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Medifast Valuation Multiples

Discover revenue and EBITDA valuation multiples for Medifast and similar public comparables like BIKE24, Adore Beauty, and Brillia Inc.

Medifast Overview

About Medifast

Medifast Inc is a old health and wellness company known for its habit-based and coach-guided lifestyle solution OPTAVIA, which provides people with a simple, yet comprehensive approach to address obesity and support a healthy life. OPTAVIA provides unparalleled coaching support along with community, tailored nutrition and healthy habits, and empowers people to master their weight loss journey through each stage of life. The company has access to GLP-1 medications where clinically appropriate. Medifast remains committed to its mission of offering Lifelong Transformation, Making a Healthy Lifestyle Second Nature.


Founded

1989

HQ

United States of America
Employees

504

Website

medifastinc.com

Financials

LTM Revenue $515M

LTM EBITDA $26.3M

EV

$4.7M

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Medifast Financials

Medifast has a last 12-month revenue (LTM) of $515M and a last 12-month EBITDA of $26.3M.

In the most recent fiscal year, Medifast achieved revenue of $602M and an EBITDA of $15.6M.

Medifast expects next 12-month revenue of  XXX    and NTM EBITDA of  XXX

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Medifast P&L

LTM NTM Last FY FY 2025 FY 2026 FY 2027
Revenue $515M XXX $602M XXX XXX XXX
Gross Profit $381M XXX $445M XXX XXX XXX
Gross Margin 74% XXX 74% XXX XXX XXX
EBITDA $26.3M XXX $15.6M XXX XXX XXX
EBITDA Margin 5% XXX 3% XXX XXX XXX
EBIT $8.1M XXX $2.9M XXX XXX XXX
EBIT Margin 2% XXX 0% XXX XXX XXX
Net Profit -$3.1M XXX $2.1M XXX XXX XXX
Net Margin -1% XXX 0% XXX XXX XXX
Net Debt XXX XXX n/a XXX XXX XXX

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Medifast Stock Performance

As of May 30, 2025, Medifast's stock price is $14.

Medifast has current market cap of $155M, and EV of $4.7M.

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Medifast Stock Data

EV Market Cap Price 1D Price 1M Price 3M Price 12M EPS
$4.7M $155M XXX XXX XXX XXX $0.67

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Medifast Valuation Multiples

As of May 30, 2025, Medifast has market cap of $155M and EV of $4.7M.

Medifast's trades at 0.0x EV/Revenue multiple, and 0.3x EV/EBITDA.

Equity research analysts estimate Medifast's 2025E EV/Revenue multiple at  XXX and 2025E EV/EBITDA multiple at  XXX

Medifast has a P/E ratio of -49.6x.

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Medifast Financial Valuation Multiples

LTM NTM Last FY FY 2025 FY 2026 FY 2027
Market cap (current) $155M XXX $155M XXX XXX XXX
EV (current) $4.7M XXX $4.7M XXX XXX XXX
EV/Revenue 0.0x XXX 0.0x XXX XXX XXX
EV/EBITDA 0.2x XXX 0.3x XXX XXX XXX
EV/EBIT 0.6x XXX 1.6x XXX XXX XXX
EV/Gross Profit 0.0x XXX n/a XXX XXX XXX
P/E -49.6x XXX 74.0x XXX XXX XXX
EV/FCF 0.2x XXX 0.3x XXX XXX XXX

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Medifast Margins & Growth Rates

Medifast's last 12 month revenue growth is -25%

Medifast's revenue per employee in the last FY averaged $1.2M, while opex per employee averaged $0.9M for the same period.

Medifast's rule of 40 is -12% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).

Medifast's rule of X is -58% (created by Bessemer, rule of X is another metric relevant for SaaS companies only, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).

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Medifast Operational Valuation Multiples

LTM NTM Last FY FY 2025 FY 2026 FY 2027
Revenue Growth -25% XXX -21% XXX XXX XXX
EBITDA Margin 5% XXX 3% XXX XXX XXX
EBITDA Growth -118% XXX n/a XXX XXX XXX
Rule of 40 -12% XXX -23% XXX XXX XXX
Bessemer Rule of X XXX XXX -58% XXX XXX XXX
Revenue per Employee XXX XXX $1.2M XXX XXX XXX
Opex per Employee XXX XXX $0.9M XXX XXX XXX
S&M Expenses to Revenue XXX XXX n/a XXX XXX XXX
G&A Expenses to Revenue XXX XXX n/a XXX XXX XXX
R&D Expenses to Revenue XXX XXX n/a XXX XXX XXX
Opex to Revenue XXX XXX 73% XXX XXX XXX

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Medifast Public Comps

See public comps and valuation multiples for Consumer E-commerce and Vertical E-commerce comps
EV/Revenue EV/EBITDA
2025E 2026E 2027E 2025E 2026E 2027E
Brillia Inc XXX XXX XXX XXX XXX XXX
Adore Beauty XXX XXX XXX XXX XXX XXX
Kogan.com XXX XXX XXX XXX XXX XXX
Temple & Webster XXX XXX XXX XXX XXX XXX
BIKE24 XXX XXX XXX XXX XXX XXX
XXXXXXXX XXX XXX XXX XXX XXX XXX
XXXXXXXX XXX XXX XXX XXX XXX XXX

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Medifast M&A and Investment Activity

Medifast acquired  XXX companies to date.

Last acquisition by Medifast was  XXXXXXXX, XXXXX XXXXX XXXXXX . Medifast acquired  XXXXXXXX for  XXX (EV/Revenue multiple of  XXX ).

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Latest Acquisitions by Medifast

Acquired Company EV EV/Revenue EV/EBITDA
XXXXXXXXX XXX XXX XXX
XXXXXXXXX XXX XXX XXX
XXXXXXXXX XXX XXX XXX
XXXXXXXXX XXX XXX XXX
XXXXXXXXX XXX XXX XXX

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About Medifast

When was Medifast founded? Medifast was founded in 1989.
Where is Medifast headquartered? Medifast is headquartered in United States of America.
How many employees does Medifast have? As of today, Medifast has 504 employees.
Who is the CEO of Medifast? Medifast's CEO is Mr. Daniel R. Chard.
Is Medifast publicy listed? Yes, Medifast is a public company listed on NYS.
What is the stock symbol of Medifast? Medifast trades under MED ticker.
When did Medifast go public? Medifast went public in 1981.
Who are competitors of Medifast? Similar companies to Medifast include e.g. Brillia Inc, Adore Beauty, Kogan.com, Temple & Webster.
What is the current market cap of Medifast? Medifast's current market cap is $155M
What is the current revenue of Medifast? Medifast's last 12 months revenue is $515M.
What is the current revenue growth of Medifast? Medifast revenue growth (NTM/LTM) is -25%.
What is the current EV/Revenue multiple of Medifast? Current revenue multiple of Medifast is 0.0x.
Is Medifast profitable? Yes, Medifast is EBITDA-positive (as of the last 12 months).
What is the current EBITDA of Medifast? Medifast's last 12 months EBITDA is $26.3M.
What is Medifast's EBITDA margin? Medifast's last 12 months EBITDA margin is 5%.
What is the current EV/EBITDA multiple of Medifast? Current EBITDA multiple of Medifast is 0.2x.
What is the current FCF of Medifast? Medifast's last 12 months FCF is $29.9M.
What is Medifast's FCF margin? Medifast's last 12 months FCF margin is 6%.
What is the current EV/FCF multiple of Medifast? Current FCF multiple of Medifast is 0.2x.

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