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Tuniu Valuation Multiples

Discover revenue and EBITDA valuation multiples for Tuniu and similar public comparables like Helloworld Travel, EaseMyTrip, and Flight Centre.

Tuniu Overview

About Tuniu

Tuniu Corp is an online leisure travel company. The company is engaged in the provision of travel-related services in the People's Republic of China. It offers a large selection of packaged tours, including organized tours and self-guided tours, as well as travel-related services for leisure travelers. The company's organized tours provide pre-arranged itineraries, transportation, accommodations, entertainment, meals, and tour guide services. Its self-guided tours consist of combinations of flights and hotel bookings and other optional add-ons. The company derives almost all of its revenue from PRC.


Founded

2006

HQ

United States of America
Employees

983

Website

tuniu.com

Financials

Last FY Revenue $514M

Last FY EBITDA $104M

EV

-$58.4M

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Tuniu Financials

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Tuniu P&L

In the most recent fiscal year, Tuniu reported revenue of $514M and EBITDA of $104M.

Tuniu expects next 12-month revenue of  XXX    and NTM EBITDA of  XXX

See Tuniu valuation multiples based on analyst estimates
NTM Last FY FY 2026 FY 2027 FY 2028
Revenue XXX $514M XXX XXX XXX
Gross Profit XXX $358M XXX XXX XXX
Gross Margin XXX 70% XXX XXX XXX
EBITDA XXX $104M XXX XXX XXX
EBITDA Margin XXX 20% XXX XXX XXX
EBIT XXX $63.3M XXX XXX XXX
EBIT Margin XXX 12% XXX XXX XXX
Net Profit XXX $77.2M XXX XXX XXX
Net Margin XXX 15% XXX XXX XXX
Net Debt XXX n/a XXX XXX XXX

Financial data powered by Morningstar, Inc.

Tuniu Stock Performance

Tuniu has current market cap of $77.7M, and EV of -$58.4M.

Market Cap Evolution

Tuniu Stock Data

As of January 14, 2026, Tuniu's stock price is $1.

See Tuniu trading valuation data
EV Market Cap Price 1D Price 1M Price 3M Price 12M EPS
-$58.4M $77.7M XXX XXX XXX XXX n/a

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Tuniu Valuation Multiples

Tuniu's trades at -0.1x EV/Revenue multiple, and -0.6x EV/EBITDA.

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Tuniu Financial Valuation Multiples

As of January 14, 2026, Tuniu has market cap of $77.7M and EV of -$58.4M.

Equity research analysts estimate Tuniu's 2025E EV/Revenue multiple at  XXX and 2025E EV/EBITDA multiple at  XXX

Tuniu's P/E ratio is not available.

LTM NTM Last FY FY 2026 FY 2027 FY 2028
Market cap (current) $77.7M XXX $77.7M XXX XXX XXX
EV (current) -$58.4M XXX -$58.4M XXX XXX XXX
EV/Revenue n/a XXX -0.1x XXX XXX XXX
EV/EBITDA n/a XXX -0.6x XXX XXX XXX
EV/EBIT n/a XXX -0.9x XXX XXX XXX
EV/Gross Profit n/a XXX n/a XXX XXX XXX
P/E n/a XXX 1.0x XXX XXX XXX
EV/FCF n/a XXX -0.7x XXX XXX XXX

Valuation data powered by FactSet, Inc. and Morningstar, Inc.

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Tuniu Margins & Growth Rates

Tuniu's revenue per employee in the last FY averaged $0.5M, while opex per employee averaged $0.3M for the same period.

Tuniu's rule of 40 is unknown (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).

Tuniu's rule of X is unknown (created by Bessemer, rule of X is another metric relevant for SaaS companies only, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).

See operational valuation multiples for Tuniu and other 15K+ public comps

Tuniu Operational Valuation Multiples

LTM NTM Last FY FY 2026 FY 2027 FY 2028
Revenue Growth n/a XXX n/a XXX XXX XXX
EBITDA Margin n/a XXX n/a XXX XXX XXX
EBITDA Growth n/a XXX n/a XXX XXX XXX
Rule of 40 n/a XXX n/a XXX XXX XXX
Bessemer Rule of X XXX XXX n/a XXX XXX XXX
Revenue per Employee XXX XXX $0.5M XXX XXX XXX
Opex per Employee XXX XXX $0.3M XXX XXX XXX
S&M Expenses to Revenue XXX XXX 35% XXX XXX XXX
G&A Expenses to Revenue XXX XXX n/a XXX XXX XXX
R&D Expenses to Revenue XXX XXX 10% XXX XXX XXX
Opex to Revenue XXX XXX 57% XXX XXX XXX

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Tuniu Public Comps

See public comps and valuation multiples for Travel Services and Online Travel comps
EV/Revenue EV/EBITDA
2025E 2026E 2027E 2025E 2026E 2027E
Corporate Travel Management XXX XXX XXX XXX XXX XXX
Flight Centre XXX XXX XXX XXX XXX XXX
Helloworld Travel XXX XXX XXX XXX XXX XXX
Web Travel Group XXX XXX XXX XXX XXX XXX
EaseMyTrip XXX XXX XXX XXX XXX XXX
XXXXXXXX XXX XXX XXX XXX XXX XXX
XXXXXXXX XXX XXX XXX XXX XXX XXX

Valuation data powered by FactSet, Inc.

Tuniu M&A and Investment Activity

Tuniu acquired  XXX companies to date.

Last acquisition by Tuniu was  XXXXXXXX, XXXXX XXXXX XXXXXX . Tuniu acquired  XXXXXXXX for  XXX (EV/Revenue multiple of  XXX ).

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Latest Acquisitions by Tuniu

Acquired Company EV EV/Revenue EV/EBITDA
XXXXXXXXX XXX XXX XXX
XXXXXXXXX XXX XXX XXX
XXXXXXXXX XXX XXX XXX
XXXXXXXXX XXX XXX XXX
XXXXXXXXX XXX XXX XXX

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About Tuniu

When was Tuniu founded? Tuniu was founded in 2006.
Where is Tuniu headquartered? Tuniu is headquartered in United States of America.
How many employees does Tuniu have? As of today, Tuniu has 983 employees.
Who is the CEO of Tuniu? Tuniu's CEO is Mr. Dunde Yu.
Is Tuniu publicy listed? Yes, Tuniu is a public company listed on NAS.
What is the stock symbol of Tuniu? Tuniu trades under TOUR ticker.
When did Tuniu go public? Tuniu went public in 2014.
Who are competitors of Tuniu? Similar companies to Tuniu include e.g. Corporate Travel Management, Flight Centre, Helloworld Travel, Web Travel Group.
What is the current market cap of Tuniu? Tuniu's current market cap is $77.7M
Is Tuniu profitable? Yes, Tuniu is EBITDA-positive (as of the last 12 months).

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