Bliss Mall Valuation, Funding & Investors

Bliss Mall is valued at $550M as of December 2021.

Last Bliss Mall valuation

$550M

Series C · Dec 2021

Last Bliss Mall funding round

$16M

Series C · Dec 2021

Cumulative funding Bliss Mall raised

$131M

across 4 funding rounds

Key investors in Bliss Mall

  • Cybernaut Venture Capital
  • Longzhu Capital
  • ABC Capital
  • Bright Venture Capital
  • Shenzhouying Software Technology
  • China Equity

Bliss Mall Overview

About Bliss Mall

Bliss Mall, known in China as Bliss Cake, is a Shenzhen-based bakery and cake retailer selling birthday cakes, afternoon tea pastries, ice cream cakes, and fresh fruit alongside cake accessories. Customers order through the company's website, its WeChat shop, and a JD.com storefront, or buy directly from its physical retail locations. The company also recruits franchise partners across Chinese cities including Guangdong, Chongqing, Chengdu, Changsha, Wuhan, and Kunming.


Founded

2008

HQ

ChinaChina

Website

xfxb.net

Status

Privately held

Customer focus

B2C

Revenue model

Product sales

Valuation

$550M (Dec 2021)

Bliss Mall Valuation

Bliss Mall is currently valued at $550M, based on its Series C in December 2021.

The $16M round was led by ABC Capital, with participation from Chunjian Capital.

Bliss Mall valuation by funding round

Bliss Mall valuation by funding round
DateStageValuation
Dec 2021Series C$550M

Bliss Mall Funding History

Bliss Mall has raised a total of $131M across 4 funding rounds.

Bliss Mall's first fundraising round was a $15M Series A in December 2017. The most recent completed round was a $16M Series C in December 2021.

Bliss Mall funding rounds

Bliss Mall funding rounds
DateStageInvestorsRaisedValuation
Dec 2021Series CABC Capital (lead); Chunjian Capital$16M$550M
Jul 2018Series BCybernaut Venture Capital (lead); Huasheng Capital (lead); Shenzhouying Software Technology; Longzhu Capital; Bright Venture Capital; ABC Capital; China Equity$59M-
Mar 2018Series BShenzhouying Software Technology; Cybernaut Venture Capital; Bright Venture Capital$42M-
Dec 2017Series ALongzhu Capital (lead)$15M-

Who has invested in Bliss Mall?

8 investors have backed Bliss Mall across its funding rounds, including Cybernaut Venture Capital, Longzhu Capital, ABC Capital, Bright Venture Capital, Shenzhouying Software Technology and China Equity.

Lead investors include ABC Capital, Cybernaut Venture Capital, Huasheng Capital and Longzhu Capital.


Bliss Mall Investors

Investors in Bliss Mall by funding rounds participated
InvestorHQRoundsRoleFirst check
Shenzhouying Software TechnologyChinaXiamen2ParticipantMar 2018
Longzhu CapitalChinaBeijing2LeadDec 2017
Cybernaut Venture CapitalChinaHangzhou2LeadMar 2018
Bright Venture CapitalChinaShenzhen2ParticipantMar 2018
ABC CapitalChinaChina2LeadJul 2018
Huasheng CapitalChinaShanghai1LeadJul 2018

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Bliss Mall Competitors

Bliss Mall competitors include listed companies like Goto Gojek Tokopedia and eDreams ODIGEO, and private ones like Dingdang Kuaiyao, Breadfast, Snackpass and Dunzo.

Public and private companies comparable to Bliss Mall
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
Dingdang KuaiyaoChinaBeijingPrivate--$522M-
BreadfastEgyptCairoPrivate$150M-$400M-
SnackpassUnited StatesSan Francisco, CAPrivate--$400M-
DunzoIndiaBangalorePrivate$24M-$775M32.3x
Goto Gojek TokopediaIndonesiaIndonesiaPublicly listed$1B($16M)$3B1.7x
eDreams ODIGEOSpainSpainPublicly listed$770M$161M$517M1.1x

Bliss Mall Public Comps

Bliss Mall is still privately-owned, but its public comps include eDreams ODIGEO, Nerdwallet, Hypoport, Maoyan Entertainment, Cars.com, Dingdong (Cayman), DIP, Wirtualna Polska, trivago and HelloFresh.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
eDreams ODIGEO$770M$161M1.1x1.1x5.4x5.3x
Nerdwallet$837M$112M0.6x0.6x4.7x3.6x
Hypoport$694M$78M0.8x0.8x6.9x6.8x
Maoyan Entertainment$691M$124M0.1x0.1x0.7x1.0x
Cars.com$723M$157M1.4x1.4x6.5x4.8x
Dingdong (Cayman)$3.6B$34M0.1x0.1x7.3x-
DIP$353M$85M1.5x1.5x6.1x7.4x
Wirtualna Polska$585M$102M1.4x1.3x8.1x5.6x

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Common questions about Bliss Mall

When was Bliss Mall founded?Bliss Mall was founded in 2008.
Where is Bliss Mall headquartered?Bliss Mall is headquartered in China.
Is Bliss Mall publicly listed?No, Bliss Mall is a private, VC-backed company.
What is Bliss Mall's valuation?Bliss Mall was last valued at $550M in its Series C in December 2021.
How much funding has Bliss Mall raised?Bliss Mall has raised $131M across 4 funding rounds.
What was Bliss Mall's last funding round?Bliss Mall's last funding round was a $16M Series C in December 2021, led by ABC Capital.
Who are Bliss Mall's investors?Bliss Mall's investors include Shenzhouying Software Technology, Longzhu Capital, Cybernaut Venture Capital, Bright Venture Capital, ABC Capital, Huasheng Capital, Chunjian Capital and China Equity.
Which companies are comparable to Bliss Mall?Companies comparable to Bliss Mall include Dingdang Kuaiyao, Breadfast, Snackpass, Dunzo, Goto Gojek Tokopedia and eDreams ODIGEO.

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