ShopMy Revenue, Valuation, Funding & Investors

ShopMy is valued at $1.5B as of October 2025, a 18.8x multiple on its last reported $80M revenue.

Last ShopMy valuation

$1.5B

Series C · Oct 2025

Last ShopMy funding round

$70M

Series C · Oct 2025

ShopMy revenue

$80M

Series C · Oct 2025

Key investors in ShopMy

  • Bessemer Venture Partners
  • Bain Capital Ventures
  • Menlo Ventures
  • AlleyCorp
  • Inspired Capital Partners
  • Rand Currier

ShopMy Overview

About ShopMy

ShopMy is a curated commerce platform that connects premium brands, creators, and consumers through human-selected product recommendations rather than algorithmic feeds. Founded in 2020 by Harry Rein, Tiffany Lopinsky, and Chris Tinsley, it gives brands tools to run influencer campaigns, lets creators monetize recommendations, and offers consumers personalized shopping feeds through a feature called Circles, working with more than 1,200 brand partners including Lululemon, Nordstrom, Dior, and Gucci. The company is based in New York City and operates in more than 130 countries.


Founded

2020

HQ

United StatesBaton Rouge, LA

Website

shopmy.us

Status

Privately held

Customer focus

B2B

Revenue model

Commission

Revenue

$80M (Oct 2025)

Valuation

$1.5B (Oct 2025)

ShopMy Valuation

ShopMy is currently valued at $1.5B, based on its Series C in October 2025.

The $70M round was led by Avenir, with participation from Gregg Renfrew, Alex Mondre, Menlo Ventures, Sofia Richie, Raissa Gerona and 4 other investors.

ShopMy's valuation has moved from $1.5B at its Series B in January 2025 to $1.5B in October 2025, across 2 priced rounds.

ShopMy valuation by funding round

Revenue multiple
ShopMy valuation by funding round
DateStageValuationRevenue Multiple
Oct 2025Series C$1.5B18.8x
Jan 2025Series B$1.5B18.8x

ShopMy Revenue

ShopMy's latest recorded revenue is $80M, as of its Series C in October 2025. At a $1.5B valuation, that implies a 18.8x revenue multiple.

Revenue moved from $80M in January 2025 to $80M in October 2025, while the revenue multiple moved from 18.8x to 18.8x.

ShopMy revenue by funding round

ShopMy revenue and valuation multiple by funding round
DateRevenue *ValuationRevenue MultipleStage
Oct 2025$80M$1.5B18.8xSeries C
Jan 2025$80M$1.5B18.8xSeries B

* Revenue (or ARR) figures are the values recorded alongside each funding round. Typically run-rate revenue at the time of the deal, or a reported LTM (last 12 months) revenue.

ShopMy Funding History

ShopMy has raised a total of $175M across 5 funding rounds.

ShopMy's first fundraising round was a $1M seed round in July 2020. The most recent completed round was a $70M Series C in October 2025.

ShopMy funding rounds

ShopMy funding rounds
DateStageInvestorsRaisedValuationDeal Summary
Oct 2025Series CAvenir (lead); Gregg Renfrew; Alex Mondre; Menlo Ventures; Sofia Richie; Raissa Gerona; Bessemer Venture Partners; Aimee song; Bain Capital Ventures; Jacopo Moschin$70M$1.5BShopMy, founded in 2020 and operating as Shop My Shelf, Inc., is a curated commerce infrastructure company that connects premium brands, culture-driving tastemakers (creators), and discerning consumers through human curation rather than algorithmic recommendations. It provides an integrated marketing system for influencer efforts, enabling brands to run campaigns, tastemakers to monetize recommendations, and consumers to access personalized shopping feeds via features like Circles. The platform supports over 185,000 hand-picked tastemakers, 1,200 premium brand partners, and operates in more than 130 countries from its NYC headquarters with a team of 140+. On October 22, 2025, ShopMy raised $70 million in a Series B round (variously labeled B-5 or B-III) at a $1.5 billion post-money valuation, led by Avenir. Participants included Bain Capital Ventures, Bessemer Venture Partners, Menlo Ventures, and individuals such as Sofia Richie, Gregg Renfrew, Raissa Gerona, Alex Mondre of AGM Ventures, Aimee Song, and Jacopo Moschin. This funding, bringing total raised to around $158-175 million across multiple rounds, aims to accelerate product development for its brand operating system focused on taste and discovery, following a prior valuation of approximately $410 million after a $77.5 million raise in March 2024. ShopMy reports more than $1 billion in annual platform sales through curators' recommendations, 200% year-over-year revenue growth, and sustained profitability since 2024. Since launching its consumer platform in August 2025, it has seen 30,000+ Circles and 150,000+ wishlisted products. The raise underscores investor confidence in creator-led commerce as a scalable model for brand distribution, positioning ShopMy to transform word-of-mouth into measurable results amid explosive growth in 2025.
Jan 2025Series BBain Capital Ventures (lead); Bessemer Venture Partners (lead); Camila Coehlo; Menlo Ventures; Leandra Medine; Campbell Puckett; Eric Chan; Jett Puckett; Geoff Donaker; AlleyCorp; Shea McGee; Inspired Capital Partners$78M$1.5BShopMy is a creator marketing platform that connects premium brands with influential tastemakers and consumers, transforming creator partnerships into measurable performance channels through tools like automated gifting (Lookbooks) and performance-driven opportunities. Founded in 2020 by Harry Rein, Tiffany Lopinsky, and Chris Tinsley, it has evolved from individual creator storefronts to a collaborative ecosystem emphasizing authentic curation over algorithms, serving sectors like fashion, beauty, health & wellness, and more, with partners including Lululemon, Nordstrom, Dior, and Gucci. In a funding round announced around late 2025, ShopMy raised $70 million led by Avenir, with participation from Bain Capital Ventures, Bessemer Venture Partners, Menlo Ventures, Inspired Capital, AlleyCorp, and tastemakers like Camila Coelho and Leandra Medine, achieving a post-money valuation of $1.5 billion. A prior $77.5 million Series B in January 2025, led by Bain Capital Ventures and Bessemer, was at a $410 million valuation. The new capital supports product development, team expansion, global reach across 130 countries, and evolution into a brand operating system with features like Circles—a consumer shopping feed launched in August 2025, generating 30,000+ Circles and 150,000+ wishlisted products. ShopMy reports over $1 billion in annual platform sales (GMV), 185,000+ vetted creators, 1,200+ premium brand partners, and $352 million in brand sales at 5x ROI from creator partnerships. It claims 200% year-over-year revenue growth and sustained profitability since 2024, with 140+ employees and a new NYC office, positioning it as a leader in human-centered, curator-led commerce amid a $9 billion influencer marketing market in 2025.
Mar 2024Series AInspired Capital Partners (lead); Jennifer Fleiss; Rand Currier; Scott Belsky; AlleyCorp$19M--
Nov 2022Series ARand Currier (lead); Justin Kan$8M-ShopMy is an affiliate marketing platform founded in 2020 that enables content creators to monetize their product recommendations while helping brands discover and manage influencer partnerships. The platform operates on a dual revenue model, taking commissions on creator sales and charging brands subscription fees starting at $999. In November 2022, ShopMy closed an $8 million Series A funding round led by Granite Telecom Chief Operating Officer Rand Currier, with participation from private investors including Justin Kan, founder of video livestreaming service Twitch. The capital was allocated toward scaling the engineering, product, and design teams, building a mobile app version of the platform, and expanding the VIP shop manager program. At the time of the funding, ShopMy had expanded beyond its original beauty-focused positioning to include fashion, wellness, and nutrition creators. The platform counted notable users such as Olivia Palermo and worked with a network of content creators to facilitate product recommendations and brand collaborations. Justin Kan noted in the announcement that he viewed ShopMy as an impressive platform for creator-brand collaboration, highlighting the company's thoughtful approach to data infrastructure and user experience.
Jul 2020Seed-$1M--

Who has invested in ShopMy?

23 investors have backed ShopMy across its funding rounds, including Bessemer Venture Partners, Bain Capital Ventures, Menlo Ventures, AlleyCorp, Inspired Capital Partners and Rand Currier.

Lead investors include Avenir, Bain Capital Ventures, Bessemer Venture Partners, Inspired Capital Partners and Rand Currier.


ShopMy Investors

Investors in ShopMy by funding rounds participated
InvestorHQRoundsRoleFirst check
Menlo VenturesUnited StatesSan Francisco, CA2ParticipantJan 2025
Rand CurrierUnited StatesBoston, MA2LeadNov 2022
Bessemer Venture PartnersUnited StatesSan Francisco, CA2LeadJan 2025
Bain Capital VenturesUnited StatesSan Francisco, CA2LeadJan 2025
AlleyCorpUnited StatesNew York City, NY2ParticipantMar 2024
Inspired Capital PartnersUnited StatesNew York City, NY2LeadMar 2024
Camila CoehloBrazilBrazil1ParticipantJan 2025
Gregg RenfrewUnited StatesUnited States1ParticipantOct 2025
Alex Mondre--1ParticipantOct 2025
Sofia Richie--1ParticipantOct 2025
Leandra MedineUnited StatesNew York City, NY1ParticipantJan 2025
Campbell PuckettUnited StatesUnited States1ParticipantJan 2025
Eric ChanHong KongHong Kong1ParticipantJan 2025

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ShopMy Competitors

ShopMy competitors include listed companies like CarTrade Tech and eFinance, and private ones like Andela, Ninja, Pacaso and Tujia.

Public and private companies comparable to ShopMy
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
AndelaNigeriaLagosPrivate$50M-$1.5B-
NinjaSaudi ArabiaRiyadhPrivate--$1.5B-
PacasoUnited StatesSan Francisco, CAPrivate$330M-$1.5B4.5x
TujiaChinaBeijingPrivate--$1.5B-
CarTrade TechIndiaIndiaPublicly listed$81M$33M$1.5B15.6x
eFinanceEgyptEgyptPublicly listed$130M$67M$1.6B-

ShopMy Public Comps

ShopMy is still privately-owned, but its public comps include Moltiply Group, CarTrade Tech, Zhewen Interactive Group, Hunan TV & Broadcast, eFinance, Izumi Co, 4imprint, GO, Mony Group and Guangdong Advertising.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Moltiply Group$787M$148M2.4x2.3x13.0x8.6x
CarTrade Tech$81M$33M17.5x15.6x43.2x43.8x
Zhewen Interactive Group$1.2B$32M1.4x-55.2x-
Hunan TV & Broadcast$647M$98M2.4x2.8x16.0x14.0x
eFinance$130M$67M11.8x-22.8x-
Izumi Co$3.7B$300M0.6x0.6x6.9x6.8x
4imprint$1.3B$152M1.1x1.1x10.0x10.9x
GO$266M$49M5.4x5.3x29.4x24.7x

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Common questions about ShopMy

When was ShopMy founded?ShopMy was founded in 2020.
Where is ShopMy headquartered?ShopMy is headquartered in Baton Rouge, LA, United States.
Is ShopMy publicly listed?No, ShopMy is a private, VC-backed company.
What is ShopMy's valuation?ShopMy was last valued at $1.5B in its Series C in October 2025.
How much funding has ShopMy raised?ShopMy has raised $175M across 5 funding rounds.
What was ShopMy's last funding round?ShopMy's last funding round was a $70M Series C in October 2025, led by Avenir.
Who are ShopMy's investors?ShopMy's investors include Menlo Ventures, Rand Currier, Bessemer Venture Partners, Bain Capital Ventures, AlleyCorp, Inspired Capital Partners, Camila Coehlo, Gregg Renfrew, Alex Mondre, Sofia Richie and 13 others.
What is ShopMy's revenue?ShopMy's latest recorded revenue is $80M (October 2025).
What is ShopMy's revenue multiple?ShopMy's latest valuation implies a 18.8x revenue multiple ($1.5B valuation on $80M of revenue).
Which companies are comparable to ShopMy?Companies comparable to ShopMy include Andela, Ninja, Pacaso, Tujia, CarTrade Tech and eFinance.

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