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- Tujia
Tujia Valuation, Funding & Investors
Tujia is valued at $1.5B as of October 2017.
Last Tujia valuation
$1.5B
Series E · Oct 2017
Last Tujia funding round
$300M
Series E · Oct 2017
Cumulative funding Tujia raised
$740M
across 4 funding rounds
Key investors in Tujia
Trip.com
Qiming Venture Partners
GGV Capital
CDH Investments
All-Stars Investment
HomeAway
About Tujia
Tujia is a Beijing-headquartered vacation rental platform dominating China's homestay market. It lists over 1 million properties including apartments and villas across 345 domestic and 1,037 international destinations like Japan and Thailand. Founded in 2011, Tujia verifies listings through local inspections and backs bookings with a RMB 10 million compensation fund. Partnerships with Ctrip and Qunar drive 100 million annual users, with RBA services managing full operations for hosts in Beijing and Guangzhou.
Founded
2011
HQ
Website
Status
Privately held
Customer focus
B2C
Revenue model
Commission
Valuation
$1.5B (Oct 2017)
Tujia Valuation
Tujia is currently valued at $1.5B, based on its Series E in October 2017.
The $300M round was led by All-Stars Investment and Trip.com, with participation from Glade Brook Capital Partners and G Street Capital.
Tujia's valuation has grown 1.5x from $1B at its Series D in August 2015 to $1.5B in October 2017, across 2 priced rounds.
Tujia valuation by funding round
| Date | Stage | Valuation |
|---|---|---|
| Oct 2017 | Series E | $1.5B |
| Aug 2015 | Series D | $1B |
Tujia Funding History
Tujia has raised a total of $740M across 4 funding rounds.
Tujia's first fundraising round was a $40M Series B in February 2013. The most recent completed round was a $300M Series E in October 2017.
Tujia funding rounds
| Date | Stage | Investors | Raised | Valuation | Deal Summary |
|---|---|---|---|---|---|
| Oct 2017 | Series E | All-Stars Investment (lead); Trip.com (lead); Glade Brook Capital Partners; G Street Capital | $300M | $1.5B | Tujia is a Chinese online vacation rental platform, often compared to Airbnb in China, offering short-term apartment and home rentals. The company raised a total of $763.7M across 6 funding rounds, with the specified Series E round of $300M on October 10, 2017, led by All-Stars Investment and Trip.com (Ctrip), alongside G Street Capital, Glade Brook Capital, and China Renaissance. Tujia operated in China's competitive online travel agency (OTA) market, where Ctrip held 62% share by end-2017 in a $22.6B industry, with investments in related players like Tujia highlighting consolidation trends. The platform focused on vacation rentals amid growth in China's inbound and domestic travel. Post-Series E, Tujia was later acquired. |
| Aug 2015 | Series D | All-Stars Investment (lead); The Ascott China; Trip.com; MSA Capital | $300M | $1B | Tujia is a Beijing-based online platform for short-term vacation home rentals in China, often compared to Airbnb. Around August 2015, Tujia raised $300 million in Series D and D+ rounds led by All-Stars Investment, achieving a valuation of more than $1 billion, as covered by China Daily and China Money Network. The funding came amid a hot market for sharing economy platforms in China, with competitors like Xiaozhu raising $60 million in July 2015 at over $300 million valuation, highlighting Tujia's leadership position valued over $1 billion. TechCrunch noted Tujia had taken in $250 million prior, fueling rapid scaling. The company expanded to cover numerous cities, focusing on vacation rentals amid competition from Airbnb and domestic players like Mayi and Zhuwona. |
| Jun 2014 | Series C | GGV Capital (lead); HomeAway; Qiming Venture Partners; Trip.com; CDH Investments | $100M | - | Tujia, dubbed China's Airbnb, operates as a vacation rental platform connecting homeowners with travelers, collecting taxes on behalf of owners, and targeting regions like Thailand, Indonesia, South Korea, Taiwan, Hong Kong, Paris, and Los Angeles. A $300 million raise at a valuation exceeding $1 billion, backed by investors including Ctrip, All-Stars Investment (led the round), HomeAway, Lightspeed Venture Partners, and GGV Capital, with plans to expand listings to 400,000-500,000 properties focused on Asian markets popular with Chinese travelers. |
| Feb 2013 | Series B | GGV Capital (lead); Lightspeed China Partners; HomeAway; CBC Capital; Qiming Venture Partners; CDH Investments; Ctrip | $40M | - | Tujia is China's leading online vacation rental platform, often called 'China's Airbnb,' offering short-term rentals of homes and apartments to tourists, with verification and inspections for listed properties. Founded in late 2011 by former Sina Leju GM Luo Jun and Escapia CTO Melissa Wang, it operates in dozens of Chinese and international cities, managing over 100 billion RMB in contracted housing and 600,000 properties by later stages. The February 2013 Series B round, combined with May 2012 Series A as RMB 400 million total (approximately $64 million), was led by GGV Capital with participation from Lightspeed China Partners, CDH Investments, Qiming Venture Partners, CBC Capital, Ctrip, and HomeAway. Funds were used to scale operations, improve customer experience, and expand in the competitive sharing economy space against rivals like Mayi.com, Xiaozhu, and Airizu. By 2013, Tujia had grown to serve 65 Chinese cities and 45 overseas locations including Paris, London, and San Francisco, with a staff of around 1,000. Rental revenues exceeded 100 million CNY (~$16 million USD), with management and housekeeping revenues estimated larger, reflecting early traction amid rising vacant housing in China (22.4% in 2013). No valuation or EBITDA figures are specified for this specific round, though later rounds provide context: Series C in June 2014 raised $100 million from prior investors, and a 2015 D round raised $300 million at over $1 billion valuation led by All-Stars Investment with Ctrip, HomeAway, and The Ascott, bringing total funding over $460 million. Tujia positioned for wealthy tourists with premium properties, signing deals with 170 government agencies and top real estate firms, and setting booking records during peak seasons. It expanded internationally to Thailand, Taiwan, and others by 2015, with over 300,000 listings in 255 Chinese cities and 133 global spots via HomeAway partnership. China Renaissance advised on later rounds, highlighting sustained investor interest from the 2013 cohort. |
Who has invested in Tujia?
13 investors have backed Tujia across its funding rounds, including Trip.com, Qiming Venture Partners, GGV Capital, CDH Investments, All-Stars Investment and HomeAway.
Lead investors include All-Stars Investment, Trip.com and GGV Capital.
Tujia Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
| 3 | Lead | Jun 2014 | ||
| 2 | Participant | Feb 2013 | ||
| 2 | Participant | Feb 2013 | ||
| 2 | Lead | Aug 2015 | ||
| 2 | Lead | Feb 2013 | ||
| 2 | Participant | Feb 2013 | ||
| 1 | Participant | Feb 2013 | ||
| 1 | Participant | Feb 2013 | ||
| 1 | Participant | Oct 2017 | ||
| 1 | Participant | Aug 2015 | ||
| 1 | Participant | Oct 2017 | ||
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Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples
Sign up to see data on 350K+ funding rounds and disclosed revenue and EBITDA valuation multiples, from seed, through growth stage, to pre-IPO.
Start Free TrialAcquisitions by Tujia
Tujia has acquired 4 companies to date.
Last acquisition by Tujia was on December 14th 2021. Tujia acquired Quhuhu for undisclosed valuation.
Latest Acquisitions by Tujia
| Description | Quhuhu is a Hangzhou-headquartered platform offering integrated management, operations, and marketing for homestays and boutique hotels. The service streamlines booking systems, revenue optimization, and guest communications across China. Launched in 2016, Quhuhu connects property owners with travelers through its app, providing dynamic pricing tools and maintenance scheduling to enhance occupancy rates in the short-term rental market. | Shanghai-headquartered Ctrip functions as a comprehensive online travel platform offering hotel bookings, flight reservations, packaged tours, and activity tickets. The company serves millions of users across China and internationally through its mobile app and website. Ctrip partners with global airlines, hotel chains, and tourism operators to deliver integrated travel planning services. | Qunar Homestay Business is a Beijing-headquartered unit of Qunar providing online booking for vacation rentals and homestays across China. It lists properties in over 100 cities, integrating with Qunar's main travel search engine for seamless reservations. The service caters to domestic tourists seeking apartments, villas, and boutique stays with real-time availability and pricing. | Mayi.com is a Beijing-based online platform for short-term vacation rentals. Launched in 2011 by Ganji.com, later acquired by 58.com, Mayi lists apartments, villas, and homestays across China. The site features search filters for locations like Shanghai and Sanya, secure payments, and host verification. Mayi received series A funding in 2013 following its spin-off from Ganji.com. |
| HQ Country | ||||
| HQ City | Beijing | Shanghai | Beijing | Beijing |
| Deal Date | 14 Dec 2021 | 20 Oct 2016 | 20 Oct 2016 | 22 Jun 2016 |
| Valuation | undisclosed | undisclosed | undisclosed | undisclosed |
| EV/Revenue | ||||
| EV/EBITDA | ||||
This data is available for Pro users. Sign up to see all Tujia acquisitions and their M&A valuation multiples. Start Free Trial | ||||
Investments by Tujia
Tujia has invested in 2 companies to date.
Latest investment by Tujia was on October 1st 2016. Tujia invested in Boss Qingbao Guan in their $400K Angel round.
Latest Investments by Tujia
| Description | Boss Qingbao Guan is a Shanghai-based SaaS provider of omnichannel data analytics for restaurant chains in China. The platform aggregates customer feedback, sales metrics, and operational KPIs from WeChat, Dianping, and POS systems into dashboards for decision-making. Launched in 2019, it serves over 1,000 outlets in fast-casual dining. | Beijing 51World Digital Twin Technology Co Ltd is a digital twin technology company in China. It is principally engaged in the sale of digital twin related software platforms and related services. The company has developed core competencies in technology around three areas: 3D graphics, simulation, and AI. Its three core businesses are 51Aes (digital twin platform), 51Sim (synthetic data and simulation platform) and 51Earth (digital earth platform). The company derives the majority of revenue from its 51Aes business line. Geographically, it generates maximum revenue from China. |
| HQ Country | ||
| HQ City | Beijing | - |
| Deal Date | 1 Oct 2016 | 1 Jun 2015 |
| Round | Angel | Series A |
| Raised | $400K | $5M |
| Investors | - | Lightspeed China Partners; Modern Land (China) Co |
| Valuation | undisclosed | undisclosed |
| EV/Revenue | ||
| EV/EBITDA | ||
This data is available for Pro users. Sign up to see all Tujia investments and their VC round multiples. Start Free Trial | ||
Tujia Competitors
Tujia competitors include listed companies like Travel+Leisure, eDreams ODIGEO and MakeMyTrip, and private ones like BlaBlaCar, GetYourGuide and Iwjw.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Private | $291M | - | $2B | 6.9x | ||
| Private | - | - | $2B | - | ||
| Private | - | - | $1B | - | ||
| Publicly listed | $4B | $684M | $3.9B | 2.3x | ||
| Publicly listed | $770M | $161M | $517M | 1.1x | ||
| Publicly listed | $1B | $171M | $4.5B | 4.5x |
Tujia Public Comps
Tujia is still privately-owned, but its public comps include Moltiply Group, CarTrade Tech, eFinance, Izumi Co, GO, Mony Group, Alma Media, ACV Auctions, TBO.com and BuySell Technologies.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $787M | $148M | 2.4x | 2.3x | 13.0x | 8.6x | |||
| $81M | $33M | 17.5x | 15.6x | 43.2x | 43.8x | |||
| $130M | $67M | 11.8x | - | 22.8x | - | |||
| $3.7B | $300M | 0.6x | 0.6x | 6.9x | 6.8x | |||
| $266M | $49M | 5.4x | 5.3x | 29.4x | 24.7x | |||
| $599M | $184M | 2.3x | 2.3x | 7.5x | 7.1x | |||
| $377M | $110M | 3.8x | 3.7x | 13.1x | 11.6x | |||
| $760M | ($19M) | 2.3x | 2.1x | (89.6x) | 24.8x | |||
This data is available for Pro users. Sign up to see all Tujia competitors and their valuation data. Start Free Trial | ||||||||
Common questions about Tujia
| When was Tujia founded? | Tujia was founded in 2011. |
| Where is Tujia headquartered? | Tujia is headquartered in Beijing, China. |
| Is Tujia publicly listed? | No, Tujia is a private, VC-backed company. |
| What is Tujia's valuation? | Tujia was last valued at $1.5B in its Series E in October 2017. |
| How much funding has Tujia raised? | Tujia has raised $740M across 4 funding rounds. |
| What was Tujia's last funding round? | Tujia's last funding round was a $300M Series E in October 2017, led by All-Stars Investment and Trip.com. |
| Who are Tujia's investors? | Tujia's investors include Trip.com, HomeAway, Qiming Venture Partners, All-Stars Investment, GGV Capital, CDH Investments, Lightspeed China Partners, CBC Capital, Glade Brook Capital Partners, The Ascott China and 3 others. |
| Which companies are comparable to Tujia? | Companies comparable to Tujia include BlaBlaCar, GetYourGuide, Iwjw, Travel+Leisure, eDreams ODIGEO and MakeMyTrip. |
| How many companies has Tujia acquired? | Tujia has acquired 4 companies, including Quhuhu, Ctrip, Qunar (homestay unit) and Mayi.com. |
| How many companies has Tujia invested in? | Tujia has invested in 2 companies, including Boss Qingbao Guan and Beijing 51World Digital. |
| What was Tujia's last investment? | In October 2016, Tujia invested in Boss Qingbao Guan's $400K angel round. |
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