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- The Good Glamm Group
The Good Glamm Group Revenue, Valuation, Funding & Investors
The Good Glamm Group is valued at $1.2B as of November 2021, a 10.0x multiple on its last reported $120M revenue.
Last The Good Glamm Group valuation
$1.2B
Series D · Nov 2021
Last The Good Glamm Group funding round
$30M
Undisclosed stage · Mar 2024
The Good Glamm Group revenue
$120M
Series D · Nov 2021
Key investors in The Good Glamm Group
Bessemer Venture Partners
Warburg Pincus
Prosus Ventures
Accel
Amazon
Alteria Capital
About The Good Glamm Group
The Good Glamm Group is a Pune-based aggregator of beauty and personal care brands including skincare, haircare, and feminine hygiene lines. Founded in 2019, it invests in direct-to-consumer labels like Sirona and The Moms Co., distributing through platforms with over 100 million monthly users. Operations span India with expansion into Southeast Asia.
Founded
2015
HQ
Website
Status
Privately held
Customer focus
B2B & B2C
Revenue model
Investment management, Advertising
Revenue
$120M (Nov 2021)
Valuation
$1.2B (Nov 2021)
The Good Glamm Group Valuation
The Good Glamm Group is currently valued at $1.2B, based on its Series D in November 2021.
The $150M round was led by Prosus Ventures and Warburg Pincus, with participation from Amazon, Alteria Capital, Ascent Capital, Bessemer Venture Partners, L'Occitane en Provence and 1 other investor.
The Good Glamm Group valuation by funding round
| Date | Stage | Valuation | Revenue Multiple |
|---|---|---|---|
| Nov 2021 | Series D | $1.2B | 10.0x |
The Good Glamm Group Revenue
The Good Glamm Group's latest recorded revenue is $120M, as of its Series D in November 2021. At a $1.2B valuation, that implies a 10.0x revenue multiple.
The Good Glamm Group revenue by funding round
| Date | Revenue * | Valuation | Revenue Multiple | Stage |
|---|---|---|---|---|
| Nov 2021 | $120M | $1.2B | 10.0x | Series D |
* Revenue (or ARR) figures are the values recorded alongside each funding round. Typically run-rate revenue at the time of the deal, or a reported LTM (last 12 months) revenue.
The Good Glamm Group Funding History
The Good Glamm Group has raised a total of $214M across 3 funding rounds.
The Good Glamm Group's first fundraising round was a $35M Series C in September 2021. The most recent completed round was a $30M undisclosed-stage round in March 2024.
The Good Glamm Group funding rounds
| Date | Stage | Investors | Raised | Valuation | Deal Summary |
|---|---|---|---|---|---|
| Mar 2024 | Undisclosed stage | Warburg Pincus (lead); Stride Ventures; Bessemer Venture Partners; Prosus Ventures; Accel | $30M | - | The Good Glamm Group, an Indian content-to-commerce beauty and personal care conglomerate, raised $30 million in a bridge round in March 2024 from existing investors including lead Warburg Pincus, Prosus Ventures, Accel, and Bessemer Venture Partners, at a flat valuation of $1.25 billion, preserving its unicorn status from prior rounds. This funding came after multiple failed attempts to raise larger amounts amid a funding winter since its last major round in November 2021, serving as a short-term measure to extend runway into 2024 while the company implemented cost-cutting, layoffs, and reduced discounts. Post-round stakes included Warburg Pincus at 8.17% and Prosus at 7.60%. The round addressed immediate working capital needs but highlighted ongoing struggles, with sources noting the company had only months of runway left in early 2024. Founder Darpan Sanghvi maintained the firm had funds to survive the year, and closing this round at prior valuation was seen as impressive by former executives despite persistent challenges. The Good Glamm Group portfolio includes proprietary DTC beauty brands powered by digital content, community, and creator ecosystems, having previously acquired assets like ScoopWhoop, Sirona, and MissMalini. Following the round, financial distress intensified, leading to restructuring failures, lender interventions to sell brands separately, and distress sales of ScoopWhoop for Rs 18-20 crore (vs. Rs 100 crore acquisition), Sirona back to founders, and MissMalini, all at fractions of original values. Default notices from brands like Sirona and The Moms Co., unpaid salaries, and legal actions from ex-founders ensued, with Sanghvi pledging personal earnings and a restitution fund for stakeholders. |
| Nov 2021 | Series D | Prosus Ventures (lead); Warburg Pincus (lead); Amazon; Alteria Capital; Ascent Capital; Bessemer Venture Partners; L'Occitane en Provence; Mankekar Family Office | $150M | $1.2B | The Good Glamm Group is a content-to-commerce conglomerate operating as a house of brands in the beauty and personal care space, selling products through its own website, app, and over 30,000 retail touchpoints. The company was formed through the merger of direct-to-consumer beauty brand MyGlamm, editorial and community platform POPxo, and parenting platform BabyChakra, with founder and CEO Darpan Sanghvi leading the organization since MyGlamm's 2017 launch. In November 2021, the Good Glamm Group raised $150 million in Series D financing co-led by Prosus Ventures and Warburg Pincus at a $1.2 billion post-money valuation, achieving unicorn status as India's 35th unicorn that year. The round also included participation from Alteria Capital, L'Occitane, Bessemer Venture Partners, Amazon, Ascent Capital, Stride Ventures, and the Mankekar Family Office, with proceeds directed toward product development, data science and technology research, offline expansion, and strategic investments in additional beauty and personal care brands. According to founder communications, the company expected to achieve $120 million in 2021 revenue and planned a $250 million revenue run rate by March 2022, having already achieved EBITDA break-even. The funding represented a 12x surge from the company's $100 million valuation in March 2021 and followed a $71.3 million Series C round completed in July 2021 when the valuation stood at $300 million. |
| Sep 2021 | Series C | Trifecta Capital Advisors (lead); Amazon Smbhav Venture Fund | $35M | - | The Good Glamm Group, a digital-first house of brands consolidating entities like MyGlamm under one umbrella, raised Rs 255 crore ($34 million) from Trifecta Capital Advisors in September 2021 as a top-up to its Series C round, following Rs 355 crore from Accel in July. This funding formed part of a larger Rs 610 crore series, with plans to deploy Rs 750 crore total into strategic initiatives including Rs 450 crore for acquisitions in beauty and personal care, content and influencer marketing, and baby and parent care verticals. Investors included Amazon Smbhav Venture Fund in prior tranches, and Trifecta provided growth financing via its Leaders Fund-I. The company, led by Co-founder and Group CEO Darpan Sanghvi, aimed to build a digital CPG brand leveraging content, community, and commerce, targeting a $10 billion opportunity and $12.5 billion market cap, with an IPO planned by FY 2023-24. It reported a $250 million run rate at the time, emphasizing rapid growth and healthy top line to attract entrepreneurs and scale revenue. The group focused on women consumers initially but eyed expansions like male grooming via ScoopWhoop. This round preceded its Series D in November 2021, where it raised $150 million co-led by Prosus Ventures and Warburg Pincus, achieving unicorn status at $1.2 billion valuation, backed by L’Occitane, Bessemer, Amazon, and others. Funds supported offline expansion, tech R&D, product development, content, and further acquisitions, with four more planned after adding The Moms Co. and ScoopWhoop, earmarking Rs 2,000 crore overall. Total funding reached around $270 million by late 2021. |
Who has invested in The Good Glamm Group?
12 investors have backed The Good Glamm Group across its funding rounds, including Bessemer Venture Partners, Warburg Pincus, Prosus Ventures, Accel, Amazon and Alteria Capital.
Lead investors include Warburg Pincus, Prosus Ventures and Trifecta Capital Advisors.
The Good Glamm Group Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
| 2 | Participant | Nov 2021 | ||
| 2 | Lead | Nov 2021 | ||
| 2 | Lead | Nov 2021 | ||
| 1 | Participant | Mar 2024 | ||
| 1 | Participant | Nov 2021 | ||
| 1 | Participant | Sep 2021 | ||
| 1 | Participant | Nov 2021 | ||
| 1 | Participant | Nov 2021 | ||
| 1 | Participant | Nov 2021 | ||
| 1 | Lead | Sep 2021 | ||
This data is available for Pro users. Sign up to see all 12 The Good Glamm Group investors. Start Free Trial | ||||
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Start Free TrialAcquisitions by The Good Glamm Group
The Good Glamm Group has acquired 10 companies to date.
Last acquisition by The Good Glamm Group was on March 21st 2023. The Good Glamm Group acquired Bulbulshop for undisclosed valuation.
Latest Acquisitions by The Good Glamm Group
| Description | Bulbulshop is an e-commerce mobile app offering products in health supplements, gadgets, beauty items, cosmetics, apparel, jewelry, home essentials, kitchenware, and bags. Established on November 28, 2018, and headquartered in Delhi, India, it targets urban consumers with fast delivery options across major cities. The platform features curated selections from local and international brands, secure payment gateways, and customer reviews to enhance shopping experiences. Bulbulshop operates primarily in the Indian market with expansion into neighboring countries. | Tweak India is a Mumbai-based digital media publisher targeting urban Indian women with content on fashion, beauty, wellness, careers, and relationships. Launched in 2021 by the founding team of Vogue India, it delivers articles, newsletters, and community features across web and app platforms. | Organic Harvest is a Gurugram, India-based organic personal care brand offering skincare, haircare, body care, and essential oils derived from chemical-free plants. Certified by ECOCERT and USDA, its products exclude parabens, phthalates, mineral oils, and animal ingredients, distributed through 1,000+ outlets and online platforms across India. | - | |
| HQ Country | |||||
| HQ City | Gurgaon | Mumbai | New Delhi | Bangalore | |
| Deal Date | 21 Mar 2023 | 5 Dec 2022 | 23 Jan 2022 | 5 Jan 2022 | |
| Valuation | undisclosed | undisclosed | $17M | undisclosed | |
| EV/Revenue | |||||
| EV/EBITDA | |||||
This data is available for Pro users. Sign up to see all The Good Glamm Group acquisitions and their M&A valuation multiples. Start Free Trial | |||||
Investments by The Good Glamm Group
The Good Glamm Group has invested in 1 company to date.
Latest investment by The Good Glamm Group was on September 27th 2021. The Good Glamm Group invested in MyGlamm in their $35M Series C round.
Latest Investments by The Good Glamm Group
| Description | MyGlamm is a Mumbai-headquartered direct-to-consumer beauty brand offering makeup, skincare, and haircare products across India and Southeast Asia. It leverages content creators and AI personalization through its app and website, with offline presence in 500-plus stores. Founded in 2018 as POPxo Shop, rebranded MyGlamm acquired brands like RM Condoms and sells via quick-commerce partners like Blinkit. |
| HQ Country | |
| HQ City | Mumbai |
| Deal Date | 27 Sep 2021 |
| Round | Series C |
| Raised | $35M |
| Investors | Stride Ventures; Trifecta Capital Advisors |
| Valuation | undisclosed |
| EV/Revenue | |
| EV/EBITDA | |
This data is available for Pro users. Sign up to see all The Good Glamm Group investments and their VC round multiples. Start Free Trial | |
The Good Glamm Group Competitors
The Good Glamm Group competitors include listed companies like The RealReal and Alma Media, and private ones like Droom, SeatGeek, Chrono24 and Clipboard Health.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Private | $54M | - | $1.2B | 22.2x | ||
| Private | $186M | - | $1.2B | 6.5x | ||
| Private | $215M | - | $1.2B | 5.4x | ||
| Publicly listed | $693M | $15M | $1.2B | 2.0x | ||
| Publicly listed | $377M | $110M | $1.3B | 3.7x | ||
| Private | - | - | $1.3B | - |
The Good Glamm Group Public Comps
The Good Glamm Group is still privately-owned, but its public comps include BuySell Technologies, The RealReal, Edgewell, Alma Media, Yelp, Baltic Classifieds Group, Upwork, Mony Group, Chicmax Cosmetic and Jamieson Wellness.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $647M | $70M | 1.8x | 1.4x | 16.2x | 11.8x | |||
| $693M | $15M | 2.2x | 2.0x | 99.6x | 24.6x | |||
| $2.2B | $186M | 1.0x | 1.1x | 11.5x | 8.5x | |||
| $377M | $110M | 3.8x | 3.7x | 13.1x | 11.6x | |||
| $1.5B | $251M | 0.8x | 0.8x | 4.5x | 3.4x | |||
| $102M | $79M | 11.2x | 10.9x | 14.5x | 14.1x | |||
| $788M | $180M | 1.0x | 1.1x | 4.6x | 3.6x | |||
| $599M | $184M | 2.3x | 2.3x | 7.5x | 7.1x | |||
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Common questions about The Good Glamm Group
| When was The Good Glamm Group founded? | The Good Glamm Group was founded in 2015. |
| Where is The Good Glamm Group headquartered? | The Good Glamm Group is headquartered in New Delhi, India. |
| Is The Good Glamm Group publicly listed? | No, The Good Glamm Group is a private, VC-backed company. |
| What is The Good Glamm Group's valuation? | The Good Glamm Group was last valued at $1.2B in its Series D in November 2021. |
| How much funding has The Good Glamm Group raised? | The Good Glamm Group has raised $214M across 3 funding rounds. |
| What was The Good Glamm Group's last funding round? | The Good Glamm Group's last funding round was a $30M undisclosed-stage round in March 2024, led by Warburg Pincus. |
| Who are The Good Glamm Group's investors? | The Good Glamm Group's investors include Bessemer Venture Partners, Warburg Pincus, Prosus Ventures, Stride Ventures, Amazon, Amazon Smbhav Venture Fund, Alteria Capital, Ascent Capital, L'Occitane en Provence, Trifecta Capital Advisors and 2 others. |
| What is The Good Glamm Group's revenue? | The Good Glamm Group's latest recorded revenue is $120M (November 2021). |
| What is The Good Glamm Group's revenue multiple? | The Good Glamm Group's latest valuation implies a 10.0x revenue multiple ($1.2B valuation on $120M of revenue). |
| Which companies are comparable to The Good Glamm Group? | Companies comparable to The Good Glamm Group include Droom, SeatGeek, Chrono24, The RealReal, Alma Media and Clipboard Health. |
| How many companies has The Good Glamm Group acquired? | The Good Glamm Group has acquired 10 companies, including Bulbulshop, Tweak India, Organic Harvest, Winkl and Vidooly. |
| What was the largest acquisition by The Good Glamm Group? | The $67M acquisition of The Moms Co. in October 2021 is the largest acquisition The Good Glamm Group has made to date. |
| How many companies has The Good Glamm Group invested in? | The Good Glamm Group has invested in 1 company, including MyGlamm. |
| What was The Good Glamm Group's last investment? | In September 2021, The Good Glamm Group invested in MyGlamm's $35M Series C alongside Stride Ventures and Trifecta Capital Advisors. |
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