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Tuniu Valuation Multiples
Discover revenue and EBITDA valuation multiples for Tuniu and similar public comparables like Sona Topas Tourism, Demae-Can, Enechange, Freetrailer Group and more.
Tuniu Overview
About Tuniu
Tuniu Corp is an online leisure travel company. The company is engaged in the provision of travel-related services in the People's Republic of China. It offers a large selection of packaged tours, including organized tours and self-guided tours, as well as travel-related services for leisure travelers. The company's organized tours provide pre-arranged itineraries, transportation, accommodations, entertainment, meals, and tour guide services. Its self-guided tours consist of combinations of flights and hotel bookings and other optional add-ons. The company derives almost all of its revenue from PRC.
Founded
2006
HQ
Employees
983
Website
Financials (LTM)
Market Cap
$86M
Tuniu Financials
Tuniu reported last 12-month revenue of $88M and EBITDA of $12M.
In the same LTM period, Tuniu generated $50M in gross profit, $12M in EBITDA, and $4M in net income.
Revenue (LTM)
Tuniu P&L
In the most recent fiscal year, Tuniu reported revenue of $75M and EBITDA of $15M.
Tuniu expects next 12-month revenue of XXX and NTM EBITDA of XXX
| LTM | NTM | Last FY | FY 2026 | FY 2027 | FY 2028 | |
|---|---|---|---|---|---|---|
| Revenue | $88M | XXX | $75M | XXX | XXX | XXX |
| Gross Profit | $50M | XXX | $52M | XXX | XXX | XXX |
| Gross Margin | 57% | XXX | 70% | XXX | XXX | XXX |
| EBITDA | $12M | XXX | $15M | XXX | XXX | XXX |
| EBITDA Margin | 14% | XXX | 20% | XXX | XXX | XXX |
| EBIT Margin | — | XXX | 12% | XXX | XXX | XXX |
| Net Profit | $4M | XXX | $11M | XXX | XXX | XXX |
| Net Margin | 5% | XXX | 15% | XXX | XXX | XXX |
Financial data powered by Morningstar, Inc.
Tuniu Stock Performance
Tuniu has current market cap of $86M.
Market Cap Evolution
Tuniu's stock price is $0.74.
| Market Cap | Price 1D | Price 1M | Price 3M | Price 12M | EPS |
|---|---|---|---|---|---|
| $86M | 3.6% | XXX | XXX | XXX | $0.10 |
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Start Free TrialTuniu Valuation Multiples
Tuniu trades at (0.8x) EV/Revenue multiple, and (5.8x) EV/EBITDA.
EV / Revenue (LTM)
Tuniu Financial Valuation Multiples
As of April 14, 2026, Tuniu has market cap of $86M.
Equity research analysts estimate Tuniu's 2025E EV/Revenue multiple at XXX and 2025E EV/EBITDA multiple at XXX
Tuniu has a P/E ratio of 21.5x.
| LTM | NTM | Last FY | FY 2026 | FY 2027 | FY 2028 | |
|---|---|---|---|---|---|---|
| Market cap (current) | $86M | XXX | $86M | XXX | XXX | XXX |
| EV (current) | ($69M) | XXX | ($69M) | XXX | XXX | XXX |
| EV/Revenue | (0.8x) | XXX | (0.9x) | XXX | XXX | XXX |
| EV/EBITDA | (5.8x) | XXX | (4.5x) | XXX | XXX | XXX |
| EV/EBIT | — | XXX | (7.4x) | XXX | XXX | XXX |
| EV/Gross Profit | (1.4x) | XXX | (1.3x) | XXX | XXX | XXX |
| P/E | 21.5x | XXX | 7.6x | XXX | XXX | XXX |
| EV/FCF | — | XXX | (5.6x) | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc. and Morningstar, Inc.
Verified Tuniu Valuation Multiples
Access all public comps and forward-looking valuation multiples like EV/Revenue in 2027, based on consensus analyst estimates. Powered by FactSet and Morningstar.
Tuniu Margins & Growth Rates
Tuniu's revenue in the last 12 month grew by 15%.
Tuniu's revenue per employee in the last FY averaged $0.1M, while opex per employee averaged $0.0M for the same period.
Tuniu's rule of 40 is 29% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).
Tuniu's rule of X is 54% (created by Bessemer, rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).
Tuniu Operational Valuation Multiples
| LTM | NTM | Last FY | FY 2026 | FY 2027 | FY 2028 | |
|---|---|---|---|---|---|---|
| Revenue Growth | 15% | XXX | 11% | XXX | XXX | XXX |
| EBITDA Margin | 14% | XXX | 20% | XXX | XXX | XXX |
| EBITDA Growth | 17% | XXX | (24%) | XXX | XXX | XXX |
| Rule of 40 | — | XXX | 29% | XXX | XXX | XXX |
| Bessemer Rule of X | — | XXX | 54% | XXX | XXX | XXX |
| Revenue per Employee | — | XXX | $0.1M | XXX | XXX | XXX |
| Opex per Employee | — | XXX | $0.0M | XXX | XXX | XXX |
| S&M Expenses to Revenue | 33% | XXX | 35% | XXX | XXX | XXX |
| G&A Expenses to Revenue | 12% | XXX | 17% | XXX | XXX | XXX |
| R&D Expenses to Revenue | — | XXX | 10% | XXX | XXX | XXX |
| Opex to Revenue | — | XXX | 57% | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc. and Morningstar, Inc.
Tuniu Public Comps
See public comps and valuation multiples for other Travel Services and Online Travel comps.
| EV/Revenue | EV/EBITDA | |||||
|---|---|---|---|---|---|---|
| LTM | 2026E | 2027E | LTM | 2026E | 2027E | |
| Tuniu | XXX | XXX | XXX | XXX | XXX | XXX |
| Sona Topas Tourism | XXX | XXX | XXX | XXX | XXX | XXX |
| Demae-Can | XXX | XXX | XXX | XXX | XXX | XXX |
| Enechange | XXX | XXX | XXX | XXX | XXX | XXX |
| Freetrailer Group | XXX | XXX | XXX | XXX | XXX | XXX |
| Ten Lifestyle Group | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc.
Tuniu M&A Activity
Tuniu acquired XXX companies to date.
Last acquisition by Tuniu was on XXXXXXXX, XXXXX. Tuniu acquired XXXXXXXX for XXX (EV/Revenue multiple of XXX).
Latest Acquisitions by Tuniu
| Acquired Company | Valuation | EV/Revenue | EV/EBITDA |
|---|---|---|---|
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
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Start Free TrialTuniu Investment Activity
Tuniu invested in XXX companies to date.
Tuniu made its latest investment on XXXXXXXX, XXXXX. Tuniu invested in XXXXXXXX for XXX (EV/Revenue multiple of XXX).
Latest Investments by Tuniu
| Company | Valuation | EV/Revenue | EV/EBITDA |
|---|---|---|---|
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
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Start Free TrialAbout Tuniu
| When was Tuniu founded? | Tuniu was founded in 2006. |
| Where is Tuniu headquartered? | Tuniu is headquartered in China. |
| How many employees does Tuniu have? | As of today, Tuniu has over 983 employees. |
| Who is the CEO of Tuniu? | Tuniu's CEO is Dunde Yu. |
| Is Tuniu publicly listed? | Yes, Tuniu is a public company listed on Nasdaq. |
| What is the stock symbol of Tuniu? | Tuniu trades under TOUR ticker. |
| When did Tuniu go public? | Tuniu went public in 2014. |
| Who are competitors of Tuniu? | Tuniu main competitors are Sona Topas Tourism, Demae-Can, Enechange, Freetrailer Group. |
| What is the current market cap of Tuniu? | Tuniu's current market cap is $86M. |
| What is the current revenue of Tuniu? | Tuniu's last 12 months revenue is $88M. |
| What is the current revenue growth of Tuniu? | Tuniu revenue growth (NTM/LTM) is 15%. |
| What is the current EV/Revenue multiple of Tuniu? | Current revenue multiple of Tuniu is (0.8x). |
| Is Tuniu profitable? | Yes, Tuniu is EBITDA-positive (as of the last 12 months). |
| What is the current EBITDA of Tuniu? | Tuniu's last 12 months EBITDA is $12M. |
| What is Tuniu's EBITDA margin? | Tuniu's last 12 months EBITDA margin is 14%. |
| What is the current EV/EBITDA multiple of Tuniu? | Current EBITDA multiple of Tuniu is (5.8x). |
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