booking tours, activities, and attractions, used prior funding to internationalize content and focus on mobile development. Fritz Demopoulos, founder of Qunar, and Kees Koolen, former Booking.com CEO, joined the board following their investment. This round brought GetYourGuide's total funding to $45.5 million by mid-2014 after a subsequent $25 million Series B. The startup operated in the $100 billion global tours and activities market, offering over 25,000 activities in 2,400 destinations. |
| Jan 2013 | Series A | Highland Europe (lead); Spark Capital (lead) | $14M | - | GetYourGuide, an online platform for booking tours, attractions, and activities, raised $14 million in its Series A funding round on January 7, 2013, from Spark Capital and Highland Capital Partners Europe. General Partners Alex Finkelstein from Spark Capital and Fergal Mullen from Highland joined the board. The funding supported rapid growth into new markets beyond German- and English-speaking regions, including content internationalization, marketing, and local presences. Prior to this round, GetYourGuide had raised $2 million in seed funding in 2012 and $500,000 pre-seed in 2009, reaching total funding of $16.5 million. The company reported over 10,000 transactions per month, more than 500,000 monthly unique visitors, and over 400% year-on-year growth at the time. |
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Who has invested in GetYourGuide?
20 investors have backed GetYourGuide across its funding rounds, including Spark Capital, Heartcore Capital, KKR, Atlantic, Highland Europe and Temasek.
Lead investors include Blue Pool Capital, Searchlight Capital Partners, SoftBank Group, Battery Ventures, KKR and 5 other investors.
GetYourGuide Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
 Copenhagen | 4 | Participant | Jan 2014 | |
 San Francisco, CA | 4 | Lead | Jan 2013 | |
| New York City, NY | 3 | Lead | Nov 2015 | |
 London | 3 | Lead | Jan 2013 | |
| Berlin | 3 | Participant | Jan 2014 | |
 Singapore | 2 | Participant | May 2019 | |
| Lexington, KY | 2 | Lead | Jul 2014 | |
| San Francisco, CA | 2 | Participant | Nov 2015 | |
 Italy | 2 | Participant | Nov 2015 | |
 Paris | 1 | Participant | May 2019 | |
| London | 1 | Lead | Oct 2020 | |
 Tokyo | 1 | Lead | May 2019 | |
 Hong Kong | 1 | Lead | Jun 2023 | |
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Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples
Sign up to see data on 350K+ funding rounds and disclosed revenue and EBITDA valuation multiples, from seed, through growth stage, to pre-IPO.
Start Free TrialAcquisitions by GetYourGuide
GetYourGuide has acquired 1 company to date.
Last acquisition by GetYourGuide was on April 22nd 2021. GetYourGuide acquired Guidatours for undisclosed valuation.
Latest Acquisitions by GetYourGuide
| Description | Guidatours is an operator of guided tours at the Palace of Versailles, including skip-the-line access to the palace, gardens, and Marie Antoinette's Estate. Catering to FIT and group visitors, the company offers multilingual tours highlighting historical sites and exclusive packages. Based in France, Guidatours facilitates immersive experiences for thousands of annual visitors exploring Versailles landmarks. |
| HQ Country | |
| HQ City | Versailles |
| Deal Date | 22 Apr 2021 |
| Valuation | undisclosed |
| EV/Revenue | |
| EV/EBITDA | |
This data is available for Pro users. Sign up to see all GetYourGuide acquisitions and their M&A valuation multiples. Start Free Trial | |
GetYourGuide Competitors
GetYourGuide competitors include listed companies like Travel+Leisure, MakeMyTrip and eDreams ODIGEO, and private ones like BlaBlaCar, Tujia and OYO.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Paris | Private | $291M | - | $2B | 6.9x | |
 Beijing | Private | - | - | $1.5B | - | |
 Gurgaon | Private | $669M | $112M | $3.8B | 5.7x | |
| United States | Publicly listed | $4B | $684M | $3.9B | 2.3x | |
| India | Publicly listed | $1B | $171M | $4.5B | 4.5x | |
 Spain | Publicly listed | $770M | $161M | $517M | 1.1x |
GetYourGuide Public Comps
GetYourGuide is still privately-owned, but its public comps include HBX Group, Ziff Davis, TX Group, Lime, TBO.com, ACV Auctions, Visional, Stubhub, GO and eFinance.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $896M | $218M | 3.0x | 3.3x | 12.4x | 5.7x | |||
| $1.5B | $335M | 0.9x | 1.0x | 3.8x | 3.3x | |||
| $1.1B | $310M | 2.1x | 2.1x | 7.2x | 8.1x | |||
| $887M | $87M | 2.2x | - | 22.2x | - | |||
| $262M | $41M | 6.7x | 5.2x | 43.2x | 34.3x | |||
| $760M | ($19M) | 2.3x | 2.1x | (89.6x) | 24.8x | |||
| $515M | $157M | 3.3x | 2.6x | 10.8x | 9.3x | |||
| $1.7B | ($1.4B) | 1.4x | 1.3x | (1.7x) | 6.7x | |||
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Common questions about GetYourGuide
| When was GetYourGuide founded? | GetYourGuide was founded in 2009. |
| Where is GetYourGuide headquartered? | GetYourGuide is headquartered in Berlin, Germany. |
| Is GetYourGuide publicly listed? | No, GetYourGuide is a private, VC-backed company. |
| What is GetYourGuide's valuation? | GetYourGuide was last valued at $2B in its Series F in June 2023. |
| How much funding has GetYourGuide raised? | GetYourGuide has raised $870M across 8 funding rounds. |
| What was GetYourGuide's last funding round? | GetYourGuide's last funding round was a $85M Series F in June 2023, led by Blue Pool Capital. |
| Who are GetYourGuide's investors? | GetYourGuide's investors include Heartcore Capital, Spark Capital, KKR, Highland Europe, Atlantic, Temasek, Highland Capital Partners, NGP Capital, H14, Korelya Capital and 10 others. |
| Which companies are comparable to GetYourGuide? | Companies comparable to GetYourGuide include BlaBlaCar, Tujia, OYO, Travel+Leisure, MakeMyTrip and eDreams ODIGEO. |
| How many companies has GetYourGuide acquired? | GetYourGuide has acquired 1 company, including Guidatours. |
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