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- Chrono24
Chrono24 Revenue, Valuation, Funding & Investors
Chrono24 is valued at $1.2B as of August 2021, a 5.4x multiple on its last reported $215M revenue.
Last Chrono24 valuation
$1.2B
Series C · Aug 2021
Last Chrono24 funding round
$118M
Series C · Aug 2021
Chrono24 revenue
$215M
Series C · Aug 2021
Key investors in Chrono24
Insight Partners
Sprints Capital
FJ Labs
Global Founders Capital
General Atlantic
Aglaé Ventures
About Chrono24
Chrono24 is a Karlsruhe-headquartered online marketplace listing luxury watches from Rolex, Omega, and Cartier through 3,000 dealers worldwide. Founded in 2003, the platform processes sales from 120 countries with buyer protection and escrow services. It hosts over 500,000 listings updated daily.
Founded
2003
HQ
Website
Status
Privately held
Customer focus
B2C
Revenue model
Commission
Revenue
$215M (Aug 2021)
Valuation
$1.2B (Aug 2021)
Chrono24 Valuation
Chrono24 is currently valued at $1.2B, based on its Series C in August 2021.
The $118M round was led by Atlas Financial Group and General Atlantic, with participation from FJ Labs, Sprints Capital, Holger Felgner, Aglaé Ventures, Stephan Kniewasser and 1 other investor.
Chrono24 valuation by funding round
| Date | Stage | Valuation | Revenue Multiple |
|---|---|---|---|
| Aug 2021 | Series C | $1.2B | 5.4x |
Chrono24 Revenue
Chrono24's latest recorded revenue is $215M, as of its Series C in August 2021. At a $1.2B valuation, that implies a 5.4x revenue multiple.
Chrono24 revenue by funding round
| Date | Revenue * | Valuation | Revenue Multiple | Stage |
|---|---|---|---|---|
| Aug 2021 | $215M | $1.2B | 5.4x | Series C |
* Revenue (or ARR) figures are the values recorded alongside each funding round. Typically run-rate revenue at the time of the deal, or a reported LTM (last 12 months) revenue.
Chrono24 Funding History
Chrono24 has raised a total of $206M across 3 funding rounds.
Chrono24's first fundraising round was a $41M Series A in July 2015. The most recent completed round was a $118M Series C in August 2021.
Chrono24 funding rounds
| Date | Stage | Investors | Raised | Valuation | Deal Summary |
|---|---|---|---|---|---|
| Aug 2021 | Series C | Atlas Financial Group (lead); General Atlantic (lead); FJ Labs; Sprints Capital; Holger Felgner; Aglaé Ventures; Stephan Kniewasser; Insight Partners | $118M | $1.2B | Chrono24, founded in 2003 and based in Karlsruhe, Germany, operates a leading digital marketplace connecting over 3,000 retail dealers and 30,000 private sellers from more than 100 countries, listing approximately 500,000 luxury watches for new and pre-owned sales. The platform attracts an average of 500,000 unique visitors daily and secured $118 million (€100 million) in its Series C funding round in August 2021, led by General Atlantic and Atlas Financial Group, with participation from Aglaé Ventures, FJ Labs, Insight Partners, Sprints Capital, and individuals including Holger Felgner and Stephan Kniewasser. This round elevated Chrono24 to unicorn status with a post-money valuation exceeding $1 billion USD, bringing total funding raised to over $236 million USD. The investment supports international scaling, enhanced user experience, and global expansion in 100 countries, building on prior rounds including a 2019 Series B of €43 million (~$50 million) from Sprints Capital and others, and a 2015 raise of $22.8 million from Insight Partners. Post-round developments include a 2023 Series C-II extension and a 2024 angel round, alongside leadership changes in 2024 with Carsten Keller assuming CEO role to drive further innovation and growth amid over 9 million monthly active customers and 530,000+ listings by then. Investors like General Atlantic highlighted the company's pivotal role in the luxury watch sector. |
| Aug 2019 | Series B | Sprints Capital (lead) | $47M | - | Chrono24 is a Germany-based digital marketplace for new and pre-owned luxury watches, founded in 2003, connecting over 3,000 retail dealers and 30,000 private sellers across more than 100 countries with around 500,000 unique daily visitors and listings of about 500,000 watches. In August 2019, it raised $43 million (or €43 million, approximately $50 million) in a Series B round led by Sprints Capital, with participation from investors including Gianni Serazzi (former Richemont director) and Alberto Grignolo (Yoox-Net-a-Porter founder). The funding aimed to support company growth and expansion efforts. This 2019 round followed a Series A in July 2015 where Chrono24 raised $37 million (or earlier reports of $22.8 million) led by Insight Partners to develop and expand its luxury watch marketplace. Chrono24's overall funding totaled around €180-200 million by later dates. Subsequently, in August 2021, Chrono24 raised $118 million (€100 million) in a Series C round led by General Atlantic, with participation from Aglaé Ventures, Insight Partners, Sprints Capital, and management, achieving a post-money valuation over $1 billion and unicorn status; prior total funding exceeded $236 million. The company leveraged these funds for international scaling and user experience enhancements amid booming second-hand watch sales projected to reach $29-32 billion by 2025 from $18 billion in 2019. |
| Jul 2015 | Series A | Insight Partners (lead); Global Founders Capital | $41M | - | Chrono24 is the leading global marketplace for new and pre-owned luxury watches, operating in over 80 countries with nearly 200,000 watches listed totaling over $1 billion in value as of July 2015. The company secured a $22.8 million (approximately €21-37 million) Series A investment on July 17, 2015, led by Insight Venture Partners, with participation from existing shareholders including Fabrice Grinda, Jose Marin, and Rocket Internet. Co-CEOs Tim Stracke and Dirk Schwartz, along with CTO Michael Krkoska, retained majority ownership. In 2014, watches sold through the platform had a combined value exceeding $500 million, reflecting strong marketplace volume. The funds were allocated to open new sales and customer service offices in the United States and Asia, invest in marketplace innovation, and enhance trusted transaction services like Trusted Checkout. The team had grown to over 50 employees. This 2015 round marked Chrono24's primary VC funding at the time, building on its establishment as a peer-to-peer platform since 2003. Subsequent rounds included a 2019 Series B of €43 million led by Sprints Capital and a 2021 Series C exceeding €100 million ($118 million) led by General Atlantic with Aglaé Ventures participation, valuing the company over $1 billion and bringing total funding above €200 million. Insight Partners continued as a long-term investor across rounds. Chrono24's growth positioned it as a disruptor in the luxury watch industry, particularly the emerging pre-owned segment, which later saw projections to $29-32 billion by 2025. By later years, the platform attracted 500,000 daily unique visitors, 3,000 retailers, 30,000 private sellers, and half a million listings. |
Who has invested in Chrono24?
9 investors have backed Chrono24 across its funding rounds, including Insight Partners, Sprints Capital, FJ Labs, Global Founders Capital, General Atlantic and Aglaé Ventures.
Lead investors include Atlas Financial Group, General Atlantic, Sprints Capital and Insight Partners.
Chrono24 Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
| 2 | Lead | Aug 2019 | ||
| 2 | Lead | Jul 2015 | ||
| 1 | Participant | Aug 2021 | ||
| 1 | Participant | Jul 2015 | ||
| 1 | Lead | Aug 2021 | ||
| 1 | Lead | Aug 2021 | ||
| 1 | Participant | Aug 2021 | ||
This data is available for Pro users. Sign up to see all 9 Chrono24 investors. Start Free Trial | ||||
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Start Free TrialChrono24 Competitors
Chrono24 competitors include listed companies like The RealReal and Baltic Classifieds Group, and private ones like Droom, SeatGeek, The Good Glamm Group and Apna.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Publicly listed | $693M | $15M | $1.2B | 2.0x | ||
| Private | $54M | - | $1.2B | 22.2x | ||
| Private | $186M | - | $1.2B | 6.5x | ||
| Private | $120M | - | $1.2B | 10.0x | ||
| Private | $14M | - | $1.1B | 78.6x | ||
| Publicly listed | $102M | $79M | $1.1B | 10.9x |
Chrono24 Public Comps
Chrono24 is still privately-owned, but its public comps include BuySell Technologies, The RealReal, Guangdong CHJ Industry, Yelp, Baltic Classifieds Group, Upwork, Beijing Kingee Culture, Tripadvisor, LegalZoom and Alma Media.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $647M | $70M | 1.8x | 1.4x | 16.2x | 11.8x | |||
| $693M | $15M | 2.2x | 2.0x | 99.6x | 24.6x | |||
| $1.4B | $113M | 0.8x | 0.7x | 9.7x | 6.5x | |||
| $1.5B | $251M | 0.8x | 0.8x | 4.5x | 3.4x | |||
| $102M | $79M | 11.2x | 10.9x | 14.5x | 14.1x | |||
| $788M | $180M | 1.0x | 1.1x | 4.6x | 3.6x | |||
| $131M | $15M | 7.2x | - | 62.4x | - | |||
| $1.9B | $160M | 0.6x | 0.6x | 6.8x | 4.2x | |||
This data is available for Pro users. Sign up to see all Chrono24 competitors and their valuation data. Start Free Trial | ||||||||
Common questions about Chrono24
| When was Chrono24 founded? | Chrono24 was founded in 2003. |
| Where is Chrono24 headquartered? | Chrono24 is headquartered in Karlsruhe, Germany. |
| Is Chrono24 publicly listed? | No, Chrono24 is a private, VC-backed company. |
| What is Chrono24's valuation? | Chrono24 was last valued at $1.2B in its Series C in August 2021. |
| How much funding has Chrono24 raised? | Chrono24 has raised $206M across 3 funding rounds. |
| What was Chrono24's last funding round? | Chrono24's last funding round was a $118M Series C in August 2021, led by Atlas Financial Group and General Atlantic. |
| Who are Chrono24's investors? | Chrono24's investors include Sprints Capital, Insight Partners, FJ Labs, Global Founders Capital, Atlas Financial Group, General Atlantic, Holger Felgner, Aglaé Ventures and Stephan Kniewasser. |
| What is Chrono24's revenue? | Chrono24's latest recorded revenue is $215M (August 2021). |
| What is Chrono24's revenue multiple? | Chrono24's latest valuation implies a 5.4x revenue multiple ($1.2B valuation on $215M of revenue). |
| Which companies are comparable to Chrono24? | Companies comparable to Chrono24 include The RealReal, Droom, SeatGeek, The Good Glamm Group, Apna and Baltic Classifieds Group. |
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