Frubana Funding, Investors & Competitors

Frubana has raised $271M across 6 funding rounds, most recently a $75M Series C in June 2022.

Last Frubana funding round

$75M

Series C · Jun 2022

Cumulative funding Frubana raised

$271M

across 6 funding rounds

Key investors in Frubana

  • MONASHEES
  • Notable Capital
  • Tiger Global
  • SoftBank Group
  • Citius
  • Y Combinator
  • Lightspeed Venture Partners
  • FJ Labs

Frubana Overview

About Frubana

Frubana is a Bogotá-headquartered B2B platform connecting restaurants with over 3,000 rural suppliers for fresh produce and proteins across Latin America. Launched in 2018, it streamlines procurement through a digital marketplace offering daily deliveries, inventory management, and financing options. The company serves 30,000 customers in Colombia, Mexico, and Brazil, optimizing supply chains for the hospitality sector with cold-chain logistics.


Founded

2018

HQ

ColombiaBogotá

Status

Privately held

Customer focus

B2B

Revenue model

Commission

Frubana Funding History

Frubana has raised a total of $271M across 6 funding rounds.

Frubana's first fundraising round was a $2M pre-seed round in June 2018. The most recent completed round was a $75M Series C in June 2022.

Frubana funding rounds

Frubana funding rounds
DateStageInvestorsRaisedDeal Summary
Jun 2022Series CChimera Investment (lead); DST Global (lead)$75M-
Nov 2021Series CDST Global (lead); Opera Ventures; SoftBank Group; Lightspeed Venture Partners; Citius; Tiger Global; Notable Capital; MONASHEES$94MFrubana is an e-commerce platform providing a one-stop shop for restaurant procurement, offering CPG, produce, proteins, staples, and supplies across Latin America, operating in Colombia, Brazil, and Mexico. The company integrates procurement to deliver better prices, data, and quality, targeting the $100B+ restaurant industry supply chain with over 2 million potential users. In 2020 and Q1 2021, Frubana achieved 6x user growth despite pandemic challenges closing ~70% of restaurants, tripled sales, and expanded product categories while building a tech hub in Bogotá. Earlier Series B in June 2021 raised $65M led by GGV Capital with Tiger Global, SoftBank, Monashees, and Lightspeed. Frubana raised total ~$289M-$330M over 10-11 rounds by 2024, including Series C-II $63.31M (7/7/2022), Series D $30.07M (5/24/2024), and a 2025 dead round. Competitive context includes SoftBank/Tiger-backed LatAm logistics peers like Olist (unicorn 2021) and Merama.
Jun 2021Series BGGV Capital (lead); Notable Capital (lead); SoftBank Group; Lightspeed Venture Partners; Citius; Tiger Global; MONASHEES$65MFrubana is an online B2B marketplace connecting farmers directly with restaurants and neighborhood stores for fruits, vegetables, and groceries, primarily operating in Colombia and other Latin American markets to streamline the agro-supply chain. The company raised a $65 million Series B funding round around May 2021, backed by investors including GGV Capital, Lightspeed Venture Partners, SoftBank, Tiger Global, Monashees, and others. The company expanded operations amid LatAm ecommerce growth, with sector-wide sales increases of 84% in 2021. Frubana continued raising capital post-Series B, including a $63.31M Series C-II in July 2022 and a $30.07M Series D in May 2024, accumulating over $289M across 11 rounds from 18 investors like Monashees. It faced challenges, with a 'Dead' round noted in August 2025, reflecting broader LatAm startup market shifts including decelerating ecommerce revenue growth from 84% in 2021 to 6% in later years.
Apr 2020Series AMONASHEES (lead); Notable Capital (lead); SoftBank Group; FJ Labs; Citius; Tiger Global; GGV Capital$25MFrubana is a Colombia-based online marketplace connecting farmers in Colombia, Mexico, and Brazil directly with retailers and restaurants to sell fresh produce like fruits and vegetables, aiming to improve prices for farmers. Founded in 2018, it had previously raised $12M across two rounds in 2019: a $2M pre-seed led by Kairos with GE32 Capital, Monashees, and Y Combinator, and a $10M seed led by Kairos. In January 2020, Frubana closed a $25M Series A round co-led by GGV Capital and Monashees, with participation from SoftBank, Tiger Global Management, and others, bringing total funding to $37M at that point. Later rounds included a $65M Series B with GGV Capital, Lightspeed, SoftBank, Tiger Global, and Monashees, followed by Series C in 2021, Series C-II in 2022 with $63.31M, Series D in 2024 with $30.07M, and overall funding reaching $289.54M across 10-11 rounds by 2025, when the company went into deadpooled status on August 14, 2025.
Apr 2019SeedMONASHEES (lead); Y Combinator (lead); Pear VC; FJ Labs$10M-
Jun 2018Pre-seedY Combinator; Saurabh Gupta; MAGIC Fund; Kairos; B2 Founders; GE32 Capital; K50 Ventures; Notable Capital; MONASHEES$2M-

Who has invested in Frubana?

19 investors have backed Frubana across its funding rounds, including MONASHEES, Notable Capital, Tiger Global, SoftBank Group, Citius and Y Combinator.

Lead investors include Chimera Investment, DST Global, GGV Capital, Notable Capital, MONASHEES and 1 other investor.


Frubana Investors

Investors in Frubana by funding rounds participated
InvestorHQRoundsRoleFirst check
MONASHEESBrazilSão Paulo5LeadJun 2018
Notable CapitalUnited StatesSan Francisco, CA4LeadJun 2018
SoftBank GroupJapanTokyo3ParticipantApr 2020
CitiusLuxembourgLuxembourg3ParticipantApr 2020
Tiger GlobalUnited StatesNew York City, NY3ParticipantApr 2020
Y CombinatorUnited StatesSan Francisco, CA2LeadJun 2018
FJ LabsUnited StatesNew York City, NY2ParticipantApr 2019
Lightspeed Venture PartnersUnited StatesSan Francisco, CA2ParticipantJun 2021
GGV CapitalUnited StatesSan Francisco, CA2LeadApr 2020
DST GlobalCayman IslandsGeorge Town2LeadNov 2021
Opera VenturesColombiaBogotá1ParticipantNov 2021
Pear VCUnited StatesSan Francisco, CA1ParticipantApr 2019
Saurabh GuptaUnited StatesUnited States1ParticipantJun 2018

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Investments by Frubana

Frubana has invested in 1 company to date.

Latest investment by Frubana was on August 29th 2022. Frubana invested in Plerk in their $12M Series A round.


Latest Investments by Frubana

Plerk
Description
Plerk is a Paris-headquartered platform for managing employee business travel and benefits. Companies book flights, hotels, and trains through integrations with Booking.com, Expedia, and Airbnb for Business. The service automates expense reconciliation with SAP Concur and QuickBooks, while travelers access real-time itineraries via iOS and Android apps. Plerk serves European SMEs with corporate cards from Visa and Mastercard.
HQ CountryMexico
HQ City
Guadalajara
Deal Date29 Aug 2022
RoundSeries A
Raised$12M
InvestorsMagma Partners; MGV Capital; Luis Roberto Marinelli; 14B Venture Capital; 500 Global; Rappi
Valuationundisclosed
EV/Revenue
EV/EBITDA

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Frubana Competitors

Frubana competitors include listed companies like Izumi Co, Copart and RB Global, and private ones like Faire, OfBusiness and Zetwerk.

Public and private companies comparable to Frubana
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
Izumi CoJapanJapanPublicly listed$3.7B$300M$1.4B0.6x
CopartUnited StatesUnited StatesPublicly listed$4.6B$1.9B$27B4.9x
RB GlobalUnited StatesUnited StatesPublicly listed$4.6B$1.4B$16B4.1x
FaireUnited StatesSan Francisco, CAPrivate$500M-$5.2B10.4x
OfBusinessIndiaGurgaonPrivate$2.1B-$4B1.9x
ZetwerkIndiaBangalorePrivate$102M$20M$3.1B-

Frubana Public Comps

Frubana is still privately-owned, but its public comps include Recruit Holdings, Uber, Booking Holdings, Airbnb, Prosus, DoorDash, Carvana, Meituan, Rocket Companies and Expedia.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Recruit Holdings$24B$4B6.4x6.0x37.9x25.2x
Uber$52B$6.2B3.0x2.8x24.9x14.6x
Booking Holdings$27B$8.3B4.9x4.6x15.9x12.4x
Airbnb$12B$2.4B7.2x6.5x36.3x18.2x
Prosus$9.7B$1.1B9.1x8.0x83.8x123.7x
DoorDash$14B$1.5B6.0x4.9x55.8x23.7x
Carvana$20B($110M)3.7x2.9x(691.4x)27.7x
Meituan$54B($2.2B)0.9x0.8x(21.4x)162.4x

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Common questions about Frubana

When was Frubana founded?Frubana was founded in 2018.
Where is Frubana headquartered?Frubana is headquartered in Bogotá, Colombia.
Is Frubana publicly listed?No, Frubana is a private, VC-backed company.
How much funding has Frubana raised?Frubana has raised $271M across 6 funding rounds.
What was Frubana's last funding round?Frubana's last funding round was a $75M Series C in June 2022, led by Chimera Investment and DST Global.
Who are Frubana's investors?Frubana's investors include MONASHEES, Notable Capital, SoftBank Group, Citius, Tiger Global, Y Combinator, FJ Labs, Lightspeed Venture Partners, GGV Capital, DST Global and 9 others.
Which companies are comparable to Frubana?Companies comparable to Frubana include Izumi Co, Copart, RB Global, Faire, OfBusiness and Zetwerk.
How many companies has Frubana invested in?Frubana has invested in 1 company, including Plerk.
What was Frubana's last investment?In August 2022, Frubana invested in Plerk's $12M Series A alongside Magma Partners, MGV Capital, Luis Roberto Marinelli and 3 other investors.

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