TripleLift Acquisition, Valuation, Funding & Investors

VideoAmp is an adtech company headquartered in Los Angeles and New York. It provides media measurement, data, and software that help advertisers and media owners plan and value ad spend across TV, streaming, and digital video, positioning its tools as an alternative media currency to incumbents like Nielsen. Its platform is used by major media holding companies, publishers, independent agencies, and advertisers to optimize campaigns based on audience and performance data.

Digital Turbine Inc is an independent mobile growth platform. It offers end-to-end products and solutions to all participants in the mobile application ecosystem, enabling brand discovery and advertising, user acquisition and engagement, and operational efficiency for advertisers. Its operating segments are On Device Solutions and App Growth Platform.

CHEQ is a New York-based cybersecurity company protecting brands from bots, AI agents, and online threats using a triple-layer intelligence engine analyzing over six trillion signals daily from one million domains. Trusted by more than 15,000 enterprises including Fortune 50 firms, CHEQ integrates with marketing and security tools, achieving a false positive rate below 0.009 percent. The Tel Aviv-headquartered firm operates globally to secure customer journeys.

iSpot.tv is a Bellevue, Washington-headquartered company that measures the brand and business impact of TV and streaming ads from planning through conversion. Its real-time attribution platform analyzes creative effectiveness, optimizes media plans, and benchmarks performance against competitors for cross-platform campaigns. Purpose-built for linear and connected TV, iSpot.tv delivers granular insights to advertisers worldwide, founded in 2012.

Swiftly is a vertical SaaS platform transforming grocery retail into digital media businesses. Its Swiftly Stack unifies POS, loyalty, e-commerce, and mobile data for identity resolution, audience targeting, and attribution. Retailers including independents and chains monetize inventory through self-serve campaigns for CPG brands like Procter & Gamble and Unilever.

Taboola is a performance-based native advertising network designed to improve click-through rates and increase monetizable events for advertisers while generating yield for publisher websites. Taboola competes with Google, Amazon, and other advertising networks that display stories and products on websites. The company was founded in 2007 in Israel. It acquired Connexity, a retail advertising network, in 2021, and entered a partnership with Yahoo in 2022, in which it acquired exclusive native advertising rights over Yahoo digital properties in exchange for a 25% equity stake in the company.

Aleph Group is a global infrastructure provider accelerating digital advertising and fintech in over 130 high-growth markets. Operating from 90 offices with exclusive partnerships to more than 55 platforms like Google and Meta, it integrates media and payments for compliant transactions. Its Digital Ad Expert program, endorsed by UNESCO, has trained 850,000 learners across 140 countries since inception.

InMobi is a Bangalore-headquartered mobile advertising technology company that operates the Miip platform connecting advertisers with publishers through programmatic buying and audience insights. The company powers personalized ad experiences across apps and mobile web in over 20 markets worldwide. InMobi also runs Glance, a lockscreen content platform available on Android devices in India and Southeast Asia delivering news, sports, and entertainment feeds. Discovery, another InMobi service, enables marketers to build mobile-first consumer relationships via contextual data signals. The firm partners with brands like Unilever and Procter & Gamble for performance-driven campaigns.

Moloco is a Redwood City, California-headquartered mobile advertising technology company that delivers machine learning-powered programmatic solutions for app developers and publishers worldwide. The platform optimizes user acquisition, retention, and monetization through real-time bidding on networks like Google AdMob and Facebook Audience Network, processing over 5 trillion data signals monthly. Founded in 2013, Moloco powers campaigns for brands such as Uber, Lyft, and Booking.com, achieving recognition through awards from AppsFlyer and Sensor Tower for performance marketing excellence across iOS and Android ecosystems.

Vobile Group Ltd is a Saas provider of digital content protection and monetization technology services. It builds the essential technology infrastructure to support the distribution of digital content assets. The company's products are VideoTracker, ReClaim, TV Ad Tracking, Online TVOD PPT, MediaWise, and Transaction-based SaaS business that includes content monetization platforms to enable revenue-sharing for conventional home video distribution through its conventional PPT platform. Geographically, it operates in Mainland China, United States and Other Countries.

Ibotta Inc is a performance marketing platform. It allows CPG brands to deliver digital promotions to consumers through a single, convenient network called the Ibotta Performance Network (IPN).

DoubleVerify Holdings Inc is a digital media measurement and analytics software platform. Its solutions provide advertisers with unbiased data analytics that enable them to increase the effectiveness, quality, and return on their digital advertising investments. Its DV Authentic Ad, a proprietary metric of digital media quality, measures whether a digital ad was delivered in a brand-suitable environment, fully viewable, by a real person, and in the intended geography. The company's software interface, DV Pinnacle, delivers these metrics to customers in real time, allowing them to access critical performance data on their digital transactions. Geographically, the company operates in the United States and also has a presence in Germany, Singapore, France, Canada, Japan, and other countries.

Outbrain is a recommendation engine for open web publishers, powering personalized content discovery through on-site feeds. It facilitates advertiser access to engaged audiences via targeted campaigns. New York-headquartered since its 2006 founding, the company maintains offices in the United States, United Kingdom, Israel, Singapore, Japan, and Australia. Participating publishers include ESPN, CNN, Le Monde, Fox News, The Guardian, Slate, The Telegraph, New York Post, India.com, Sky News, and Time Inc.

Madhive is a New York-headquartered connected TV advertising platform that equips publishers with tools to sell ad inventory directly to brands. It processes over 100 billion ad impressions annually across streaming services and linear TV channels. The company integrates blockchain for secure, transparent measurement of viewer intent data spanning TV, mobile, and web environments. Madhive partners with major media owners including Disney, NBCUniversal, and Paramount Global to power their CTV monetization strategies. Founded in 2014, it operates from offices in New York, Chicago, and Los Angeles, supporting a network of over 200 local broadcasters nationwide.

Affle 3i Ltd Formerly Affle India Ltd is engaged in the technology business across the globe. The company is engaged in a fragmented advertising and marketing tech ecosystem by providing an end-to-end integrated mobile marketing platform. The company's AI-powered deep learning algorithms and advanced platform solutions transform ads into consumer recommendations delivering enhanced engagement. The company has single segment of ‘business of providing services in advertisement and software development’. Geographically the company operates in India only.

LiveRamp Holdings Inc is a technology company that helps companies build enduring brand and business value by collaborating responsibly with data. A groundbreaking leader in consumer privacy, data ethics, and foundational identity, LiveRamp offers a connected customer view with clarity and context while protecting brand and consumer trust. The Company provides a data collaboration platform, essentially acting as a data collaboration hub where businesses can securely share and manage first-party consumer data with trusted partners while prioritizing data privacy and ethics.

MNTN Inc is a performance TV software company. It is focused on providing performance advertising services through a unified online advertising platform that includes segmentation tools, intelligent campaign planning, advance audience targeting, prospecting, creative ad builder, and data analytics reporting. The company is organized and managed as one consolidated operating and reportable segment, entirely within the United States. It derives its revenues from customers by providing performance advertising services through its online.

Criteo SA is an ad-tech company in the digital advertising market. Its technology, allows retailer advertisers to launch multichannel and cross-device marketing campaigns in real time. With real-time return on investment analysis of the ads, the firm’s clients can adjust their marketing strategies dynamically. It has two reportable segments: Retail Media and Performance Media. The firm also provides technology allowing retailers to effectively manage their ad inventories and improve yield optimization.