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XXL ASA is a sports retailer operating in Norway, Sweden, and Finland. It offers products for sports, hunting, skiing, biking, and other outdoor activities, as well as sportswear, shoes, health & fitness, and sports technology. The products offered include casual wear, sportswear, shoes, sleeping bags, cooking equipment, firearms, binoculars, GPS equipment, knives, axes, backpacks, and maps for various sports, including water sports, football, golf, tennis, ski, snowboarding, and hunting from quality brands. Geographically, the company generates a majority of its revenue from Norway.
2000
4.2K+
LTM Revenue $722M
LTM EBITDA $19.7M
$408M
Benchmark forward-looking revenue and EBITDA valuation multiples across generative AI, climate tech, semiconductors, online marketplaces, vertical SaaS and 220 more verticals.
XXL has a last 12-month revenue (LTM) of $722M and a last 12-month EBITDA of $19.7M.
In the most recent fiscal year, XXL achieved revenue of $702M and an EBITDA of -$57.7M.
XXL expects next 12-month revenue of XXX and NTM EBITDA of XXX
See XXL valuation multiples based on analyst estimates| LTM | NTM | Last FY | FY 2025 | FY 2026 | FY 2027 | |
|---|---|---|---|---|---|---|
| Revenue | $722M | XXX | $702M | XXX | XXX | XXX |
| Gross Profit | $263M | XXX | $252M | XXX | XXX | XXX |
| Gross Margin | 36% | XXX | 36% | XXX | XXX | XXX |
| EBITDA | $19.7M | XXX | -$57.7M | XXX | XXX | XXX |
| EBITDA Margin | 3% | XXX | -8% | XXX | XXX | XXX |
| EBIT | -$74.0M | XXX | -$68.4M | XXX | XXX | XXX |
| EBIT Margin | -10% | XXX | -10% | XXX | XXX | XXX |
| Net Profit | -$102M | XXX | -$167M | XXX | XXX | XXX |
| Net Margin | -14% | XXX | -24% | XXX | XXX | XXX |
| Net Debt | XXX | XXX | $117M | XXX | XXX | XXX |
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As of May 30, 2025, XXL's stock price is NOK 10 (or $1).
XXL has current market cap of NOK 863M (or $84.4M), and EV of NOK 4.2B (or $408M).
See XXL trading valuation data| EV | Market Cap | Price 1D | Price 1M | Price 3M | Price 12M | EPS |
|---|---|---|---|---|---|---|
| $408M | $84.4M | XXX | XXX | XXX | XXX | $-2.59 |
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Start Free TrialAs of May 30, 2025, XXL has market cap of $84.4M and EV of $408M.
XXL's trades at 0.6x EV/Revenue multiple, and -7.1x EV/EBITDA.
Equity research analysts estimate XXL's 2025E EV/Revenue multiple at XXX and 2025E EV/EBITDA multiple at XXX
XXL has a P/E ratio of -0.8x.
See valuation multiples for XXL and 12K+ public comps| LTM | NTM | Last FY | FY 2025 | FY 2026 | FY 2027 | |
|---|---|---|---|---|---|---|
| Market cap (current) | $84.4M | XXX | $84.4M | XXX | XXX | XXX |
| EV (current) | $408M | XXX | $408M | XXX | XXX | XXX |
| EV/Revenue | 0.6x | XXX | 0.6x | XXX | XXX | XXX |
| EV/EBITDA | 20.7x | XXX | -7.1x | XXX | XXX | XXX |
| EV/EBIT | -5.5x | XXX | -6.0x | XXX | XXX | XXX |
| EV/Gross Profit | 1.6x | XXX | n/a | XXX | XXX | XXX |
| P/E | -0.8x | XXX | -0.5x | XXX | XXX | XXX |
| EV/FCF | -78.9x | XXX | -35.0x | XXX | XXX | XXX |
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Access all public comps and forward-looking valuation multiples like EV/Revenue in 2025, based on equity research analyst estimates.
Start Free TrialXXL's last 12 month revenue growth is 7%
XXL's revenue per employee in the last FY averaged $0.2M, while opex per employee averaged $0.1M for the same period.
XXL's rule of 40 is -1% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).
XXL's rule of X is 21% (created by Bessemer, rule of X is another metric relevant for SaaS companies only, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).
See operational valuation multiples for XXL and other 12K+ public comps| LTM | NTM | Last FY | FY 2025 | FY 2026 | FY 2027 | |
|---|---|---|---|---|---|---|
| Revenue Growth | 7% | XXX | 8% | XXX | XXX | XXX |
| EBITDA Margin | 3% | XXX | -8% | XXX | XXX | XXX |
| EBITDA Growth | 157% | XXX | n/a | XXX | XXX | XXX |
| Rule of 40 | -1% | XXX | -1% | XXX | XXX | XXX |
| Bessemer Rule of X | XXX | XXX | 21% | XXX | XXX | XXX |
| Revenue per Employee | XXX | XXX | $0.2M | XXX | XXX | XXX |
| Opex per Employee | XXX | XXX | $0.1M | XXX | XXX | XXX |
| S&M Expenses to Revenue | XXX | XXX | 6% | XXX | XXX | XXX |
| G&A Expenses to Revenue | XXX | XXX | n/a | XXX | XXX | XXX |
| R&D Expenses to Revenue | XXX | XXX | n/a | XXX | XXX | XXX |
| Opex to Revenue | XXX | XXX | 46% | XXX | XXX | XXX |
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Benchmark public comps and private revenue and EBITDA valuation multiples across GRC software, cloud infrastructure, DevOps, online marketplaces and so much more!
| EV/Revenue | EV/EBITDA | |||||
|---|---|---|---|---|---|---|
| 2025E | 2026E | 2027E | 2025E | 2026E | 2027E | |
| ADNOC | XXX | XXX | XXX | XXX | XXX | XXX |
| Lulu Retail | XXX | XXX | XXX | XXX | XXX | XXX |
| Envela | XXX | XXX | XXX | XXX | XXX | XXX |
| Adairs | XXX | XXX | XXX | XXX | XXX | XXX |
| Eagers Automotive | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
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XXL acquired XXX companies to date.
Last acquisition by XXL was XXXXXXXX, XXXXX XXXXX XXXXXX . XXL acquired XXXXXXXX for XXX (EV/Revenue multiple of XXX ).
See M&A valuation multiples| Acquired Company | EV | EV/Revenue | EV/EBITDA |
|---|---|---|---|
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
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Start Free Trial| When was XXL founded? | XXL was founded in 2000. |
| Where is XXL headquartered? | XXL is headquartered in Norway. |
| How many employees does XXL have? | As of today, XXL has 4.2K+ employees. |
| Is XXL publicy listed? | Yes, XXL is a public company listed on OSL. |
| What is the stock symbol of XXL? | XXL trades under XXL ticker. |
| When did XXL go public? | XXL went public in 2014. |
| Who are competitors of XXL? | Similar companies to XXL include e.g. ADNOC, Lulu Retail, Envela, Adairs. |
| What is the current market cap of XXL? | XXL's current market cap is $84.4M |
| What is the current revenue of XXL? | XXL's last 12 months revenue is $722M. |
| What is the current revenue growth of XXL? | XXL revenue growth (NTM/LTM) is 7%. |
| What is the current EV/Revenue multiple of XXL? | Current revenue multiple of XXL is 0.6x. |
| Is XXL profitable? | Yes, XXL is EBITDA-positive (as of the last 12 months). |
| What is the current EBITDA of XXL? | XXL's last 12 months EBITDA is $19.7M. |
| What is XXL's EBITDA margin? | XXL's last 12 months EBITDA margin is 3%. |
| What is the current EV/EBITDA multiple of XXL? | Current EBITDA multiple of XXL is 20.7x. |
| What is the current FCF of XXL? | XXL's last 12 months FCF is -$5.2M. |
| What is XXL's FCF margin? | XXL's last 12 months FCF margin is -1%. |
| What is the current EV/FCF multiple of XXL? | Current FCF multiple of XXL is -78.9x. |
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