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- ShopMy
ShopMy Revenue, Valuation, Funding & Investors
ShopMy is valued at $1.5B as of October 2025, a 18.8x multiple on its last reported $80M revenue.
Last ShopMy valuation
$1.5B
Series C · Oct 2025
Last ShopMy funding round
$70M
Series C · Oct 2025
ShopMy revenue
$80M
Series C · Oct 2025
Key investors in ShopMy
Bessemer Venture Partners
Bain Capital Ventures
Menlo Ventures
AlleyCorp
Inspired Capital Partners
Rand Currier
About ShopMy
ShopMy is a curated commerce platform that connects premium brands, creators, and consumers through human-selected product recommendations rather than algorithmic feeds. Founded in 2020 by Harry Rein, Tiffany Lopinsky, and Chris Tinsley, it gives brands tools to run influencer campaigns, lets creators monetize recommendations, and offers consumers personalized shopping feeds through a feature called Circles, working with more than 1,200 brand partners including Lululemon, Nordstrom, Dior, and Gucci. The company is based in New York City and operates in more than 130 countries.
Founded
2020
HQ
Website
Status
Privately held
Customer focus
B2B
Revenue model
Commission
Revenue
$80M (Oct 2025)
Valuation
$1.5B (Oct 2025)
ShopMy Valuation
ShopMy is currently valued at $1.5B, based on its Series C in October 2025.
The $70M round was led by Avenir, with participation from Gregg Renfrew, Alex Mondre, Menlo Ventures, Sofia Richie, Raissa Gerona and 4 other investors.
ShopMy's valuation has moved from $1.5B at its Series B in January 2025 to $1.5B in October 2025, across 2 priced rounds.
ShopMy valuation by funding round
Revenue multiple| Date | Stage | Valuation | Revenue Multiple |
|---|---|---|---|
| Oct 2025 | Series C | $1.5B | 18.8x |
| Jan 2025 | Series B | $1.5B | 18.8x |
ShopMy Revenue
ShopMy's latest recorded revenue is $80M, as of its Series C in October 2025. At a $1.5B valuation, that implies a 18.8x revenue multiple.
Revenue moved from $80M in January 2025 to $80M in October 2025, while the revenue multiple moved from 18.8x to 18.8x.
ShopMy revenue by funding round
| Date | Revenue * | Valuation | Revenue Multiple | Stage |
|---|---|---|---|---|
| Oct 2025 | $80M | $1.5B | 18.8x | Series C |
| Jan 2025 | $80M | $1.5B | 18.8x | Series B |
* Revenue (or ARR) figures are the values recorded alongside each funding round. Typically run-rate revenue at the time of the deal, or a reported LTM (last 12 months) revenue.
ShopMy Funding History
ShopMy has raised a total of $175M across 5 funding rounds.
ShopMy's first fundraising round was a $1M seed round in July 2020. The most recent completed round was a $70M Series C in October 2025.
ShopMy funding rounds
| Date | Stage | Investors | Raised | Valuation | Deal Summary |
|---|---|---|---|---|---|
| Oct 2025 | Series C | Avenir (lead); Gregg Renfrew; Alex Mondre; Menlo Ventures; Sofia Richie; Raissa Gerona; Bessemer Venture Partners; Aimee song; Bain Capital Ventures; Jacopo Moschin | $70M | $1.5B | ShopMy, founded in 2020 and operating as Shop My Shelf, Inc., is a curated commerce infrastructure company that connects premium brands, culture-driving tastemakers (creators), and discerning consumers through human curation rather than algorithmic recommendations. It provides an integrated marketing system for influencer efforts, enabling brands to run campaigns, tastemakers to monetize recommendations, and consumers to access personalized shopping feeds via features like Circles. The platform supports over 185,000 hand-picked tastemakers, 1,200 premium brand partners, and operates in more than 130 countries from its NYC headquarters with a team of 140+. On October 22, 2025, ShopMy raised $70 million in a Series B round (variously labeled B-5 or B-III) at a $1.5 billion post-money valuation, led by Avenir. Participants included Bain Capital Ventures, Bessemer Venture Partners, Menlo Ventures, and individuals such as Sofia Richie, Gregg Renfrew, Raissa Gerona, Alex Mondre of AGM Ventures, Aimee Song, and Jacopo Moschin. This funding, bringing total raised to around $158-175 million across multiple rounds, aims to accelerate product development for its brand operating system focused on taste and discovery, following a prior valuation of approximately $410 million after a $77.5 million raise in March 2024. ShopMy reports more than $1 billion in annual platform sales through curators' recommendations, 200% year-over-year revenue growth, and sustained profitability since 2024. Since launching its consumer platform in August 2025, it has seen 30,000+ Circles and 150,000+ wishlisted products. The raise underscores investor confidence in creator-led commerce as a scalable model for brand distribution, positioning ShopMy to transform word-of-mouth into measurable results amid explosive growth in 2025. |
| Jan 2025 | Series B | Bain Capital Ventures (lead); Bessemer Venture Partners (lead); Camila Coehlo; Menlo Ventures; Leandra Medine; Campbell Puckett; Eric Chan; Jett Puckett; Geoff Donaker; AlleyCorp; Shea McGee; Inspired Capital Partners | $78M | $1.5B | ShopMy is a creator marketing platform that connects premium brands with influential tastemakers and consumers, transforming creator partnerships into measurable performance channels through tools like automated gifting (Lookbooks) and performance-driven opportunities. Founded in 2020 by Harry Rein, Tiffany Lopinsky, and Chris Tinsley, it has evolved from individual creator storefronts to a collaborative ecosystem emphasizing authentic curation over algorithms, serving sectors like fashion, beauty, health & wellness, and more, with partners including Lululemon, Nordstrom, Dior, and Gucci. In a funding round announced around late 2025, ShopMy raised $70 million led by Avenir, with participation from Bain Capital Ventures, Bessemer Venture Partners, Menlo Ventures, Inspired Capital, AlleyCorp, and tastemakers like Camila Coelho and Leandra Medine, achieving a post-money valuation of $1.5 billion. A prior $77.5 million Series B in January 2025, led by Bain Capital Ventures and Bessemer, was at a $410 million valuation. The new capital supports product development, team expansion, global reach across 130 countries, and evolution into a brand operating system with features like Circles—a consumer shopping feed launched in August 2025, generating 30,000+ Circles and 150,000+ wishlisted products. ShopMy reports over $1 billion in annual platform sales (GMV), 185,000+ vetted creators, 1,200+ premium brand partners, and $352 million in brand sales at 5x ROI from creator partnerships. It claims 200% year-over-year revenue growth and sustained profitability since 2024, with 140+ employees and a new NYC office, positioning it as a leader in human-centered, curator-led commerce amid a $9 billion influencer marketing market in 2025. |
| Mar 2024 | Series A | Inspired Capital Partners (lead); Jennifer Fleiss; Rand Currier; Scott Belsky; AlleyCorp | $19M | - | - |
| Nov 2022 | Series A | Rand Currier (lead); Justin Kan | $8M | - | ShopMy is an affiliate marketing platform founded in 2020 that enables content creators to monetize their product recommendations while helping brands discover and manage influencer partnerships. The platform operates on a dual revenue model, taking commissions on creator sales and charging brands subscription fees starting at $999. In November 2022, ShopMy closed an $8 million Series A funding round led by Granite Telecom Chief Operating Officer Rand Currier, with participation from private investors including Justin Kan, founder of video livestreaming service Twitch. The capital was allocated toward scaling the engineering, product, and design teams, building a mobile app version of the platform, and expanding the VIP shop manager program. At the time of the funding, ShopMy had expanded beyond its original beauty-focused positioning to include fashion, wellness, and nutrition creators. The platform counted notable users such as Olivia Palermo and worked with a network of content creators to facilitate product recommendations and brand collaborations. Justin Kan noted in the announcement that he viewed ShopMy as an impressive platform for creator-brand collaboration, highlighting the company's thoughtful approach to data infrastructure and user experience. |
| Jul 2020 | Seed | - | $1M | - | - |
Who has invested in ShopMy?
23 investors have backed ShopMy across its funding rounds, including Bessemer Venture Partners, Bain Capital Ventures, Menlo Ventures, AlleyCorp, Inspired Capital Partners and Rand Currier.
Lead investors include Avenir, Bain Capital Ventures, Bessemer Venture Partners, Inspired Capital Partners and Rand Currier.
ShopMy Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
| 2 | Participant | Jan 2025 | ||
| 2 | Lead | Nov 2022 | ||
| 2 | Lead | Jan 2025 | ||
| 2 | Lead | Jan 2025 | ||
| 2 | Participant | Mar 2024 | ||
| 2 | Lead | Mar 2024 | ||
| 1 | Participant | Jan 2025 | ||
| 1 | Participant | Oct 2025 | ||
| -- | 1 | Participant | Oct 2025 | |
| -- | 1 | Participant | Oct 2025 | |
| 1 | Participant | Jan 2025 | ||
| 1 | Participant | Jan 2025 | ||
| 1 | Participant | Jan 2025 | ||
This data is available for Pro users. Sign up to see all 23 ShopMy investors. Start Free Trial | ||||
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Start Free TrialShopMy Competitors
ShopMy competitors include listed companies like CarTrade Tech and eFinance, and private ones like Andela, Ninja, Pacaso and Tujia.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Private | $50M | - | $1.5B | - | ||
| Private | - | - | $1.5B | - | ||
| Private | $330M | - | $1.5B | 4.5x | ||
| Private | - | - | $1.5B | - | ||
| Publicly listed | $81M | $33M | $1.5B | 15.6x | ||
| Publicly listed | $130M | $67M | $1.6B | - |
ShopMy Public Comps
ShopMy is still privately-owned, but its public comps include Moltiply Group, CarTrade Tech, Zhewen Interactive Group, Hunan TV & Broadcast, eFinance, Izumi Co, 4imprint, GO, Mony Group and Guangdong Advertising.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $787M | $148M | 2.4x | 2.3x | 13.0x | 8.6x | |||
| $81M | $33M | 17.5x | 15.6x | 43.2x | 43.8x | |||
| $1.2B | $32M | 1.4x | - | 55.2x | - | |||
| $647M | $98M | 2.4x | 2.8x | 16.0x | 14.0x | |||
| $130M | $67M | 11.8x | - | 22.8x | - | |||
| $3.7B | $300M | 0.6x | 0.6x | 6.9x | 6.8x | |||
| $1.3B | $152M | 1.1x | 1.1x | 10.0x | 10.9x | |||
| $266M | $49M | 5.4x | 5.3x | 29.4x | 24.7x | |||
This data is available for Pro users. Sign up to see all ShopMy competitors and their valuation data. Start Free Trial | ||||||||
Common questions about ShopMy
| When was ShopMy founded? | ShopMy was founded in 2020. |
| Where is ShopMy headquartered? | ShopMy is headquartered in Baton Rouge, LA, United States. |
| Is ShopMy publicly listed? | No, ShopMy is a private, VC-backed company. |
| What is ShopMy's valuation? | ShopMy was last valued at $1.5B in its Series C in October 2025. |
| How much funding has ShopMy raised? | ShopMy has raised $175M across 5 funding rounds. |
| What was ShopMy's last funding round? | ShopMy's last funding round was a $70M Series C in October 2025, led by Avenir. |
| Who are ShopMy's investors? | ShopMy's investors include Menlo Ventures, Rand Currier, Bessemer Venture Partners, Bain Capital Ventures, AlleyCorp, Inspired Capital Partners, Camila Coehlo, Gregg Renfrew, Alex Mondre, Sofia Richie and 13 others. |
| What is ShopMy's revenue? | ShopMy's latest recorded revenue is $80M (October 2025). |
| What is ShopMy's revenue multiple? | ShopMy's latest valuation implies a 18.8x revenue multiple ($1.5B valuation on $80M of revenue). |
| Which companies are comparable to ShopMy? | Companies comparable to ShopMy include Andela, Ninja, Pacaso, Tujia, CarTrade Tech and eFinance. |
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