CarOnSale Funding, Investors & Competitors

CarOnSale has raised $156M across 3 funding rounds, most recently a $80M Series C in July 2025.

Last CarOnSale funding round

$80M

Series C · Jul 2025

Cumulative funding CarOnSale raised

$156M

across 3 funding rounds

Key investors in CarOnSale

  • Insight Partners
  • HV Capital
  • Creandum
  • Stripes
  • FJ Labs
  • Northzone
  • Flixfounders
  • BOOOM

CarOnSale Overview

About CarOnSale

CarOnSale is a Berlin-based digital B2B marketplace and auction platform for professional used car trading, founded in 2018 by Tom Kruger, Fabian Roth, Oguz Ozguler, and Maximilian Schilling. It connects car dealers and automakers across Europe through an integrated software system covering auctions, inspections, pricing intelligence, credit decisioning, payments, and logistics. The platform serves thousands of dealers and powers auctions for OEMs including Mercedes-Benz, targeting Europe's fragmented used-car trading market.


Founded

2019

HQ

GermanyGermany

Status

Privately held

Customer focus

B2C

Revenue model

Commission

CarOnSale Funding History

CarOnSale has raised a total of $156M across 3 funding rounds.

CarOnSale's first fundraising round was a $18M Series A in November 2020. The most recent completed round was a $80M Series C in July 2025.

CarOnSale funding rounds

CarOnSale funding rounds
DateStageInvestorsRaisedDeal Summary
Jul 2025Series CHV Capital (lead); Northzone (lead); Creandum; Insight Partners; Stripes$80MCarOnSale is a Berlin-based digital B2B marketplace and auction platform for professional used car trading, founded in 2018 by Tom Krüger, Fabian Roth, Oguz Özgüler, and Maximilian Schilling. It connects car dealers and OEMs across Europe with a fully integrated software ecosystem covering auctions, inspections, pricing intelligence, credit decisioning, payments, logistics, and fulfillment, targeting the fragmented €450+ billion European used car market. The platform serves thousands of dealers and powers auctions for major OEMs like Mercedes-Benz, aiming to digitize a traditionally offline sector and scale toward annual sales of 1 million used cars. In July 2025, CarOnSale closed a €70 million (approximately $82 million) Series C funding round led by Northzone and HV Capital, with participation from Insight Partners, Stripes, and Creandum. This later-stage VC round brings total funding raised to around $160 million. The capital will fuel European expansion into new countries, team growth, product enhancements, and digital infrastructure development for seamless cross-border transactions. The company has gained traction by processing significant transaction volumes and partnering with leading OEMs, including marketing lease returns and demonstration vehicles from Mercedes across Europe. In 2024, CarOnSale made its first acquisition of a dealership software provider to bolster its end-to-end offerings.
Nov 2021Series BHV Capital; Stripes$58MCarOnSale is a Berlin-based B2B digital marketplace founded in 2018 by Tom Krüger, Fabian Roth, Oguz Özgüler, and others, enabling car dealerships to sell used vehicles, trade-ins, and lease returns to professional car dealers across Europe. The company digitizes the fragmented professional used car trading sector, serving car professionals and OEMs with features for cross-border transactions, inspections, logistics, and payments. On November 16-19, 2021, CarOnSale raised $60 million (approximately €57.8 million) in a Series B or Unattributed VC round led by Stripes and HV Capital, with participation from existing investors like Insight Partners and Creandum. This followed prior rounds including €15 million led by Insight Partners in 2020 and seed funding from Creandum in 2019. Sources note the round's significance for CarOnSale's growth, with previous attention from investors like former Daimler CEO Dieter Zetsche in 2019. Subsequently, CarOnSale raised a €70 million Series C in 2024-2025 led by Northzone and HV Capital, with Insight Partners, Stripes, and Creandum participating, to fuel European expansion, team growth, and product enhancements.
Nov 2020Series AInsight Partners (lead); Flixfounders; Creandum; FJ Labs; BOOOM$18MCarOnSale is a Berlin-based B2B online auction platform for used cars, founded in 2018, that digitizes the professional used car trade primarily in the European market. The platform facilitates pricing, auctions, logistics, and serves as an intermediary between lease-return and trade-in vehicles for car dealers. In early 2020, during the COVID-19 pandemic, the company faced challenges from dealership closures but used the period to refine its go-to-market approach, enhance products, and optimize processes, enabling a rebound when markets reopened. The specified funding round around February 11, 2020, involved investors Creandum, Felix Plapperer, FJ Labs, Flixfounders, and Insight Partners as the lead. Subsequent rounds include a $60M unattributed VC round on November 19, 2021, backed by HV Capital and Stripes Group, and later Series C funding of $82M in 2025. CarOnSale has raised a total of approximately $142M to $160M across multiple rounds. The company has grown to 201-500 employees and expanded to over 20 EU markets, with a team of around 200 experts by 2024, focusing on technology, AI, and network effects for seamless dealer transactions.

Who has invested in CarOnSale?

8 investors have backed CarOnSale across its funding rounds, including Insight Partners, HV Capital, Creandum, Stripes, FJ Labs and Northzone.

Lead investors include HV Capital, Northzone and Insight Partners.


CarOnSale Investors

Investors in CarOnSale by funding rounds participated
InvestorHQRoundsRoleFirst check
CreandumSwedenStockholm2ParticipantNov 2020
HV CapitalGermanyMunich2LeadNov 2021
Insight PartnersUnited StatesNew York City, NY2LeadNov 2020
StripesUnited StatesNew York City, NY2ParticipantNov 2021
FlixfoundersGermanyMunich1ParticipantNov 2020
FJ LabsUnited StatesNew York City, NY1ParticipantNov 2020

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CarOnSale Competitors

CarOnSale competitors include listed companies like Recruit Holdings, Naspers, News Corp and REA Group, and private ones like Chehaoduo and Karrot Market.

Public and private companies comparable to CarOnSale
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
Recruit HoldingsJapanJapanPublicly listed$24B$4B$156B6.0x
NaspersSouth AfricaSouth AfricaPublicly listed$11B$1.1B$34B5.8x
News CorpUnited StatesUnited StatesPublicly listed$9B$1.5B$17B2.0x
REA GroupAustraliaAustraliaPublicly listed$1.4B$776M$15B11.4x
ChehaoduoChinaBeijingPrivate--$10B-
Karrot MarketSouth KoreaSeoulPrivate--$2.7B-

CarOnSale Public Comps

CarOnSale is still privately-owned, but its public comps include Amazon, Alibaba Group, Recruit Holdings, Uber, Booking Holdings, Pinduoduo, Airbnb, MercadoLibre, Prosus and DoorDash.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Amazon$717B$161B3.9x3.5x17.5x13.8x
Alibaba Group$153B$15B1.7x1.6x17.5x13.0x
Recruit Holdings$24B$4B6.4x6.0x37.9x25.2x
Uber$52B$6.2B3.0x2.8x24.9x14.6x
Booking Holdings$27B$8.3B4.9x4.6x15.9x12.4x
Pinduoduo$64B$14B0.7x0.7x3.1x2.8x
Airbnb$12B$2.4B7.2x6.5x36.3x18.2x
MercadoLibre$29B$3.7B3.5x2.6x27.2x25.1x

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Common questions about CarOnSale

When was CarOnSale founded?CarOnSale was founded in 2019.
Where is CarOnSale headquartered?CarOnSale is headquartered in Germany.
Is CarOnSale publicly listed?No, CarOnSale is a private, VC-backed company.
How much funding has CarOnSale raised?CarOnSale has raised $156M across 3 funding rounds.
What was CarOnSale's last funding round?CarOnSale's last funding round was a $80M Series C in July 2025, led by HV Capital and Northzone.
Who are CarOnSale's investors?CarOnSale's investors include Creandum, HV Capital, Insight Partners, Stripes, Flixfounders, FJ Labs, BOOOM and Northzone.
Which companies are comparable to CarOnSale?Companies comparable to CarOnSale include Recruit Holdings, Naspers, News Corp, REA Group, Chehaoduo and Karrot Market.

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