MyGlamm Revenue, Valuation, Funding & Investors
MyGlamm is valued at $300M as of July 2021, a 3.8x multiple on its last reported $80M revenue.
Last MyGlamm valuation
$300M
Series C · Jul 2021
Last MyGlamm funding round
$35M
Series C · Sep 2021
MyGlamm revenue
$80M
Series C · Jul 2021
Key investors in MyGlamm
L'Occitane en Provence
Trifecta Capital Advisors
Bessemer Venture Partners
Tano Capital
Amazon
Stride Ventures
About MyGlamm
MyGlamm is a Mumbai-headquartered direct-to-consumer beauty brand offering makeup, skincare, and haircare products across India and Southeast Asia. It leverages content creators and AI personalization through its app and website, with offline presence in 500-plus stores. Founded in 2018 as POPxo Shop, rebranded MyGlamm acquired brands like RM Condoms and sells via quick-commerce partners like Blinkit.
Founded
2015
HQ
MumbaiWebsite
Status
Privately held
Customer focus
B2C
Revenue model
Product sales
Revenue
$80M (Jul 2021)
Valuation
$300M (Jul 2021)
MyGlamm Valuation
MyGlamm is currently valued at $300M, based on its Series C in July 2021.
The $48M round was led by Accel, with participation from Stride Ventures, Amazon, Ascent Capital, Bessemer Venture Partners, L'Occitane en Provence and 2 other investors.
MyGlamm's valuation has grown 4.2x from $72M at its undisclosed-stage round in June 2019 to $300M in July 2021, across 3 priced rounds.
MyGlamm valuation by funding round
Revenue multiple| Date | Stage | Valuation | Revenue Multiple |
|---|---|---|---|
| Jul 2021 | Series C | $300M | 3.8x |
| Mar 2021 | Series C | $100M | 4.8x |
| Jun 2019 | Undisclosed stage | $72M | 72.1x |
MyGlamm Revenue
MyGlamm's latest recorded revenue is $80M, as of its Series C in July 2021. At a $300M valuation, that implies a 3.8x revenue multiple.
Revenue grew from $1M in June 2019 to $80M in July 2021, while the revenue multiple moved from 72.1x to 3.8x.
MyGlamm revenue by funding round
| Date | Revenue * | Valuation | Revenue Multiple | Stage |
|---|---|---|---|---|
| Jul 2021 | $80M | $300M | 3.8x | Series C |
| Mar 2021 | $21M | $100M | 4.8x | Series C |
| Jun 2019 | $1M | $72M | 72.1x | Undisclosed stage |
* Revenue (or ARR) figures are the values recorded alongside each funding round. Typically run-rate revenue at the time of the deal, or a reported LTM (last 12 months) revenue.
MyGlamm Funding History
MyGlamm has raised a total of $137M across 8 funding rounds.
MyGlamm's first fundraising round was a $6M Series A in April 2016. The most recent completed round was a $35M Series C in September 2021.
MyGlamm funding rounds
| Date | Stage | Investors | Raised | Valuation | Deal Summary |
|---|---|---|---|---|---|
| Sep 2021 | Series C | Stride Ventures (lead); Trifecta Capital Advisors (lead); The Good Glamm Group | $35M | - | MyGlamm, an India-based e-commerce platform for beauty, skincare, and cosmetic products, raised funds through multiple tranches in its Series C round in 2021, including a September tranche with INR 2,550,000,000 from lead investors Stride Ventures and Trifecta Capital Advisors. This followed a July 2021 tranche of INR 3,550,000,000 led by Accel, a March 2021 first close of INR 1,750,000,000 led by Amazon, Ascent Capital, and Wipro Consumer Care Ventures, totaling around $106 million in equity and debt for Series C. Post-Series C in August 2021, MyGlamm announced The Good Glamm Group as a new parent entity consolidating MyGlamm with acquisitions POPxo (September 2020) and BabyChakra (August 2021), earmarking $100 million to acquire six more beauty and personal care businesses by March 2022 to build a 'digital Unilever' aiming for IPO by 2023. At that time, the group reported a revenue run rate of ₹740 crore ($100 million), targeting ₹1,850 crore ($250 million) by March 2022, with 250,000 new monthly users acquired cost-effectively via content-to-commerce. Investors across rounds included Amazon, Bessemer Venture Partners, L'Occitane, Mankekar Family Office, Tano Capital, Ascent Capital, Wipro Consumer, Trifecta Capital, Stride Ventures, and Accel. Good Glamm Group faced challenges post-2021, including distress sales and lender interventions from Stride Ventures, Trifecta, and others amid cash burn and debt, pivoting from house-of-brands ambitions. |
| Jul 2021 | Series C | Accel (lead); Stride Ventures; Amazon; Ascent Capital; Bessemer Venture Partners; L'Occitane en Provence; Trifecta Capital Advisors; Mankekar Family Office | $48M | $300M | MyGlamm, a D2C beauty startup operating an e-commerce platform for makeup, skincare, haircare, and personal care products, closed a Series C funding tranche of Rs 530 crore ($47.6M) led by Accel on approximately July 26, 2021, with participation from Amazon, Wipro, Bessemer Venture Partners, Stride Ventures, and Trifecta Capital. This was part of a larger Series C round that began with a $24M first close in March 2021 co-led by Amazon, Wipro, and Ascent Capital, eventually totaling $106M including later debt and equity from Stride Ventures and Trifecta Capital. The July tranche was reportedly at a $300M post-money valuation. Funds were earmarked for growth investments in tech, data science, product portfolio expansion, branding, and omnichannel presence rather than operational burn. MyGlamm had previously acquired women-centric digital platform POPxo and influencer marketing platform Plixxo in 2020, leveraging POPxo's 60 million monthly active users to create a content-to-commerce journey that reduced customer acquisition costs. Prior to the POPxo acquisition in August 2020, the company added 30,000 customers monthly; post-acquisition, this rose to 60,000 in September 2020 and reached 250,000 new customers per month by mid-2021, with a target of 350,000 by December 2021 and 4 million new customers over the 12-month period. Approximately 98% of online revenue came from its website and app, with 2% from marketplaces, and the company operated 30,000 offline locations across India. Following the Series C, MyGlamm targeted a Rs 750 crore revenue run rate by December 2021. The broader Good Glamm Group, parent of MyGlamm, continued aggressive expansion with a Series D round of $150M in late 2021 at $1.2B valuation co-led by Prosus Ventures and Warburg Pincus, including many of the same investors, to support product development, tech capabilities, and strategic investments. Plans included four to six acquisitions in bath, skin, and hair categories within 90-180 days post-funding and an IPO by end-2023. |
| Mar 2021 | Series C | Amazon (lead); Ascent Capital (lead); Wipro Consumer Care Ventures (lead); Kalaari Capital; Tano Capital; Neoplux; Bessemer Venture Partners; L'Occitane en Provence; Trifecta Capital Advisors; Mankekar Family Office; Chiratae Ventures | $24M | $100M | MyGlamm is an Indian beauty and personal care direct-to-consumer (D2C) startup focused on makeup and skincare products, targeting women aged 16-35 primarily from Tier 2 and Tier 3 cities. By October 2020, it had expanded its portfolio into personal care, launched offline beauty stores, and achieved profitability with 2 million active consumers and 3 million monthly active users (MAUs), aiming to reach 10 million MAUs in 2021. Revenue grew from INR 8 Cr in FY17, INR 30 Cr in FY18, INR 100 Cr in FY19, to INR 200 Cr annualized run rate (ARR) in FY20, with plans for 300% growth to INR 500 Cr in 2021 while maintaining positive EBITDA. In March 2021, MyGlamm raised a funding round from investors including Amazon, Ascent Capital, and Wipro Consumer Care Ventures (part of the listed investors), at a valuation of $100 million as stated by CEO Darpan Thakur. This round preceded further rapid expansion, with customer acquisition scaling from 30,000 new customers monthly in September 2020 to 150,000 by March 2021. The company leveraged content-to-commerce strategies, low interest rates for liquidity, and acquisitions to fuel growth. Post-round, MyGlamm continued aggressive scaling, merging with POPxo and others to form Good Glamm Group in September 2021, achieving unicorn status later that year with a $150M Series D at $1.2B valuation in December 2021. By then, the group reported a $100M revenue run rate, targeting $250M by March 2022, with strong MAU growth across platforms (POPxo from 48M to 60M+). Funds were allocated to digital (30%) and beauty/personal care (70%) segments, acquiring companies and launching products amid a booming INR 50K Cr Indian beauty market. |
| Jun 2020 | Series B | Darpan Sanghvi; Tano Capital; Bessemer Venture Partners; L'Occitane en Provence; Trifecta Capital Advisors | $4M | - | - |
| Mar 2020 | Pre-seed | Trifecta Capital Advisors (lead) | $200K | - | - |
| Jun 2019 | Undisclosed stage | Bessemer Venture Partners (lead); L'Occitane en Provence | $14M | $72M | MyGlamm is a Mumbai-based direct-to-consumer beauty marketplace that offers a curated selection of cosmetics and beauty products tailored to the Indian market. The company initially launched as an on-demand beauty services provider before transitioning to product sales in 2017, operating through its website, mobile application, and 120 shop-in-shop locations at department stores including Shoppers Stop and Lifestyle. In July 2019, MyGlamm raised Rs 100 crore (approximately $14.47 million) in a funding round led by Bessemer Venture Partners and the Mankekar family office, with participation from existing investor L'Occitane International, valuing the company at Rs 500 crore ($72.35 million). At the time of the round, MyGlamm was generating approximately Rs 5 crore in monthly sales, with 70% of revenue coming from its digital channels and the remainder from its offline retail partnerships. Bessemer Venture Partners' Managing Director Vishal Gupta joined the company's board as part of the investment. The funding round also involved secondary liquidity, with early investor Tano Capital selling most of its stake for Rs 30 crore, achieving a three-fold return on its original investment. |
| Mar 2017 | Series A | L'Occitane en Provence (lead); Tano Capital; Brand Capital | $5M | - | - |
| Apr 2016 | Series A | L'Occitane en Provence (lead); Tano Capital | $6M | - | MyGlamm raised $6M in a Series A round on April 7, 2016, with investors including L'Occitane en Provence. The company operates as a D2C beauty brand in the e-commerce sector. |
Who has invested in MyGlamm?
16 investors have backed MyGlamm across its funding rounds, including L'Occitane en Provence, Trifecta Capital Advisors, Bessemer Venture Partners, Tano Capital, Amazon and Stride Ventures.
Lead investors include Stride Ventures, Trifecta Capital Advisors, Accel, Amazon, Ascent Capital and 3 other investors.
MyGlamm Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
 Montreal | 6 | Lead | Apr 2016 | |
| Gurgaon | 5 | Lead | Mar 2020 | |
 San Francisco, CA | 4 | Participant | Apr 2016 | |
| San Francisco, CA | 4 | Lead | Jun 2019 | |
| New Delhi | 2 | Lead | Jul 2021 | |
| Amazon | Seattle, WA | 2 | Lead | Mar 2021 |
| Bangalore | 2 | Lead | Mar 2021 | |
![](data:image/svg+xml,<svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 20 20"><rect fill="%23e5e7eb" width="20" height="20" rx="4"/></svg>){kind=small} Mankekar Family Office | Mumbai | 2 | Participant | Mar 2021 |
| Darpan Sanghvi | Mumbai | 1 | Participant | Jun 2020 |
| Bangalore | 1 | Lead | Mar 2021 | |
| New Delhi | 1 | Participant | Sep 2021 | |
| Bangalore | 1 | Participant | Mar 2021 | |
 Seoul | 1 | Participant | Mar 2021 | |
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Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples
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Start Free TrialAcquisitions by MyGlamm
MyGlamm has acquired 2 companies to date.
Last acquisition by MyGlamm was on October 20th 2021. MyGlamm acquired ScoopWhoop for $1M.
Latest Acquisitions by MyGlamm
| Description | ScoopWhoop is a digital media company based in New Delhi, India, producing and curating content across news, humor, travel, sports, food, and lifestyle verticals. Founded in 2013, it targets urban Indian audiences with videos, articles, and podcasts featuring viral stories and influencer collaborations. The platform reaches millions monthly through its website and YouTube channel. | BabyChakra is a Mumbai-based parenting platform connecting Indian families with childcare services and maternity products. It maintains India's largest online community of mothers for peer reviews and recommendations on baby gear, daycare, and health advice. The service operates a dedicated marketplace for essentials like diapers, strollers, and newborn kits, alongside tools for finding doctors and events. Founded in 2015, BabyChakra has secured awards from Google Launchpad and BusinessWorld, with features in Forbes India, TechCrunch, and The Economic Times. |
| HQ Country | | |
| HQ City | New Delhi | Mumbai |
| Deal Date | 20 Oct 2021 | 16 Aug 2021 |
| Valuation | $1M | undisclosed |
| EV/Revenue | ||
| EV/EBITDA | ||
This data is available for Pro users. Sign up to see all MyGlamm acquisitions and their M&A valuation multiples. Start Free Trial | ||
Investments by MyGlamm
MyGlamm has invested in 1 company to date.
Latest investment by MyGlamm was on December 21st 2021. MyGlamm invested in Sirona Hygiene in their $13M Series B round.
Latest Investments by MyGlamm
| Description | Sirona Hygiene is a New Delhi-headquartered direct-to-consumer brand offering women's intimate and menstrual hygiene products. The company manufactures items such as PeeBuddy stand-to-pee devices, Feminine Pain Relief Patches, Oxo-biodegradable disposal bags, and Anti-Chafing Creams sold through e-commerce and retail in India. Founded in 2014, Sirona has expanded to over 1,000 offline stores and partners with platforms like Amazon and Nykaa. It emphasizes eco-friendly materials and has launched cup-based menstrual products alongside organic sanitary pads. Sirona Hygiene serves urban and tier-II cities with subscription models for repeat purchases. |
| HQ Country | |
| HQ City | New Delhi |
| Deal Date | 21 Dec 2021 |
| Round | Series B |
| Raised | $13M |
| Investors | - |
| Valuation | undisclosed |
| EV/Revenue | |
| EV/EBITDA | |
This data is available for Pro users. Sign up to see all MyGlamm investments and their VC round multiples. Start Free Trial | |
MyGlamm Competitors
MyGlamm competitors include listed companies like Betterware de Mexico, Medifast and Aramis Group, and private ones like MakeO, Boutiqaat and Healthkart.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| India | Private | - | - | $265M | - | |
 Kuwait City | Private | - | - | $250M | - | |
| Gurgaon | Private | $119M | - | $500M | 4.2x | |
 Mexico | Publicly listed | $829M | $152M | $595M | 1.1x | |
| United States | Publicly listed | $386M | $3M | $134M | - | |
 France | Publicly listed | $2.7B | $74M | $298M | 0.2x |
MyGlamm Public Comps
MyGlamm is still privately-owned, but its public comps include Aramis Group, YSB, Oponeo, istyle, Lavipharm, Terminal X, Bed Bath & Beyond, Victorian Plumbing Group, Newegg and Nice One.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $2.7B | $74M | 0.2x | 0.2x | 6.1x | 10.7x | |||
| $3.1B | $38M | 0.0x | - | 1.8x | - | |||
| $627M | $35M | 0.6x | 0.5x | 10.0x | 7.0x | |||
| $442M | $34M | 0.7x | 0.5x | 8.5x | - | |||
| $72M | $17M | 4.8x | - | 20.8x | - | |||
| $185M | $28M | 1.9x | - | 12.7x | - | |||
| $1B | ($73M) | 0.4x | 0.3x | (5.2x) | (8.5x) | |||
| $411M | $36M | 0.9x | 0.9x | 10.2x | 8.7x | |||
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Common questions about MyGlamm
| When was MyGlamm founded? | MyGlamm was founded in 2015. |
| Where is MyGlamm headquartered? | MyGlamm is headquartered in Mumbai, India. |
| Is MyGlamm publicly listed? | No, MyGlamm is a private, VC-backed company. |
| What is MyGlamm's valuation? | MyGlamm was last valued at $300M in its Series C in July 2021. |
| How much funding has MyGlamm raised? | MyGlamm has raised $137M across 8 funding rounds. |
| What was MyGlamm's last funding round? | MyGlamm's last funding round was a $35M Series C in September 2021, led by Stride Ventures and Trifecta Capital Advisors. |
| Who are MyGlamm's investors? | MyGlamm's investors include L'Occitane en Provence, Trifecta Capital Advisors, Tano Capital, Bessemer Venture Partners, Stride Ventures, Amazon, Ascent Capital, Mankekar Family Office, Darpan Sanghvi, Wipro Consumer Care Ventures and 6 others. |
| What is MyGlamm's revenue? | MyGlamm's latest recorded revenue is $80M (July 2021). |
| What is MyGlamm's revenue multiple? | MyGlamm's latest valuation implies a 3.8x revenue multiple ($300M valuation on $80M of revenue). |
| Which companies are comparable to MyGlamm? | Companies comparable to MyGlamm include MakeO, Boutiqaat, Healthkart, Betterware de Mexico, Medifast and Aramis Group. |
| How many companies has MyGlamm acquired? | MyGlamm has acquired 2 companies, including ScoopWhoop and BabyChakra. |
| What was the largest acquisition by MyGlamm? | The $1M acquisition of ScoopWhoop in October 2021 is the largest acquisition MyGlamm has made to date. |
| How many companies has MyGlamm invested in? | MyGlamm has invested in 1 company, including Sirona Hygiene. |
| What was MyGlamm's last investment? | In December 2021, MyGlamm invested in Sirona Hygiene's $13M Series B. |
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